80:, California. Four employees were invited to participate, including Anchalee. The ads were placed in the BART public transit stations and showed several OneLogin engineers sharing their experience working for the company. The ad featuring Anchalee went viral on several social media sites. A week after the launch of the campaign went viral, OneLogin posted an article on their blog that talked about the importance of diversity, inclusion, and innovation.
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The campus and corporate climate did not change until the mid-1970s when companies began to face civil rights pressure to be more inclusive of female engineers. However, even with these radical changes women continued to experience subtle and overt forms of discrimination in the workplace. During the
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The struggles that women face in the field of engineering have a long-documented history. In the postwar era, female engineering students found themselves in a mixture of conflicting and positive situations that shaped not only their professional experiences but the field itself. Women faced backlash
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Concurrently, an #ILookLikeanEngineer community gathering organized by
Glauser through Eventbrite as part of efforts to continue further the movement was hosted on August 13, 2015, in San Francisco. During the gathering, photographers collected portraits of willing participants for the billboards and
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to create billboards with pictures that people had shared on social media using the hashtag #ILookLikeanEngineer. The proceeds were used to put up more billboards to further the I Look Like an
Engineer campaign and excess proceeds were used to fund organizations that teach programming to minorities.
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where she posted a picture of herself holding a piece of paper describing her job and a caption with the hashtag, #ILookLikeanEngineer. In her post she stated her belief that it is important to raise awareness in tech diversity and break the stereotypes of what an engineer should look like.
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Her post started the hashtag trend and the hashtag was used 86,000 times by August 7, 2015. The hashtag has been used in approximately 50 countries. The hashtag is mainly used by women and LGBTQ engineers. Subsequently, Anchalee put up a now-defunct webpage to establish a safe platform for
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from not just male students and professors who objectified and viewed female engineers as potential girlfriends instead of fellow students, but also from women faculty or older female students who demanded that younger women endure the same struggles they did.
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The I Look Like an
Engineer movement has sparked other similar movements that also seek to break stereotypes in their industry, such as I Look Like a Surgeon, I Look like a Professor and I Look Like a Civil Engineer.
122:, and HackBright Academy. The event included networking, discussions and a Q&A panel which included Anchalee, Alicia Morga, Wayne Sutton, Erica Baker, Leslie Miley, and Dom DeGuzman.
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The OneLogin recruitment ad featuring Isis
Anchalee went viral as her particular ad received comments stating the belief that she was a model and not an actual engineer. Anchalee took to
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In an effort to make a lasting impact, Michelle
Glauser (the spouse of Anchalee's co-worker) began a fundraising campaign using
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139:(founded in 1952) among others provided women with support and guidance both on college campuses and in the corporate world.
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209:"'I Look Like a Surgeon' hashtag takes off after 'I Look Like an Engineer' movement that celebrated women in STEM"
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The fundraiser’s goal was to raise $ 3,500. The campaigned ended on
September 5, 2015 with $ 47,285 raised.
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310:"Woman Behind #ILookLikeAnEngineer Says Campaign Against Gender Stereotypes Is 'Long Overdue'"
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422:"ILookLikeAnEngineer Campaign Expands From Twitter to Billboard in Fight Against Stereotypes"
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449:"From Awareness to Action: How Technology Can Transform Its Industry's Own Bias Problem"
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individuals to share their experiences related to diversity issues within tech fields.
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recruitment ad in which she was featured received. The movement aspired to break the
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367:"Think you know what an engineer looks like? #ilooklikeanengineer says think again"
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as an effort to document the event. The event was sponsored by
Segment,
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individuals in engineering fields. Its primary tactic is the use of the
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Fellow, Lorenzo Ligato
Editorial; Post, The Huffington (2015-08-04).
393:"BAY AREA WOMAN CHALLENGES ENGINEER STEREOTYPES IN NEW AD CAMPAIGN"
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235:"Diversity in Civil Engineering – I Look Like a Civil Engineer"
60:, along with pictures of engineers or engineering students.
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movement was created in August 2015 by software developer
24:(formerly Isis Wenger) as a response to the backlash the
285:"#ILookLikeAnEngineer Destroys The Tech Nerd Stereotype"
476:"You May Have Seen My Face on BART – The Coffeelicious"
48:#ILookLikeAnEngineer on social media sites such as
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500:"Let's Put Up An #ILookLikeAnEngineer Billboard"
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564:Feminist organizations in the United States
584:2015 establishments in the United States
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521:
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259:"What does an engineer look like?"
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447:Mather, Laura (20 August 2015).
391:Tyler, Carolyn (6 August 2015).
239:www.ilooklikeacivilengineer.com
135:1970s, organizations like the
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474:Anchalee, Isis (2015-08-01).
365:Lien, Tracy (4 August 2015).
32:and promote diversity around
342:"We are OneLogin - OneLogin"
308:Varn, Kathryn (2015-08-05).
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137:Society of Women Engineers
174:Online Social Movements
34:underrepresented groups
18:I Look Like an Engineer
579:Social media campaigns
72:In the summer of 2015
36:, particularly women,
215:. New York Daily News
574:Stereotypes of women
533:Girls Coming to Tech
189:Women in STEM fields
184:Women in engineering
179:Fourth-wave feminism
289:The Huffington Post
213:New York Daily News
84:Movement beginnings
314:The New York Times
569:Science education
455:. Huffington Post
371:Los Angeles Times
207:Engel, Meredith.
154:Native Girls Code
68:OneLogin campaign
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126:Significance
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90:social media
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459:29 November
432:29 November
405:29 November
376:29 November
219:29 November
169:Slacktivism
30:stereotypes
558:Categories
509:2016-11-02
485:2016-11-02
398:ABC 7 News
351:2016-11-02
327:2016-11-02
294:2016-11-02
269:2016-11-02
244:2016-03-07
195:References
504:Indiegogo
322:0362-4331
116:Rackspace
107:Indiegogo
58:Instagram
529:(2014).
527:Bix, Amy
426:ABC News
346:OneLogin
263:BBC News
143:See also
120:OneLogin
74:OneLogin
54:Facebook
26:OneLogin
101:Support
50:Twitter
46:hashtag
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480:Medium
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56:, and
42:LGBTQ+
40:, and
428:. ABC
401:. ABC
539:ISBN
461:2015
434:2015
407:2015
378:2015
318:ISSN
221:2015
16:The
38:POC
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