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In August 2011, the site's editor Chas
Bayfield posted an urgent request for help. The site had benefited from free hosting since its inception but when the hosting company closed down its operation the Idea A Day site was in danger of being permanently lost. After an appeal was launched on its
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founded in London in August 2000 by music executive David Owen, advertising executives Chas
Bayfield and Becky Clarke, and teacher Rupert Kaye in partnership with the web development company Fortune Cookie. The web site published one original idea every day.
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October 2014, Idea a Day changed its domain name to ideaaday.co. The site ceased publishing ideas in 2015 but was revived on Twitter in February 2020.
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website, a new hosting partner was found and the site continued to benefit from free hosting until it ceased operating in 2015.
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