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data from the customer, including from social media, allowing retailers to continually optimize their offers in real time. By applying technology, retailers create appealing and visually-stimulating interior and exterior of the stores that motivate consumers to enjoy the shopping process and in-store
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that blends physical elements of traditional stores (i.e. rows, shelves, racks, counters, etc.) with digital elements of traditional e-commerce web sites (i.e.
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time spending. It also provides retailers with an increased ability to market their brands and provides co-branding opportunities with suppliers.
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inventory. For retailers, immersive commerce seeks to provide
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