29:
223:
200:
553:
The remarketing platform enables app developers and marketers to retarget existing users across InMobi's global ad network and exchange by implementing a mobile growth strategy across the entire conversion funnel. The remarketing platform helps advertisers nudge users to make their first purchase,
537:
Several advertising players had been increasing their focus on native ads to preserve the user experience on publishers’ websites and mobile apps by mimicking the environment in which they're displayed. This form of advertising also curtails the adoption of ad blockers as the ads are unobtrusive.
616:
According to sources, InMobi laid off approximately 10 per cent of its workforce in April 2016, due to the company reeling under losses of US$ 45.5 million in 2014-15 and US$ 40.91 million in 2015–16 in a bid to show profitability. The company also saw major attrition in their senior management
503:
Since the company's switch from an SMS-based search engine to an advertising platform, they have made several product announcements. The company started with simple text-based ads and has moved to include other ad formats such as video and native ads, including conventional ad formats such as
421:
analytics company to offer advertisers mobile video measurement and currency measurement through InMobi
Exchange – which provides media buyers an extensive and diverse set of engaging mobile ad experiences through mobile native and mobile video formats and the InMobi
304:'s Sherpalo Ventures. It raised a total of US$ 215.6 million in three rounds of funding – US$ 0.5 million in 2007, US$ 7.1 million in Series A funding in 2008, US$ 8 million in Series B funding in 2010, US$ 200 million in Series C funding in 2011.
620:
InMobi has refuted the claims, by stating that they added 184 full employees in 2016 and their voluntary attrition rates are lower than the industry average with 80% of the executive team at InMobi has an average tenure of more than four years.
278:. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
549:
InMobi launched a new platform called Miip in 2015. The platform brought together advertisers and publishers in a bid to spark excitement among online shoppers. It also enabled them to discover new products using the concept of re-marketing.
451:
In Jan 2018, InMobi acquired Los
Angeles based Aerserv for US$ 90 Million in cash and stock to create the world's largest programmatic video platform for mobile publishers; making it InMobi's fifth and largest acquisition till
781:
398:
Post-MMTG acquisition, InMobi acquired
Metaflow Solutions, a mobile app management and distribution company in the same year. This provides InMobi another platform to reach out to independent app developers and
352:
The first round of funding of US$ 500 000 InMobi (then mKhoj) was from Mumbai Angels in August 2006. After rebranding the company from mKhoj to InMobi, they received Series A funding of US$ 7.1 million from
2092:
Techcircle.in - India startups, internet, mobile, e-commerce, software, online businesses, technology, venture capital, angel, seed .Not only that this Inmobi tracks or embedds cookies without customers
872:
692:
570:
InMobi was ranked 15th on the ‘World's Top 50 Innovative
Companies 2016’ by Fast Company, a US-based business magazine. InMobi was also the number one company from India on the list ranked at 15th
410:, which allows users to customise their android screens. The partnership provides the company access to an estimated 500 million users in China as well as exclusive access to all APUS users in
522:
InMobi has tied up with over 30,000 app developers, across verticals of gaming, social, news, utility, entertainment among others to help them monetize their apps using mobile advertising.
815:
1627:
541:
InMobi features 80 of the top 100 AdAge brands on their network, through which it provides a huge database for publishers to use their native advertising platform to monetise users.
1704:
384:
InMobi had partnered with Amobee, end-to-end mobile advertising and services provider for a span of three years during which the company ran campaigns via InMobi's ad network.
972:
496:
The primary focus of InMobi has been on mobile advertising. The company's platform aims to bring together publishers and advertisers to provide relevant, personalised and
789:
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846:
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1309:
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391:, a San Francisco-based start-up that operates Facebook apps marketplace Appbistro as well as white label app distribution platform AppGalleries. Per
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577:‘India's best workplaces of 2016’ for workplace culture transformation. InMobi was amongst the ‘50 Disruptive companies 2013’ list by
674:
998:
286:
709:
1233:
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1856:
1525:
1283:
1903:
1601:
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announced its global partnership with InMobi to enable new-age CMOs in make the shift from digital to mobile marketing.
2388:
1550:
332:. "InMobi" was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the
584:
320:
services. Started by the four founders out of a residential apartment in
Bangalore, it has since grown into one of
1207:
588:
473:
In
December 2020, InMobi's Glance achieved unicorn status after US$ 145 funding from Google and existing investor
2344:
2251:
2033:
1983:
268:
70:
505:
430:
1957:
328:. The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to
2416:
2241:
2145:
534:
mimics the environment in which the ad is displayed thereby making it less intrusive to the end consumer.
497:
2366:
578:
418:
1576:
675:"INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED - Company, directors and contact details | Zauba Corp"
285:-based services to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian
1486:
Forbesindia.com- forbes india business news, share market investment, India's richest people, startups
2431:
474:
426:
2436:
2236:
2201:
2067:
1404:
656:
574:
531:
512:
466:(the mobile content platform and part of the InMobi Group) acquires short video content platform
373:
In August 2011, InMobi acquired US-based mobile advertising provider Sprout, which was backed by
329:
271:
1933:"MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing"
1878:"India's best workplaces of 2016: Winners of best companies in workplace culture transformation"
1877:
1755:
1129:
388:
364:. The investment was doled out in two tranches — US$ 100 million in 2011 and the rest in 2012.
2138:
693:"Content, Creators and Commerce: How Glance Wants to Lead India's Next Big Online Opportunity"
516:
325:
317:
65:
1050:"InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever - Knowledge@Wharton"
873:"InMobi's Naveen Tewari on the benefits of having cofounders "who are different yet similar""
2426:
1628:"InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers"
1602:"InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers"
463:
437:
374:
177:
554:
re-target existing users to drive incremental sales and re-activate dormant mobile users.
508:(SDK) for mobile app creators who wish to integrate InMobi's advertising within their app.
2411:
2271:
1416:
847:"Why did InMobi succeed? It did things differently to compete, explains CEO Naveen Tewari"
47:
1680:"InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile"
289:. It has 22 offices in 12 countries across 5 continents and employs around 2,500 people.
2361:
2303:
2256:
2206:
2186:
2161:
361:
1731:"InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google"
2451:
2394:
2211:
2175:
1104:
946:"Is Google looking to buy Indian startup InMobi to improve its advertising platform?"
2231:
2196:
2191:
2181:
601:
403:
752:"InMobi and Microsoft partner on cloud-based mobile enterprise marketing platform"
594:
InMobi named one among Fast
Company - The World's Most Innovative Companies, 2016.
2276:
2266:
782:"InMobi partners Microsoft to offer marketing solutions to enterprises - ETtech"
301:
2261:
2246:
1911:
1833:
632:
407:
392:
215:
2008:
999:"These early offices of India's hottest startups show how far they have come"
920:
591:(MMA), Global Smarties Awards 2015 in partnership with Unilever and Mindshare
429:
in
December 2016 to launch their Media Rating Council-accredited open source
2421:
2354:
2318:
484:
456:
395:, the new platform AppGallery was the reason for InMobi acquisition of MMTG.
293:
275:
129:
125:
1958:"The 2016 Top 10 Most Innovative Companies by Sector: India | Fast Company"
1654:"IAB Tech Lab assumes governance of open-source in-app measurability tool"
1335:"InMobi, Moat to allow brands to transact on Viewability - Financial News"
1208:"InMobi Acquires MMTG Labs, The Startup Behind AppBistro And AppGalleries"
2328:
2313:
2298:
1705:"InMobi ties up with China's APUS for global growth - The Economic Times"
336:
word for "search". The company initially operated in emerging markets in
156:
Piyush Shah (Co
Founder of InMobi Group and President & COO, Glance)
60:
28:
2293:
1182:"InMobi signs "multi-million dollar" mobile ad partnership with Amobee"
1025:"Mobile Ad Network m Khoj Rebrands As InMobi, Eyes Expansion In Europe"
973:"InMobi to pay $ 950,000 for deceptively tracking consumers' locations"
1432:"An Indian unicorn is going global in search of technology and talent"
816:"Microsoft, InMobi collaborate to offer marketing capabilities to..."
710:"InMobi Mobile advertising Platform Sees Revenue Jump of 41% in FY23"
467:
341:
181:
1500:"India's 1st unicorn InMobi's Glance buys IITians' video app Roposo"
1457:"InMobi acquires US-based AerServ for $ 90 million - Times of India"
1310:"India's InMobi Is Giving Facebook And Google A Run For Their Money"
357:
in 2008, and Series B funding to the tune of US$ 8 Million in 2010.
583:
InMobi won the bronze award in the category
Enabling Technologies,
2349:
2323:
1526:"Glance Turns Unicorn In Under Two Years With Funding From Google"
1259:"InMobi acquires UK-based Metaflow Solutions - The Economic Times"
637:
445:
441:
436:
In December 2016, InMobi also partnered exclusively with US-based
411:
378:
333:
321:
2130:
564:
337:
2134:
2088:"Flashback 2016: InMobi grapples with top-level exits, losses"
1234:"InMobi Acquires Appbistro & AppGalleries Owner MMTG Labs"
417:
In October 2016, InMobi partnered with Moat, a New York-based
282:
160:
1551:"InMobi to acquire London-based analytics platform Appsumer"
1835:
We are in China, taking on the Chinese, says India's InMobi
1156:"InMobi rebrands HTML5 ad platform Sprout to InMobi Studio"
530:
InMobi launched their native advertising platform in 2014.
2117:
1808:"InMobi Launches Mobile-First In-App Remarketing Platform"
440:, a mobile ads and app monetisation company with around 4
381:
rich media advertising, was renamed InMobi Studio in 2012.
251:
1482:"InMobi wants to glue your attention to your lock screen"
504:
interstitial and banner ads. The company also provides a
1386:"InMobi And Tapjoy Forge Exclusive Partnership in India"
735:"InMobi lays off 50-70 employees on performance metrics"
921:"India's global ad giant taking on Google and Facebook"
1904:"50 Disruptive Companies 2013 - MIT Technology Review"
2124:
1783:"InMobi launches content discovery ad platform Miip"
657:"Tech in Asia - Connecting Asia's startup ecosystem"
2404:
2381:
2337:
2286:
2220:
2168:
1072:
1070:
480:
In October 2021, InMobi acquired UK-based Appsumer.
377:. Sprout, which provided the platform for creating
246:
236:
213:
194:
170:
147:
137:
120:
97:
79:
53:
43:
35:
483:In August 2023, InMobi acquired Quantcast Choice,
360:In 2011, the start-up raised US$ 200 million from
1078:"InMobi's Trials and Tribulations- Business News"
2009:"InMobi: Most Innovative Company | Fast Company"
775:
773:
607:InMobi named on CNBC Disruptor 50 list for 2019.
597:InMobi named on CNBC Disruptor 50 list for 2018.
1105:"Mobile Ad Network InMobi Raises $ 200 Million"
1284:"InMobi raises $ 100M from Tennenbaum, others"
914:
912:
899:"InMobi: The journey of India's first unicorn"
604:- The World's Most Innovative Companies, 2018.
500:to a user visiting the mobile app or website.
2146:
2049:"Layoffs at iconic mobile ad start-up InMobi"
746:
744:
312:InMobi started in 2007, when it was known as
8:
2072:: CS1 maint: multiple names: authors list (
809:
807:
21:
2034:"Meet the 2019 CNBC Disruptor 50 companies"
1984:"Meet the 2018 CNBC Disruptor 50 companies"
2224:
2153:
2139:
2131:
27:
20:
545:Discovery-commerce, re-marketing and Miip
919:Pandya-Wagh, Kinjal (20 October 2015).
648:
16:Indian multinational technology company
2065:
1577:"We're going to become part of InMobi"
1412:
1402:
704:
702:
344:, before expanding to the US in 2009.
1524:Rakheja, Harshit (22 December 2020).
1103:Wasserman, Todd (15 September 2011).
7:
2458:Indian companies established in 2007
2047:Chandran, Peerzada Abrar, Pradeesh.
1855:Mathur, Nandita (17 February 2016).
841:
839:
837:
835:
402:In September 2015, InMobi entered a
355:Kleiner Perkins Caufield & Byers
298:Kleiner Perkins Caufield & Byers
1678:Mishra, Pankaj (10 February 2014).
316:(mobile khoj), providing SMS-based
897:Ramakrishnan, N. (18 March 2019).
14:
567:Indian of the Year' award in 2016
2483:2007 establishments in Karnataka
1781:Reporter, B. S. (15 July 2015).
1729:Mishra, Pankaj (29 April 2014).
1206:Taylor, Colleen (12 July 2012).
1023:Wauters, Robin (5 August 2009).
222:
221:
199:
198:
1756:"Top App Advertising SDKs 2015"
780:www.ETtech.com (26 June 2018).
511:In 2014, InMobi launched their
433:code for mobile ad viewability.
1982:CNBC.com staff (22 May 2018).
387:In July 2012, InMobi acquired
281:In 2008, it was enhanced from
1:
1857:"Top 50 innovative companies"
1180:O'Hear, Steve (11 May 2011).
517:interactive video advertising
444:(40 million) unique users in
406:partnership with China-based
368:Acquisitions and partnerships
2478:Softbank portfolio companies
2473:Companies based in Bangalore
1937:Mobile Marketing Association
589:Mobile Marketing Association
573:InMobi was featured amongst
487:consent management solution.
232:(US$ 14 million) (FY23)
209:(US$ 71 million) (FY23)
2463:Software companies of India
2389:GungHo Online Entertainment
462:In November 2019, InMobi's
85:; 17 years ago
2499:
1232:SN, Vikas (13 July 2012).
585:Location based Advertising
2252:Fortress Investment Group
2227:
1360:"Ad Age Homepage - AdAge"
498:contextual advertisements
292:The company is backed by
71:Social networking service
26:
1902:Review, MIT Technology,
1832:NDTV (2 February 2016),
1504:Inshorts - Stay Informed
1339:www.financial-news.co.uk
1130:"InMobi acquires Sprout"
506:Software Development Kit
1787:Business Standard India
600:InMobi named one among
287:unicorn startup company
2417:Fukuoka SoftBank Hawks
2242:Brightstar Corporation
1430:Bhattacharya, Ananya.
558:Awards and recognition
425:InMobi partnered with
2468:Outsourcing companies
1908:MIT Technology Review
814:Chatterjee, Laharee.
579:MIT Technology Review
2432:SoftBank Vision Fund
2382:Affiliated companies
1632:www.businesswire.com
1082:www.businesstoday.in
1762:. 21 September 2015
1384:Bureau, BW Online.
1160:www.nextbigwhat.com
617:during this phase.
427:Integral Ad Science
238:Number of employees
23:
2437:Sprint Corporation
2237:Aldebaran Robotics
2202:Shigenobu Nagamori
2095:. 30 December 2016
1882:The Economic Times
1709:The Economic Times
1461:The Times of India
1415:has generic name (
1263:The Economic Times
877:The Economic Times
786:The Economic Times
737:. 23 January 2023.
661:www.techinasia.com
575:The Economic Times
532:Native advertising
526:Native advertising
513:native advertising
492:Mobile advertising
330:mobile advertising
272:technology company
2445:
2444:
2377:
2376:
1914:on 17 August 2021
1812:www.mediapost.com
1557:. 13 October 2021
1364:www.adageindia.in
1054:Knowledge@Wharton
971:Abrar, Peerzada.
792:on 23 August 2018
679:www.zaubacorp.com
326:unicorn companies
258:
257:
66:Digital marketing
2490:
2427:SoftBank Capital
2405:Related articles
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1608:. 16 August 2023
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1488:. 17 April 2019.
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1084:. 13 August 2016
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997:Madhok, Diksha.
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788:. Archived from
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563:InMobi won the ‘
375:Polaris Partners
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1308:Behal, Ambika.
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1136:. 4 August 2011
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952:. 11 March 2015
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