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198:). Its research offering includes the evaluation of video advertising, shopper marketing, media platforms, online/mobile user experience as well as a variety of custom studies from testing fragrances to automobile driving experiences. Innerscope’s goal is to help its clients understand the role of non-conscious processing in decision making.
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to conduct a study that allowed viewers to watch the Super Bowl in an environment that would resemble a live viewing of the sporting event. The research was designed to measure consumer engagement and media habits, using biometrics technology, in settings like a theater, a living room, a mock
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to identify which ads are most emotionally engaging – a far better predictor of success than traditional research methods. Each year, during television’s most watched event, Innerscope collects live biometric data to measure viewers’ non-conscious responses to advertisements with the goal of
241:. The research firm’s work played a significant role in Campbell Soup Company redesigning its condensed soup label. The research looks at physiological responses such as perspiration and increased heart rate and marketing.
187:, often integrated with traditional measures of self-report, the company aims to measure in a more comprehensive way consumers’ non-conscious emotional connection to brands, products and services.
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On May 27, 2015, Nielsen completed an acquisition of
Innerscope Research and renamed its combined offering as Nielsen Consumer Neuroscience. Dr. Carl Marci was named Chief Neuroscientist.
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shopping area, and eye-tracking stations. The researchers then gave ads based on levels of biometric engagement to Temple
University to measure the brain activity using fMRI (
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research firm that was acquired by
Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City. Using applied
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On May 27, 2015, Nielsen completed an acquisition of
Innerscope Research and renamed its combined offering as Nielsen Consumer Neuroscience. Dr.
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understanding advertising effectiveness and consumer behaviors. The results of its 2012 Super Bowl study were featured on
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Innerscope also conducted research concerning path-to-purchase and consumer packaging with companies including
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clients and works in multiple domains using a neuroscience informed framework (sometimes referred to as
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296:"From MIT's Media Lab to Time Warner's: Innerscope's Biometric Tech"
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In 2014, Innerscope partnered with Time Warner
Medialab and
277:"What the tech?: Mapping Human Responses to Super Bowl Ads"
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375:"The Emotional Quotient of Soup Shopping"
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395:Matheson, Rob (19 August 2014).
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332:Brat, Ilan (February 17, 2010).
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416:"Nielsen Doubles Down On Neuro"
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354:Terry, Lisa (25 July 2011).
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