1542:(SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind the rising popularity of Search Engine Marketing has been Google. There were a few companies that had its own PPC and Analytics tools. However, this concept was popularized by Google. Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which a penny was charged. This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked.
2198:. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximize their abilities to track consumers. According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent. Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status. Furthermore, some advertisers attach the
1004:
1559:(also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.
2121:, or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default. Other software programs or browser add-ons may also block the loading of ads, or block elements on a page with behaviors characteristic of ads (e.g. HTML autoplay of both audio and video). Approximately 9% of all online page views come from browsers with ad-blocking software installed, and some publishers have 40%+ of their visitors using ad-blockers.
1347:"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed") in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product.
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1838:, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers, and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as
221:
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1077:, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?" Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email. More recently, spam has evolved into a more industrial operation, where
1483:. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the
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display advertising, which has become a highly concentrated market, with estimates that they were responsible for 70% of overall US digital advertising revenue in 2016. The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization. Display advertisers frequently
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Regulation is to establish a legal framework which will guarantee transparent terms and conditions for business users of online platforms, as well as effective opportunities for redress when these terms and conditions are not respected. Such transparency and fairness underpin improvements in the function of the
2324:
In contrast, the
European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average
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Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance
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This involves many parties interacting automatically in real time. In response to a request from the user's browser, the publisher content server sends the web page content to the user's browser over the
Internet. The page does not yet contain ads, but contains links which cause the user's browser to
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Furthermore, advertisers may encounter legal problems if legally required information does not actually display to users, even if that failure is due to technological heterogeneity. In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to
1972:
Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually over a specified time period, irrespective of the ad's visibility or users' response to it. One examples is CPD (cost per day) where advertisers pay a fixed cost for publishing an ad for a day irrespective
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As opposed to static messaging, chat advertising refers to real-time messages dropped to users on certain sites. This is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing
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Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the
1981:
The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. Advertising online offers better returns
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Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated
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This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The
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communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes
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Use of mobile and desktop ad blocking software designed to remove traditional advertising grew by 41% worldwide and by 48% in the U.S. between Q2 2014 and Q2 2015. As of Q2 2015, 45 million
Americans were using ad blockers. In a survey research study released Q2 2016, Met Facts reported 72 million
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Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. For example, some ads let users input queries or let users follow the advertiser on social
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defines online platforms as "information society services that allow business users to offer goods or services to consumers, with a view to facilitating the initiating of direct transactions between those business users and consumers; they are provided to business users on the basis of contractual
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Email advertising is ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for
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The Online
Intermediation Services Regulation (2019/1150/EU) or P2B Regulation came into force in all EU Member States and the UK on 12 July 2020. The Regulation aims to promote fairness and transparency for business users of online intermediation services or online platforms. The main aim of the
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means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness. CPC's market share has grown each year since its introduction, eclipsing CPM to
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server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up
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The process by which online advertising is displayed can involve many parties. In the simplest case, the website publisher selects and serves the ads. Publishers which operate their own advertising departments may use this method. Alternatively ads may be outsourced to an advertising agency under
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Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view. This helps
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refers to an amalgamation of statistics related to cookie pools on external publications and platforms. The data is provided directly from the source (adservers, hosted solutions for social or an analytics platform). It is also possible to negotiate a deal with a particular publisher to secure
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conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertising is ubiquitous across online systems including websites, search engines, social media platforms, mobile applications and email. Google and
Facebook dominate online
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Bruce Judson ...came up with the concept of the banner ad...It really transformed everything. Immediately, Madison Avenue decided, 'Oh my God, we've got to understand this. We have to hire a lot of young people.' They would send us money. It was almost like you could look out of the Time-Life
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As with offline publications, online impression fraud can occur when publishers overstate the number of ad impressions they have delivered to their advertisers. To combat impression fraud, several publishing and advertising industry associations are developing ways to count online impressions
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Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth
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is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.
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A trick banner is a banner ad where the ad copy imitates some screen elements users commonly encounter, such as an operating system message or popular application message, to induce ad clicks. Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of
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based on standards proposed by the FTC in 2009. European ad associations published a similar document in 2011. Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data. Neither
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occurs when a publisher or third parties click (manually or through automated means) on a CPC ad with no legitimate buying intent. For example, click fraud can occur when a competitor clicks on ads to deplete its rival's advertising budget, or when publishers attempt to manufacture revenue.
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laws apply equally to online and offline activities. However, there are questions over which jurisdiction's laws apply and which regulatory agencies have enforcement authority over trans-border activity. Many laws specifically regulate the ways online ads are delivered. For example, online
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websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Videos, interactive quizzes, and sponsored posts are all a part of this operation. Usually these ads are found on
Facebook, Instagram, Twitter, and
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in the United States totaled $ 83.0 billion, a 14% increase over the $ 72.50 billion in revenues in 2016. And research estimates for 2019's online advertising spend put it at $ 125.2 billion in the United States, some $ 54.8 billion higher than the spend on television ($ 70.4 billion).
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rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Many vendors offer SEO services.
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frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad. Expanding ads allows advertisers to fit more information into a restricted ad space.
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In marketing, "attribution" is the measurement of effectiveness of particular ads in a consumer's ultimate decision to purchase. Multiple ad impressions may lead to a consumer "click" or other action. A single action may lead to revenue being paid to multiple ad space sellers.
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This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates. This format of online advertisement yields much higher click-through rates than traditional display ads.
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study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen. Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g.
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The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser.
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marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.
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Once ad design is complete, online ads can be deployed very quickly. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.
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is software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders. Adware installed without the user's permission is a type of
2229:'s 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn. For example, in August 2014 Yahoo's advertising network reportedly saw cases of infection of a variant of
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Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include
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Because users have different operating systems, web browsers and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012
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or Cost Per
Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate
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reported that UK ad blocking was already at 22% among people over 18 years old. As of 2021, 27% of US Internet users used ad blocking software, a trend that has been increasing since 2014. Among technical audiences the rate of blocking reaches 58% as of 2021.
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Click fraud is especially associated with pornography sites. In 2011, certain scamming porn websites launched dozens of hidden pages on each visitor's computer, forcing the visitor's computer to click on hundreds of paid links without the visitor's knowledge.
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Privacy regulation can require users' consent before an advertiser can track the user or communicate with the user. However, affirmative consent ("opt in") can be difficult and expensive to obtain. Industry participants often prefer other regulatory schemes.
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Programmatic advertising involves automating the sale and delivery of digital advertising on websites and platforms via software rather than direct human decision-making. Advertisements are selected and targeted to audiences via ad servers which often use
2014:
According to a US Senate investigation in 2014, there are security and privacy concerns for users due to the infrastructure of online advertising. This is because of the potential for malware to be disseminated through online advertisements and for such
1047:, sent an email to most of the ARPANET's American West Coast users, advertising an open house for a new model of a DEC computer. Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded and eventually became known as "
1618:
reported advertising revenue for the June 2014 quarter of $ 2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
1287:, and other programs. Frame ads were the first form of web banners. The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page. The
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Like impressions, not all recorded clicks are valuable to advertisers. GoldSpot Media reported that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected visitors leaving the new site immediately.
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This customer information is combined and returned to the supply side platform, which can now package up the offer of ad space along with information about the user who will view it. The supply side platform sends that offer to an
1387:
As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called
1685:
occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion. Affiliate marketers generate traffic to offers from
1305:
opens a new browser window under a website visitor's initial browser window. Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".
1154:" (now renamed Google Ads) search advertising program in 2000 and introduced quality-based ranking allocation in 2002, which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.
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As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published
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and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.
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2248:. Numerous efforts have been undertaken to combat spam, ranging from blacklists to regulatorily-required labeling to content filters, but most of those efforts have adverse collateral effects, such as mistaken filtering.
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where users can hide information about themselves from publishers and advertisers. Among other consequences, advertisers can't use cookies to serve targeted ads to private browsers. Most major browsers have incorporated
1690:, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.
982:
Many common online advertising practices are controversial and, as a result, have become increasingly subject to regulation. Many internet users also find online advertising disruptive and have increasingly turned to
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Publishers use a variety of techniques to increase page views, such as dividing content across multiple pages, repurposing someone else's content, using sensational titles, or publishing tabloid or sexual content.
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A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over the requested website's content. Floating ads may disappear or become less obtrusive after a pre-set time period.
1519:. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through
1645:
Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online
1606:", or application sponsorship). Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.
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user's previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
1380:, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later
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to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's
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about incorporating ads, and consumers are using mobile devices more extensively. The
Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of
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2309:(COPPA), and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids. Otherwise, the U.S.
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CPM advertising is susceptible to "impression fraud," and advertisers who want visitors to their sites may not find per-impression payments a good proxy for the results they desire.
943:. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
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of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.
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1964:, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.
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2067:"), and this problem is worse online than in offline media. On the other hand, studies suggest that even those ads "ignored" by the users may influence the user subconsciously.
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is sourced from external providers and often aggregated from numerous websites. Businesses sell third-party data and are able to share this via an array of distribution avenues.
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2317:, although increasingly it has been undertaking enforcement actions related to online privacy and security. The FTC has also been pushing for industry consensus about possible
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The collection of user information by publishers and advertisers has raised consumer concerns about their privacy. Sixty percent of internet users surveyed said they would use
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Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the
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1027:, had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions". The NSFNet began phasing out its commercial use ban in 1991.
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1505:: An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load. Interstitial ads are a form of
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2218:. The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.
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1602:(Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "
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receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may help narrow down a user's location even further.
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1454:(CRM) platforms, in addition to website and paid media content or cross-platform data. This can include data from customer behaviors, actions or interests.
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4865:"comScore and Starcom USA Release Updated 'Natural Born Clickers' Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads"
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2733:. Social Science Research Network publishing working paper 17–37 of the Research Department, Federal Reserve Bank of Philadelphia. p. 37 (Fig. 3).
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demographic information, previous purchases, and other information of interest to advertisers. The process is sometimes described as a 'waterfall'.
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5004:"Marketers Focus on Making Attribution Data Actionable: Industry experts discuss real-time optimisation of cross-platform attribution findings"
2290:. The regulations also set up an EU Observatory to monitor the impact of the new rules, called the Observatory on the Online Platform Economy.
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contract with the publisher, and served from the advertising agency's servers or ad space may be offered for sale in a bidding market using an
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also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind
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connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as
6876:"FTC Strengthens Kids' Privacy, Gives Parents Greater Control Over Their Information By Amending Children's Online Privacy Protection Rule"
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Building to
Madison Avenue, and watch people walking with bags of money, to dump it on our desk, or Bruce Judson's desk, to buy banner ads.
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under the domain
Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam.
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advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S.
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2464:. IFIP Advances in Information and Communication Technology. Vol. 543. Cham: Springer International Publishing. pp. 110–123.
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More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include
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The UK's Online Intermediation Services for Business Users (Enforcement) Regulations 2020 replicate the effects of the EU Regulation.
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6226:"Privacy and Modern Advertising: Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities"
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relationships between the provider of those services and business users offering goods or services to consumers." Almost half of the
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5641:"Off Screen, Porn Sites Trick Advertisers: Tactic Dupes Big Marketers, Internet Companies With Flood of Traffic From Hidden Pages"
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Eye-tracking studies have shown that Internet users often ignore web page zones likely to contain display ads (sometimes called "
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1598:, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or
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6371:"Divorcees, Southerners Most Concerned About Web Privacy: 90 percent of online adults worry about privacy online, study shows"
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Goldfarb, Avi; Tucker, Catherine (4 May 2010). "Advertising Bans and the Substitutability of Online and Offline Advertising".
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began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service
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to verify if an impression is actually delivered. Similarly, revenue generated can be measured in Revenue per mille (RPM).
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Scammers can take advantage of consumers' difficulties verifying an online persona's identity, leading to artifices like
1893:) Digital Video Committee, and it's garnering a notable amount of industry support. CPV is the primary benchmark used in
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Living with Monsters? Social Implications of Algorithmic Phenomena, Hybrid Agency, and the Performativity of Technology
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3116:, February 1, 2018 ("But then, a Time Inc. business manager named Bruce Judson came up with the idea of banner ads")"
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gangs were spotted using carefully targeted Google search advertising to redirect victims to pages dropping malware.
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2876:. The First Mamoun Conference for Computer Science, Communications Technology and their Applications, keynote talk.
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Some examples are: Facebook's "Sponsored Stories", LinkedIn's "Sponsored Updates", and Twitter's "Promoted Tweets".
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requires that any commercial email provide an opt-out mechanism. Similarly, mobile advertising is governed by the
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around the sites. In reality, this is a subset of the email advertising but different because of its time window.
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1801:, online advertisers do not have an independent party to verify viewing claims made by the big online platforms.
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Information Policies: A Compilation of Position Statements, Principles, Statutes, and Other Pertinent Statements
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process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.
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Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (
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5729:"Internet Explorer continues growth past 55% market share thanks to IE9 and IE10, as Chrome hits 17-month low"
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2269:(TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.
1527:. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.
4591:
4018:
Advanced Database Marketing: Innovative Methodologies & Applications for Managing Customer Relationships
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2415:
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5167:. PricewaterhouseCoopers France, IAB France, Syndicat des Regies Internet. 2010. p. 8. Archived from
3453:
Johnson, Bradley (30 April 2018). "Agency Report 2018: Digital rules, growth slows, consultancies surge".
3252:
3243:
Jansen, B.J.; Mullen, T. (2008). "Sponsored search: an overview of the concept, history, and technology".
2350:
2214:(where scam emails look identical to those from a well-known brand owner) and confidence schemes like the
2032:
1997:
Online advertising can reach nearly every global market, and online advertising influences offline sales.
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1019:, online advertising was mostly prohibited. For example, two of the predecessor networks to the Internet,
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135:
59:
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targeting and other technological features not available or relevant on personal computers. In July 2014
5995:
3071:
Electronic Billboards on the Digital Superhighway: A Report of the Working Group on Internet Advertising
2395:
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is displayed in a new web browser window that opens above a website visitor's initial browser window. A
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789:
641:
553:
538:
6837:
Online Intermediation Services for Business Users (Enforcement) Regulations 2020 laid before Parliament
5274:"Revenue Outcomes Matter to Online Advertisers: Advanced Automation Can Improve Efficiency And Results"
3862:
2110:
ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.
1208:– demanded its return instead of allowing scientific investigation, and proceeded to sell it. A nearby
5494:
Pieters, Rik (2008). "A Review of Eye-Tracking Research in Marketing". Vol. 4. pp. 123–147.
4135:
3198:
1917:. In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed.
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1204:) nest in the US was controversial. The owner of the first nest discovered in the United States – in
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3007:
How to Grow Your Business on the Internet: Your Complete Guide to Making Money at the Speed of Light
2244:
The Internet's low cost of disseminating advertising contributes to spam, especially by large-scale
4614:
3485:
2460:. In Schultze, Ulrike; Aanestad, Margunn; Mähring, Magnus; Østerlund, Carsten; Riemer, Kai (eds.).
2257:
2044:
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shows that several actors abuse the obscurity and complexity of programmatic advertising to spread
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Broadly speaking, there are three types of data obtained through such a data management platform:
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296:
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69:
5405:"Fake News, Real Money: Ad Tech Platforms, Profit-Driven Hoaxes, and the Business of Journalism"
5062:"Twitter steps into interactive ads, lets users sign up for offers directly from their timeline"
3584:
2722:
Nakamura, Leonard I. (FRB); Samuels, Jon (BEA); Soloveichik, Rachel H. (BEA) (24 October 2017).
2075:
There are numerous ways that advertisers can be overcharged for their advertising. For example,
4833:"Performance-based Pricing Models in Online Advertising: Cost per Click versus Cost per Action"
3012:
3005:
2871:"Problems and Realities of Internet Governance and Regulations (and a Role of the IEEE ComSoc)"
6783:
6524:
6233:
6229:
6225:
6003:
5503:
5424:
5385:
5311:"Online advertising poses significant security, privacy risks to users, US Senate report says"
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to promote products and services to audiences and platform users. Online advertising includes
847:
716:
691:
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661:
578:
573:
74:
6595:"U.S. Internet fraud at all-time high: 'Nigerian' scam and other crimes cost $ 198.4 million"
5674:
3728:
3111:
1275:
to incorporate video, audio, animations, buttons, forms, or other interactive elements using
1109:
in 1993 to a Silicon Valley law firm. In 1994, web banner advertising became mainstream when
1066:
newsgroups. In January 1994 Mark Eberra started the first email marketing company for opt-in
6739:
6557:
5568:
5495:
5416:
5375:
5237:
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4734:
4726:
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technology to block all collection of information if given an opportunity. Over half of all
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2064:
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typically are graphical ads displayed within a web page. Many banner ads are delivered by a
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1114:
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842:
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376:
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107:
6513:
6437:
5755:"comScore Releases Full Results of vCE Charter Study Involving 12 Leading U.S. Advertisers"
5499:
2511:
2163:
options into their browser headers, but the regulations currently are only enforced by the
6863:
6843:
5541:
5529:
4621:
4598:
4244:"Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis"
3676:
3455:
3137:
Digital Riptide, What really Happened to the News Business, Interview with Walter Isaacson
2420:
2400:
1961:
1956:
1332:
1054:
The first known large-scale non-commercial spam message was sent on 18 January 1994 by an
920:
832:
706:
508:
411:
353:
334:
320:
301:
245:
163:
158:
64:
4892:"Mobile Advertising's Darkest Secret: Here's the REAL Error Rate for 'Fat Finger' Clicks"
4503:
4216:
3758:
3377:. Mass Communication Department, University of North Carolina at Pembroke. Archived from
3134:
5610:"Truth in advertising: 'Click fraud' poses a threat to the boom in internet advertising"
5444:"Disinformation is part and parcel of social media's business model, new research shows"
2458:"Objects, Metrics and Practices: An Inquiry into the Programmatic Advertising Ecosystem"
1877:
Cost per engagement aims to track not just that an ad unit loaded on the page (i.e., an
1491:
to respond to an offer. The ad exchange picks the winning bid and informs both parties.
6721:
Special Advertising Problems: Internet Advertising: Unique Issues Posed by the Internet
6625:
6088:
4799:"Ad-blockers, the games press, and why sexy cosplay galleries lead to better reporting"
3976:
3644:
3481:"The untold, dramatic story behind the discovery of America's first murder hornet nest"
2385:
2036:
1835:
1805:
1715:
1549:
749:
362:
311:
271:
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and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
6933:
5937:
5877:
5580:
4324:
4108:
2543:
2215:
2187:
users are concerned about their privacy when using Google and Facebook, according to
1925:
1861:
1857:
1814:
1779:
1595:
784:
671:
404:
344:
291:
112:
97:
5251:
4298:
3074:
1928:
compensation method implies that the advertiser pays for an explicit sign-up from a
17:
3941:
3549:"2015 advertising creative guidelines for display & mobile – updated for HTML5"
3514:
3314:"Google Introduces New Pricing for Popular Self-Service Online Advertising Program"
2870:
2230:
2222:
2176:
2164:
2160:
2155:
2016:
1751:
1719:
1647:
1571:
1488:
1412:
1302:
1179:
1067:
5996:"Fears of adblocking 'epidemic' as report forecasts almost 15m UK users next year"
5420:
2787:
1881:
was served), but also that the viewer actually saw and/or interacted with the ad.
220:
6901:
6514:"What's Love Got to Do with It? Exploring Online Dating Scams and Identity Fraud"
5820:. University of Pennsylvania, Information Systems & Computing. 13 June 2016.
5031:"The New York Times Tries Another Interactive Ad Unit: This time, for Prudential"
4768:"Native ad leader Outbrain acquires AdNgin for automated ad content optimisation"
2602:"US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017 – eMarketer"
1817:
in 2018 said that they use online marketplaces to sell their goods and services.
1189:
Datacenter analysis, in 2017 over half of agency revenue came from digital work.
3784:
3702:
2813:
2469:
2340:
2199:
2134:
2118:
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1603:
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1377:
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1284:
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984:
912:
651:
626:
518:
395:
385:
276:
130:
5572:
2981:
2751:
2724:"Measuring the "Free" Digital Economy Within the GDP and Productivity Accounts"
1411:
Advertisers may also deliver ads based on a user's suspected geography through
6113:
5380:
5367:
4198:
3614:
2233:
2048:
2020:
1651:
1591:
1416:
1320:
1272:
1257:
1178:'s free applications for performance tracking. Advertisers are also embracing
1175:
1059:
988:
936:
809:
212:
6875:
6528:
6402:"FaceTrust: Assessing the Credibility of Online Personas via Social Networks"
6007:
5428:
5389:
4592:
Online intermediation services – fairness and transparency for business users
4412:
4333:. Google's Role in the Digitization of Analog Media – First Para. p. 5.
4100:
3266:
2958:
Denning, Peter J. (1 March 1982). "ACM President's Letter: Electronic Junk".
2535:
2527:
1011:
shows a rise in digital advertising since 1995 at the expense of print media.
6344:"Press Release: TRUSTe Announces 2011 Behavioral Advertising Survey Results"
6064:"58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics"
5786:".com Disclosures: How to Make Effective Disclosures in Digital Advertising"
4615:
Online platforms: Commission sets new standards on transparency and fairness
3073:. The Coalition for Networked Information. 28 September 1994. Archived from
2126:
2040:
1516:
1298:
1261:
1209:
1171:
1035:
The first widely publicized example of online advertising was conducted via
952:
908:
769:
701:
458:
418:
390:
6723:. The Law of Advertising. Vol. 56. Matthew Bender & Co, Inc. 2013.
5557:"Attention to Banner Ads And Their Effectiveness: An Eye-Tracking Approach"
4730:
1403:
5233:
4475:
1291:'s Ad Unit Guidelines propose standardized pixel dimensions for ad units.
6776:"Europe's Online Advertising Industry Releases Self-Regulation Framework"
6486:
2211:
2184:
2098:
2043:
websites. Additionally, the lack of regulation and accountability in the
2019:
to be inserted and triggered without sufficient protection or screening.
1929:
1839:
1615:
1576:
1163:
1110:
1016:
963:
916:
240:
5609:
5242:
4978:"Cost-Per-View Pricing for Digital Video: What Would It Really Measure?"
4739:
3011:(1 ed.). Scottsdale, Arizona, U.S.: Coriolis Group Books. pp.
5097:
3165:
2335:
1898:
1894:
1775:
1763:
1671:
1429:
1151:
1146:
in 2003) created the first search advertising keyword auction in 1998.
1126:
1020:
992:
975:
488:
5368:"Disinformation on digital media platforms: A market-shaping approach"
4246:. 2008 AEJMC Conference: Advertising Division–Research. Archived from
4085:"Programming, filtering, adblocking: advertising and media automation"
3889:"Facebook's Sponsored Stories are way more effective than Display Ads"
2512:"Programming, filtering, adblocking: advertising and media automation"
1432:
and the page being viewed, is transmitted to the publisher ad server.
6688:"CryptoWall! crooks! 'turn! to! Yahoo! ads! to! spread! ransomware!'"
2180:
2130:
1755:
1666:
1186:
1147:
1143:
1082:
1063:
1024:
493:
1865:
dominate two-thirds of all online advertising compensation methods.
3427:. PricewaterhouseCoopers, Internet Advertising Bureau. April 2013.
2575:. PricewaterhouseCoopers, Internet Advertising Bureau. April 2017.
6224:
Hoofnagle, Chris J.; Urban, Jennifer M.; Li, Su (8 October 2012).
3036:
2226:
1402:
1339:, but tricked users may resent the advertiser for deceiving them.
1280:
1228:
1102:
1036:
1002:
656:
636:
235:
3422:"IAB internet advertising revenue report: 2012 full year results"
2570:"IAB internet advertising revenue report: 2016 full year results"
2278:
framework, however, penalizes violators of the codes of conduct.
1212:
bought it to gift it back to the state entomology team which had
955:
which technologically delivers the ad and tracks statistics, and
4624:, IP/18/3372, published 26 April 2018, accessed 14 November 2020
1739:
1655:
1193:
6740:"Self-Regulatory Principles for Online Behavioral Advertising"
3098:
Advertising on the Web: Is there Response Before Clickthrough?
1787:
1421:
4440:"A Structural Model of Sponsored Search Advertising Auctions"
1590:
is ad copy delivered through wireless mobile devices such as
966:
advertising revenues in the United States surpassed those of
6626:"Online Advertising More Likely to Spread Malware Than Porn"
2275:
Self-Regulatory Principles for Online Behavioral Advertising
2129:, 12.8 million adults in the UK, and 13.2 million adults in
1538:, or SEM, is designed to increase a website's visibility in
6902:"Performance & Accountability Report, Fiscal Year 2012"
6400:
Sirivianos, Michael; Kim, Kyungbaek; Yang, Xiaowei (2009).
3645:"Mobile Rich media Ad Interface Definitions (MRAID) v. 2.0"
2325:
by around 65% in Europe relative to the rest of the world.
2039:
online, for example by directing advertising money to fund
1658:
are two prominent providers of online classified listings.
4501:
Tulloch, Mitch (2003). Koch, Jeff; Haynes, Sandra (eds.).
3139:, Shorenstien Center on Media, Politics and Public Policy"
1367:
and real-time bidding, known as programmatic advertising.
1249:
users with particular traits to increase the ads' effect.
6115:
PrivNet's Internet Fast Forward (IFF) on CNBC, circa 1996
1986:
online advertisers improve their ad campaigns over time.
1101:
displayed banners at the bottom of the screen to promote
6314:"The 7 'creep factors' of online behavioral advertising"
5671:"International Federation of Audit Bureaux Circulations"
2693:"Half of Destructoid's readers block our ads. Now what?"
959:
who do independent promotional work for the advertiser.
6138:"Microsoft to Add 'Tracking Protection' to Web Browser"
5670:
5403:
Braun, Joshua A.; Eklund, Jessica L. (2 January 2019).
5337:"Ransomware gangs use SEO poisoning to infect visitors"
4084:
3344:"Super Bowl Social Media Marketing: A Detailed History"
1407:
Online advertising serving process using online bidding
1335:. Trick banners commonly attract a higher-than-average
5818:"Configuring Your Web Browser to Allow Pop-up Windows"
5791:. Federal Trade Commission. March 2013. Archived from
4831:
Hu, Yu; Shin, Jiwoong; Tang, Zhulei (September 2012).
4670:"Why Ad Blocking is devastating to the sites you love"
2686:
2684:
1628:
your email and send updates on new products or sales.
1392:. Advertisers can also target their audience by using
4560:
Vranica, Suzanne; Shields, Mike (23 September 2016).
3114:
Who Killed Time Inc.?, The Columbia Journalism Review
2663:"Attitudes to Advertising – Digital News Report 2015"
6567:. FBI and National White Collar Crime Center. 2013.
6168:"Longer battery life and easier website permissions"
4562:"Doubts About Digital Ads Rise Over New Revelations"
4267:
4265:
2962:. Vol. 25. Association for Computing Machinery.
2633:"Global Entertainment & Media Outlook 2020–2024"
1714:
An online marketing platform (OMP) is an integrated
6846:, published 29 June 2020, accessed 14 November 2020
6249:"Two-Thirds of Americans Object to Online Tracking"
5158:"Measuring the effectiveness of online advertising"
3915:"Facebooks' News Feed Ads generate 49x more clicks"
3519:"On the Web's Cutting Edge, Anonymity in Name Only"
3037:"Internet Users Are Notoriously Picky About E-Mail"
6857:About – Observatory on the Online Platform Economy
5468:Nadler, Anthony; Donovan, Joan (17 October 2018).
4537:. National Cyber Security Alliance. Archived from
4166:"3rd Party Data Collection Principles from TRUSTe"
3281:"Google Launches Self-Service Advertising Program"
3100:. Journal of Advertising Research. pp. 33–45.
3004:
1384:the user with ads from the site the user visited.
3977:"4 Ways Behavioral Targeting is Changing the Web"
3650:. Interactive Advertising Bureau. 16 April 2013.
1435:The publisher ad server then communicates with a
1105:products. The first clickable web ad was sold by
5965:"More than 9 million Britons now use adblockers"
4952:"Understanding the Cost-Per-Engagement Ad Model"
4509:. Redmond, Washington: Microsoft Press. p.
3508:
3506:
3504:
6749:. Interactive Advertising Bureau. 1 July 2009.
6280:"Most Google, Facebook users fret over privacy"
4275:. Mobile Marketing Association. February 2011.
3946:"Retargeting Ads Follow Surfers to Other Sites"
3474:
3472:
3470:
3154:
3152:
6907:. Federal Trade Commission. 2012. p. iv.
6878:. Federal Trade Commission. 19 December 2012.
6461:"The truth behind those Nigerian 419 scammers"
5604:
5602:
2194:Many consumers have reservations about online
1990:media. Online ads can even incorporate games.
1766:, MarketBright and Pardot have been bought by
1479:The ad exchange puts the offer out for bid to
4201:. Internet Advertising Bureau. 19 June 2014.
2978:"Origin of the term "spam" to mean net abuse"
2788:"Reflections on the 25th Anniversary of Spam"
2456:Alaimo, Cristina; Kallinikos, Jannis (2018).
951:that help generate and place the ad copy, an
869:
436:
190:
8:
6855:Observatory on the Online Platform Economy,
5780:
5778:
5776:
5561:International Journal of Electronic Commerce
5195:"Online Advertising: Surprising New Finding"
5126:"Measuring Online Advertising Effectiveness"
4710:Goldfarb, Avi; Tucker, Catherine E. (2011).
4663:
4661:
4636:"How many site hits? Depends who's counting"
4273:"Mobile Advertising Guidelines, Version 5.0"
4199:"How an ad is served with real-time bidding"
4136:"When Big Data Doesn't Provide Big Insights"
4058:"Geotargeting Based on IP Address is Broken"
3308:
3306:
3245:International Journal of Electronic Business
2814:"NSFNet—National Science Foundation Network"
2225:, when interacting with online advertising.
2055:without disclosing the source of the funds.
5470:"Weaponizing the Digital Influence Machine"
4712:"Privacy Regulation and Online Advertising"
4705:
4703:
4701:
4699:
4697:
4695:
4413:"5 Deadly Sins of SEO and Online Marketing"
3416:
2971:
2969:
2926:
2924:
1909:The CPI compensation method is specific to
1897:Advertising Campaigns, as part of Google's
6807:"Internet Ad Industry Begs for Regulation"
6715:
6713:
6521:International Journal of Cyber Criminology
5876:Elmer-DeWitt, Philip (21 September 2015).
5844:"Clicked off: Doom beckons for online ads"
4365:: CS1 maint: location missing publisher (
4011:"Chapter 9: Targeting Display Advertising"
3414:
3412:
3410:
3408:
3406:
3404:
3402:
3400:
3398:
3396:
3199:"Stop Selling Ads and Do Something Useful"
1570:is commercial promotion conducted through
1548:, or SEO, attempts to improve a website's
876:
862:
454:
443:
429:
208:
197:
183:
31:
27:Form of advertising that uses the Internet
6307:
6305:
6247:Clifford, Stephanie (29 September 2009).
5379:
5241:
4738:
4438:Athey, S.; Nekipelov, D. (January 2012).
3256:
3238:
3236:
3234:
3232:
3230:
3228:
3226:
3224:
3096:Briggs, Rex; Hollis, Nigel (April 1997).
2781:
2779:
2777:
2267:Telephone Consumer Protection Act of 1991
1718:platform that combines the benefits of a
5871:
5869:
2307:Children's Online Privacy Protection Act
2221:Consumers also face malware risks, i.e.
1081:use armies of virus-infected computers (
6734:
6732:
6730:
6195:"Web Tool on Firefox to Deter Tracking"
6093:Mega Digital – Digital Marketing Agency
5908:"Expanding user protections on the web"
4826:
4824:
4822:
4820:
4609:
4607:
4327:; Cota, Stephanie (14 September 2008).
4193:
4191:
2758:. Coalition for Networked Information.
2448:
1758:online marketing is often used. Online
1007:Advertising revenue as a percent of US
457:
417:
410:
403:
375:
352:
319:
253:
227:
211:
171:
148:
120:
87:
39:
6369:Heusssner, Ki Mae (13 February 2013).
6346:. TRUSTe. 25 July 2011. Archived from
6228:. Amsterdam Privacy Conference, 2012.
5888:from the original on 27 September 2015
5537:
5525:
5515:
5442:Ruiz, Carlos Diaz (23 November 2023).
5283:. Forrester Consulting. January 2013.
5201:from the original on 18 September 2017
4922:"Is CPE the Best Way to Quantify ROI?"
4572:from the original on 25 September 2016
4469:
4467:
4380:Mothner, Michael (12 September 2012).
4358:
4004:
4002:
3956:from the original on 21 September 2012
3192:
3190:
3188:
2869:Pakštas, Algirdas (21 February 2008).
1932:interested in the advertiser's offer.
1520:
6538:from the original on 10 November 2013
6414:from the original on 10 November 2013
6259:from the original on 27 December 2013
6148:from the original on 13 February 2015
5677:from the original on 28 November 1999
5366:Diaz Ruiz, Carlos (30 October 2023).
5317:from the original on 18 December 2023
5091:Abramovich, Giselle (25 March 2013).
5010:from the original on 7 September 2015
4984:from the original on 21 February 2014
4801:. Penny Arcade Report. Archived from
4778:from the original on 12 December 2019
4646:from the original on 12 February 2015
4205:from the original on 31 October 2021.
3529:from the original on 20 December 2014
3324:from the original on 19 December 2017
3122:from the original on 11 February 2018
2883:from the original on 21 February 2008
2794:from the original on 3 September 2014
2643:from the original on 29 November 2020
2486:from the original on 20 November 2021
2133:were using ad blockers on their PCs,
1834:Cost per mille, often abbreviated to
1793:Unlike television marketing in which
1650:, and online auction-based listings.
1358:Advertising sales and delivery models
7:
6756:from the original on 16 January 2013
6698:from the original on 21 January 2015
6205:from the original on 15 January 2015
6174:from the original on 9 November 2012
6043:from the original on 4 December 2020
5918:from the original on 1 February 2019
5735:from the original on 15 January 2017
5651:from the original on 18 January 2015
5620:from the original on 15 October 2013
5555:Lee, Joowon; Ahn, Jae-Hyeon (2012).
5347:from the original on 29 October 2021
4482:from the original on 14 October 2013
4279:from the original on 5 November 2012
3625:from the original on 18 January 2016
3585:"IAB Display Advertising Guidelines"
2850:from the original on 18 January 2014
2612:from the original on 7 February 2018
2582:from the original on 17 January 2018
2550:from the original on 19 January 2022
2505:
2503:
2501:
1951:Other performance-based compensation
6656:"Cisco 2013 Annual Security Report"
6624:Mlot, Stephanie (1 February 2013).
6605:from the original on 18 August 2017
6489:. Federal Bureau of Investigation.
5975:from the original on 28 August 2016
5878:"Look Who's Driving Adblock Growth"
5727:Protalinski, Emily (1 March 2013).
5698:"Renaming the Circulation Overseer"
5696:Elliot, Stuart (14 November 2012).
5587:from the original on 18 August 2013
4890:Felix, Samantha (26 October 2012).
3817:from the original on 22 August 2015
3375:"The Brief History of Social Media"
3197:McCambley, Joe (12 February 2013).
3047:from the original on 3 January 2016
2762:from the original on 24 August 2013
2740:from the original on 20 March 2021.
2376:Integrated marketing communications
2047:ecosystem has led to the influx of
6312:Cutter, Slade (22 February 2012).
6278:Acohido, Byron (9 February 2011).
6014:from the original on 25 April 2016
5500:10.1108/s1548-6435(2008)0000004009
5309:Constantin, Lucian (15 May 2014).
5290:from the original on 31 March 2020
4505:Microsoft Encyclopedia of Security
4478:. Tech Terms Computer Dictionary.
4347:from the original on 27 April 2021
4176:from the original on 22 March 2016
4083:Thomas, Julian (1 February 2018).
3921:from the original on 16 April 2015
3843:from the original on 15 March 2015
3791:from the original on 7 August 2014
3765:from the original on 1 August 2013
3565:from the original on 23 April 2016
3159:Morrissey, Brian (12 April 2013).
2939:from the original on 21 April 2019
2703:from the original on 12 March 2013
1461:specific data points or audiences.
1450:refers to the data retrieved from
1166:'s Red Bull Media House streaming
25:
6882:from the original on 25 June 2013
6636:from the original on 11 July 2017
6593:Rosenberg, Eric (31 March 2007).
6574:from the original on 21 June 2013
6493:from the original on 16 July 2016
6459:Kassner, Michael (30 July 2012).
6381:from the original on 30 July 2013
6324:from the original on 23 June 2013
6193:Angwin, Julia (21 January 2011).
6136:Angwin, Julia (7 December 2010).
5944:from the original on 21 June 2019
5824:from the original on 12 June 2019
5708:from the original on 26 July 2014
5105:from the original on 29 June 2013
4902:from the original on 14 July 2017
4867:. comScore, Inc. 1 October 2009.
4747:from the original on 1 March 2022
4680:from the original on 19 July 2017
4634:Story, Louise (22 October 2007).
4419:from the original on 29 June 2013
4392:from the original on 21 June 2013
4146:from the original on 9 April 2015
4134:O'Hara, Chris (9 November 2011).
4115:from the original on 1 March 2022
4064:from the original on 20 June 2013
3895:from the original on 9 April 2015
3657:from the original on 9 March 2013
3595:from the original on 9 March 2013
3350:. 1 February 2013. Archived from
3291:from the original on 1 April 2014
3209:from the original on 20 June 2013
2824:from the original on 2 April 2014
2669:from the original on 19 June 2015
1973:of impressions served or clicks.
1811:small and medium-sized businesses
1746:are used as online marketing and
1075:Laurence Canter and Martha Siegel
1043:(Digital Equipment Corporation),
1039:. On 3 May 1978, a marketer from
987:for a variety of reasons. Online
6914:from the original on 11 May 2013
6817:from the original on 3 July 2013
6467:from the original on 19 May 2013
6290:from the original on 4 July 2014
5854:from the original on 8 June 2013
5761:from the original on 18 May 2013
5193:Sherman, Erik (13 August 2012).
5072:from the original on 8 June 2013
5041:from the original on 3 June 2013
4958:from the original on 20 May 2014
4932:from the original on 20 May 2014
4871:from the original on 18 May 2013
4568:. Dow Jones & Company, Inc.
4411:Demers, Jason (2 January 2013).
4305:from the original on 8 July 2013
4223:from the original on 9 July 2013
3987:from the original on 21 May 2013
3869:from the original on 18 May 2015
3739:from the original on 10 May 2013
3683:from the original on 11 May 2013
3434:from the original on 12 May 2013
3173:from the original on 4 July 2013
2933:"At 30, Spam Going Nowhere Soon"
2691:Gonzales, Niero (9 March 2013).
2005:Concerns with online advertising
1732:customer relationship management
1487:, a demand side platform has 10
1452:customer relationship management
974:. In 2017, Internet advertising
219:
55:Local search engine optimisation
6782:. 11 April 2011. Archived from
6565:Internet Crime Complaint Center
6512:Rege, Aunshul (December 2009).
6062:Saric, Marko (31 August 2021).
4242:Hanley, M.; Becker, M. (2007).
3975:Drell, Lauren (26 April 2011).
3709:from the original on 7 May 2013
2931:Seabrook, Andrea (3 May 2008).
2846:. National Science Foundation.
1400:, or ROI, over untargeted ads.
6436:. Fraud Guides. Archived from
5994:Sweney, Mark (20 April 2016).
5639:Steel, Emily (16 March 2011).
5093:"5 Really Creative Banner Ads"
4797:Kuckera, Ben (17 April 2013).
3589:Interactive Advertising Bureau
3556:Interactive Advertising Bureau
2935:. All Things Considered. NPR.
2752:"NSFNet Acceptable Use Policy"
2286:especially for the benefit of
2206:Trustworthiness of advertisers
2104:Comparison of HTML 5 and Flash
1977:Benefits of online advertising
1891:Interactive Advertising Bureau
1515:A text ad displays text-based
1289:Interactive Advertising Bureau
1:
6661:. Cisco. 2013. Archived from
5963:Sweney, Mark (1 March 2016).
5421:10.1080/21670811.2018.1556314
5222:Journal of Marketing Research
5029:Moses, Lucia (2 April 2013).
4089:Media International Australia
3003:Emery, Vince (14 June 1996).
2905:. Cisco Press. Archived from
2516:Media International Australia
2171:Privacy and user surveillance
2027:Disinformation and dark money
1641:Online classified advertising
1531:Search engine marketing (SEM)
6805:Singel, Ryan (8 July 2009).
6558:"2012 Internet Crime Report"
4668:Fisher, Ken (6 March 2010).
4020:. Gower Publishing, London.
3837:"LinkedIn Sponsored Updates"
3373:Curtis, Dr. Anthony (2013).
3161:"How the Banner Ad Was Born"
1196:advertisement for the first
6089:"Google ads agency account"
5757:. comScore. 26 March 2012.
5060:Brian, Matt (22 May 2013).
4766:Jones, Mark (8 June 2018).
4601:, accessed 14 November 2020
4445:. p. 5. Archived from
3491:National Geographic Society
2903:"Evolution of the Internet"
2470:10.1007/978-3-030-04091-8_9
2391:Online advertising in China
2297:Privacy and data collection
2150:Anti-targeting technologies
2143:Internet Advertising Bureau
1540:search engine results pages
1485:Internet Advertising Bureau
1220:Types of online advertising
1170:'s jump from space online,
1062:a religious message to all
6971:
6950:Online advertising methods
6034:"Ad blocker usage in U.S."
5573:10.2753/jec1086-4415170105
1939:
1728:search engine optimisation
1546:Search engine optimization
1113:, the online component of
800:Promotional representative
50:Search engine optimization
5381:10.1177/14614448231207644
3863:"Twitter Promoted Tweets"
3615:"No Pop-up Ads on Google"
2960:Communications of the ACM
1873:CPE (cost per engagement)
1736:content management system
1710:Online marketing platform
1174:'s online magazines, and
1142:in 2001, and acquired by
1085:) to send spam remotely.
1058:system administrator, by
1015:In the early days of the
254:Retail goods and services
6862:16 November 2020 at the
6842:18 November 2020 at the
4101:10.1177/1329878X17738787
3811:"Facebook News Feed Ads"
3267:10.1504/ijeb.2008.018068
2786:Templeton, Brad (2008).
2631:PricewaterhouseCoopers.
2528:10.1177/1329878X17738787
2381:Marketing communications
2319:Do Not Track legislation
2315:industry self-regulation
2311:Federal Trade Commission
2154:Some web browsers offer
1371:Programmatic advertising
1107:Global Network Navigator
6599:San Francisco Chronicle
6199:The Wall Street Journal
6142:The Wall Street Journal
5645:The Wall Street Journal
5372:New Media & Society
5124:Braun, Michael (2011).
4620:9 November 2020 at the
4566:The Wall Street Journal
4535:"Malware & Botnets"
4330:Search Engine Marketing
4217:"Term: Interstitial ad"
3523:The Wall Street Journal
3203:Harvard Business Review
2510:Thomas, Julian (2018).
2416:Promotional merchandise
2059:Viewability limitations
2033:New Media & Society
1942:Attribution (marketing)
1936:Attribution of ad value
1797:can be relied upon for
1536:Search engine marketing
925:search engine marketing
795:Promotional merchandise
780:Out-of-home advertising
569:Account-based marketing
89:Search engine marketing
6487:"Common Fraud Schemes"
4731:10.1287/mnsc.1100.1246
4301:. marketingterms.com.
4219:. marketingterms.com.
4009:Moe, Wendy W. (2013).
3761:. marketingterms.com.
3479:Main, Douglas (2022).
2351:Advertising management
2031:Research published on
1905:CPI (cost per install)
1568:Social media marketing
1563:Social media marketing
1525:text message marketing
1507:interruption marketing
1408:
1253:Web banner advertising
1238:
1237:featuring geotargeting
1012:
957:advertising affiliates
929:social media marketing
604:Horizontal integration
136:Contextual advertising
60:Social media marketing
6945:Advertising by medium
5938:"Abusive experiences"
5234:10.1509/jmkr.48.2.207
4613:European Commission,
4597:9 August 2020 at the
4382:"SEO Marketing Myths"
4056:Adams, Barry (2012).
3929:– via Facebook.
3903:– via Facebook.
3825:– via Facebook.
3799:– via Facebook.
2396:Promotion (marketing)
2361:Branded entertainment
2284:Digital Single Market
2141:. In March 2016, the
2092:Heterogeneous clients
2010:Insufficient Security
1982:than in other media.
1481:demand-side platforms
1406:
1319:An expanding ad is a
1232:
1006:
790:Product demonstration
642:Corporate anniversary
396:Live support software
5850:. 10 November 2012.
5616:. 23 November 2006.
4415:. Entrepreneur.com.
3785:"Facebook News Feed"
3759:"Term: Trick Banner"
2431:Influencer marketing
2406:Promotional campaign
2346:Advertising campaign
2313:frequently supports
2263:CAN-SPAM Act of 2003
2196:behavioral targeting
2051:campaigns that fund
1860:(Cost Per Click) or
1853:CPC (cost per click)
1830:CPM (cost per mille)
1821:Compensation methods
1813:who responded to an
1748:logistics management
1437:supply-side platform
1398:return on investment
1390:behavioral targeting
972:broadcast television
949:advertising agencies
897:Internet advertising
805:Visual merchandising
735:Behavioral targeting
609:Vertical integration
589:Influencer marketing
141:Behavioral targeting
18:Internet advertising
6668:on 28 February 2013
6170:. 6 November 2012.
6068:Plausible Analytics
5138:on 12 February 2015
4928:. 9 December 2013.
4541:on 13 December 2012
3486:National Geographic
2258:consumer protection
2216:Nigerian "419" scam
2053:political campaigns
2045:digital advertising
1921:CPL (cost per lead)
1911:mobile applications
1885:CPV (cost per view)
1862:PPC (Pay per click)
1683:Affiliate marketing
1678:Affiliate marketing
1295:Pop-ups/pop-unders:
1271:Banner ads can use
1242:Display advertising
1235:display advertising
1225:Display advertising
1125:sold banner ads to
1073:Four months later,
933:display advertising
901:digital advertising
755:In-game advertising
745:Display advertising
621:Promotional content
340:Trading communities
330:Comparison shopping
150:Affiliate marketing
122:Display advertising
103:Cost per impression
35:Part of a series on
6940:Online advertising
6694:. 11 August 2014.
6434:"Craigslist Scams"
6350:on 7 November 2014
6253:The New York Times
5798:on 15 October 2011
5702:The New York Times
5474:Data & Society
5409:Digital Journalism
4719:Management Science
4640:The New York Times
3950:The New York Times
3944:(29 August 2010).
3354:on 1 February 2014
3348:Social Media Today
2909:on 5 November 2013
1915:mobile advertising
1795:Nielsen TV Ratings
1768:major IT companies
1762:platforms such as
1760:business marketing
1734:(CRM) package and
1720:business directory
1688:affiliate networks
1588:Mobile advertising
1583:Mobile advertising
1409:
1337:click-through rate
1239:
1206:Blaine, Washington
1198:Asian Giant Hornet
1138:GoTo.com (renamed
1095:banner advertising
1056:Andrews University
1013:
941:mobile advertising
939:advertising), and
889:Online advertising
838:Marketing research
775:Online advertising
765:Native advertising
760:Mobile advertising
712:Sex in advertising
529:Consumer behaviour
173:Mobile advertising
80:Native advertising
70:Referral marketing
41:Internet marketing
6955:Digital marketing
6835:Livingstone, C.,
6463:. Tech Republic.
5536:Missing or empty
5509:978-0-7656-2092-7
5313:. Network World.
5281:marinsoftware.com
5006:. emarketer.com.
4980:. Mediapost.com.
4954:. Mediapost.com.
4520:978-0-7356-1877-0
4474:Christensson, P.
4037:on 23 August 2012
3517:(3 August 2010).
3497:on 15 April 2022.
3320:. February 2002.
3043:. Meckler. 1996.
2976:Templeton, Brad.
2479:978-3-030-04091-8
2436:Content marketing
2411:Product placement
2366:Digital marketing
2356:Advertising media
1699:Content marketing
1694:Content marketing
1623:Email advertising
1458:Second party data
1266:central ad server
1168:Felix Baumgartner
886:
885:
848:Consumer research
729:Promotional media
717:Underwriting spot
692:Product placement
672:On-hold messaging
662:Loyalty marketing
579:Product marketing
574:Digital marketing
453:
452:
207:
206:
75:Content marketing
16:(Redirected from
6962:
6924:
6923:
6921:
6919:
6913:
6906:
6898:
6892:
6891:
6889:
6887:
6872:
6866:
6853:
6847:
6833:
6827:
6826:
6824:
6822:
6802:
6796:
6795:
6793:
6791:
6786:on 17 April 2011
6772:
6766:
6765:
6763:
6761:
6755:
6744:
6736:
6725:
6724:
6717:
6708:
6707:
6705:
6703:
6684:
6678:
6677:
6675:
6673:
6667:
6660:
6652:
6646:
6645:
6643:
6641:
6621:
6615:
6614:
6612:
6610:
6590:
6584:
6583:
6581:
6579:
6573:
6562:
6554:
6548:
6547:
6545:
6543:
6537:
6518:
6509:
6503:
6502:
6500:
6498:
6483:
6477:
6476:
6474:
6472:
6456:
6450:
6449:
6447:
6445:
6430:
6424:
6423:
6421:
6419:
6413:
6406:
6397:
6391:
6390:
6388:
6386:
6366:
6360:
6359:
6357:
6355:
6340:
6334:
6333:
6331:
6329:
6320:. Venture Beat.
6309:
6300:
6299:
6297:
6295:
6275:
6269:
6268:
6266:
6264:
6244:
6238:
6237:
6221:
6215:
6214:
6212:
6210:
6190:
6184:
6183:
6181:
6179:
6164:
6158:
6157:
6155:
6153:
6133:
6127:
6126:
6125:
6123:
6110:
6104:
6103:
6101:
6099:
6085:
6079:
6078:
6076:
6074:
6059:
6053:
6052:
6050:
6048:
6030:
6024:
6023:
6021:
6019:
5991:
5985:
5984:
5982:
5980:
5960:
5954:
5953:
5951:
5949:
5934:
5928:
5927:
5925:
5923:
5904:
5898:
5897:
5895:
5893:
5873:
5864:
5863:
5861:
5859:
5840:
5834:
5833:
5831:
5829:
5814:
5808:
5807:
5805:
5803:
5797:
5790:
5782:
5771:
5770:
5768:
5766:
5751:
5745:
5744:
5742:
5740:
5731:. The Next Web.
5724:
5718:
5717:
5715:
5713:
5693:
5687:
5686:
5684:
5682:
5667:
5661:
5660:
5658:
5656:
5636:
5630:
5629:
5627:
5625:
5606:
5597:
5596:
5594:
5592:
5552:
5546:
5545:
5539:
5533:
5527:
5523:
5521:
5513:
5491:
5485:
5484:
5482:
5480:
5465:
5459:
5458:
5456:
5454:
5448:The Conversation
5439:
5433:
5432:
5400:
5394:
5393:
5383:
5363:
5357:
5356:
5354:
5352:
5341:BleepingComputer
5333:
5327:
5326:
5324:
5322:
5306:
5300:
5299:
5297:
5295:
5289:
5278:
5270:
5264:
5263:
5245:
5217:
5211:
5210:
5208:
5206:
5190:
5184:
5183:
5181:
5179:
5173:
5162:
5154:
5148:
5147:
5145:
5143:
5137:
5131:. Archived from
5130:
5121:
5115:
5114:
5112:
5110:
5088:
5082:
5081:
5079:
5077:
5057:
5051:
5050:
5048:
5046:
5026:
5020:
5019:
5017:
5015:
5000:
4994:
4993:
4991:
4989:
4974:
4968:
4967:
4965:
4963:
4948:
4942:
4941:
4939:
4937:
4918:
4912:
4911:
4909:
4907:
4896:Business Insider
4887:
4881:
4880:
4878:
4876:
4861:
4855:
4854:
4852:
4850:
4844:
4838:. Archived from
4837:
4828:
4815:
4814:
4812:
4810:
4794:
4788:
4787:
4785:
4783:
4763:
4757:
4756:
4754:
4752:
4742:
4716:
4707:
4690:
4689:
4687:
4685:
4665:
4656:
4655:
4653:
4651:
4631:
4625:
4611:
4602:
4590:European Union,
4588:
4582:
4581:
4579:
4577:
4557:
4551:
4550:
4548:
4546:
4531:
4525:
4524:
4508:
4498:
4492:
4491:
4489:
4487:
4471:
4462:
4461:
4459:
4457:
4452:on 24 April 2013
4451:
4444:
4435:
4429:
4428:
4426:
4424:
4408:
4402:
4401:
4399:
4397:
4377:
4371:
4370:
4364:
4356:
4354:
4352:
4321:
4315:
4314:
4312:
4310:
4295:
4289:
4288:
4286:
4284:
4269:
4260:
4259:
4257:
4255:
4250:on 27 March 2014
4239:
4233:
4232:
4230:
4228:
4213:
4207:
4206:
4195:
4186:
4185:
4183:
4181:
4162:
4156:
4155:
4153:
4151:
4131:
4125:
4124:
4122:
4120:
4080:
4074:
4073:
4071:
4069:
4053:
4047:
4046:
4044:
4042:
4036:
4030:. Archived from
4015:
4006:
3997:
3996:
3994:
3992:
3972:
3966:
3965:
3963:
3961:
3937:
3931:
3930:
3928:
3926:
3917:. 27 June 2013.
3911:
3905:
3904:
3902:
3900:
3885:
3879:
3878:
3876:
3874:
3859:
3853:
3852:
3850:
3848:
3833:
3827:
3826:
3824:
3822:
3807:
3801:
3800:
3798:
3796:
3781:
3775:
3774:
3772:
3770:
3755:
3749:
3748:
3746:
3744:
3725:
3719:
3718:
3716:
3714:
3699:
3693:
3692:
3690:
3688:
3673:
3667:
3666:
3664:
3662:
3656:
3649:
3641:
3635:
3634:
3632:
3630:
3611:
3605:
3604:
3602:
3600:
3581:
3575:
3574:
3572:
3570:
3564:
3553:
3545:
3539:
3538:
3536:
3534:
3510:
3499:
3498:
3493:. Archived from
3476:
3465:
3464:
3450:
3444:
3443:
3441:
3439:
3433:
3426:
3418:
3391:
3390:
3388:
3386:
3381:on 16 March 2012
3370:
3364:
3363:
3361:
3359:
3340:
3334:
3333:
3331:
3329:
3310:
3301:
3300:
3298:
3296:
3287:. October 2000.
3277:
3271:
3270:
3260:
3240:
3219:
3218:
3216:
3214:
3194:
3183:
3182:
3180:
3178:
3156:
3147:
3146:
3131:
3129:
3127:
3108:
3102:
3101:
3093:
3087:
3086:
3084:
3082:
3063:
3057:
3056:
3054:
3052:
3033:
3027:
3026:
3010:
3000:
2994:
2993:
2991:
2989:
2980:. Archived from
2973:
2964:
2963:
2955:
2949:
2948:
2946:
2944:
2928:
2919:
2918:
2916:
2914:
2899:
2893:
2892:
2890:
2888:
2882:
2875:
2866:
2860:
2859:
2857:
2855:
2840:
2834:
2833:
2831:
2829:
2810:
2804:
2803:
2801:
2799:
2783:
2772:
2771:
2769:
2767:
2748:
2742:
2741:
2739:
2728:
2719:
2713:
2712:
2710:
2708:
2688:
2679:
2678:
2676:
2674:
2659:
2653:
2652:
2650:
2648:
2628:
2622:
2621:
2619:
2617:
2598:
2592:
2591:
2589:
2587:
2581:
2574:
2566:
2560:
2559:
2557:
2555:
2507:
2496:
2495:
2493:
2491:
2453:
2426:Mobile marketing
2371:Direct marketing
2139:tablet computers
2065:banner blindness
1632:Chat advertising
1557:Sponsored search
1503:Interstitial ads
1465:Third party data
1448:First party data
1202:Vespa mandarinia
968:cable television
931:, many types of
893:online marketing
891:, also known as
878:
871:
864:
843:Mystery shopping
740:Brand ambassador
677:Personal selling
667:Mobile marketing
647:Direct marketing
632:Ambush marketing
599:Annoyance factor
584:Social marketing
534:Consumer culture
514:Brand management
455:
445:
438:
431:
377:Customer service
223:
209:
199:
192:
185:
108:Search analytics
32:
21:
6970:
6969:
6965:
6964:
6963:
6961:
6960:
6959:
6930:
6929:
6928:
6927:
6917:
6915:
6911:
6904:
6900:
6899:
6895:
6885:
6883:
6874:
6873:
6869:
6864:Wayback Machine
6854:
6850:
6844:Wayback Machine
6834:
6830:
6820:
6818:
6804:
6803:
6799:
6789:
6787:
6774:
6773:
6769:
6759:
6757:
6753:
6742:
6738:
6737:
6728:
6719:
6718:
6711:
6701:
6699:
6686:
6685:
6681:
6671:
6669:
6665:
6658:
6654:
6653:
6649:
6639:
6637:
6623:
6622:
6618:
6608:
6606:
6592:
6591:
6587:
6577:
6575:
6571:
6560:
6556:
6555:
6551:
6541:
6539:
6535:
6516:
6511:
6510:
6506:
6496:
6494:
6485:
6484:
6480:
6470:
6468:
6458:
6457:
6453:
6443:
6441:
6432:
6431:
6427:
6417:
6415:
6411:
6404:
6399:
6398:
6394:
6384:
6382:
6368:
6367:
6363:
6353:
6351:
6342:
6341:
6337:
6327:
6325:
6318:venturebeat.com
6311:
6310:
6303:
6293:
6291:
6277:
6276:
6272:
6262:
6260:
6246:
6245:
6241:
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6218:
6208:
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6192:
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6187:
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6175:
6166:
6165:
6161:
6151:
6149:
6135:
6134:
6130:
6121:
6119:
6112:
6111:
6107:
6097:
6095:
6087:
6086:
6082:
6072:
6070:
6061:
6060:
6056:
6046:
6044:
6032:
6031:
6027:
6017:
6015:
5993:
5992:
5988:
5978:
5976:
5962:
5961:
5957:
5947:
5945:
5936:
5935:
5931:
5921:
5919:
5906:
5905:
5901:
5891:
5889:
5875:
5874:
5867:
5857:
5855:
5842:
5841:
5837:
5827:
5825:
5816:
5815:
5811:
5801:
5799:
5795:
5788:
5784:
5783:
5774:
5764:
5762:
5753:
5752:
5748:
5738:
5736:
5726:
5725:
5721:
5711:
5709:
5695:
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5690:
5680:
5678:
5669:
5668:
5664:
5654:
5652:
5638:
5637:
5633:
5623:
5621:
5608:
5607:
5600:
5590:
5588:
5554:
5553:
5549:
5535:
5524:
5514:
5510:
5493:
5492:
5488:
5478:
5476:
5467:
5466:
5462:
5452:
5450:
5441:
5440:
5436:
5402:
5401:
5397:
5365:
5364:
5360:
5350:
5348:
5335:
5334:
5330:
5320:
5318:
5308:
5307:
5303:
5293:
5291:
5287:
5276:
5272:
5271:
5267:
5219:
5218:
5214:
5204:
5202:
5192:
5191:
5187:
5177:
5175:
5174:on 16 June 2013
5171:
5160:
5156:
5155:
5151:
5141:
5139:
5135:
5128:
5123:
5122:
5118:
5108:
5106:
5090:
5089:
5085:
5075:
5073:
5059:
5058:
5054:
5044:
5042:
5028:
5027:
5023:
5013:
5011:
5002:
5001:
4997:
4987:
4985:
4976:
4975:
4971:
4961:
4959:
4950:
4949:
4945:
4935:
4933:
4920:
4919:
4915:
4905:
4903:
4889:
4888:
4884:
4874:
4872:
4863:
4862:
4858:
4848:
4846:
4845:on 7 April 2014
4842:
4835:
4830:
4829:
4818:
4808:
4806:
4796:
4795:
4791:
4781:
4779:
4765:
4764:
4760:
4750:
4748:
4714:
4709:
4708:
4693:
4683:
4681:
4667:
4666:
4659:
4649:
4647:
4633:
4632:
4628:
4622:Wayback Machine
4612:
4605:
4599:Wayback Machine
4589:
4585:
4575:
4573:
4559:
4558:
4554:
4544:
4542:
4533:
4532:
4528:
4521:
4500:
4499:
4495:
4485:
4483:
4473:
4472:
4465:
4455:
4453:
4449:
4442:
4437:
4436:
4432:
4422:
4420:
4410:
4409:
4405:
4395:
4393:
4379:
4378:
4374:
4357:
4350:
4348:
4341:
4323:
4322:
4318:
4308:
4306:
4299:"Term: Text ad"
4297:
4296:
4292:
4282:
4280:
4271:
4270:
4263:
4253:
4251:
4241:
4240:
4236:
4226:
4224:
4215:
4214:
4210:
4197:
4196:
4189:
4179:
4177:
4164:
4163:
4159:
4149:
4147:
4133:
4132:
4128:
4118:
4116:
4082:
4081:
4077:
4067:
4065:
4055:
4054:
4050:
4040:
4038:
4034:
4028:
4013:
4008:
4007:
4000:
3990:
3988:
3974:
3973:
3969:
3959:
3957:
3940:Helft, Miguel;
3939:
3938:
3934:
3924:
3922:
3913:
3912:
3908:
3898:
3896:
3887:
3886:
3882:
3872:
3870:
3861:
3860:
3856:
3846:
3844:
3835:
3834:
3830:
3820:
3818:
3809:
3808:
3804:
3794:
3792:
3783:
3782:
3778:
3768:
3766:
3757:
3756:
3752:
3742:
3740:
3727:
3726:
3722:
3712:
3710:
3703:"Trick Banners"
3701:
3700:
3696:
3686:
3684:
3675:
3674:
3670:
3660:
3658:
3654:
3647:
3643:
3642:
3638:
3628:
3626:
3613:
3612:
3608:
3598:
3596:
3583:
3582:
3578:
3568:
3566:
3562:
3551:
3547:
3546:
3542:
3532:
3530:
3512:
3511:
3502:
3478:
3477:
3468:
3456:Advertising Age
3452:
3451:
3447:
3437:
3435:
3431:
3424:
3420:
3419:
3394:
3384:
3382:
3372:
3371:
3367:
3357:
3355:
3342:
3341:
3337:
3327:
3325:
3312:
3311:
3304:
3294:
3292:
3279:
3278:
3274:
3258:10.1.1.147.3734
3242:
3241:
3222:
3212:
3210:
3196:
3195:
3186:
3176:
3174:
3158:
3157:
3150:
3133:
3125:
3123:
3110:
3109:
3105:
3095:
3094:
3090:
3080:
3078:
3077:on 15 June 2013
3065:
3064:
3060:
3050:
3048:
3035:
3034:
3030:
3023:
3002:
3001:
2997:
2987:
2985:
2984:on 16 July 2012
2975:
2974:
2967:
2957:
2956:
2952:
2942:
2940:
2930:
2929:
2922:
2912:
2910:
2901:
2900:
2896:
2886:
2884:
2880:
2873:
2868:
2867:
2863:
2853:
2851:
2842:
2841:
2837:
2827:
2825:
2818:Living Internet
2812:
2811:
2807:
2797:
2795:
2785:
2784:
2775:
2765:
2763:
2750:
2749:
2745:
2737:
2726:
2721:
2720:
2716:
2706:
2704:
2690:
2689:
2682:
2672:
2670:
2665:. 15 May 2015.
2661:
2660:
2656:
2646:
2644:
2630:
2629:
2625:
2615:
2613:
2600:
2599:
2595:
2585:
2583:
2579:
2572:
2568:
2567:
2563:
2553:
2551:
2509:
2508:
2499:
2489:
2487:
2480:
2455:
2454:
2450:
2445:
2440:
2421:Sales promotion
2401:Promotional mix
2331:
2299:
2254:
2242:
2208:
2173:
2152:
2116:
2094:
2073:
2061:
2029:
2012:
2007:
1979:
1970:
1962:revenue sharing
1957:Cost Per Action
1953:
1944:
1938:
1923:
1907:
1887:
1875:
1855:
1832:
1823:
1799:viewing metrics
1712:
1696:
1680:
1664:
1643:
1634:
1625:
1585:
1565:
1533:
1521:email marketing
1373:
1360:
1345:
1333:bait-and-switch
1255:
1227:
1222:
1216:it, for study.
1192:The March 2021
1160:
1136:
1091:
1037:electronic mail
1033:
1001:
921:email marketing
907:, is a form of
905:web advertising
882:
853:
852:
833:Market research
828:
820:
819:
730:
722:
721:
707:Sales promotion
622:
614:
613:
509:Brand licensing
479:
449:
412:Purchase-to-pay
354:Mobile commerce
335:Social commerce
321:Online shopping
246:Streaming media
228:Digital content
203:
164:Revenue sharing
159:Cost per action
65:Email marketing
28:
23:
22:
15:
12:
11:
5:
6968:
6966:
6958:
6957:
6952:
6947:
6942:
6932:
6931:
6926:
6925:
6893:
6867:
6848:
6828:
6797:
6767:
6726:
6709:
6679:
6647:
6616:
6585:
6549:
6504:
6478:
6451:
6440:on 5 July 2012
6425:
6392:
6361:
6335:
6301:
6270:
6239:
6216:
6185:
6159:
6128:
6105:
6080:
6054:
6025:
5986:
5955:
5940:. Google Inc.
5929:
5899:
5865:
5835:
5809:
5772:
5746:
5719:
5688:
5662:
5631:
5598:
5567:(1): 119–137.
5547:
5526:|journal=
5508:
5486:
5460:
5434:
5395:
5358:
5328:
5301:
5265:
5228:(2): 207–227.
5212:
5185:
5149:
5116:
5083:
5052:
5021:
4995:
4969:
4943:
4913:
4882:
4856:
4816:
4805:on 8 June 2013
4789:
4772:Marketing Tech
4758:
4691:
4657:
4626:
4603:
4583:
4552:
4526:
4519:
4493:
4463:
4430:
4403:
4372:
4339:
4325:Ramos, Andreas
4316:
4290:
4261:
4234:
4208:
4187:
4157:
4126:
4075:
4048:
4027:978-1409444619
4026:
3998:
3967:
3932:
3906:
3880:
3854:
3828:
3802:
3776:
3750:
3729:"Trick banner"
3720:
3694:
3677:"Trick Banner"
3668:
3636:
3606:
3576:
3540:
3513:Steel, Emily;
3500:
3466:
3445:
3392:
3365:
3335:
3302:
3272:
3251:(2): 114–131.
3220:
3184:
3148:
3103:
3088:
3058:
3041:Internet World
3028:
3022:978-1883577759
3021:
2995:
2965:
2950:
2920:
2894:
2861:
2844:"The Internet"
2835:
2805:
2773:
2743:
2714:
2680:
2654:
2623:
2593:
2561:
2546:. Q110607881.
2497:
2478:
2447:
2446:
2444:
2441:
2439:
2438:
2433:
2428:
2423:
2418:
2413:
2408:
2403:
2398:
2393:
2388:
2386:Media planning
2383:
2378:
2373:
2368:
2363:
2358:
2353:
2348:
2343:
2338:
2332:
2330:
2327:
2298:
2295:
2253:
2250:
2241:
2238:
2207:
2204:
2172:
2169:
2151:
2148:
2115:
2112:
2093:
2090:
2072:
2069:
2060:
2057:
2037:disinformation
2028:
2025:
2011:
2008:
2006:
2003:
1978:
1975:
1969:
1966:
1952:
1949:
1940:Main article:
1937:
1934:
1922:
1919:
1906:
1903:
1886:
1883:
1874:
1871:
1854:
1851:
1831:
1828:
1822:
1819:
1806:European Union
1750:platforms. On
1711:
1708:
1695:
1692:
1679:
1676:
1663:
1660:
1642:
1639:
1633:
1630:
1624:
1621:
1612:location-based
1596:feature phones
1584:
1581:
1564:
1561:
1550:organic search
1532:
1529:
1469:
1468:
1462:
1455:
1420:use a phone's
1372:
1369:
1359:
1356:
1344:
1341:
1328:Trick banners:
1254:
1251:
1233:An example of
1226:
1223:
1221:
1218:
1159:
1156:
1150:launched its "
1135:
1132:
1115:Wired Magazine
1090:
1087:
1032:
1029:
1000:
997:
915:that uses the
884:
883:
881:
880:
873:
866:
858:
855:
854:
851:
850:
845:
840:
835:
829:
826:
825:
822:
821:
818:
817:
812:
807:
802:
797:
792:
787:
782:
777:
772:
767:
762:
757:
752:
750:Drip marketing
747:
742:
737:
731:
728:
727:
724:
723:
720:
719:
714:
709:
704:
699:
694:
689:
684:
679:
674:
669:
664:
659:
654:
649:
644:
639:
634:
629:
623:
620:
619:
616:
615:
612:
611:
606:
601:
596:
591:
586:
581:
576:
571:
566:
561:
556:
551:
546:
541:
536:
531:
526:
524:Communications
521:
516:
511:
506:
501:
496:
491:
486:
480:
477:
476:
473:
472:
471:
470:
462:
461:
451:
450:
448:
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408:
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393:
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365:
357:
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289:
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279:
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269:
264:
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118:
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92:
91:
85:
84:
83:
82:
77:
72:
67:
62:
57:
52:
44:
43:
37:
36:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
6967:
6956:
6953:
6951:
6948:
6946:
6943:
6941:
6938:
6937:
6935:
6910:
6903:
6897:
6894:
6881:
6877:
6871:
6868:
6865:
6861:
6858:
6852:
6849:
6845:
6841:
6838:
6832:
6829:
6816:
6812:
6808:
6801:
6798:
6785:
6781:
6777:
6771:
6768:
6752:
6748:
6741:
6735:
6733:
6731:
6727:
6722:
6716:
6714:
6710:
6697:
6693:
6689:
6683:
6680:
6664:
6657:
6651:
6648:
6635:
6631:
6627:
6620:
6617:
6604:
6600:
6596:
6589:
6586:
6570:
6566:
6559:
6553:
6550:
6534:
6530:
6526:
6522:
6515:
6508:
6505:
6492:
6488:
6482:
6479:
6466:
6462:
6455:
6452:
6439:
6435:
6429:
6426:
6410:
6403:
6396:
6393:
6380:
6376:
6372:
6365:
6362:
6349:
6345:
6339:
6336:
6323:
6319:
6315:
6308:
6306:
6302:
6289:
6285:
6281:
6274:
6271:
6258:
6254:
6250:
6243:
6240:
6235:
6231:
6227:
6220:
6217:
6204:
6200:
6196:
6189:
6186:
6173:
6169:
6163:
6160:
6147:
6143:
6139:
6132:
6129:
6118:, 12 May 2011
6117:
6116:
6109:
6106:
6094:
6090:
6084:
6081:
6069:
6065:
6058:
6055:
6042:
6038:
6035:
6029:
6026:
6013:
6009:
6005:
6001:
5997:
5990:
5987:
5974:
5970:
5966:
5959:
5956:
5943:
5939:
5933:
5930:
5917:
5913:
5912:Chromium Blog
5909:
5903:
5900:
5887:
5883:
5879:
5872:
5870:
5866:
5853:
5849:
5848:The Economist
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2606:emarketer.com
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2201:
2197:
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2190:
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2182:
2178:
2170:
2168:
2166:
2162:
2157:
2156:privacy modes
2149:
2147:
2144:
2140:
2136:
2132:
2128:
2122:
2120:
2113:
2111:
2107:
2105:
2100:
2091:
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2066:
2058:
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2050:
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2042:
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2034:
2026:
2024:
2022:
2018:
2009:
2004:
2002:
1998:
1995:
1991:
1987:
1983:
1976:
1974:
1967:
1965:
1963:
1958:
1950:
1948:
1943:
1935:
1933:
1931:
1927:
1926:Cost per lead
1920:
1918:
1916:
1912:
1904:
1902:
1900:
1896:
1892:
1884:
1882:
1880:
1872:
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1812:
1807:
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1796:
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1777:
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1769:
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1761:
1757:
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1749:
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1399:
1395:
1391:
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1383:
1379:
1370:
1368:
1366:
1357:
1355:
1351:
1348:
1343:News Feed Ads
1342:
1340:
1338:
1334:
1329:
1325:
1322:
1318:
1317:Expanding ad:
1314:
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1199:
1195:
1190:
1188:
1185:According to
1183:
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1173:
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1060:cross-posting
1057:
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830:
824:
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815:Word-of-mouth
813:
811:
808:
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803:
801:
798:
796:
793:
791:
788:
786:
785:Point of sale
783:
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580:
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572:
570:
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562:
560:
557:
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547:
545:
544:Effectiveness
542:
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527:
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512:
510:
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427:
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405:E-procurement
402:
397:
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392:
389:
387:
384:
383:
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369:
366:
364:
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328:
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322:
318:
313:
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308:
305:
303:
300:
298:
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293:
290:
288:
287:Food ordering
285:
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268:
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252:
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113:Web analytics
111:
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99:
98:Pay-per-click
96:
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78:
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6784:the original
6780:iabeurope.eu
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6000:The Guardian
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5969:The Guardian
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4751:23 September
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4095:(1): 34–43.
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3981:Mashable.com
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3839:. LinkedIn.
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