Internet celebrity - Knowledge (XXG)

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join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as the first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With the success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry is expected to be worth up to $ 15 billion by 2022, up from as much as $ 8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano, the Former CEO and founder of the agency Mediakix, previously spoke with

164: 1165: 370:". B2C marketing, meaning Business to Consumer marketing, entails the strategies which a business would undertake to promote themselves and their services directly to their target audiences. This is typically through advertising and creating content through the influencer themselves. The intention is that their followers, who relate or look up to certain influencers, will be more inclined to purchase an item because their favorite "Internet celebrity" recommended it. Internet celebrities typically promote a lifestyle of beauty and luxury fashion and foster consumer–brand relationships, while selling their own lines of merchandise. 373:"Digital Branding: A Comprehensive Step-by-Step Guide to Strategy, Tactics, Tools, and Metrics" by David Rowles explains the methods online influencers employ to increase their audience and brand visibility. Digital branding encompasses all online experiences and necessitates value provision." It is suggested that users are already familiar with the lives of their influencers as devoted followers. This makes it easy for them to promote companies as their followers feel as though they know the celebrities they follow, despite the reality being different. 838:. According to Senft and Poitier, the concept of the micro-celebrity "is best understood as a new style of online performance that involves people 'amping up' their popularity over the Web using technologies like video, blogs and social networking sites". A micro-celebrity is also known as "a form of identity linked almost exclusively to the internet, characterizing a process by which people express, create and share their identities online". However, micro-celebrities differ from more traditional forms of celebrities associated with 366:

impacts their audience's purchasing decision, with those who engage with their audience being more persuasive in encouraging product purchases. Companies today place great importance on feedback and comments received through social media platforms as consumers trust other consumers. Reviews are often relied on to persuade consumers to make a purchase, highlighting the impact of a negative review on a business's revenue. A typical method of marketing between the influencer and the audience is "

1334: 777: 1217:, where numerous Instagram influencers were sanctioned for their lack of transparency. This led to a massive backlash from the public, who felt the promotion of the event deliberately misled and confused target audiences. As a result, numerous advertising bodies sought to introduce strict regulations and guidelines around influencer marketing. This includes the AANA (Australian Associations of National Advertisers), who states that influencer advertising must be "clearly distinguishable". 1120: 581: 468: 427: 126: 81: 1281: 336:

Influencer". Nouri asserts that social media platforms have a greater negative impact on young, impressionable audiences compared to traditional media like magazines, billboards, advertisements, and tabloids featuring celebrities. Online it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it.

1141:, who began entertaining in 2016. The appeal of VTubers is similar to a real person, except the entertainer may choose to remain anonymous through their VTuber persona. The 2D anime virtual avatars appealed to many Japanese fans and popularity began to spread internationally. In October 2021, there has been reported to be 16,000 VTubers around the world. 526: 1015:

that the profits generated by Chinese celebrities can be immense. Unlike YouTube, which takes 45% of advertising revenue, Sina Weibo, one of the largest Chinese social media platforms, is not involved in advertising, which allows internet celebrities to be more independent. The monthly income of Chinese influencers can exceed CN¥10 million (

413:. Marketing experts have concluded that anyone can build websites easily without any technical knowledge or complex coding languages. They can upload text, pictures, and videos instantly from personal computers or phones. With technological barriers diminishing, the web has become the ideal platform for personal branding. 966:. Internet celebrities may promote their products by modeling for their shops by posting pictures or videos of themselves wearing the clothes or accessories they sell, or giving makeup or fashion tips. They serve as key opinion leaders for their followers, who either aspire to be like them or look up to them. 1136:

or virtual Youtubers are entertainers that use digital 3D model avatars that are computer generated. VTubers originated from Japan, beginning in the early 2010s, and have risen in popularity in the 2020s. The first virtual Youtuber was Ami Yamato, who debuted on May 18, 2011; the first VTuber who had

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Those who closely follow the lives of internet celebrities are more likely to develop psychological difficulties such as anxiety, depression, and dissociation. Although many internet celebrities appreciate the support and loyalty of their viewers and fans, the dedication to their lives can sometimes

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A micro-celebrity, also known as a micro-influencer, is a person famous within a niche group of users on a social media platform. Micro-celebrities often present themselves as public figures. The concept of the micro-celebrity was originally developed by Theresa Senft and P. A. Poitier in their 2008

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discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An influencer's personality strongly

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There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addresses the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media

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is a form of ostracism where an individual is excluded from social or professional circles because of certain past or present actions or allegations. The act may occur on social media platforms or in person. Cancel culture is a common term among internet celebrities where they may lose their source

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The origins of online influencing can be traced back to the emergence of digital blogs and platforms in the early 2000s. Nevertheless recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are

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frequently creates the appearance of authenticity through harnessing the emotions of her audience. In Lueck's (2012) study they find that 60% of her Facebook advertising contains an "embedded emotional/transformational story". Her social media posts blur the boundaries between commercial promotion

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are often a way internet celebrities interact with fans in real life. Occasionally, an internet celebrity might organize a meetup and invite fans to meet them at a certain place and time without proper organization. This can attract crowds of fans, causing disorderly or even unsafe situations. For

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started as an online blogger, and then gained millions of followers on Instagram. She later created her brand, the Chiara Ferragni Collection. Like many other Instagram celebrities, Ferragni started by charging money per post for promoting brands. She earns revenue from promotional Instagram posts

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ecosystem that has become successful in its own way. For every Western social media platform, there is a comparable Chinese version; Chinese social media platforms, however, generate revenue differently. The greatest difference between Chinese internet celebrities and their Western counterparts is

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with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of the labor of young individuals without providing remuneration. The Blogstar Network was established in 2004 by Ted Murphy of MindComet. Bloggers were encouraged to

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be intense. Fans may develop extreme behaviors or attitudes towards their favorite celebrities that can be identified as obsessive or may sometimes result to criminal behavior. The younger crowd are also being impacted through seeing their internet celebrities on different social media platforms.

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Despite the recent emergence of influencer culture, influencer marketing and advertising it is left highly unregulated by existing legislation. This became a prevalent concern when users on social media platforms were finding it difficult to distinguish any differences between advertisements and

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or sponsorships. Internet celebrities can use their fame to promote products or experiences to their followers, as a method of providing credibility to products. In social media advertising, internet celebrities can be paid to advertise products. When they have garnered sufficient attention and

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Depending on their rise to fame, internet celebrities may reach their audiences in different ways. Some people write journals or blogs, some make YouTube or TikTok videos, others post frequently on Instagram or Twitter (X). The Internet has made fame accessible to and attainable for the general

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explains that the younger generation is becoming more attracted to the path of fame compared to the typical intellectual development and financial security route. The appearance of the ease and simplicity of the life of internet celebrities obstructs the reality of what this life often really

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became widely available, leading to the creation of numerous websites dedicated to shared interests. These forums allowed users to seek advice and help from experienced individuals in their field, increasing the availability of information beyond mainstream print media and corporate

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emerged around the same time, allowing users to publish long-form articles and stories. Since then forums, social media and blogging have transformed into integral components of communication, social interaction, business and journalism. Popular social media platforms include

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to sell. By doing this, and by using their platform to promote their products to an established audience, influencers can earn money by developing their own reputable brands. Bloggers can feature sponsored posts in social media to make profits. For instance, fashion blogger

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evaluates a study that was done on Hungarian adolescents demonstrate these effects. The research found that the desire for fame on the internet was negatively associated with self-acceptance and potentially result to materialism and the desire for social recognition.

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Many other people build their followings slowly over time, sharing their daily life and passions with people. Families such as the LaBrant Family and The Bucket List Family share their children, life experiences, and travels with their followers. Individuals such as

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wrote that YouTubers are more popular than mainstream celebrities among U.S. teens. Advertisers, in an effort to reach teenagers and millennials who do not watch regular television and movies, have started contacting YouTubers and other internet celebrities.

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and personal storytelling, making it more difficult for followers to distinguish between authentic messages and promotional material. This motivates the followers to engage in particular purchasing behaviours which reflects her parasocial influence.

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sometimes referred to as "Instagrammers" or "Instafamous." A crucial aspect of influencing lies in their association with sponsors. The 2015 debut of Vamp, a company that links influencers with sponsorships, transformed the landscape of influencing.

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program enables creators to earn money from advertisements. AdSense has certain requirements—a YouTuber must have more than 1,000 subscribers, live in an eligible country, and have more than 4,000 hours of watch time within a year to be eligible.

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with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in the products being promoted. A 2001 study from

1855: 1156:, scout and hire these VTubers to aid in marketing and build popularity. Their trademark character being the VTuber avatar or a 2D anime form of that character on the album covers, allowing recognition of the avatar and for the agency. 723:'s "Search for the Next TV Star" competition. Viral videos from internet celebrities could entail a funny event happening in the moment, a popular new dance, or even a post on Twitter, such as the "Alex from Target" tweet in 2014. 1267:

and vocally expressing racist remarks. On July 10, 2020, the makeup brand Morphe cut ties and ceased all makeup collaborations with Jeffree Star because his problematic past had resurfaced. The year before that, Kuwaiti celebrity

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is an annual organized video conference designed for people interested in online videos. It invites internet content creators to participate in events for paying fans, such as performances, panels, and meet-and-greets.

3275: 1061:. Net idols first emerged in the 1990s through personal websites and blogs when internet became more accessible, with some selling personal merchandise such as photo books through their websites. Around March 2007, 385:, describes the development of a public image for commercial gain or social or cultural capital. The rise of social media has been exploited by individuals seeking personal fame and product sales. Platforms such as 3481: 3651: 1184:

following, they can be approached by advertising companies to help advertise products and reach a wider audience. Endorsements for fashion and cosmetic products are common for Instagram internet influencers.

3412: 409:, are the most common social media outlets on which online influencers attempt to build a following. Fame can be attained through different avenues and media forms, including art, humor, modeling, and 738:

Although multiple studies offer slightly differing views, internet celebrities, or influencers, can be broken into five or six different categories: Nano, Micro, Mid-tier, Macro, Mega, and Celebrity.

2522: 2967: 799:), regardless of the genres or types of videos they make, have created an industry that can generate revenue from video views and online popularity. For example, Swedish internet celebrity 163: 3682: 3625: 1632: 3465: 2018: 2552: 1148:, with some VTubers being music artists. These VTubers that were music artists or broadcast their musical talent would be dubbed "VSinger" (virtual singer). Agencies such as 3267: 2484: 842:

stars because a micro-celebrity's popularity is often directly linked to their audience, and the audience comes to expect a certain degree of authenticity and transparency.

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involving a group of internet celebrities who were set to meet paying fans, but did not follow through. Because of the disorganized setup, the meetup resulted in chaos.

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In 2020, a report by venture-capital firm SignalFire stated that the economy spawned by internet creators was the "fastest-growing type of small business".

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The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing

250:, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms. 807:

and comedy videos on YouTube. As of August 2024, he has around 110 million subscribers and is the fourth most-subscribed non-corporation YouTuber.

3442: 3923: 1915: 2959: 2846: 2620: 2073:"Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers" 242:. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, 3713: 3881: 271:. Dedicated social media platforms emerged from these developments, providing users with the ability to create profiles and connect with others. 1000:(李子柒), a celebrity food blogger with more than 16 million followers on Weibo, has inspired many bloggers to post similar content on traditional 207:

provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as

1086:, which in turn led people into performing choreographed dances from anime series and idol groups. Notable creators of dance covers, known as 2653: 2135:

Khamis, Susie; Ang, Lawrence; Welling, Raymond (April 3, 2017). "Self-branding, 'micro-celebrity' and the rise of Social Media Influencers".

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Labrecque, Lauren I.; Markos, Ereni; Milne, George R. (February 2011). "Online Personal Branding: Processes, Challenges, and Implications".

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The Internet allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse.

3332: 2544: 2454: 2291: 1901: 916:, through attracting the attention of their followers. Internet celebrities have become a popular phenomenon in China. For example, 682: 664: 562: 507: 454: 2997: 2492: 1321:

Internet celebrities can draw in a devoted crowd of fans whether their reach is small or wide. A scholarly article published from

3298: 2792: 1656:"What drives digital engagement with sponsored videos? An investigation of video influencers' authenticity management strategies" 645: 1540: 2907: 2415: 1594: 1439: 617: 2574: 602: 3595: 3991: 3511: 870: 624: 3205: 2764: 1783: 1752: 1471:"Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit" 3019: 2659: 2318: 2281: 1713: 1562: 1330:

entails. Seeing influencers display the highlights of their lives has shown to produce some unintended effects on fans.

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Every minute, 300 hours of videos are uploaded to YouTube, and 5 billion videos are watched every day. In August 2014,

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Fans at the 2014 VidCon event where hundreds of individuals wait to see their favorite internet celebrity YouTubers

3772:"The association of celebrity worship with problematic Internet use, maladaptive daydreaming, and desire for fame" 591: 4001: 839: 795:

YouTube has risen as one of the biggest platforms for launching internet celebrities. YouTube creators (known as

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economy: social media advertising, and online retail. In the online retailing business model, e-commerce-based

613: 3111:[Kozue Aikawa, an idol who debuted from Nico Nico Douga: "If it weren't for Niconico, I might've become a 2691: 2384: 3434: 3147:["She has so much cuteness!" British net idol Beckii Cruel makes her first television appearance!]. 1244: 489: 446: 142: 101: 1881: 1408: 997: 353:

and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden.

224: 66: 1595:"Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)" 1259:

of income, fans, or reputation because of their controversial actions. For example, Beauty Guru YouTuber

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Different types of internet celebrities can make money in various ways, but most of them earn money from

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use social media platforms to sell self-branded products to potential buyers among followers via Chinese

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tend to advertise a wider array of products, regardless of relevance to their genre of content.

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was "cancelled" for criticising Filipinos. As a result of this, some brands cut ties with her.

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efforts through online posts. According to CBN Data, a commercial data company affiliated with

3809: 3791: 3473: 3377: 3178: 3176:[Keekihime, a talent drawn in by Nico Douga (A past and present tale on Nico Douga)]. 2937: 2736: 2649: 2612: 2450: 2389: 2326: 2254: 2162: 2094: 1963: 1897: 1825: 1675: 1492: 1378: 1373: 1032: 382: 62: 3596:"FTC bans fake online reviews, inflated social media influence; rule takes effect in October" 2041: 3939: 3848: 3840: 3799: 3783: 3367: 2726: 2379: 2369: 2246: 2235:"The Unwatched Life Is Not Worth Living: The Elevation of the Ordinary in Celebrity Culture" 2205: 2197: 2152: 2144: 2084: 2002: 1953: 1889: 1667: 1535: 1482: 1413: 901: 894: 864: 700: 390: 350: 297: 3828: 3564: 2768: 2286: 1398: 1269: 1197: 1168: 1001: 357: 3328: 2989: 3804: 3771: 3117: 1388: 1359: 1255: 925: 272: 263: 231: 2784: 1191:

Influencers can also expand their source of revenue by creating their own products or

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It has been suggested that parts of this page (Influencers and marketing networks) be

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

3927: 3902: 3268:"The Rise of VTubers: An Overview of the Surging Popularity of "Virtual YouTubers"" 2071:

Britt, Rebecca K.; Hayes, Jameson L.; Britt, Brian C.; Park, Haseon (May 3, 2020).

1893: 1296: 1260: 1104: 1011: 993: 732: 204: 3329:"[Music] Release of Virtual Idol Tokino Sora's New Cover Album "Re:Play"!" 2234: 2148: 2089: 2072: 1625:"A Comprehensive Guide to Instagram Influencer Marketing | Social Media Marketing" 1487: 1470: 199:) is an individual who has acquired or developed their fame and notability on the 3844: 3648:"MAC Cosmetics releases statement denouncing Kuwaiti influencer Sondos al Qattan" 2839:"China's Internet celebrity economy bigger than cinema|Society|chinadaily.com.cn" 2814: 2358:"Never Gonna GIF You Up: Analyzing the Cultural Significance of the Animated GIF" 2250: 2201: 1225: 1192: 1180: 1062: 704: 580: 3934: 3503: 3372: 3355: 2930:"100 Chinese selected as "good young netizens" - Xinhua | English.news.cn" 1958: 1941: 1671: 2761: 2719:

Convergence: The International Journal of Research into New Media Technologies

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sponsorships with personal posts. This was evident with the mismanagement of

3466:"Chiara Ferragni – how a 'crazy blogger' turned her life into a shop window" 3405:"Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More" 3144: 1280: 1185: 1138: 1123: 1108: 1100: 800: 780: 386: 285: 216: 3813: 3787: 3299:"VTubers redefine the music industry as virtual concerts and idols rise up" 1826:"Influencer Marketing: State of the social media influencer market in 2020" 1308:

Alternatively, events can be organized at a venue with security personnel.

1776:"The Power of Influence: Traditional Celebrity vs Social Media Influencer" 1745:"The Power of Influence: Traditional Celebrity vs Social Media Influencer" 54:"Key opinion leader" redirects here. For the sociological phenomenon, see 3907: 3829:"Friend-zone with benefits: The parasocial advertising of Kim Kardashian" 3122: 3055: 1567: 1326: 1083: 977: 933: 893:'Internet fame') is the Chinese version of Internet stardom. The 796: 784: 767: 394: 345: 325: 301: 281: 276: 259: 208: 200: 172: 3853: 3618:"Morphe's Jeffree Star split shows high risk of reliance on influencers" 3236: 2485:"36 Mind Blowing YouTube Facts, Figures and Statistics – 2017 (re-post)" 2157: 1236: 1232: 821: 788: 728: 410: 402: 313: 309: 289: 268: 243: 212: 3956: 1354:

Internet celebrities are also able to influence fans through creating

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has faced many allegations of misconduct in his career, which include

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post content about their lifestyle and host challenges and giveaways.

3924:"Rise of an Internet Star - Parlaying YouTube Fame Into Big Business" 3149: 2006: 1309: 1291: 1284: 1153: 1133: 1127: 963: 878: 406: 321: 305: 293: 220: 168: 3435:"How Online Celebrities Make Money Via Advertising and Endorsements" 2515:"YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens" 932:, the Chinese internet celebrity economy was estimated to be worth 783:

is an internet celebrity and the fourth most subscribed individual

3935:"Internet Famous: Julia Allison and the Secrets of Self-Promotion" 2685: 1886:

The International Encyclopedia of Gender, Media, and Communication

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was an organization produced in collaboration with talent manager

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pioneered this concept in 1997. Additionally, websites supporting

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Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020).

3112: 1991:"Internet Forums As Influential Sources Of Consumer Information" 771: 398: 3882:"Internet Fame Is Cruel Mistress for a Dancer of the Numa Numa" 2687:

Camgirls: Celebrity and Community in the Age of Social Networks

2545:"The end of Hollywood and the rise of social media celebrities" 836:

Camgirls: Celebrity and Community in the Age of Social Networks

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Zsila, Ágnes; McCutcheon, Lynn E.; Demetrovics, Zsolt (2018).

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Person who has become famous through their use of the Internet

3356:"Framing emerging behaviors influenced by internet celebrity" 2042:"Understanding the Differences Between B2B and B2C Marketing" 1942:"Framing emerging behaviors influenced by internet celebrity" 3535:"What impact has Fyre Festival had on influencer marketing?" 3743: 2319:"Alex From Target: The Other Side of Fame (Published 2014)" 3504:"What is the creator economy? Influencer tools and trends" 3020:"How Do China's Internet Celebrity Differ From America's?" 2449:(1st ed.). New Delhi: Westland Business. p. 68. 2239:

Publications of the Modern Language Association of America

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In some cases, people might rise to fame through a single

719:, gained worldwide attention after submitting a video to 246:, politics, music, sports, and entertainment. As part of 1654:

Chen, Li; Yan, Yajie; Smith, Andrew N. (July 2, 2022).

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VTubers function in a similar fashion to YouTubers and

1099:, who later debuted as idols include Kozue Aikawa from 485: 34: 3109:"「ニコニコ動画」からアイドルデビューした愛川こずえ「ニコニコがなかったらたぶんニートになってた（笑）」" 2416:"Social Media Influencers: Mega, Macro, Micro or Nano" 1629:

Content Marketing Consulting and Social Media Strategy

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By the 2010s, the term "influencer" described digital

2869:"Celebrity economy set for explosive growth in China" 2785:"Celebrity economy set for explosive growth in China" 1563:"Then and now: a history of social networking sites" 924:芙蓉姐姐) received worldwide notoriety and fame for her 1714:"[Timeline] A Brief History of Influencers" 1224:voted unanimously to ban marketers from using fake 1082:) became popular in video-sharing websites such as 605:. Unsourced material may be challenged and removed. 88:It has been suggested that this article should be 3206:"Who Were the First VTubers and Virtual Streamers" 3051:"「デジタル特捜隊ネットの有名人たちspecial ネットアイドルBEST10 1999年夏篇」" 2990:"YouTube partner earnings overview - YouTube Help" 1175:and blogger known for her sponsored fashion posts. 3706:"Tanacon Was a Fyre Festival for the YouTube Set" 2385:20.500.11820/f0841c5d-45bc-40e5-b4ba-f89e8c5fd847 754:Mega influencers: 1,000,000 – 5,000,000 followers 3880:Feuer, Alan; George, Jason (February 26, 2005). 751:Macro influencers: 500,000 – 1,000,000 followers 748:Mid-tier influencers: 50,000 – 500,000 followers 3083:"『ニコニコ動画』で定番ジャンルとなった"踊ってみた"動画！何故踊る？その心理を聞いてみた" 1989:Bickart, Barbara; Schindler, Robert M. (2001). 1050: 853:Harvard Berkman Center for Internet and Society 844: 61:"Influencer" redirects here. For the song, see 2356:Miltner, Kate M.; Highfield, Tim (July 2017). 2282:"Zach Anner flattens 'Next Oprah' competition" 1092: 1071: 1044: 1524: 1522: 1520: 1518: 1516: 1514: 787:. Overall, he has the eighth most subscribed 230:Certain internet celebrities may function as 8: 745:Micro influencers: 10,000 – 50,000 followers 167:A group of multiple Internet celebrities at 3145:""可愛いにもほどがある!"英ネットアイドルのベッキー・クルーエルが初のテレビ出演!" 1940:Juntiwasarakij, Suwan (September 1, 2018). 1660:Journal of the Academy of Marketing Science 1077: 912:celebrities generate profits via retail or 888: 455:Learn how and when to remove these messages 18: 950:There are two main business models in the 943:) in 2016, more than China's total cinema 742:Nano influencers: 1,000 – 10,000 followers 3852: 3803: 3704:Kircher, Madison Malone (June 26, 2018). 3371: 2730: 2383: 2373: 2209: 2156: 2088: 1957: 1486: 683:Learn how and when to remove this message 665:Learn how and when to remove this message 563:Learn how and when to remove this message 508:Learn how and when to remove this message 775: 24:This is an accepted version of this page 2900:"The making of a Chinese internet star" 2298:from the original on September 26, 2013 1605:from the original on September 17, 2019 1450:from the original on September 17, 2019 1431: 479:not related to the topic of the article 20: 3765: 3763: 3761: 3716:from the original on February 27, 2019 3594:Picciotto, Rebecca (August 14, 2024). 3484:from the original on November 16, 2018 3464:Cochrane, Lauren (November 29, 2016). 3278:from the original on November 30, 2022 3216:from the original on November 22, 2022 3000:from the original on February 17, 2019 2694:from the original on February 14, 2022 2471:The 2020 Influencer Marketing Playbook 2337:from the original on November 18, 2020 2052:from the original on February 25, 2021 1935: 1933: 1543:from the original on September 6, 2022 1137:used the phrase "virtual Youtuber" is 988:) per year. This is comparable to the 757:Celebrities: Above 5,000,000 followers 3545:from the original on October 29, 2020 3335:from the original on December 9, 2022 3309:from the original on December 9, 2022 3247:from the original on February 6, 2022 2960:"Understanding social media in China" 2795:from the original on January 28, 2020 2679: 2677: 2555:from the original on December 4, 2020 2525:from the original on February 7, 2015 2021:from the original on December 6, 2019 1694:from the original on January 22, 2023 1635:from the original on November 8, 2020 7: 3360:Kasetsart Journal of Social Sciences 1946:Kasetsart Journal of Social Sciences 1774:Nouri, Melody (September 12, 2018). 1743:Nouri, Melody (September 12, 2018). 1724:from the original on August 26, 2022 1529:Martinue, Paris (December 6, 2019). 1475:International Journal of Advertising 1344:The Journal of Behavioral Addictions 603:adding citations to reliable sources 3833:Journal of Marketing Communications 3685:from the original on August 1, 2020 3654:from the original on March 12, 2022 3628:from the original on April 13, 2021 3575:from the original on August 7, 2020 3533:Gillil, Nikki (February 19, 2019). 3445:from the original on March 29, 2019 3415:from the original on April 21, 2019 3030:from the original on April 11, 2018 2970:from the original on April 11, 2018 2910:from the original on March 16, 2018 2879:from the original on April 22, 2017 2849:from the original on April 20, 2018 2623:from the original on March 25, 2019 2491:. December 13, 2017. Archived from 2445:Amith Prabhu, Sujith Patil (2023). 2426:from the original on March 18, 2020 1836:from the original on August 5, 2021 1786:from the original on August 6, 2020 1755:from the original on August 6, 2020 1358:with their audiences. For example, 2762:"The new fame: Internet celebrity" 2662:from the original on June 27, 2019 2642:Senft, Theresa M. (July 2, 2008). 2585:from the original on April 7, 2019 2317:Bilton, Nick (November 12, 2014). 2077:Journal of Interactive Advertising 1918:from the original on April 2, 2022 1575:from the original on July 23, 2018 1230:generative artificial intelligence 1201:and the sale of her own products. 535:tone or style may not reflect the 340:Influencers and marketing networks 49: 3297:Amos, Andrew (November 2, 2022). 3172:Hirota, Minoru (April 25, 2013). 2713:Raun, Tobias (January 10, 2018). 2292:The University of Texas at Austin 2040:Lake, Laura (December 26, 2020). 436:This section has multiple issues. 3776:Journal of Behavioral Addictions 3673:Kaufman, Amy (August 23, 2019). 3514:from the original on May 5, 2021 2190:Journal of Interactive Marketing 1995:Journal of Interactive Marketing 1531:"The WIRED Guide to Influencers" 980:, with 4.9 million followers on 972:(张大奕)—one of China's best-known 579: 545:guide to writing better articles 524: 466: 425: 124: 79: 65:. For the 2022 horror film, see 3235:Kelts, Roland (July 26, 2021). 3174:"ニコ動が引きつけた才能"ケーキ姫☆優海"【ニコ動今昔物語】" 3089:(in Japanese). January 23, 2010 2473:. Linqia, Inc. 2019. p. 8. 2233:Gamson, Joshua (October 2011). 590:needs additional citations for 444:or discuss these issues on the 3955:Sorgatz, Rex (June 17, 2008). 3354:Juntiwasarakij, Suwan (2018). 3153:(in Japanese). January 5, 2010 2898:Tsoi, Grace (August 1, 2016). 2280:Rich, Gerald (June 16, 2010). 1894:10.1002/9781119429128.iegmc219 996:(范冰冰), a top Chinese actress. 883: 874: 1: 3933:Tanz, Jason (July 15, 2008). 3059:(in Japanese). Archived from 2605:"Instagram micro-celebrities" 2149:10.1080/19392397.2016.1218292 2090:10.1080/15252019.2020.1763873 1488:10.1080/02650487.2019.1634898 1440:"Most used social media 2021" 1239:) and influencers paying for 488:or discuss this issue on the 381:Self-branding, also known as 3845:10.1080/13527266.2012.726235 2819:. Hong Kong University Press 2251:10.1632/pmla.2011.126.4.1061 2202:10.1016/j.intmar.2010.09.002 203:. The growing popularity of 3903:"The Dark Side of Web Fame" 1880:Duffy, Brooke Erin (2020). 1807:"Polluting The Blogosphere" 1805:Fine, Jon (July 10, 2006). 1051: 1010:has created an independent 4023: 3373:10.1016/j.kjss.2018.06.014 3184:Kadokawa Future Publishing 2046:the balance small business 1959:10.1016/j.kjss.2018.06.014 1882:"Social Media Influencers" 1672:10.1007/s11747-022-00887-2 1394:List of Internet phenomena 1026: 765: 223:, which primarily rely on 94:into a new article titled 60: 53: 3565:"Ads must clearly be ads" 2447:The Pursuit Of Reputation 1780:Pop Culture Intersections 1749:Pop Culture Intersections 1093: 1072: 1045: 2843:europe.chinadaily.com.cn 2732:10.1177/1354856517736983 2684:Senft, Theresa (Terri). 2375:10.1177/2056305117725223 1356:parasocial relationships 1222:Federal Trade Commission 1057:, a sub-category of the 962:(C2C) websites, such as 851:David Weinberger of the 189:social media personality 31:latest accepted revision 2715:"Capitalizing intimacy" 1208:Advertising regulations 902:Chinese digital economy 539:used on Knowledge (XXG) 234:promoting a particular 185:social media influencer 183:(also referred to as a 3788:10.1556/2006.7.2018.76 3571:. September 20, 2018. 2964:McKinsey & Company 2368:(3): 205630511772522. 2362:Social Media + Society 2120:Rowels, David (2014). 1409:Social media marketing 1338: 1288: 1176: 1130: 1059:idol industry in Japan 908:in social media. Some 857: 792: 762:YouTubers and vloggers 543:See Knowledge (XXG)'s 225:user-generated content 176: 3827:Lueck, L. A. (2015). 3679:The Los Angeles Times 3510:. November 29, 2020. 3049:Kogawa, Tomo (1999). 2609:Marketing Weekly News 1384:Internet Hall of Fame 1336: 1283: 1276:Interacting with fans 1167: 1122: 779: 766:Further information: 477:may contain material 166: 3992:Internet celebrities 3957:"The Microfame Game" 3441:. November 8, 2016. 3026:. January 27, 2018. 2611:: 149. May 5, 2018. 2579:YouTube Creator Blog 1631:. January 17, 2018. 1323:Thammasat University 1220:In August 2024, the 960:customer-to-customer 906:influencer marketing 614:"Internet celebrity" 599:improve this article 486:improve this section 248:influencer marketing 193:internet personality 3403:Robehmed, Natalie. 3204:Rasmussen, Makena. 3125:. November 25, 2016 3063:on October 11, 2000 2495:on October 22, 2020 1008:Censorship in China 171:, a convention for 21:Page version status 3887:The New York Times 3272:The Science Survey 2994:support.google.com 2816:Celebrity in China 2767:2020-09-15 at the 2551:. March 13, 2015. 2521:. August 5, 2014. 2323:The New York Times 1813:on August 6, 2006. 1718:Social Media Today 1419:Virtual influencer 1339: 1289: 1177: 1173:fashion influencer 1131: 1080:"I tried dancing") 793: 715:, a comedian from 363:Rutgers University 181:internet celebrity 177: 56:Opinion leadership 27: 3746:on March 25, 2019 3650:. July 26, 2018. 3624:. July 16, 2020. 2940:on August 2, 2018 2934:www.xinhuanet.com 2655:978-0-8204-5694-2 2211:20.500.12010/9095 2137:Celebrity Studies 1824:Schomer, Audrey. 1601:. June 20, 2018. 1379:Internet activism 1374:Celebrity culture 1033:List of net idols 947:revenue in 2015. 891: 829:Micro-celebrities 693: 692: 685: 675: 674: 667: 649: 573: 572: 565: 537:encyclopedic tone 518: 517: 510: 459: 383:personal branding 159: 158: 118: 117: 63:Influencer (song) 39:11 September 2024 4014: 4002:Social influence 3973: 3971: 3969: 3951: 3949: 3947: 3920: 3918: 3916: 3911:. March 13, 2010 3898: 3896: 3894: 3867: 3866: 3856: 3824: 3818: 3817: 3807: 3767: 3756: 3755: 3753: 3751: 3742:. 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