411:(WHO) published a "statement on heated tobacco products and the U.S. FDA decision regarding Iqos", which read: "WHO reiterates that reducing exposure to harmful chemicals in Heated Tobacco Products (HTPs) does not render them harmless, nor does it translate to reduced risk to human health. Indeed, some toxins are present at higher levels in HTP aerosols than in conventional cigarette smoke, and there are some additional toxins present in HTP aerosols that are not present in conventional cigarette smoke. The health implications of exposure to these are unknown. (...) Given that health may be affected by exposure to additional toxins when using HTPs, claims that HTPs reduce exposure to harmful chemicals relative to conventional cigarettes may be misleading."
38:
433:. The U.S. International Trade Commission found that the cigarette alternative infringed on two of Reynolds' patents. Philip Morris International announced its plans to appeal the trade agency's decision. The disagreement with British American Tobacco got resolved in February 2024. PMI and BAT came to a non-monetary agreement that settled the ongoing patent infringement lawsuits between them regarding their heated tobacco and vapor products.
2132:
1973:
254:(2 studies, 237 participants). Serious unwanted symptoms in the short time period studied (average 13 weeks) were rare in all groups, which means we are uncertain about any differences. Toxin levels were probably lower in people using heated tobacco than those smoking cigarettes (10 studies, 1959 participants), but may be higher than in people not using any tobacco products (5 studies, 382 participants).
2144:
181:
29:
189:
308:
considering that switching completely from cigarettes to Iqos reduces exposure to harmful chemicals, but specifically did not allow Philip Morris to make any claim that switching from cigarettes to Iqos reduces the user's risk of disease. The decision to allow for reduced exposure claims was criticized by the
307:
countries have chosen to adopt a specific approach to supervise the sale of heated tobacco/Iqos. In Canada and Israel, the packaging of Iqos devices is fully covered with a warning message. In the United States, the FDA granted Philip Morris authorization to make a "reduced exposure" marketing claim,
248:
Many of the early studies of Iqos were funded by the tobacco industry. A 2021 independent systematic review noted some reduction in risk markers among users compared to cigarette users. However, it also noted Iqos use was reported to alter mitochondrial function, which could further exaggerate airway
253:
We do not know whether using heated tobacco helps people to stop smoking cigarettes (no studies measured this). We are uncertain whether the chances of getting unwanted symptoms from being asked to use heated tobacco are different compared with cigarettes (6 studies, 1713 participants) or no tobacco
331:
Philip Morris has been accused of using unregulated or illegal marketing strategies: a 2018 report stated that "Iqos boutique stores are the focus of aggressive promotion including exchanging a pack of cigarettes or lighter for an Iqos device, launch parties, 'meet and greet' lunches and after-hour
364:
Also in 2020, a report on Philip Morris' Iqos implementation strategy in
Australia pointed out that "Philip Morris has strongly lobbied the Australian government to legalize heated tobacco products, while simultaneously making plans to sell Iqos at young adult-friendly premises such as bars, clubs
403:
In
October 2018, the Belgian Cancer Foundation issued advice on Iqos, based on previous independent studies published on the subject. The Foundation claimed that "Iqos is not a solution" for quitting smoking." It further stated that "if the tobacco giant is positioning itself in this innovative
206:
Most Iqos models consists of a charger and a pen-like holder. A disposable stick (called "HeatStick" or "Heets") containing processed tobacco and glycerin is inserted into the holder, which then heats it to temperatures up to 350 °C for inhalation. Iluma, a more recent iteration, relies on
347:
directly mentioning Iqos, presenting the product as a "smoke-free" and a "reduced-risk" alternative, encouraging consumers to quit smoking or switch to Iqos. This marketing approach has come under criticism. A critical review of reports submitted by PMI to the FDA in support of its application
348:
claimed that "Consumers may misunderstand what is meant by 'switching completely' are likely to misunderstand the unsupported claims of reduced risk". In granting the exposure order the FDA however stated that adult consumers correctly understood the messages that were authorized.
356:
In 2019, Reuters reported that Philip Morris was using social media influencers in several countries to make them "ambassadors" for the brand and promote Iqos to a young audience. PMI responded that it would cease use of influencers. According to
Matthew Myers, president of the
173:(MRTPs) while pointing out that "these products are not safe nor FDA approved". PMI's efforts toward a "smoke-free" business transition allowed the company to begin the process of issuing sustainable bonds to finance itself in August 2021, which raised fears of
165:, first in Japan and Italy. Starting in 2016, Philip Morris began heavily promoting a "smoke-free future", stating an intent to increasingly focus commercial efforts on products that are alternatives to cigarettes. In 2020, the U.S.
404:
market, it is to compensate for the financial losses resulting from the reduced sales of cigarettes (...). The tobacco industry is therefore exploring solutions in order to continue to make profits and keep dependent consumers."
215:
Philip Morris claims that Iqos reduces waste and carbon emissions compared to a cigarette, and presents the product as being part of its sustainability initiatives. The company is also promoting itself as a player in the
502:
249:
inflammation and lung cancer. The review concluded that "research seems to be necessary to assess the frequency of HTP use and its potential negative health effects." A 2022 Cochrane review of 13 studies concluded:
240:. It is most likely impossible to create any e-cigarette without a battery, poisonous liquid, metals and plastics joined in small devices, each of which cannot be recycled or disposed of responsibly."
146:
states that there is currently no evidence to show that heated tobacco products such as Iqos are less harmful than other tobacco products. A recent systematic review reached the same conclusion. The
1192:
954:
419:
381:
conducted by PMI for the approval of the Iqos product by the U.S. FDA. This investigative work reported that Philip Morris was lobbying to block or weaken the provisions made under the
476:
161:
took its first commercial steps in the field of heated tobacco in the 1990s with "Accord" and "Heatbar" before they were withdrawn from the market. In 2014 Iqos was introduced by
1797:
429:
ruled that Philip Morris
International and its commercial partner Altria must stop the sale and import of the Iqos device in the United States because of a patent case filed by
1056:
1503:
788:
328:, it was reported that Philip Morris was promoting its devices at private parties, with salespersons sometimes offering alcoholic beverages to interested customers.
418:'s TobaccoTactics website, "There is very little evidence that Iqos is effective as a quit tool at the individual level or population level." According to the
1011:
426:
263:
The Iqos 2.2 was the first commercially launched device under the brand name. In 2023, Iqos products had 28.6 million users in 84 countries. Among them, the
1588:"IQOS - a heat-not-burn (HnB) tobacco product - chemical composition and possible impact on oxidative stress and inflammatory response. A systematic review"
1167:
1031:
382:
336:"The marketing strategy mimics that of tobacco companies in the mid-20th century, when they started associating cigarettes with Hollywood and high society
1645:"IQOS : aussi nocif que la cigarette | Fondation contre le CancerIQOS cause autant de dégâts aux poumons et aux artères que la cigarette classique"
1790:
1531:"PMI's own in vivo clinical data on biomarkers of potential harm in Americans show that IQOS is not detectably different from conventional cigarettes"
400:
of the available scientific literature found very limited available data on the effects of Iqos on a smoker's health and recommended further studies.
1746:
814:
389:
236:. Furthermore, it was noted that "new products such as e-cigarettes, or heated cigarette products like Iqos, will increase the overall supply of
980:
2046:
1721:
320:
Philip Morris is regularly accused of circumventing laws prohibiting the promotion of tobacco by claiming that Iqos is not a tobacco product.
1074:
2185:
2147:
1783:
1332:
1391:"Creating a market for IQOS: analysis of Philip Morris' strategy to introduce heated tobacco products to the Australian consumer market"
1695:
1057:"Do heated tobacco products help people to quit smoking, are they safe for this purpose, and have they led to falls in smoking rates?"
112:
1220:
1504:"Two more peer reviewed papers find that PMI's own data shows IQOS is more dangerous than PMI claims, likely as bad as cigarettes"
2170:
1143:
1470:
612:
135:. At the end of 2023, smoke-free products made up nearly 40% of PMI's total net revenue and gross profit, with Iqos surpassing
2175:
430:
358:
2190:
1814:
170:
1363:
1306:
2003:
955:"Virtual Expo Exhibitor of the Day: Phillip Morris International "revolutionises" heated tobacco sector with IQOS ILUMA"
166:
147:
2112:
2079:
1897:
1806:
162:
124:
61:
1390:
388:
A number of third-party toxicity studies had findings which often contradicted those of Philip Morris
International.
123:
products designed to be used with tobacco and zero-tobacco nicotine-containing consumables. They are manufactured by
2136:
377:
In
December 2017, Reuters published documents and testimonies from former employees alleging irregularities in the
1927:
408:
324:
updated its tobacco laws to clearly include heated tobacco devices in the list of regulated tobacco products. In
309:
143:
749:
396:
concluded that in terms of harmfulness, "Iqos is not detectably different from conventional cigarettes." A 2020
2051:
1857:
1822:
1249:
867:
Auer, Reto; Concha-Lozano, Nicolas; Jacot-Sadowski, Isabelle; Cornuz, Jacques; Berthet, Aurélie (22 May 2017).
1932:
1122:
924:
2069:
1842:
1444:
1922:
719:
224:
by being returned to manufacturing centers. These claims were disputed by the Public Health Law Center at
120:
51:
1847:
225:
520:
450:
284:
1644:
1937:
1912:
1832:
1364:"Exclusive: Philip Morris suspends social media campaign after Reuters exposes young 'influencers'"
1248:
Mathers, Annalise; Schwartz, Robert; O'Connor, Shawn; Fung, Michael; Diemert, Lori (1 March 2019).
2074:
1623:
1426:
1285:
415:
1837:
1097:
839:
192:
Terea sticks have a metal insert in the tobacco stick itself and work through induction heating.
1902:
1852:
1827:
1754:
1615:
1607:
1568:
1550:
1478:
1418:
1410:
1277:
1269:
906:
888:
757:
676:
658:
593:
575:
397:
300:
37:
789:"FDA Authorizes Marketing of IQOS Tobacco Heating System with 'Reduced Exposure' Information"
2180:
1942:
1917:
1892:
1882:
1862:
1599:
1558:
1542:
1402:
1261:
896:
880:
666:
650:
583:
565:
237:
233:
217:
109:
2106:
844:
422:, Iqos is "harmful to health, but probably less harmful than smoking tobacco cigarettes".
638:
1722:"Philip Morris, Altria banned from importing or selling Iqos tobacco device in the U.S."
1957:
1947:
1872:
1563:
1546:
1530:
1406:
1265:
1193:"Le cigarettier Philip Morris jugé pour publicité déguisée à cause de son produit Iqos"
985:
901:
868:
671:
654:
588:
553:
393:
378:
304:
694:
2164:
2019:
1627:
1430:
637:
Elias, Jesse; Dutra, Lauren M.; Helen, Gideon St; Ling, Pamela M. (1 November 2018).
554:"Exposure to Heated Tobacco Products and Adverse Health Effects, a Systematic Review"
264:
1289:
884:
2100:
2084:
385:(FCTC), going against the idea that the company would support a smoke-free future.
174:
1972:
1603:
1696:"Addictive nicotine and harmful substances also present in heated tobacco | RIVM"
1168:"WHO statement on heated tobacco products and the US FDA decision regarding IQOS"
451:"Philip Morris sees six million U.S. smokers switching to iQOS device if cleared"
1987:
1225:
1197:
276:
272:
1775:
150:
states that heated tobacco products are addictive and cause cancer in humans.
1758:
1611:
1554:
1482:
1414:
1273:
1032:"To End the Tobacco Industry's Pollution, Put an End to the Tobacco Industry"
1012:"Jacek Olczak: "Our vision for a smoke-free future remains our top priority""
892:
761:
662:
579:
503:"Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative"
2011:
1747:"U.S. Trade Body Rules Against Import of IQOS Heat-Not-Burn Tobacco Devices"
1587:
344:
229:
221:
1619:
1572:
1422:
1281:
1144:"Heated Tobacco Products : Global Regulation and Recommended Measures"
1075:"The evolution of novel tobacco and nicotine products over the last decade"
910:
680:
597:
570:
477:"Philip Morris develops zero-tobacco heat stick that may avoid regulations"
1221:"Tabac : les soirées de promotion illégales de Philip Morris à Paris"
1907:
1867:
1333:"Controversy Regarding U.S. Marketing of New Heated Tobacco Product IQOS"
136:
180:
2027:
1670:
1445:"Scientists describe problems in Philip Morris e-cigarette experiments"
1016:
981:"Exec: Innovative IQOS sits at the top of PMI's sustainability efforts"
333:
296:
292:
288:
361:, the company "is changing its behavior only when caught red-handed."
28:
325:
321:
280:
268:
158:
1887:
420:
Netherlands
National Institute for Public Health and the Environment
1389:
Watts, Christina; Burton, Suzan; Freeman, Becky (8 November 2020).
1307:"Inside the Philip Morris campaign to "normalize" a tobacco device"
932:
552:
Znyk, Małgorzata; Jurewicz, Joanna; Kaleta, Dorota (January 2021).
1995:
815:"Philip Morris to Court ESG Investors Whose Mantra Is Shunning It"
187:
179:
132:
128:
639:"Revolution or redux? Assessing IQOS through a precursor product"
558:
International
Journal of Environmental Research and Public Health
1952:
188:
1779:
1962:
1671:"PMI's IQOS: Use, "Switching" and "Quitting" - TobaccoTactics"
232:, as used HeatSticks constitute waste similar to conventional
1586:
Kopa, Paulina
Natalia; Pawliczak, Rafał (18 September 2019).
720:"Philip Morris to launch Marlboro HeatSticks system in Milan"
169:
authorized the marketing of "IQOS Tobacco
Heating System" as
925:"ITC Recommendation Against PMI Should Have Limited Impact"
521:"Heated tobacco products: information sheet - 2nd edition"
127:(PMI). The brand was first introduced in November 2014 in
813:
Mutua, David Caleb; Gretler, Corinne (27 August 2021).
750:"How Philip Morris Is Planning for a Smoke-Free Future"
207:
induction to heat the tobacco sticks (called "Terea").
97:
1337:
International Association for the Study of Lung Cancer
343:
Philip Morris has also reportedly carried out several
184:
The Heets/Heatstick system heats tobacco from a blade.
16:
Heated tobacco products by Philip Morris International
840:"Philip Morris unveils smoke-free cigarette in Korea"
365:
and pubs if its proposed legislative changes are made
2093:
2062:
2039:
1980:
1813:
1471:"Une enquête de Reuters fait tousser Philip Morris"
93:
85:
67:
57:
47:
1508:Center for Tobacco Control Research and Education
1092:
1090:
1088:
613:"ERS Position Paper on Heated Tobacco Products"
251:
1791:
1123:"Heated Tobacco Products - Global regulation"
8:
21:
383:WHO Framework Convention on Tobacco Control
1798:
1784:
1776:
787:Office of the Commissioner (7 July 2020).
695:"Heated Tobacco Products - TobaccoTactics"
36:
27:
20:
1562:
900:
670:
587:
569:
1745:Maloney, Jennifer (30 September 2021).
442:
1639:
1637:
1529:Glantz, Stanton A. (21 August 2018).
1358:
1356:
1354:
1301:
1299:
1162:
1160:
1117:
1115:
1113:
1111:
1006:
1004:
782:
780:
778:
743:
741:
7:
2143:
547:
545:
543:
541:
220:by arguing that Iqos devices can be
1720:Lucas, Amelia (30 September 2021).
427:U.S. International Trade Commission
1547:10.1136/tobaccocontrol-2018-054413
1407:10.1136/tobaccocontrol-2020-056057
1266:10.1136/tobaccocontrol-2017-054216
869:"Heat-Not-Burn Tobacco Cigarettes"
655:10.1136/tobaccocontrol-2018-054327
617:ERS - European Respiratory Society
42:Iqos devices, from Accord to Iluma
14:
1592:Toxicology Mechanisms and Methods
1250:"Marketing IQOS in a dark market"
2142:
2131:
2130:
1971:
1469:Olivier, Wurlod (15 July 2017).
885:10.1001/jamainternmed.2017.1419
1201:(in French). 23 September 2021
359:Campaign for Tobacco-Free Kids
171:modified risk tobacco products
1:
2004:Rothmans, Benson & Hedges
1604:10.1080/15376516.2019.1669245
1036:www.publichealthlawcenter.org
931:. 18 May 2021. Archived from
748:Lester, Toby (14 July 2020).
793:Food and Drug Administration
312:as misleading to consumers.
167:Food and Drug Administration
148:European Respiratory Society
2186:Products introduced in 2014
1807:Philip Morris International
373:Criticism and controversies
163:Philip Morris International
125:Philip Morris International
73:; 10 years ago
62:Philip Morris International
2207:
1229:(in French). 13 March 2018
2126:
1969:
409:World Health Organization
310:World Health Organization
144:World Health Organization
139:in terms of net revenue.
35:
26:
959:The Moodie Davitt Report
352:Youth-oriented marketing
2171:Heated tobacco products
754:Harvard Business Review
507:The Wall Street Journal
425:In September 2021, the
52:Heated tobacco products
873:JAMA Internal Medicine
649:(Suppl 1): s102–s110.
571:10.3390/ijerph18126651
332:events". According to
256:
193:
185:
2176:Electronic cigarettes
1098:"Turning Up the Heat"
191:
183:
2191:Philip Morris brands
2070:André Calantzopoulos
1079:Tobacco Intelligence
611:ERS (17 June 2020).
285:United Arab Emirates
98:https://www.iqos.com
1838:Benson & Hedges
1751:Wall Street Journal
1541:(Suppl 1): s9–s12.
1130:tobaccofreekids.org
483:. 28 September 2023
345:marketing campaigns
23:
1675:tobaccotactics.org
1313:. 21 February 2020
726:. 19 November 2014
699:tobaccotactics.org
509:. 8 February 2024.
416:University of Bath
407:In July 2020, the
194:
186:
2158:
2157:
2137:Tobacco companies
2115:Last Week Tonight
1853:Canadian Classics
1475:Tribune de Genève
1339:. 20 January 2021
1151:Tobacco Free Kids
1063:. 6 January 2022.
961:. 7 November 2021
935:on 1 October 2022
929:LaVerne Investing
457:. 24 January 2018
414:According to the
398:systematic review
392:-based Professor
103:
102:
2198:
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2024:
2016:
2008:
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1510:. 30 August 2018
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1102:Tobacco Reporter
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1061:www.cochrane.org
1053:
1047:
1046:
1044:
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1028:
1022:
1021:
1008:
999:
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996:
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989:. 30 August 2020
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970:
968:
966:
951:
945:
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942:
940:
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915:
914:
904:
879:(7): 1050–1052.
864:
858:
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447:
316:Direct marketing
218:circular economy
81:
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74:
40:
31:
24:
2206:
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2201:
2200:
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2161:
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2122:
2107:Marlboro Friday
2089:
2075:Louis Camilleri
2058:
2035:
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2022:
2014:
2006:
1998:
1990:
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1967:
1809:
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1535:Tobacco Control
1528:
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1502:
1501:
1497:
1487:
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1395:Tobacco Control
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1352:
1342:
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1304:
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1254:Tobacco Control
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1137:
1125:
1121:
1120:
1109:
1104:. 1 April 2024.
1096:
1095:
1086:
1081:. 5 April 2024.
1073:
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845:The Korea Times
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643:Tobacco Control
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379:clinical trials
375:
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234:cigarette butts
213:
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156:
119:) is a line of
77:
75:
72:
43:
17:
12:
11:
5:
2204:
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2053:PMI v. Uruguay
2049:
2047:Imperial Group
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2037:
2036:
2034:
2033:
2025:
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1981:Subsidiaries
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1858:Chesterfield
1823:Apollo-Soyuz
1762:. Retrieved
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1728:. Retrieved
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175:greenwashing
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2113:"Tobacco" (
2103:(1954–1999)
2015:(Indonesia)
1996:PMFTC, Inc.
1988:Papastratos
1843:Bond Street
1700:www.rivm.nl
1651:(in French)
1226:Le Parisien
1198:Le Parisien
1172:www.who.int
525:www.who.int
277:South Korea
273:New Zealand
2165:Categories
2040:Litigation
1923:Parliament
1764:5 December
1730:5 December
1705:5 December
1680:5 December
1655:5 December
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852:4 December
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798:4 December
767:4 December
730:4 December
704:3 December
461:3 December
437:References
226:Saint Paul
202:Components
68:Introduced
2031:(England)
2012:Sampoerna
1933:Portugues
1898:Longbeach
1848:Cambridge
1759:0099-9660
1628:202673535
1612:1537-6524
1555:1468-3318
1483:1010-2248
1431:226960901
1415:0964-4563
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487:26 August
303:and most
259:Marketing
230:Minnesota
110:/ˈaɪkoʊs/
89:Worldwide
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1991:(Greece)
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1868:Craven A
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1282:29724866
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622:14 March
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530:14 March
222:recycled
137:Marlboro
113:EYE-kohs
2181:Tobacco
2149:Commons
2028:Vectura
1938:Raffles
1913:Muratti
1888:L&M
1833:Belmont
1564:6202159
1449:Reuters
1368:Reuters
1311:Reuters
1017:To Vima
902:5543320
724:Reuters
672:6238084
589:8296358
481:Reuters
455:Reuters
334:Reuters
301:Georgia
297:Moldova
293:Belarus
289:Ukraine
238:e-waste
154:History
94:Website
86:Markets
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2119:(2015)
2109:(1993)
2063:People
1815:Brands
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322:Canada
281:Israel
269:Canada
2094:Media
1903:Merit
1828:Basic
1624:S2CID
1427:S2CID
1286:S2CID
1147:(PDF)
1126:(PDF)
211:Waste
133:Italy
129:Japan
58:Owner
1953:Veev
1943:Ritz
1918:Next
1893:Lark
1883:Karo
1878:IQOS
1863:Colt
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1725:CNBC
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