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Iqos

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411:(WHO) published a "statement on heated tobacco products and the U.S. FDA decision regarding Iqos", which read: "WHO reiterates that reducing exposure to harmful chemicals in Heated Tobacco Products (HTPs) does not render them harmless, nor does it translate to reduced risk to human health. Indeed, some toxins are present at higher levels in HTP aerosols than in conventional cigarette smoke, and there are some additional toxins present in HTP aerosols that are not present in conventional cigarette smoke. The health implications of exposure to these are unknown. (...) Given that health may be affected by exposure to additional toxins when using HTPs, claims that HTPs reduce exposure to harmful chemicals relative to conventional cigarettes may be misleading." 38: 433:. The U.S. International Trade Commission found that the cigarette alternative infringed on two of Reynolds' patents. Philip Morris International announced its plans to appeal the trade agency's decision. The disagreement with British American Tobacco got resolved in February 2024. PMI and BAT came to a non-monetary agreement that settled the ongoing patent infringement lawsuits between them regarding their heated tobacco and vapor products. 2132: 1973: 254:(2 studies, 237 participants). Serious unwanted symptoms in the short time period studied (average 13 weeks) were rare in all groups, which means we are uncertain about any differences. Toxin levels were probably lower in people using heated tobacco than those smoking cigarettes (10 studies, 1959 participants), but may be higher than in people not using any tobacco products (5 studies, 382 participants). 2144: 181: 29: 189: 308:
considering that switching completely from cigarettes to Iqos reduces exposure to harmful chemicals, but specifically did not allow Philip Morris to make any claim that switching from cigarettes to Iqos reduces the user's risk of disease. The decision to allow for reduced exposure claims was criticized by the
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countries have chosen to adopt a specific approach to supervise the sale of heated tobacco/Iqos. In Canada and Israel, the packaging of Iqos devices is fully covered with a warning message. In the United States, the FDA granted Philip Morris authorization to make a "reduced exposure" marketing claim,
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Many of the early studies of Iqos were funded by the tobacco industry. A 2021 independent systematic review noted some reduction in risk markers among users compared to cigarette users. However, it also noted Iqos use was reported to alter mitochondrial function, which could further exaggerate airway
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We do not know whether using heated tobacco helps people to stop smoking cigarettes (no studies measured this). We are uncertain whether the chances of getting unwanted symptoms from being asked to use heated tobacco are different compared with cigarettes (6 studies, 1713 participants) or no tobacco
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Philip Morris has been accused of using unregulated or illegal marketing strategies: a 2018 report stated that "Iqos boutique stores are the focus of aggressive promotion including exchanging a pack of cigarettes or lighter for an Iqos device, launch parties, 'meet and greet' lunches and after-hour
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Also in 2020, a report on Philip Morris' Iqos implementation strategy in Australia pointed out that "Philip Morris has strongly lobbied the Australian government to legalize heated tobacco products, while simultaneously making plans to sell Iqos at young adult-friendly premises such as bars, clubs
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In October 2018, the Belgian Cancer Foundation issued advice on Iqos, based on previous independent studies published on the subject. The Foundation claimed that "Iqos is not a solution" for quitting smoking." It further stated that "if the tobacco giant is positioning itself in this innovative
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Most Iqos models consists of a charger and a pen-like holder. A disposable stick (called "HeatStick" or "Heets") containing processed tobacco and glycerin is inserted into the holder, which then heats it to temperatures up to 350 °C for inhalation. Iluma, a more recent iteration, relies on
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directly mentioning Iqos, presenting the product as a "smoke-free" and a "reduced-risk" alternative, encouraging consumers to quit smoking or switch to Iqos. This marketing approach has come under criticism. A critical review of reports submitted by PMI to the FDA in support of its application
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claimed that "Consumers may misunderstand what is meant by 'switching completely' are likely to misunderstand the unsupported claims of reduced risk". In granting the exposure order the FDA however stated that adult consumers correctly understood the messages that were authorized.
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In 2019, Reuters reported that Philip Morris was using social media influencers in several countries to make them "ambassadors" for the brand and promote Iqos to a young audience. PMI responded that it would cease use of influencers. According to Matthew Myers, president of the
173:(MRTPs) while pointing out that "these products are not safe nor FDA approved". PMI's efforts toward a "smoke-free" business transition allowed the company to begin the process of issuing sustainable bonds to finance itself in August 2021, which raised fears of 165:, first in Japan and Italy. Starting in 2016, Philip Morris began heavily promoting a "smoke-free future", stating an intent to increasingly focus commercial efforts on products that are alternatives to cigarettes. In 2020, the U.S. 404:
market, it is to compensate for the financial losses resulting from the reduced sales of cigarettes (...). The tobacco industry is therefore exploring solutions in order to continue to make profits and keep dependent consumers."
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Philip Morris claims that Iqos reduces waste and carbon emissions compared to a cigarette, and presents the product as being part of its sustainability initiatives. The company is also promoting itself as a player in the
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inflammation and lung cancer. The review concluded that "research seems to be necessary to assess the frequency of HTP use and its potential negative health effects." A 2022 Cochrane review of 13 studies concluded:
240:. It is most likely impossible to create any e-cigarette without a battery, poisonous liquid, metals and plastics joined in small devices, each of which cannot be recycled or disposed of responsibly." 146:
states that there is currently no evidence to show that heated tobacco products such as Iqos are less harmful than other tobacco products. A recent systematic review reached the same conclusion. The
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conducted by PMI for the approval of the Iqos product by the U.S. FDA. This investigative work reported that Philip Morris was lobbying to block or weaken the provisions made under the
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took its first commercial steps in the field of heated tobacco in the 1990s with "Accord" and "Heatbar" before they were withdrawn from the market. In 2014 Iqos was introduced by
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ruled that Philip Morris International and its commercial partner Altria must stop the sale and import of the Iqos device in the United States because of a patent case filed by
1056: 1503: 788: 328:, it was reported that Philip Morris was promoting its devices at private parties, with salespersons sometimes offering alcoholic beverages to interested customers. 418:'s TobaccoTactics website, "There is very little evidence that Iqos is effective as a quit tool at the individual level or population level." According to the 1011: 426: 263:
The Iqos 2.2 was the first commercially launched device under the brand name. In 2023, Iqos products had 28.6 million users in 84 countries. Among them, the
1588:"IQOS - a heat-not-burn (HnB) tobacco product - chemical composition and possible impact on oxidative stress and inflammatory response. A systematic review" 1167: 1031: 382: 336:"The marketing strategy mimics that of tobacco companies in the mid-20th century, when they started associating cigarettes with Hollywood and high society 1645:"IQOS : aussi nocif que la cigarette | Fondation contre le CancerIQOS cause autant de dégâts aux poumons et aux artères que la cigarette classique" 1790: 1531:"PMI's own in vivo clinical data on biomarkers of potential harm in Americans show that IQOS is not detectably different from conventional cigarettes" 400:
of the available scientific literature found very limited available data on the effects of Iqos on a smoker's health and recommended further studies.
1746: 814: 389: 236:. Furthermore, it was noted that "new products such as e-cigarettes, or heated cigarette products like Iqos, will increase the overall supply of 980: 2046: 1721: 320:
Philip Morris is regularly accused of circumventing laws prohibiting the promotion of tobacco by claiming that Iqos is not a tobacco product.
1074: 2185: 2147: 1783: 1332: 1391:"Creating a market for IQOS: analysis of Philip Morris' strategy to introduce heated tobacco products to the Australian consumer market" 1695: 1057:"Do heated tobacco products help people to quit smoking, are they safe for this purpose, and have they led to falls in smoking rates?" 112: 1220: 1504:"Two more peer reviewed papers find that PMI's own data shows IQOS is more dangerous than PMI claims, likely as bad as cigarettes" 2170: 1143: 1470: 612: 135:. At the end of 2023, smoke-free products made up nearly 40% of PMI's total net revenue and gross profit, with Iqos surpassing 2175: 430: 358: 2190: 1814: 170: 1363: 1306: 2003: 955:"Virtual Expo Exhibitor of the Day: Phillip Morris International "revolutionises" heated tobacco sector with IQOS ILUMA" 166: 147: 2112: 2079: 1897: 1806: 162: 124: 61: 1390: 388:
A number of third-party toxicity studies had findings which often contradicted those of Philip Morris International.
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products designed to be used with tobacco and zero-tobacco nicotine-containing consumables. They are manufactured by
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In December 2017, Reuters published documents and testimonies from former employees alleging irregularities in the
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updated its tobacco laws to clearly include heated tobacco devices in the list of regulated tobacco products. In
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concluded that in terms of harmfulness, "Iqos is not detectably different from conventional cigarettes." A 2020
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Auer, Reto; Concha-Lozano, Nicolas; Jacot-Sadowski, Isabelle; Cornuz, Jacques; Berthet, Aurélie (22 May 2017).
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by being returned to manufacturing centers. These claims were disputed by the Public Health Law Center at
120: 51: 1847: 225: 520: 450: 284: 1644: 1937: 1912: 1832: 1364:"Exclusive: Philip Morris suspends social media campaign after Reuters exposes young 'influencers'" 1248:
Mathers, Annalise; Schwartz, Robert; O'Connor, Shawn; Fung, Michael; Diemert, Lori (1 March 2019).
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Terea sticks have a metal insert in the tobacco stick itself and work through induction heating.
1902: 1852: 1827: 1754: 1615: 1607: 1568: 1550: 1478: 1418: 1410: 1277: 1269: 906: 888: 757: 676: 658: 593: 575: 397: 300: 37: 789:"FDA Authorizes Marketing of IQOS Tobacco Heating System with 'Reduced Exposure' Information" 2180: 1942: 1917: 1892: 1882: 1862: 1599: 1558: 1542: 1402: 1261: 896: 880: 666: 650: 583: 565: 237: 233: 217: 109: 2106: 844: 422:, Iqos is "harmful to health, but probably less harmful than smoking tobacco cigarettes". 638: 1722:"Philip Morris, Altria banned from importing or selling Iqos tobacco device in the U.S." 1957: 1947: 1872: 1563: 1546: 1530: 1406: 1265: 1193:"Le cigarettier Philip Morris jugé pour publicité déguisée à cause de son produit Iqos" 985: 901: 868: 671: 654: 588: 553: 393: 378: 304: 694: 2164: 2019: 1627: 1430: 637:
Elias, Jesse; Dutra, Lauren M.; Helen, Gideon St; Ling, Pamela M. (1 November 2018).
554:"Exposure to Heated Tobacco Products and Adverse Health Effects, a Systematic Review" 264: 1289: 884: 2100: 2084: 385:(FCTC), going against the idea that the company would support a smoke-free future. 174: 1972: 1603: 1696:"Addictive nicotine and harmful substances also present in heated tobacco | RIVM" 1168:"WHO statement on heated tobacco products and the US FDA decision regarding IQOS" 451:"Philip Morris sees six million U.S. smokers switching to iQOS device if cleared" 1987: 1225: 1197: 276: 272: 1775: 150:
states that heated tobacco products are addictive and cause cancer in humans.
1758: 1611: 1554: 1482: 1414: 1273: 1032:"To End the Tobacco Industry's Pollution, Put an End to the Tobacco Industry" 1012:"Jacek Olczak: "Our vision for a smoke-free future remains our top priority"" 892: 761: 662: 579: 503:"Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative" 2011: 1747:"U.S. Trade Body Rules Against Import of IQOS Heat-Not-Burn Tobacco Devices" 1587: 344: 229: 221: 1619: 1572: 1422: 1281: 1144:"Heated Tobacco Products : Global Regulation and Recommended Measures" 1075:"The evolution of novel tobacco and nicotine products over the last decade" 910: 680: 597: 570: 477:"Philip Morris develops zero-tobacco heat stick that may avoid regulations" 1221:"Tabac : les soirées de promotion illégales de Philip Morris à Paris" 1907: 1867: 1333:"Controversy Regarding U.S. Marketing of New Heated Tobacco Product IQOS" 136: 180: 2027: 1670: 1445:"Scientists describe problems in Philip Morris e-cigarette experiments" 1016: 981:"Exec: Innovative IQOS sits at the top of PMI's sustainability efforts" 333: 296: 292: 288: 361:, the company "is changing its behavior only when caught red-handed." 28: 325: 321: 280: 268: 158: 1887: 420:
Netherlands National Institute for Public Health and the Environment
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Watts, Christina; Burton, Suzan; Freeman, Becky (8 November 2020).
1307:"Inside the Philip Morris campaign to "normalize" a tobacco device" 932: 552:
Znyk, Małgorzata; Jurewicz, Joanna; Kaleta, Dorota (January 2021).
1995: 815:"Philip Morris to Court ESG Investors Whose Mantra Is Shunning It" 187: 179: 132: 128: 639:"Revolution or redux? Assessing IQOS through a precursor product" 558:
International Journal of Environmental Research and Public Health
1952: 188: 1779: 1962: 1671:"PMI's IQOS: Use, "Switching" and "Quitting" - TobaccoTactics" 232:, as used HeatSticks constitute waste similar to conventional 1586:
Kopa, Paulina Natalia; Pawliczak, Rafał (18 September 2019).
720:"Philip Morris to launch Marlboro HeatSticks system in Milan" 169:
authorized the marketing of "IQOS Tobacco Heating System" as
925:"ITC Recommendation Against PMI Should Have Limited Impact" 521:"Heated tobacco products: information sheet - 2nd edition" 127:(PMI). The brand was first introduced in November 2014 in 813:
Mutua, David Caleb; Gretler, Corinne (27 August 2021).
750:"How Philip Morris Is Planning for a Smoke-Free Future" 207:
induction to heat the tobacco sticks (called "Terea").
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International Association for the Study of Lung Cancer
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Philip Morris has also reportedly carried out several
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The Heets/Heatstick system heats tobacco from a blade.
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Heated tobacco products by Philip Morris International
840:"Philip Morris unveils smoke-free cigarette in Korea" 365:
and pubs if its proposed legislative changes are made
2093: 2062: 2039: 1980: 1813: 1471:"Une enquête de Reuters fait tousser Philip Morris" 93: 85: 67: 57: 47: 1508:Center for Tobacco Control Research and Education 1092: 1090: 1088: 613:"ERS Position Paper on Heated Tobacco Products" 251: 1791: 1123:"Heated Tobacco Products - Global regulation" 8: 21: 383:WHO Framework Convention on Tobacco Control 1798: 1784: 1776: 787:Office of the Commissioner (7 July 2020). 695:"Heated Tobacco Products - TobaccoTactics" 36: 27: 20: 1562: 900: 670: 587: 569: 1745:Maloney, Jennifer (30 September 2021). 442: 1639: 1637: 1529:Glantz, Stanton A. (21 August 2018). 1358: 1356: 1354: 1301: 1299: 1162: 1160: 1117: 1115: 1113: 1111: 1006: 1004: 782: 780: 778: 743: 741: 7: 2143: 547: 545: 543: 541: 220:by arguing that Iqos devices can be 1720:Lucas, Amelia (30 September 2021). 427:U.S. International Trade Commission 1547:10.1136/tobaccocontrol-2018-054413 1407:10.1136/tobaccocontrol-2020-056057 1266:10.1136/tobaccocontrol-2017-054216 869:"Heat-Not-Burn Tobacco Cigarettes" 655:10.1136/tobaccocontrol-2018-054327 617:ERS - European Respiratory Society 42:Iqos devices, from Accord to Iluma 14: 1592:Toxicology Mechanisms and Methods 1250:"Marketing IQOS in a dark market" 2142: 2131: 2130: 1971: 1469:Olivier, Wurlod (15 July 2017). 885:10.1001/jamainternmed.2017.1419 1201:(in French). 23 September 2021 359:Campaign for Tobacco-Free Kids 171:modified risk tobacco products 1: 2004:Rothmans, Benson & Hedges 1604:10.1080/15376516.2019.1669245 1036:www.publichealthlawcenter.org 931:. 18 May 2021. Archived from 748:Lester, Toby (14 July 2020). 793:Food and Drug Administration 312:as misleading to consumers. 167:Food and Drug Administration 148:European Respiratory Society 2186:Products introduced in 2014 1807:Philip Morris International 373:Criticism and controversies 163:Philip Morris International 125:Philip Morris International 73:; 10 years ago 62:Philip Morris International 2207: 1229:(in French). 13 March 2018 2126: 1969: 409:World Health Organization 310:World Health Organization 144:World Health Organization 139:in terms of net revenue. 35: 26: 959:The Moodie Davitt Report 352:Youth-oriented marketing 2171:Heated tobacco products 754:Harvard Business Review 507:The Wall Street Journal 425:In September 2021, the 52:Heated tobacco products 873:JAMA Internal Medicine 649:(Suppl 1): s102–s110. 571:10.3390/ijerph18126651 332:events". According to 256: 193: 185: 2176:Electronic cigarettes 1098:"Turning Up the Heat" 191: 183: 2191:Philip Morris brands 2070:André Calantzopoulos 1079:Tobacco Intelligence 611:ERS (17 June 2020). 285:United Arab Emirates 98:https://www.iqos.com 1838:Benson & Hedges 1751:Wall Street Journal 1541:(Suppl 1): s9–s12. 1130:tobaccofreekids.org 483:. 28 September 2023 345:marketing campaigns 23: 1675:tobaccotactics.org 1313:. 21 February 2020 726:. 19 November 2014 699:tobaccotactics.org 509:. 8 February 2024. 416:University of Bath 407:In July 2020, the 194: 186: 2158: 2157: 2137:Tobacco companies 2115:Last Week Tonight 1853:Canadian Classics 1475:Tribune de Genève 1339:. 20 January 2021 1151:Tobacco Free Kids 1063:. 6 January 2022. 961:. 7 November 2021 935:on 1 October 2022 929:LaVerne Investing 457:. 24 January 2018 414:According to the 398:systematic review 392:-based Professor 103: 102: 2198: 2146: 2145: 2134: 2133: 2032: 2024: 2016: 2008: 2000: 1992: 1975: 1800: 1793: 1786: 1777: 1770: 1769: 1767: 1765: 1742: 1736: 1735: 1733: 1731: 1717: 1711: 1710: 1708: 1706: 1692: 1686: 1685: 1683: 1681: 1667: 1661: 1660: 1658: 1656: 1641: 1632: 1631: 1583: 1577: 1576: 1566: 1526: 1520: 1519: 1517: 1515: 1510:. 30 August 2018 1500: 1494: 1493: 1491: 1489: 1466: 1460: 1459: 1457: 1455: 1441: 1435: 1434: 1386: 1380: 1379: 1377: 1375: 1360: 1349: 1348: 1346: 1344: 1329: 1323: 1322: 1320: 1318: 1303: 1294: 1293: 1245: 1239: 1238: 1236: 1234: 1217: 1211: 1210: 1208: 1206: 1189: 1183: 1182: 1180: 1178: 1164: 1155: 1154: 1148: 1140: 1134: 1133: 1127: 1119: 1106: 1105: 1102:Tobacco Reporter 1094: 1083: 1082: 1071: 1065: 1064: 1061:www.cochrane.org 1053: 1047: 1046: 1044: 1042: 1028: 1022: 1021: 1008: 999: 998: 996: 994: 989:. 30 August 2020 977: 971: 970: 968: 966: 951: 945: 944: 942: 940: 921: 915: 914: 904: 879:(7): 1050–1052. 864: 858: 857: 855: 853: 836: 830: 829: 827: 825: 810: 804: 803: 801: 799: 784: 773: 772: 770: 768: 745: 736: 735: 733: 731: 716: 710: 709: 707: 705: 691: 685: 684: 674: 634: 628: 627: 625: 623: 608: 602: 601: 591: 573: 549: 536: 535: 533: 531: 517: 511: 510: 499: 493: 492: 490: 488: 473: 467: 466: 464: 462: 447: 316:Direct marketing 218:circular economy 81: 79: 74: 40: 31: 24: 2206: 2205: 2201: 2200: 2199: 2197: 2196: 2195: 2161: 2160: 2159: 2154: 2122: 2107:Marlboro Friday 2089: 2075:Louis Camilleri 2058: 2035: 2030: 2022: 2014: 2006: 1998: 1990: 1976: 1967: 1809: 1804: 1774: 1773: 1763: 1761: 1744: 1743: 1739: 1729: 1727: 1719: 1718: 1714: 1704: 1702: 1694: 1693: 1689: 1679: 1677: 1669: 1668: 1664: 1654: 1652: 1643: 1642: 1635: 1585: 1584: 1580: 1535:Tobacco Control 1528: 1527: 1523: 1513: 1511: 1502: 1501: 1497: 1487: 1485: 1468: 1467: 1463: 1453: 1451: 1443: 1442: 1438: 1395:Tobacco Control 1388: 1387: 1383: 1373: 1371: 1362: 1361: 1352: 1342: 1340: 1331: 1330: 1326: 1316: 1314: 1305: 1304: 1297: 1254:Tobacco Control 1247: 1246: 1242: 1232: 1230: 1219: 1218: 1214: 1204: 1202: 1191: 1190: 1186: 1176: 1174: 1166: 1165: 1158: 1146: 1142: 1141: 1137: 1125: 1121: 1120: 1109: 1104:. 1 April 2024. 1096: 1095: 1086: 1081:. 5 April 2024. 1073: 1072: 1068: 1055: 1054: 1050: 1040: 1038: 1030: 1029: 1025: 1010: 1009: 1002: 992: 990: 979: 978: 974: 964: 962: 953: 952: 948: 938: 936: 923: 922: 918: 866: 865: 861: 851: 849: 845:The Korea Times 838: 837: 833: 823: 821: 812: 811: 807: 797: 795: 786: 785: 776: 766: 764: 747: 746: 739: 729: 727: 718: 717: 713: 703: 701: 693: 692: 688: 643:Tobacco Control 636: 635: 631: 621: 619: 610: 609: 605: 551: 550: 539: 529: 527: 519: 518: 514: 501: 500: 496: 486: 484: 475: 474: 470: 460: 458: 449: 448: 444: 439: 379:clinical trials 375: 354: 318: 261: 246: 234:cigarette butts 213: 204: 199: 156: 119:) is a line of 77: 75: 72: 43: 17: 12: 11: 5: 2204: 2202: 2194: 2193: 2188: 2183: 2178: 2173: 2163: 2162: 2156: 2155: 2153: 2152: 2140: 2127: 2124: 2123: 2121: 2120: 2110: 2104: 2097: 2095: 2091: 2090: 2088: 2087: 2082: 2077: 2072: 2066: 2064: 2060: 2059: 2057: 2056: 2053:PMI v. 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Index



Heated tobacco products
Philip Morris International
https://www.iqos.com
/ˈaɪkoʊs/
EYE-kohs
heated tobacco
Philip Morris International
Japan
Italy
Marlboro
World Health Organization
European Respiratory Society
Philip Morris
Philip Morris International
Food and Drug Administration
modified risk tobacco products
greenwashing


circular economy
recycled
Saint Paul
Minnesota
cigarette butts
e-waste
United States
Canada
New Zealand

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