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story. "Without realizing it at the time, we were in the franchise business before the word 'franchise' was fashionable. We opened another store and another and another. . . ." They made an agreement with the new store owners, which became "franchise agreements" and they became the first food company
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By 1948, the five
Snowbird and three Burton's shops had been combined into a single enterprise, and they had devised their 31st flavor—Chocolate Mint. The partners came to the conclusion that because of the new stores they had opened, they were devoting less and less time to each individual store.
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for an estimated $ 12 million in 1967. Six months later, Burt Baskin died of a heart attack at 54. Robbins stayed involved with the company for 11 more years and retired in 1978. 25 years later Baskin-Robbins had become the world's largest chain of ice cream stores, with 5,500 outlets around the
221:, US. Robbins grew up scooping cones in his family's ice cream store for customers who always seemed to be having a good time. He recalled that he often "finished a day's work happy" and wanted that same feeling when he started his own business.
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In 1953, they renamed the company Baskin-Robbins, deciding the order of their names with a coin toss. The "31 flavors" concept was introduced that same year to bring attention to a deep menu that featured a flavor for every day of the month.
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and was released from service early 1946 and came to
California, where Robbins convinced him that selling ice cream was more fun than selling men's ties & shirts, and within a couple of months he opened Burton's Ice Cream at 561 So. Lake
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Robbins was Jewish. He married Irma
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Baskin-Robbins had 43 stores by the end of 1949, more than 100 by 1960 and about 500 when the ice cream empire was sold to
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After getting out of the Army in 1945, he soon opened the
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of the future know, but the idea took hold in other retail establishments, and the age of "
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453:"Irvine Robbins, Ice Cream Entrepreneur and a Maestro of 31 Flavors, Dies at 90"
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fraternity, and graduated with a degree in
Political Science. He served in the
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418:"Irvine Robbins, 90; co-founder of the Baskin-Robbins ice cream empire"
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ice cream parlor chain in 1945 with his partner and brother-in-law
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University of
Washington College of Arts and Sciences alumni
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386:"Famous people who attended Seattle-area schools"
525:Burials at Forest Lawn Cemetery (Cathedral City)
343:Robbins died of natural causes near his home in
291:ever to franchise their outlets. Little did the
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213:His father, Aaron Robbins, owned a dairy and
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520:United States Army personnel of World War II
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240:as a Staff Sergeant in California, during
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540:Canadian emigrants to the United States
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263:Burt Baskin owned a men's store in the
560:Businesspeople from Tacoma, Washington
555:Garfield High School (Seattle) alumni
440:. The Motley Fool. September 6, 2016.
384:McNerthney, Casey (August 26, 2012).
217:ice cream business at 954 Court C in
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580:20th-century American businesspeople
244:and was discharged on August 1945.
515:Jewish American military personnel
416:Nelson, Valerie J. (May 7, 2008).
202:family. He attended both Tacoma's
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565:People from Glendale, California
318:Baskin-Robbins is now a part of
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530:Businesspeople from California
510:American food company founders
451:Hevesi, Dennis (May 7, 2008).
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535:Businesspeople from Winnipeg
575:United States Army soldiers
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595:21st-century American Jews
590:20th-century American Jews
391:Seattle Post-Intelligencer
345:Rancho Mirage, California
334:(author of the 1987 book
224:Irv Robbins attended the
66:Rancho Mirage, California
550:Fast-food chain founders
226:University of Washington
86:University of Washington
260:to start the business.
476:Baskin-Robbins website
337:Diet for a New America
232:, was a member of the
585:Baskin-Robbins family
347:, at the age of 90.
312:United Fruit Company
278:Pasadena, California
254:Glendale, California
208:Garfield High School
190:Robbins was born in
172:Irvine "Irv" Robbins
16:American businessman
204:Stadium High School
458:The New York Times
219:Tacoma, Washington
423:Los Angeles Times
287:Los Angeles Times
215:The Olympic Store
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163:Isadore Familian
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365:"Our History -"
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368:. Retrieved
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143:John Robbins
120:Irma Gevurtz
100:Entrepreneur
60:(2008-05-05)
505:2008 deaths
500:1917 births
481:Irv Robbins
301:franchising
258:bar mitzvah
180:Burt Baskin
158:Burt Baskin
74:Nationality
58:May 5, 2008
494:Categories
370:2024-04-28
351:References
293:McDonald's
186:Early life
97:Occupation
35:1917-12-06
238:U.S. Army
149:Relatives
196:Manitoba
192:Winnipeg
155:(nephew)
138:Children
77:American
49:, Canada
47:Manitoba
43:Winnipeg
315:world.
269:Chicago
230:Seattle
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200:Jewish
115:Spouse
68:, U.S.
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