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Horlicks

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643: 298: 1064: 664: 820: 460: 708: 2897: 723: 363: 2909: 1897: 45: 508:, is the largest market for Horlicks. The Indian formulation for Horlicks is slightly different from that used in most other countries, as there it is manufactured from buffalo milk rather than cows milk. In 2003, the brand underwent a revamp which led to the introduction of new flavours such as vanilla, toffee, chocolate, honey, and 597:
The 2013 Edition of Horlicks Wizkids South Asia was held in Bangalore. It consisted of five days of rigorous training sessions, talent rounds, project presentations and other fun, learning and recreational activities. More than 100,000 students from over 1,200 schools participated. Five students from
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Horlicks Wizkids is an interschool cultural and literary competition for children from class 1 to 12. The competition attracts students from India, Sri Lanka, Nepal and Bangladesh. With more than 30 events in the field of arts, literature, painting and extra-curricular activities, Horlicks Wizkids is
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Ahaar Abhiyan is a Horlicks initiative to increase malnutrition-related awareness amongst mothers, families and communities. With the sale of every bottle of Horlicks, the company contributes ₹1 towards the initiative. The campaign attempts to raise awareness about proper nutrition amongst mothers of
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countries, such as the Philippines and Malaysia, Horlicks was also sold as milky-chocolate-flavoured discs in paper packets, which were then eaten as candy. Horlicks remains popular in Malaysia and Singapore where it packed under licence from SmithKline Beecham and sold in large glass and tin
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after William, in appreciation of his support. A small factory opened in Australia for the local market, including New Zealand. Horlicks milky-chocolate-flavoured disks in paper packets, which were eaten as candy, were marketed in the USA
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The main ingredient in the United Kingdom formulation is a mixture of wheat flour and malted wheat (46%), followed by malted barley (26%). As of 2019, the other ingredients include dried whey, calcium carbonate, dried skimmed milk, sugar,
168:‘Night starvation’ was a fictitious condition invented by Horlicks as an advertising gimmick that was supposedly relieved if a mug of the malt drink was consumed before bedtime. In the song "Goodness gracious me!", the doctor (played by 671:
In the United Kingdom, Horlicks is produced by Aimia Foods. It is available in original (prepared with hot milk), instant (prepared with hot water), chocolate (prepared with hot water), and vegan. A 'pudding range' is also available in
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In recent years, there has been an increase in the scope of the brand in India. By pushing it to newer segments of the market, Horlicks has become an umbrella brand for a wide variety of products ranging from the flagship malt drink to
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saw Indian soldiers of British Indian Army bringing it back with them as a dietary supplement. Punjab, Bengal and Madras Presidencies became early adopters of Horlicks and many well-to-do Indians took to drinking Horlicks as a
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service to farmers). In 1958 it took over the Cheddar Valley Dairy, and by the early 1960s had retail rounds, depots, and shops at Burnham, Cheddar, Clevedon, Glastonbury, Nailsea, Taunton, and Weston-super-Mare.
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Vizag, Jaipur, Delhi, Hyderabad and Bhubaneshwar earned the title of the Horlicks WizTeam 2013. The winners got an opportunity to go for a learning program to Germany and a cash award of ₹100,000 each.
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The biggest branding event is Horlicks Wizkids. This event started its way in 2003 and till now has reached approximately 25 million children in all India as well as in Sri Lanka, Nepal and Bangladesh.
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In Britain, Horlicks is commonly consumed as a drink near bedtime, and is marketed as an evening drink; in contrast, it has been marketed as a breakfast drink in India where it is far more popular.
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GlaxoSmithKline attempted a rebrand of the product in 2004 for younger consumers by redesigning the packaging and publicising its consumption at a number of trendy London venues such as the
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The company also owned Horlicks Farms and Dairies, a cheese, dairy and cattle breeding station at "Hort Bridge", Ilminster, Somerset. (The cattle breeding centre provided an
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announced they were buying Horlicks Indian business for US$ 3.8 billion. The Horlicks UK business had already been sold in 2017 to Aimia Foods, a UK-based subsidiary of
1825: 1481: 316: 161:. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered 262:. The formulation may vary slightly depending upon the country. For instance, the Indian formulation does not contain oil, but does contain soy protein isolate. 1386:
Leading the charge is Horlicks, GSK's Rs 1,500-crore brand – easily the largest in its portfolio contributing 70 per cent to the brand's revenues globally.
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flavours. In addition, a 'nourishing shakes' range (requiring milk) includes products claiming to help with a healthy body, healthy gut, or healthy sleep.
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in early 1940s and 1950s. It became a sort of status symbol in upper middle class Indians and rich classes. The first flavour available in India, as in
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Besides its use as a hot drink prepared with hot milk, Horlicks is also a popular ingredient in "honey and Horlicks" milkshakes in South Africa.
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is a local landmark. This building has since been renovated and restored for residential use in the "Horlicks Quarter" housing development.
1917: 307: 1950: 1346: 578:(US$ 280 million) revenue of GlaxoSmithKline in India. In 2012 it was the most widely consumed packaged beverage in India, after 259: 258:, salt, Anti-Caking Agent (E551), and a mixture of vitamins and minerals. The palm oil used is non-hydrogenated and certified by the 1198: 806: 446: 1307: 2627: 1539: 1455: 744: 384: 154: 2970: 2603: 1399:"The History of Malted Milk Powder | Culinary history, recipes, stories from behind the scenes, and general geekdom" 2955: 2194: 2048: 1229: 1363: 787: 642: 427: 2965: 2534: 2002: 934: 594:
South Asia's largest interschool fiesta giving children an opportunity to showcase their talent on a global platform.
464: 1259: 759: 399: 1743: 1687:"Horlicks Wizkids launches an online campaign now students get opportunity to participate in 2013 South Asia Finals" 1569: 2960: 1425: 288: 1164: 733: 373: 2849: 2608: 2477: 2308: 2071: 2061: 1765: 740: 556:, a brand of instant noodles, was launched under the Horlicks umbrella. This was followed in 2011 by launches of 380: 1714:"Winners all the way: WizTeam 2013 wows the jury at the South Asia finals of Horlicks Wizkids 2013 in Bangalore" 1424:
Moutusi Maity; Arunava Saha Dalal; Giridhar Rao B.G.; Navneet Chahal; Rohini Ramachandran; Suraj Holla Byndoor.
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In the US, Horlicks Tablets were sold as a candy, offered in a glass bottle resembling an aspirin jar. In
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containers. It is also available in 1.5 kg refill packs. "Taller, stronger, sharper" is its slogan.
413: 1713: 1686: 2940: 2583: 2086: 2038: 1398: 1077: 619: 468: 2393: 1113:"The surprising story of Horlicks, the original nutritional supplement, which is now on sale for $ 3bn" 2912: 2869: 2017: 1997: 1901: 1592: 1341:. New Directions in Southern History. Lexington, Kentucky: University Press of Kentucky. p. 16. 971: 967: 851:, joined his brother, William, in the US and together they founded the company J & W Horlicks in 755: 395: 1863: 1134: 869:
1883: US patent 278,967 granted to William for first malted milk drink mixing powder with hot water.
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the tablets were supplied to US, UK and other troops as an energy boosting treat, and included in
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serial was sponsored by Horlicks in 1952 and was aired Monday to Friday at 7:15 p.m. over
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rations, and aircrew escape kits. Today they are packaged in foil pouches, manufactured in
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and an actress. The theme of the advert was "Horlicks – the food drink of the night."
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In 1961, Horlicks ran a television advertising campaign that featured Scottish entertainer
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radio commercials touting the ease with which they could be taken to school by children.
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1921: Death of James led company to split, with William having responsibility for the
780: 420: 2929: 2809: 2708: 2323: 2278: 2214: 2076: 1021: 1010: 999: 673: 579: 345: 337: 176:) might be suffering from, when in fact the trouble is that they are both lovesick. 169: 1566:"GlaxoSmithKline Consumer Healthcare India – Products – Horlicks Biscuits" 663: 2742: 2622: 2506: 2418: 2328: 2224: 2209: 1087: 1069: 988: 963: 901: 688: 677: 610:, Horlicks is known better as a café drink than as a sleeping aid. It is served at 481: 212: 173: 114: 2398: 17: 314: 2859: 2799: 2724: 2683: 2593: 2558: 2168: 1082: 1028: 940:
1931: "Night Starvation" story developed to promote Horlicks as a bedtime drink.
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It was then marketed as a nutritional supplement and manufactured by
1864:"Unilever swallows GSK's Indian Horlicks business for $ 3.8 billion" 1826:"Unilever buys GSK's Indian Horlicks business for 3.3 billion euros" 1135:"Unilever swallows GSK's Indian Horlicks business for $ 3.8 billion" 1542:. GlaxoSmithKline Consumer Healthcare India Limited. Archived from 1458:. GlaxoSmithKline Consumer Healthcare India Limited. Archived from 1281: 270: 2688: 2647: 2573: 2523: 2333: 2204: 937:
founded just north of Horlicks' headquarters in Racine, Wisconsin.
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This article is about the company and drink. For other uses, see
2283: 2043: 498: 1932: 1620:"Glaxo's Horlicks Health Drink Outsells Pepsi in India: Retail" 568:, the first breakfast cereal product under the Horlicks brand. 544:) exist. Horlicks biscuits were first launched in 1993, and an 528:. Special formulations of the malted drink for young children ( 2472: 984:
1945: The US company was acquired by the UK Horlicks business.
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saw extensive use of Horlicks drink at home and at the front.
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Unilever Research & Development Port Sunlight Laboratory
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1908: Factory construction completed at a cost of £28,000.
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1952: Horlicks was linked to the successful treatment of
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Lum and Abner: Rural America and the Golden Age of Radio
231:. Horlicks in the UK is currently owned by Aimia Foods. 889:
1909–1910: Horlicks became popular as a provision for
1568:. GlaxoSmithKline Consumer Healthcare India Limited. 1482:"GlaxoSmithKline Consumer expands Horlicks portfolio" 1051:
2019: Horlicks outside of the UK acquired by Unilever
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It is now produced by the Anglo-Dutch company 1027:1975–78: Factory construction and expansion in 883:selected as site for new factory (see picture). 1506:Bhanu Pande; Ratna Bhushan (3 February 2011). 1038:1989: Beecham Group became SmithKline Beecham. 876:to set up an office importing US-made product. 560:, a premium variant of the malt drink (dubbed 1944: 1364:"GSK plays catch-up in foods & beverages" 467:poses with cases of Horlick's Malted Milk on 8: 37: 862:1875: Business moved to larger premises at 571:In 2010, Horlicks accounted for 85% of the 2289: 2112: 1972: 1951: 1937: 1929: 866:, with an abundant supply of spring water. 43: 36: 1252:"Horlicks Nutritional Malt Milk Products" 807:Learn how and when to remove this message 447:Learn how and when to remove this message 1430:Indian Institute of Management Bangalore 1426:"Revitalising Women's Horlicks in India" 1195:"Aimia Foods Limited - Cott Corporation" 667:An advertisement for Horlicks from 1904. 1484:. Articles.economictimes.indiatimes.com 1103: 2855:William Lever, 1st Viscount Leverhulme 1693:from the original on 24 September 2015 1175:from the original on 27 September 2020 326: 2745:(except the United States and Canada) 1806:from the original on 16 February 2021 1720:from the original on 20 November 2015 1288:from the original on 23 February 2020 1201:from the original on 18 November 2019 590:children aged between 3 and 6 years. 7: 2908: 1874:from the original on 6 December 2018 1844:from the original on 6 December 2018 1405:from the original on 5 February 2021 1376:from the original on 18 January 2013 1232:from the original on 8 February 2021 1145:from the original on 6 December 2018 981:1936: William Horlick died, aged 90. 745:adding citations to reliable sources 385:adding citations to reliable sources 1591:Khicha, Preeti (11 November 2011). 1308:"How healthy is your health drink? 614:as well as fast-food shops such as 308:A commercial for Horlicks from 1935 1776:from the original on 13 April 2021 1712:Sakshi Mathur (30 December 2013). 1111:Howell, Madeleine (18 June 2018). 278:, the magazine of Radio Luxembourg 260:Roundtable on Sustainable Palm Oil 34:Sweet malted milk hot drink powder 25: 1918:What Do Brits Mean by "Horlicks"? 1599:from the original on 16 June 2013 1520:from the original on 15 June 2013 1337:Hall, Randal (7 September 2007). 1318:from the original on 22 June 2018 1262:from the original on 22 June 2018 844:, emigrated to the United States. 2907: 2896: 2895: 1895: 1746:from the original on 5 June 2024 1632:from the original on 30 May 2012 1572:from the original on 11 May 2012 1062: 1041:2000: SmithKline Beecham became 721: 480:Horlicks came to India with the 361: 343:Horlicks was the sponsor of the 327:Problems playing this file? See 312: 1020:1969: Horlicks acquired by the 732:needs additional citations for 372:needs additional citations for 2734:VO5 (except the United States) 1593:"Stretching the Horlicks core" 1456:"Horlicks Products | Horlicks" 1401:. Kitchen Lore. 22 July 2011. 274:March 1952 ad for Horlicks in 1: 2981:2019 mergers and acquisitions 2976:2017 mergers and acquisitions 1924:Wisconsin's Malted Milk Story 284:Dan Dare, Pilot of the Future 153:powder developed by founders 1220:Hope, Katie (4 April 2017). 1009:1968: Factory built in West 548:was launched in 2009, named 95:; 151 years ago 935:William Horlick High School 532:), breast-feeding mothers ( 465:Ernest de Koven Leffingwell 133:https://www.horlicks.co.uk/ 2997: 2711:(except for North America) 2660:(except for North America) 2542:(except for North America) 2526:(except the United States) 1540:"Horlicks Products | HFDs" 506:The Great Family Nourisher 26: 2891: 2850:Antonius Johannes Jurgens 2589:Degree/Rexona/Sure/Shield 2072:Lipton Teas and Infusions 1742:. Horlicks. 6 June 2024. 183:(Consumer Healthcare) in 42: 2774:W. H. Burford & Sons 2604:Campaign for Real Beauty 1655:11 November 2013 at the 1002:, to make Horlicks from 872:1890: James returned to 823:The Horlicks factory in 349:Show from 1934 to 1937. 29:Horlick (disambiguation) 2884:Eugenio Minvielle Lagos 2875:Sidney J. van den Bergh 2805:Lipton Institute of Tea 1672:6 February 2014 at the 998:1960: Factory built in 847:1873: James Horlick, a 696:artificial insemination 79:Country of origin  2795:Lever Brothers Factory 2062:Gorton's of Gloucester 1908:Horlicks India website 1830:BelfastTelegraph.co.uk 857:artificial infant food 828: 714: 668: 647: 562:The Best Horlicks Ever 472: 469:Flaxman Island, Alaska 301: 279: 2195:Hellmann's/Best Foods 2087:United Africa Company 2039:Elizabeth Arden, Inc. 1920:by Brendan I. Koerner 1282:"FAQ | Horlicks" 1078:List of hot beverages 822: 710: 666: 646:Horlicks in Indonesia 645: 552:. Also in late 2009, 462: 300: 273: 2971:Non-alcoholic drinks 2870:Samuel van den Bergh 1904:at Wikimedia Commons 1802:. 16 February 2021. 978:as Horlicks Malties. 741:improve this article 524:, confectionery and 381:improve this article 234:On 3 December 2018, 2956:Barley-based drinks 2880:Simon van den Bergh 2815:Unilever Gloucester 2134:(outside of the UK) 2128:Buavita (Indonesia) 1870:. 3 December 2018. 1716:. Indiaprwire.com. 1689:. Indiaprwire.com. 1171:. 3 December 2018. 1141:. 3 December 2018. 951:on the edge of the 915:1914: James made a 910:Robert Falcon Scott 145:is a British sweet 39: 2966:Wheat-based drinks 2530:Seventh Generation 2513:) (brand owned by 2404:Good Humor-Breyers 1988:Hindustan Unilever 1913:Chocolate Bourbon 1618:Kitamura, Makiko. 1546:on 25 January 2013 1513:The Economic Times 1462:on 25 January 2013 991:and some forms of 829: 715: 669: 648: 473: 302: 280: 58:Sweet malted drink 18:J & W Horlicks 2961:Malt-based drinks 2923: 2922: 2865:Morris Tabaksblat 2752: 2751: 2618:Dollar Shave Club 2451: 2450: 2159:Ben & Jerry's 2100: 2099: 2053: 2052:(Fragrances only) 1900:Media related to 1369:Business Standard 949:Horlick Mountains 864:Racine, Wisconsin 817: 816: 809: 791: 550:Horlicks NutriBar 534:Mother's Horlicks 457: 456: 449: 431: 317: 138: 137: 69:(United Kingdom) 49:A mug of Horlicks 16:(Redirected from 2988: 2915: 2911: 2910: 2903: 2899: 2898: 2842: 2694:Salon Selectives 2290: 2269:Sir Kensington's 2113: 2108: 2051: 1973: 1962: 1953: 1946: 1939: 1930: 1899: 1884: 1883: 1881: 1879: 1860: 1854: 1853: 1851: 1849: 1822: 1816: 1815: 1813: 1811: 1792: 1786: 1785: 1783: 1781: 1762: 1756: 1755: 1753: 1751: 1736: 1730: 1729: 1727: 1725: 1709: 1703: 1702: 1700: 1698: 1682: 1676: 1665: 1659: 1648: 1642: 1641: 1639: 1637: 1615: 1609: 1608: 1606: 1604: 1588: 1582: 1581: 1579: 1577: 1562: 1556: 1555: 1553: 1551: 1536: 1530: 1529: 1527: 1525: 1503: 1494: 1493: 1491: 1489: 1478: 1472: 1471: 1469: 1467: 1452: 1446: 1445: 1443: 1441: 1432:. Archived from 1421: 1415: 1414: 1412: 1410: 1395: 1389: 1388: 1383: 1381: 1359: 1353: 1352: 1334: 1328: 1327: 1325: 1323: 1312:, 14 April 2008" 1304: 1298: 1297: 1295: 1293: 1278: 1272: 1271: 1269: 1267: 1248: 1242: 1241: 1239: 1237: 1217: 1211: 1210: 1208: 1206: 1191: 1185: 1184: 1182: 1180: 1161: 1155: 1154: 1152: 1150: 1131: 1125: 1124: 1123:on 19 June 2018. 1119:. Archived from 1108: 1072: 1067: 1066: 1065: 812: 805: 801: 798: 792: 790: 749: 725: 717: 703:Company timeline 577: 575: 538:Women's Horlicks 526:breakfast cereal 452: 445: 441: 438: 432: 430: 389: 365: 357: 353:Around the world 319: 318: 299: 289:Radio Luxembourg 240:Cott Corporation 163:meal replacement 108:Related products 103: 101: 96: 80: 47: 40: 21: 2996: 2995: 2991: 2990: 2989: 2987: 2986: 2985: 2951:Jamaican drinks 2936:Unilever brands 2926: 2925: 2924: 2919: 2913: 2901: 2887: 2840: 2834: 2778: 2748: 2551: 2545: 2457: 2447: 2296: 2288: 2186:(except the UK) 2142: 2106: 2096: 2027: 1964: 1960: 1957: 1892: 1887: 1877: 1875: 1862: 1861: 1857: 1847: 1845: 1824: 1823: 1819: 1809: 1807: 1800:Slough Observer 1794: 1793: 1789: 1779: 1777: 1764: 1763: 1759: 1749: 1747: 1738: 1737: 1733: 1723: 1721: 1711: 1710: 1706: 1696: 1694: 1685:Sakshi Mathur. 1684: 1683: 1679: 1674:Wayback Machine 1666: 1662: 1657:Wayback Machine 1649: 1645: 1635: 1633: 1617: 1616: 1612: 1602: 1600: 1590: 1589: 1585: 1575: 1573: 1564: 1563: 1559: 1549: 1547: 1538: 1537: 1533: 1523: 1521: 1505: 1504: 1497: 1487: 1485: 1480: 1479: 1475: 1465: 1463: 1454: 1453: 1449: 1439: 1437: 1423: 1422: 1418: 1408: 1406: 1397: 1396: 1392: 1379: 1377: 1362:Pinto, Viveat. 1361: 1360: 1356: 1349: 1336: 1335: 1331: 1321: 1319: 1306: 1305: 1301: 1291: 1289: 1280: 1279: 1275: 1265: 1263: 1250: 1249: 1245: 1235: 1233: 1219: 1218: 1214: 1204: 1202: 1193: 1192: 1188: 1178: 1176: 1163: 1162: 1158: 1148: 1146: 1133: 1132: 1128: 1110: 1109: 1105: 1101: 1068: 1063: 1061: 1058: 1043:GlaxoSmithKline 961: 945:Richard E. Byrd 842:Gloucestershire 834:William Horlick 813: 802: 796: 793: 750: 748: 738: 726: 712:William Horlick 705: 674:cherry bakewell 661: 653: 636:Southeast Asian 632: 624:Maxim's Express 612:cha chaan tengs 604: 573: 572: 530:Junior Horlicks 522:instant noodles 478: 453: 442: 436: 433: 390: 388: 378: 366: 355: 334: 333: 325: 323: 322: 321: 320: 313: 310: 303: 297: 268: 251: 229:Indian division 181:GlaxoSmithKline 159:William Horlick 124: 99: 97: 94: 78: 50: 35: 32: 23: 22: 15: 12: 11: 5: 2994: 2992: 2984: 2983: 2978: 2973: 2968: 2963: 2958: 2953: 2948: 2946:English drinks 2943: 2938: 2928: 2927: 2921: 2920: 2918: 2917: 2905: 2892: 2889: 2888: 2886: 2885: 2882: 2877: 2872: 2867: 2862: 2857: 2852: 2846: 2844: 2836: 2835: 2833: 2832: 2827: 2825:Unilever Leeds 2822: 2820:Unilever House 2817: 2812: 2807: 2802: 2797: 2792: 2790:Colworth House 2786: 2784: 2780: 2779: 2777: 2776: 2771: 2769:Margarine Unie 2766: 2764:Lever Brothers 2760: 2758: 2754: 2753: 2750: 2749: 2747: 2746: 2740: 2735: 2732: 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Index

J & W Horlicks
Horlick (disambiguation)

Aimia Foods
Unilever
United Kingdom
Milo
Ovaltine
https://www.horlicks.co.uk/
malted milk
drink
James
William Horlick
meal replacement
Peter Sellers
Sophia Loren
GlaxoSmithKline
Australia
Bangladesh
Hong Kong
India
Jamaica
Malaysia
New Zealand
South Africa
Sri Lanka
United Kingdom
Unilever
Indian division
Unilever

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