509:, through his ambassadorship Edwards launched his own YouTube series JE:SELF-BELIEF and JE:WHAT'S YOUR DRIVE. Edwards was keen to inspire other creatives and entrepreneurs through his vlogs, exploring the challenges and dreams of a true entrepreneur of the digital native era. The vlogs presented an unparalleled insight into Edwards's busy life, featuring artists, broadcasters, filmmakers, social influencers and more as he travelled around London and the UK showing off his pick-up truck.
40:
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had more than one million subscribers. When
Edwards was 15, he was given a video camera, filmed friends rapping and performing and uploaded them to his YouTube channel. Then, he created the channel SBTV for his videos, taking the initials from "SmokeyBarz", the name he had briefly used as a rapper.
586:
caused by recreational drugs at his mother's home in Acton, London, on 20 February 2022, at the age of 31. The day before his death, Edwards had been DJing at a gig in North London. Celebrities and other figures gave out their statements responding to his death after it was announced.
317:
In 2016, SBTV worked with the youth-focused news service, Press
Association to expand into more of a mainstream multichannel video. Over the years Edwards constructed collaborations with some of the world's biggest stars, conducting the first online UK-based interviews with
338:
As well as his online platform, Edwards released a headwear collection on Topman (his previous place of employment) with
American Freshman. The collection featured limited editions of snapbacks and bucket hats that were designed by Edwards himself. As part of the
259:
After he left school, he worked for the clothing company Topman, while continuing to make videos. His videos became more popular with hundreds of thousands of views. He was able to leave Topman to concentrate on SBTV. Initially, the channel's content was
443:, in 2019 Edwards founded Jamal Edwards Delve (JED), a grassroots youth-centre project. As of October 2019, Edwards had refurbished and reopened four youth centres in Acton. As of December 2020, more than 150 people have engaged across the four centres.
563:: "Anxiety comes over me at the most random times. I wanted to create awareness. As much as music is my entry point, I feel a responsibility to talk about these other issues. I wanted to get people talking to each other and they have been, I'm happy."
463:. Edwards also teamed up with singer-songwriter Jake Bugg in 2021. Edwards directed a brand-new series to showcase the unseen side of Bugg's story, including his early years in Nottingham and the inspiration behind his music style and lyrics.
866:
216:
in Media Moving Image. During his school years, he started rapping and would film videos with his friends that would then be posted on YouTube. These videos would eventually become his business and the beginning of
2319:
430:
In 2021, Edwards created the pseudonym Jamal Artman to launch his DJ career, paying homage to his birth name. Under this pseudonym, Edwards launched the house and dance music event night "Cultivation".
266:
Edwards filmed some artists before they became well-known such as Jessie J's first acoustic video (apart from videos on her personal YouTube channel). He also filmed others such as
Stormzy, Ed Sheeran,
554:
about male suicide, in which he spoke to his childhood friends who suffer with mental health problems. Later that year, Edwards continued his work and explored mental health in the music industry.
607:
of which
Edwards was an ambassador, wrote that "His work in music but also as an ambassador for a new generation, including his work for The Prince's Trust, were an inspiration to so many". An
2234:
310:
advert. The ad caused the SBTV site to crash due to the traffic and it became the second-most popular UK YouTube video of the year. As a result, this attracted the attention of the rapper,
1789:
162:, a youth charity which helps young people set up their own businesses. In 2021, Edwards set up Jamal Edwards Delve, a project aimed at refurbishing and reopening youth centres.
415:
In
November 2021, Edwards launched the 8BARS app: a ground-breaking platform supporting up-and-coming music stars. The app received investments from the likes of British rapper
2099:
2329:
208:
and music. However, he struggled to attain the grades he needed for college, and as a result, had to study for an extra year. He then attended Ealing Green
College, part of
999:
2122:
238:
Edwards was the founder of SBTV, an online media platform to discover emerging artists. It launched in 2006 and has helped to launch the careers of many artists including
376:. His book achieved success and was the number-one bestselling ebook series according to iBooks. It sold so well that Virgin Books bought the rights for a print edition.
1686:
1393:
1069:
529:, where he shared "How He Built a Multi-million Pound Business & How His Mum Brenda Inspired Him". Edwards was also named as an ambassador for Google Pixel.
1324:
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685:(BIMA) inducted Edwards into its Hall of Fame. Edwards was recognised for his contributions to the online music industry for creating the SB.TV music platform.
2020:
2309:
1534:
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revealed
Edwards as one of the faces of its "Characterful Style" campaign for AW19. Later that year, Edwards was also announced as one of the faces of the
1760:
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591:, who also worked with Edwards on SBTV, said the news was "heartbreaking" and that Edwards "gave opportunity after opportunity to showcase talent from
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516:, a three-part campaign encouraging young creatives to consider undertaking an apprenticeship. The partnership involved the grime MC
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in 2005. His mother wanted him to pursue acting and drama; however, he aspired to be successful in the music industry. He attended
1633:
187:
1737:
1034:
151:(24 August 1990 – 20 February 2022) was an English music entrepreneur, DJ and founder of the online R&B/Hip-Hop platform
1790:"'I wanted to create awareness': SBTV founder Jamal Edwards opens up about mental health in the music industry | Media"
1207:
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Edwards received an honorary Doctor of
Letters degree for his success, from the University of West London in November 2021.
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836:
608:
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542:
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2267:
1438:"Jamal Artman presents - Cultivation with Secret Guest TBA (Fuse, Seven Dials, Appetite) at Orange Yard, London (2021)"
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Edwards was chosen to be the ambassador for the youth charity The Prince's Trust in 2013. The charity is run by
709:
513:
1325:"Emeli Sandé and Jamal Edwards revealed as new faces of Kurt Geiger for Autumn Winter 19 | Brilliant Brighton"
1394:"Behind The Scenes: Capo Lee & Jamal Edwards Share The Story of the Chelsea FC 'Style & Swag' Remix"
548:
Edwards also worked to raise awareness surrounding mental health. In March 2017, he made a documentary with
1887:"After the devastating death of Jamal, our thoughts are with Brenda today. She's sent us this message:..."
1481:
1226:
670:'s list of the 500 most influential people in Britain in the New Media section alongside YouTube vloggers
1687:"Jamal Edwards On How He Built a Multi-million Pound Business & How His Mum Brenda Inspired Him | LW"
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Edwards featured in the ES Power 1000 – London's most influential people 2013: Deal makers, Tycoons.
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in August 2022 found the cause of
Edwards' death to be "cardiac arrhythmia, following cocaine use."
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remix video of grime artist Capo Lee's "Style and Swag". The video featured players including
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2235:"He's scaled SBTV from side hustle to media destination and now Jamal Edwards is giving back"
537:
In 2014, Edwards helped launch the Queen's Young Leaders Programme with an image of Edwards,
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to recognise one hundred successful entrepreneurs who are innovators in the business world.
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on mental health. In 2017 he made a documentary about male suicide. Edwards walked in the
276:
1968:
1994:
186:, stepfather, Patrick, and his younger sister, Tanisha. Edwards' family originates from
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190:. As a child, he was introduced to stage school by his mother, who came fourth in the
183:
134:
1886:
1761:"Jamal Edwards breaks taboos around men's mental health – video | Life and style"
2293:
2157:"SBTV creator and Candy Crush company chief exec inducted into the BIMA Hall of Fame"
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566:
As well as his documentary work, Edwards collaborated with the mental health charity
455:
as a director. He later produced commercial content in partnership with the likes of
405:
307:
296:
268:
175:
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1535:"Watch Jake Bugg discuss early years in Nottingham with Jamal Edwards in new video"
1507:"Watch Jake Bugg discuss early years in Nottingham with Jamal Edwards in new video"
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2100:"Jamal Edwards – one of our original VMPs – awarded MBE in New Years Honors list"
1861:"Jamal Edwards 'died of sudden heart attack at mum Brenda's house', friends say"
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1482:"Jamal Edwards: 'Stormzy came to Acton all the way from Croydon to be on SBTV'"
1136:
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2123:"Zoella and Alfie feature in Debrett's 500 most influential people in Britain"
1227:"YouTube video channel SBTV links with PA for youth news service | Media"
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1738:"Princes William and Harry launch Queen's Young Leaders Programme – ITV News"
1412:"Jamal Edwards Launches 8BARS App To Support Next Gen Of Artists - GRM Daily"
1048:
789:
1039:
1759:
Baqué, Irene; Sarah Marsh; Bruno Rinvolucri; Michael Tait (21 March 2017).
1462:
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1969:"Jamal Edwards: Cocaine sparked death of entrepreneur, coroner concludes"
1944:"Prince Charles and Camilla pay tribute to Jamal Edwards after his death"
1916:
1712:"SBTV FOUNDER & MUSIC ENTREPRENEUR JAMAL EDWARDS PASSES AWAY AGED 31"
1562:"Ed Sheeran recruits Tion Wayne and Central Cee for 'Bad Habits (Remix)'"
1300:"Jamal Edwards MBE attends 'Hermes: Step into The Frame' at Nine Elms..."
1110:
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1275:"Adwoa Aboah & Jamal Edwards: '84% of men bottle up their emotions'"
972:"10 years of SBTV: the YouTube channel that undercut the music industry"
867:"Jamal Edwards on Richard Branson, bike races and living like a caveman"
1902:
1588:"Fireboy DML Announces 'Peru' Remix Featuring Ed Sheeran | mxdwn.co.uk"
557:
Edwards was open about his own struggles, stating in an interview with
517:
420:
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311:
247:
1137:"Jamal Edwards: Amateur film-maker turned multimillionaire – BBC News"
2021:"The Power 1000 – London's most influential people 2013: Deal makers"
1661:"Department for Education partners Jamal Edwards for creative series"
671:
423:
investors. It also launched with an exclusive pilot partnership with
280:
222:
345:
Heroes series in 2019, Edwards hosted an open forum discussion with
2254:"University of Sussex announces first 'Entrepreneurs in Residence'"
837:"Jamal Edwards,Youtube star with Vincentian roots, dies at aged 31"
1917:"Jamal Edwards, music entrepreneur and Youtube star, dies aged 31"
1106:"Jamal Edwards, music entrepreneur and Youtube star, dies aged 31"
570:, and wrote a column that discussed the issue for the online site
460:
218:
171:
152:
67:
2048:"The top 30 young people in digital media: Nos 10–1 | Media"
1609:"NPG P2062; Jamal Edwards - Portrait - National Portrait Gallery"
1000:"Jamal Edwards- the boy from Acton who made a media empire by 22"
225:
for four years to support himself financially while he ran SBTV.
1159:"Jamal Edwards: 'Award helps me focus on the future' – BBC News"
920:
918:
778:"Jamal Edwards gives back to youth clubs that helped his career"
523:
In 2021, Jamal joined his mother, Brenda Edwards, on ITV's show
255:
1437:
1208:"He's 22. Worth £6m. And pals with Branson. Meet Jamal Edwards"
891:"BBC - BBC Three - Blog: Entrepreneur Uncovered: Jamal Edwards"
1511:
374:
Self Belief: The Vision: How To Be a Success on Your Own Terms
950:"From Topman to top man: Jamal Edwards and SB.TV are booming"
174:, England, and spent his early years there before moving to
2268:"YouTube trailblazer Jamal Edwards accepts honorary degree"
1995:"Music boss Jamal Edwards gets New Year Honours – BBC News"
505:
In 2018, Edwards was announced as the first ambassador for
2320:
British people of Saint Vincent and the Grenadines descent
353:: Step into the Frame catwalk show at London's Nine Elms.
1182:"We're The Do-It-Yourself Generation | HuffPost UK"
595:
into London. We need to keep his name and brand alive."
722:
Edwards was appointed Entrepreneur in Residence at the
659:
In 2015, Edwards was awarded the Best New StartUp from
2074:"Jamal Edwards got his first video camera when was 15"
314:, who invited Edwards to film him on a tour of Asia.
263:, but he then began to explore other musical genres.
1834:"Jamal Edwards died after taking recreational drugs"
712:
to help young people to set up their own businesses.
364:
AW19 collection, celebrating 50 years of the brand.
628:, for services to music through his business, SBTV.
130:
122:
114:
106:
98:
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23:
512:In 2020, Edwards announced a partnership with the
1346:"Primark Interviews Influencer Cast | Primark UK"
466:In December 2021, Edwards directed Ed Sheeran's "
1035:"Jamal Edwards: Music entrepreneur dies aged 31"
884:
882:
478:. Shortly afterwards, Edwards went on to direct
2208:"FIFE ENTREPRENEUR MAKES THE MASERATI 100 LIST"
2046:The Guardian digital trainees (17 March 2014).
1463:"YouTube star Jamal Edwards opens youth centre"
965:
963:
911:. BBC. August 2013 – via www.youtube.com.
498:acquired a portrait of Edwards by photographer
860:
858:
533:Entrepreneurial, philanthropic and mentor work
2233:Terrelonge, Zen; Katy Watson (12 July 2019).
2183:"Who are the 100 Most Connected Men in 2016?"
1812:"Jamal Edwards MBE introduces his new column"
1783:
1781:
643:s "The top 30 young people in digital media".
16:British entrepreneur and director (1990–2022)
8:
1131:
1129:
1068:: CS1 maint: multiple names: authors list (
170:Jamal Edwards was born on 24 August 1990 in
1206:Chopra, Shruti Tripathi (15 October 2012).
634:In 2014, Edwards was listed at number 2 in
2330:Members of the Order of the British Empire
1371:"Self Belief: The Vision by Jamal Edwards"
692:magazine's 100 Most Connected Men in 2016.
38:
20:
1201:
1199:
652:magazine named Edwards as one of their "
812:"Jamal Edwards: YouTube's grime reaper"
771:
769:
739:
1634:"Jamal Edwards Teams Up With Mercedes"
1061:
715:Edwards received an honorary MBA from
221:. Edwards worked for the retail chain
1942:Geraghty, Hollie (21 February 2022).
1028:
1026:
1024:
1022:
1020:
889:Fitz-Gerald, Jane (20 October 2011).
683:British Interactive Media Association
439:Securing funding from Google and the
7:
909:"'How I became a millionaire at 22'"
372:In 2013, Edwards released an ebook,
2310:21st-century British businesspeople
2072:Gidda, Mirren (12 September 2014).
1859:Dosani, Rishma (21 February 2022).
1685:Lifestyle Desk (18 November 2021).
1659:McGonagle, Emmet (9 January 2020).
1586:Fashesin, Noah (23 December 2021).
1480:Thapar, Ciaran (22 December 2019).
1180:Edwards, Jamal (28 December 2017).
1033:Badshah, Laurence Sleator, Nadeem.
717:Luton & Bedfordshire University
688:Also in 2016, Edwards was named in
666:Also in 2015, Edwards was named in
299:, English Frank, Aaron Unknown and
2252:Walters, Tom (20 September 2021).
2098:Buchanan, Katie (2 January 2015).
970:Yates, Kieran (28 February 2017).
776:Iqbal, Nosheen (3 November 2019).
620:Edwards was awarded an MBE in the
158:Edwards was an ambassador for the
14:
1885:Loose Women (21 February 2022).
1814:. The Book of Man. 22 August 2018
1788:Homewood, Ben (6 December 2017).
1613:National Portrait Gallery, London
810:Munday, Matt (26 February 2017).
747:Mason, Peter (21 February 2022).
496:National Portrait Gallery, London
182:, where he lived with his mother
2181:Burton, Charlie (6 April 2016).
2121:Watson, Leon (25 January 2015).
1373:. Waterstones. 12 September 2013
1225:Sweney, Mark (20 January 2016).
948:Terrelonge, Zen (6 April 2017).
699:100 in 2016, a partnership with
695:Edwards was named as one of the
306:In 2011, SBTV was featured in a
188:Saint Vincent and the Grenadines
925:Williams, Henry (12 May 2021).
451:In 2021, Edwards was signed to
2155:Connelly, Tony (11 May 2016).
1560:Powell, Jon (12 August 2021).
1392:Everest, Tom (9 August 2019).
1273:Pometsey, Olive (9 May 2019).
865:Duerden, Nick (5 March 2016).
545:captured by a Twitter mirror.
502:for its permanent collection.
384:In 2019, Edwards directed the
1:
2350:Drug-related deaths in London
1161:. Bbc.co.uk. 30 December 2014
1139:. Bbc.co.uk. 11 November 2013
998:Smith, Hayden (23 May 2013).
2345:Black British businesspeople
204:and enjoyed the subjects of
2366:
2325:Businesspeople from London
2335:People from Acton, London
2272:University of West London
486:" Remix with Ed Sheeran.
435:Jamal Edwards Delve (JED)
37:
749:"Jamal Edwards obituary"
514:Department for Education
102:SmokeyBarz; Jamal Tyrone
927:"Who is Jamal Edwards?"
654:Next Generation Leaders
1740:. Itv.com. 9 July 2014
1665:www.campaignlive.co.uk
1184:. Huffingtonpost.co.uk
646:On 12 September 2014,
212:, where he received a
2212:Business Gateway Fife
1212:London Loves Business
622:2015 New Year Honours
507:Mercedes-Benz X-Class
144:Jamal Brendan Edwards
54:Jamal Brendan Edwards
2340:Musicians from Luton
724:University of Sussex
256:SBTV YouTube channel
2027:. 19 September 2013
663:and Virgin StartUp.
470:" remix, featuring
419:, as well as early
210:West London College
2274:. 29 November 2021
2214:. 23 February 2016
2001:. 31 December 2014
1923:. 21 February 2022
1718:. 20 February 2022
1469:. 18 October 2019.
1418:. 23 November 2021
1114:. 20 February 2022
843:. 20 February 2022
615:Honours and awards
605:The Prince's Trust
584:cardiac arrhythmia
582:Edwards died of a
394:Ruben Loftus-Cheek
390:Callum Hudson-Odoi
254:. As of 2019, the
1691:The Global Herald
841:St. Vincent Times
726:in September 2021
402:Christian Pulisic
283:, Mic Righteous,
277:Krept & Konan
261:grime dance music
202:Acton High School
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