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explained its pick of
Hartzell's ad: "This was the game changer. It was to national television what the electric starter was to automobiles. It changed car commercials forever. It was the beginning of brand advertising as we know it and remains the best of it." Advertising legend
77:(December 25, 1931 – September 11, 2010) was an American advertising copywriter. He created many successful advertising campaigns. He is principally recalled for originating the 1974 "Baseball, Hot Dogs, Apple Pie and Chevrolet" campaign that
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went even further, calling
Hartzell's Chevrolet spot "his favorite commercial of all time, not merely his top car spot." In the 1960s, he also originated the "Ask the kid who owns one" campaign for the Camaro.
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and other publications have ranked as the best automobile commercial of all time.
132:"James W. Hartzell, Grosse Pointe: Ad man's creations resonated with public"
110:"James Hartzell: He created 'the best automobile commercial ever made'"
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157:. Car and Driver. January 2005. Archived from
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16:American advertising copywriter (1931–2010)
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201:People from Grosse Pointe, Michigan
108:Joe Rossiter (September 15, 2010).
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130:Mark Hicks (September 15, 2010).
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36:Pittsburgh, Pennsylvania
196:Writers from Pittsburgh
50:Grosse Pointe, Michigan
68:Advertising copywriter
206:American copywriters
114:Detroit Free Press
46:September 11, 2010
75:James W. Hartzell
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32:December 25, 1931
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163:. Retrieved
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191:2010 deaths
186:1931 births
57:Nationality
180:Categories
165:2010-09-24
95:References
65:Occupation
60:American
43:Died
29:Born
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