Knowledge (XXG)

Jet-Puffed Marshmallows

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Prior to the early-1950s, marshmallows were usually either bars or small squares, rather than the modern cylindrical extruded shapes. In 1948, Doumak, an American food company, invented and began patenting the modern extruding process, which Kraft would start using in 1953, and by 1958, begin
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was offered as a prize for Kraft's ongoing "Name the Training Space Ship" promotion. The rocket toured U.S. cities through 1959, and had young people waiting in long lines for their chance to sit at the control panels.
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There have been many seasonal and lasting flavors for Jet-Puffed Marshmallows. Some of these flavors include the original flavor, various fruits, peppermint, french vanilla, and chocolate flavors.
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and first introduced in 1958. Some notable products include Jet-Puffed Marshmallow Cream and various novelty shaped marshmallows, such as heart, flower, bunny, and star marshmallows.
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purchased Favorite Brands International in 1999, and Kraft Foods themselves purchased Nabisco in 2000, returning the Jet-Puffed Marshmallows brand to Kraft.
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Kraft at one time offered a replica of the marshmallow dispenser that Spock used in the movie
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branding as "Jet-Puffed". To help advertise the marshmallows, a simulated space ship made by
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In 1995, Kraft's confectionery business (including Jet-Puffed Marshmallows) was sold to
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In 2020, Jet-Puffed Marshmallows changed logos for the first time since 1987.
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Index

Jet-Puffed Marshmallow Creme


Marshmallow
Kraft Heinz
Kraft Heinz
kraftheinz.com/jetpuffed
marshmallow
Kraft Foods
Aerojet-General Corporation
Texas Pacific Group
Favorite Brands International
Nabisco
Star Trek V: The Final Frontier
List of Kraft brands
General Foods Corporation
Ovson Egg
"Food lore: History sticks to marshmallows"
"How are marshmallows made?"
"Kraft Foods Gave Away a Real Spaceship Simulator in 1959"
"WBAP-TV (Television station : Fort Worth, Tex.). [News Script: Space ship]"
"A dubious Star Trek V scene inspired a dubious product tie-in"
"Jetting Into a New Logo"
Official website
v
t
e
Kraft Foods
Baking
Calumet

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