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In 2008, Strauss spearheaded the
Princess Project to give deserving young ladies the chance to go to their "Matric Balls" or "Proms" in designer dresses previously owned by South Africa's top celebrities. The idea behind her initiative was born of the fact that she herself went to her Matric Dance in
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Strauss is one of South Africa's most respected media personalities and uses her profile and influence to help various initiatives. Her
Princess Project has been supported by many South African and now international stars and has given dresses to over 80 young ladies thus far with the help of SA's
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She partnered with the
International Fashion Sale in 2010 and reached even more deserving young ladies in SA. Similar initiatives exist around the world, enabling young girls to feel like modern princesses.
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In 2014, Strauss was appointed a
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a "previously-loved" designer dress which she bought with her mother at a second-hand store.
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in her home country in 2001. She was featured in the 2001 music video of the Irish pop group
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In 2010, Jo-Ann presented the opening ceremony for the
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A major contributor to this article appears to have a
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before anchoring the
English lifestyle magazine show
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