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The first Jo Loves store was opened on 42 Elizabeth Street in London's
Belgravia neighbourhood. The same site was the location of Malone's first job as a florist's assistant when she was sixteen years old. Malone created the fragrance "No. 42 The Flower Shop" to commemorate this. In November 2011, Jo
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The company produces 14 different fragrances, and bath cologne, body crème, body lotion, bath & shower gel, and scented candles. The scent 'Pomelo' was the first fragrance that Malone created after a five-year pause from creating fragrances. Malone has explained that all of her products capture
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With Jo Loves, Malone has developed innovative products, including layered scented candles, launched in 2012. Composed of three scent layers, the candle burns through the first scent and then blends with the middle layer, producing a compound fragrance before burning down to the bottom layer for a
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The name Jo Loves refers to the memories and experiences which inspired Malone to create each fragrance. When the brand launched in 2011, Malone said, "This new brand is about memories – it's where I am and the person I am now". The CEO is Gary
Willcox, Malone's husband.
78:. The formulation took Malone two years to develop. The same year Malone introduced the Jo Loves tapas, an in store service where customers are served fragrances as if they were culinary dishes, such as a tagine of Bath Cologne.
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in 2011, following her 2006 departure from Jo Malone London. She had founded that brand in 1994, and subsequently sold it to
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final fragrance. Bath cologne was introduced in 2013; an industry first, it contains 10% fragrance, placing it between an
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the things in life that inspire her, and many of the fragrances are influenced by Malone's interest in cooking.
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152:"Jo Malone survives 'the wilderness years' to keep fighting"
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Loves operated two pop-up stores; one in department store
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431:"Smell of success: Jo Malone's 'million dollar nose'"
230:"Jo Loves CEO: IP was 'just jargon' but not anymore"
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483:"Jo Loves: A New Scentsation from Jo Malone MBE"
481:Edwards-Freshwater, Charles (5 November 2014).
304:Aked, Hilpern, Abigail, Kate (18 March 2015).
95:, London. Jo Loves also has an on-line store.
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336:: CS1 maint: multiple names: authors list (
457:"What to buy for her – three perfect gifts"
150:Burn-Callander, Rebecca (8 February 2015).
652:Companies based in the City of Westminster
657:Cosmetics companies of the United Kingdom
178:"Jo Malone Releases new line: 'Jo Loves'"
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590:"Jo Malone opens debut Jo Loves store"
564:"New Spring Bath Colognes By Jo Loves"
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280:"The Most Magical Store in Belgravia"
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562:Morgan, Valirie (24 February 2014).
429:Dos Santos, Nina (20 October 2014).
614:Lawrenson, Amy (16 November 2011).
536:Cunningham, Jane (12 August 2013).
507:Cunningham, Jane (13 August 2013).
176:Das Gupta, Lila (1 December 2011).
377:Gilchrist, Hannah (29 June 2012).
351:Barron, Pattie (4 December 2012).
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455:Gentleman, The (1 August 2012).
228:White, Catherine (2 July 2014).
126:"Jo Loves's Fragrance Brasserie"
404:"Jo Malone to launch new brand"
318:from the original on 2022-06-09
202:Niven, Lisa (4 November 2011).
124:Niven, Lisa (11 October 2013).
588:Young, Katy (9 October 2013).
234:Intellectual Property Magazine
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255:"Fragrances by Jo Loves..."
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353:"Christmas by candlelight"
29:brand founded by perfumer
509:"What Jo Malone Did Next"
307:"18 best scented candles"
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538:"An olfactory odyssey"
35:Estée Lauder Companies
616:"ELLEuk.com Loves Jo"
16:British perfume brand
379:"Jo Malone Red Chat"
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111:References
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41:Background
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182:Basenotes
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31:Jo Malone
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61:Products
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