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gave the programme three out of five stars. He reviewed that though Lycett is "a superb comedian" with experience in the genre, the investigative journalism was based on "vibe", "conducted over social media" and did not reveal "anything wildly surprising". Dowell attributed Shell's response to
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Anita Singh gave a two-star review, writing that Shell "doesn't care about Joe Lycett". Singh said that the programme was "a waste of time", beginning with a "half-hearted stunt" outside Shell's UK headquarters, continuing with an advert that made claims that "were never going to make it past
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is
British-founded. Power said that Lycett lost credibility from "Lycett driving around in a Lexus" and from the "repulsive" advert that "has the unintentional effect of making the satirist even less sympathetic than his powerful adversary".
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Lycett makes an advert in which greenery is interspersed with images of fire, while overlaid text is critical of Shell's mostly non-renewable energy production. He gets a response from Shell, who points him to their appearance on the IEA's
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In Shell's reply to the programme, they say that oil is necessary as the world transitions to lower-carbon alternatives, which they are investing in. Lycett sends van
Beurden a message encouraging him to take positive action.
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After regulators declined his first advert, Lycett produced a second one for social media. In it, he impersonates van
Beurden and imitates greenwashed marketing claims as he repeatedly defecates from his mouth.
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cameos. He premieres the advert on the side of a vehicle outside Shell's UK headquarters, alongside Cullen's bus and a group of dancers who perform around Lycett.
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Lycett speaks to the Shell 7, who did £25,000 of damage to Shell's UK headquarters in order to get tried by a jury, who found them not guilty of all charges. As a
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advertising clearance" and finishing with a new advert "so terrible – deliberately so, but still – that even Lycett looked embarrassed". Similarly, Ed Power of
294:"corporate paranoia and marketing flim-flam", that is not unique to the oil industry, and said that they "blundered by not speaking directly to the programme".
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despite IEA opposition. Unable to find someone at Shell's headquarters to talk to, Lycett leaves a houseplant to be delivered to their CEO,
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criticised Lycett's target as too much of a "monolith" for Lycett to have effect, and a "slightly random" choice when the oil company
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to contribute to, and a lawyer whose research into Shell's adverts concludes that they have a "real risk of misleading" viewers.
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and meet with experts and activists who are critical of the company. It aired on 24 October 2021 to mixed reviews.
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by 2050, despite a dearth of scheduled changes to be made in the 2020s. The academic
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was announced on 7 October 2021. It premiered on Sunday, 24 October, in the 9
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hits the UK, Lycett interviews the executive director of the
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is a 2021 documentary in which the comedian and presenter
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182:by use of adverts that focus on their use of
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263:. Rumpus Media produced both programmes.
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178:is critical of Shell, accusing them of
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611:British documentary television films
601:Documentary films about fossil fuels
546:Jeffries, Stuart (24 October 2021).
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229:and other environmental concerns.
118:protested against the oil company
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350:Sigee, Rachel (24 October 2021).
170:advert about their plan to reach
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458:Dowell, Ben (25 October 2021).
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518:Power, Ed (25 October 2021).
407:"Joe Lycett vs the Oil Giant"
153:The Ad Shell Would NEVER Make
606:2020s English-language films
379:"Joe Lycett takes on Shell"
265:Joe Lycett vs the Oil Giant
261:Joe Lycett vs the Oil Giant
199:International Energy Agency
111:Joe Lycett vs the Oil Giant
23:Joe Lycett vs the Oil Giant
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596:Channel 4 television films
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16:2021 British documentary
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195:petrol supply crisis
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219:The Energy Podcast
413:. 24 October 2021
172:carbon neutrality
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70:Running time
39:Presented by
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203:Fatih Birol
33:Documentary
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575:Categories
559:25 October
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503:25 October
473:25 October
443:25 October
417:25 October
391:25 October
363:25 October
334:References
253:programme
245:Production
207:oil fields
166:reviews a
164:Joe Lycett
116:Joe Lycett
100:2021-10-24
73:47 minutes
65:Production
43:Joe Lycett
467:The Times
411:Channel 4
290:The Times
283:Reception
279:(COP26).
273:Channel 4
235:Lily Cole
120:Shell plc
87:Channel 4
227:fracking
134:Synopsis
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201:(IEA),
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