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The sponsorship helped the program grow from a local show to a nationally syndicated cultural icon, making JPC the first
African American company to sponsor a national television program. In 1976, annual sales had grown to $ 40 million and had 500 employees in Chicago and a factory in Nigeria.
90:, grease, and frequent trips to the beauty shop. By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $ 12.6 million by 1970. In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange.
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In 1989, George and Joan divorced and a part of the divorce settlement, Joan became chairman and principal shareholder while their son Eric G. Johnson, was named chief executive. In 1992, Eric resigned from the company, which was reportedly due to poor relations with Joan.
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in 2004 and its products were marketed as part of the P&G portfolio. In March 2009, a consortium of
African-American investment firms bought the company from P&G to reestablish its position as an African-American-owned company.
75:, his wife Joan Johnson, and a barber who later left the company formed what would become Johnson Products with a $ 250 loan. The company produced Ultra Wave, a hair relaxer aimed at men that George developed while at
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Joan repositioned the product in 1957 as Ultra Sheen and marketed it to women. The product was aimed at
African American women who straightened their hair to eliminate the need to use a
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purchased the company in 1993 and merged it with its line of skin care and cosmetic products for black women, Flori
Roberts. The sale ended its control by African American investors.
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105:" movement. These slogans included "Natural Hair hangs out. Beautiful!" and "soul food for the natural." In 1971, JPC began sponsoring
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343:"Hair Story: Untangling The Roots of Black Hair in America:Hair Story: Untangling the Roots of Black Hair in America"
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became popular. Marketing for the product featured slogans that encouraged racial pride, as embodied by the "
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383:"Black Is Profitable: The Commodification of the Afro, 1960—1975"
275:"10 Black Business Power Couples In Black History - Page 6 of 10"
156:"Joan Johnson, Whose Company Broke a Racial Barrier, Dies at 89"
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537:"BUSINESS PEOPLE; Another Vacancy at Top Of Johnson Products"
499:"BUSINESS PEOPLE; A Divorce Settlement Forces Out Founder"
440:"The Demise of America's Onetime Capital of Black Wealth"
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The company's most well-known product was Afro Sheen for
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American manufacturer of hair care and cosmetic products
33:(JPC) is a privately held American business based in
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196:"Johnson's Afro Sheen Blowout Kit for the Natural"
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638:Manufacturing companies based in Chicago
633:Cosmetics companies of the United States
233:"He's Good to Hair; Hair's Good to Him"
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473:www.encyclopedia.chicagohistory.org
200:National Museum of American History
55:until that program's cancellation.
304:"JOHNSON PRODUCTS TRADING ON AMEX"
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535:Hicks, Jonathan P. (1992-03-10).
587:from the original on 2022-03-22
555:from the original on 2022-03-22
517:from the original on 2022-03-22
479:from the original on 2020-02-22
450:from the original on 2022-03-31
421:from the original on 2022-03-22
340:Rodriguez, Cheryl (July 2003).
322:from the original on 2022-03-22
285:from the original on 2020-12-18
251:from the original on 2022-03-22
206:from the original on 2022-03-22
174:from the original on 2022-03-22
154:Genzlinger, Neil (2019-09-10).
67:Afro Sheen Blowout Kit, Liquid
1:
497:Shapiro, Eben (1989-10-03).
231:Delaney, Paul (1976-06-20).
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121:The company was bought by
41:consumers under the names
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628:Companies based in Dallas
381:WALKER, SUSANNAH (2000).
360:10.1525/tran.2003.11.2.64
348:Transforming Anthropology
387:Enterprise & Society
31:Johnson Products Company
19:Not to be confused with
577:"JOHNSON PRODUCTS SOLD"
73:George E. Johnson, Sr.
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469:"Johnson Products Co"
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21:Johnson & Johnson
123:Procter & Gamble
541:The New York Times
503:The New York Times
399:10.1093/es/1.3.536
308:The New York Times
237:The New York Times
160:The New York Times
103:Black is beautiful
71:In 1954, salesman
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95:natural hair
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25:S.C. Johnson
107:Soul Train.
47:Ultra Sheen
622:Categories
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178:2022-03-22
130:References
52:Soul Train
43:Afro Sheen
549:0362-4331
511:0362-4331
407:1467-2227
368:1051-0559
316:0362-4331
245:0362-4331
168:0362-4331
116:Ivax Corp
585:Archived
553:Archived
515:Archived
477:Archived
448:Archived
444:POLITICO
419:Archived
415:23699596
320:Archived
283:Archived
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204:Archived
172:Archived
88:hot comb
59:History
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81:Harlem
411:JSTOR
99:afros
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