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Hedberg's son, Paul, recalled the early days of the station's operation in his autobiography: "As autumn progressed we had less time to broadcast and generate revenue: we were a daytime-only station, so we couldn’t come on before sunrise and had to go off the air at sunset (which meant by
December we
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KMRS was founded by
Clifford Hedberg, co-publisher of the newspaper in nearby Cokato, MN, in 1956. In the late 1950s radio stations were rapidly filling the landscape in many rural portions of the United States, and this was the case in west-central Minnesota when Hedberg decided to establish KMRS in
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The fortunes of KMRS began to change the following summer: three dedicated telephone lines were run to the fairgrounds so KMRS could cover the
Stevens County Fair. The fair was annually the largest gathering of people from the KMRS listening area, and the station capitalized on the interests of its
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voice of the
Stevens County Fair. After our good showing the fair board’s chairman really went to bat for us. He reported to various local businesspeople that the fair’s attendance had doubled over previous years, and attributed that jump largely to the presence of KMRS. His advocacy gave KMRS the
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emphasized the impact of KMRS: “Evidence continues to pile up that Morris is a growing community. The most recent took place on Sunday when Morris’ new radio station officially went on the air. Morris has now joined the ranks of larger communities with a local radio station. The community now has
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were coming on the air at 7:45 AM and we had to sign off in the afternoon at 4:45 PM). We had good news programming – we had the
Associated Press feed and Dad prided himself on writing the local news – but we just didn’t know how to package and sell the airtime around it."
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In 1973 Hedberg applied to the FCC for the construction permit that had been allocated to Morris for a Class C FM station. On
September 16, 1976 KMRS-FM signed on at 95.7 MHz – twenty years to the day after the debut of KMRS-AM. Initially KMRS-FM played a format of
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In the late 1950s the
University of Minnesota Board of Regents decided to convert the West Central School of Agriculture in Morris to a full branch of the University of Minnesota system, where it would be reinvented as a public liberal arts college, the
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audience base by conducting interviews with exhibitors and drawing the attention of potential fairgoers. As Paul
Hedberg noted, "our conspicuous presence gave us valuable public exposure. KMRS became
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in Benson, were being constructed nearby). Originally located at 1570 kHz with power of 1000 watts, the signal of KMRS extended in a 40-mile radius and broadcast only in the
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In many of these isolated rural areas the arrival of a local radio station was a significant status symbol. An editorial in the Morris
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another service not offered in other county seat towns around here and thus takes a step ahead of those communities.”
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push we needed; we started to get new advertisers, business picked up and we began to cover our expenses."
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KMRS covers area news and events with a full-time news director, and is affiliated with
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In 1994 the
Hedberg family sold KMRS-KKOK to Otter Tail Power Company.
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440:(Spirit Lake, IA: University of Okoboji Press, 2014), 14-15.
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449:"KMRS Will Go On The Air At Noon Sunday," Morris
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570:Facility details for Facility ID 200066 (K299BX)
331:Morris (at the time two other radio stations,
550:Facility details for Facility ID 71877 (KMRS)
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113:Iowa City Broadcasting Company, Inc.
416:"Facility Technical Data for KMRS"
16:Radio station in Morris, Minnesota
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424:Federal Communications Commission
576:Licensing and Management System
556:Licensing and Management System
420:Licensing and Management System
377:University of Minnesota Morris
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315:. It's the local home of the
462:"Growing Community," Morris
628:Radio stations in Minnesota
240:Public license information
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466:(September 18, 1956): 2.
453:(September 14, 1956): 1.
566:'s AM station database
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317:Minnesota Timberwolves
95:Minnesota Timberwolves
604:45.60306°N 95.88722°W
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229:107.7 K299BX (Morris)
173:Technical information
292:) is a full-service
609:45.60306; -95.88722
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529:The Time of My Life
516:The Time of My Life
503:The Time of My Life
490:The Time of My Life
477:The Time of My Life
438:The Time of My Life
313:Linder Farm Network
179:Licensing authority
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142:September 16, 1956
436:Paul C. Hedberg,
335:in Ortonville at
298:Morris, Minnesota
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545:KMRS website
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87:Affiliations
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268:Listen Live
248:Public file
191:Facility ID
70:Programming
595:95°53′14″W
592:45°36′11″N
402:References
527:Hedberg,
514:Hedberg,
501:Hedberg,
488:Hedberg,
475:Hedberg,
219:unlimited
149:Call sign
105:Ownership
81:News/talk
48:Frequency
622:Category
518:, 23-25.
505:, 22-23.
319:and the
311:and the
60:Branding
572:in the
552:in the
451:Tribune
341:daytime
325:KKOK-FM
274:Website
263:Webcast
151:meaning
132:History
126:KKOK-FM
64:AM 1230
580:K299BX
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288:(1230
215:1,000
76:Format
492:, 22.
479:, 18.
234:Links
217:watts
211:Power
201:Class
195:71877
110:Owner
52:1230
560:KMRS
393:KKOK
337:KBMO
333:KDIO
286:KMRS
20:KMRS
574:FCC
562:in
554:FCC
464:Sun
381:UMM
368:the
355:Sun
253:LMS
184:FCC
54:kHz
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