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heavily promoted, eventually charting high in the
Mexican music market. The launch also included extensive television commercials, radio commercials, billboards and a tasting campaign in bars and clubs to promote Kas as a mixer with
227:. The campaign featured the "Chica Kas" ('Kas Girl') (a response to "Chica Mirinda"), an attractive woman wearing a broad-brimmed hat and slinky dress, in situations involving cultural taboos and with sexual overtones.
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flavors. Kasfruit juices are also offered in multiple flavors. Kas is available in Spain, Mexico, Dominican
Republic and France, and was available in Portugal, Brazil and Argentina during the 1990s.
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launched Kas grapefruit into the
Mexican market. The Spanish 24 Horas Kas campaign was adapted to the Mexican market for launch, and the Dame Mas song interpreted by the Argentine pop group
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Kas promotion has included a landmark 24 Horas Kas campaign in the mid-1990s that included a catchy jingle based on the song "Dame Más" (Give Me More) by Alex de la Nuez a cover of the
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In the mid-1990s, in order to succeed in the
Brazilian market, where there are several soft drink brands on the market made from
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in 1991, and was extended into diet soft drinks and juices. Pepsi commercialised Kas products in
Spanish market while using the
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factory named "La
Esperanza". In the 1920s, one of their sons, Román Knorr Ortiz decided to start his own business to produce
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The brand's origins can be traced to 1870, when German-origin Román Knörr
Streiff and his wife Pilar Ortiz established a
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It is part of a beverage area often referred to as the flavor segment, fruit-flavored beverages which may be carbonated.
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294:. Production ended shortly after launch, and the orange, lemon, and apple flavours were never available in Brazil.
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extract, Kas was introduced in several guarana-derived flavours, which included guarana by itself or with
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In France, Kas became popular in the southwestern part of the country, where it is often mixed with
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317:"KAS: Historia del primer refresco de burbujas español" on El Retro Nostalgico blogsite
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186:) and the 'BitterKas', a commercial success. For decades, the company also sponsored
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During the 1950s the factory was operative again and in 1956 in
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The company was acquired by multinational corporation
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234:'s competitive launch of grapefruit-flavored
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332:Por qué Pepsi dejó caer a Mirinda y no a Kas
255:. In 2006 the brand was renamed as Kas Mas.
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163:started and production stopped until 1940.
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1209:500 Park Avenue (Pepsi-Cola Building)
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221:'s song "Give It Up" from 1982 album
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1299:Produced under a partnership with
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999:
22:
1229:List of assets owned by PepsiCo
348:Kas, la bebida, cumple 50 años
1:
338:by JUAN T. DELGADO, 05/02/17
192:Spain national football team
1372:Products introduced in 1956
1092:D'Angelo Grilled Sandwiches
67:; 68 years ago
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1314:Fruit juices under license
350:on Cadena Ser, 24 Jul 2006
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21:
1259:Leonard v. Pepsico, Inc.
1112:North American Van Lines
1082:California Pizza Kitchen
112:is the brand name of a
136:(herbal extracts), and
1265:Pepsi, Where's My Jet?
1214:2021 Frito-Lay strike
1117:Wilson Sporting Goods
174:, the capital of the
240:Pepsi-Cola de Mexico
1357:PepsiCo soft drinks
939:Scott's Porage Oats
196:1982 FIFA World Cup
132:(greenish-yellow),
18:
1239:Pepsi Number Fever
273:Dominican Republic
1344:
1343:
1188:Donald M. Kendall
1097:East Side Mario's
995:
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585:Paso de los Toros
246:from their album
219:Steve Miller Band
209:brand worldwide.
161:Spanish Civil War
107:
106:
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1305:Outside the U.S.
1202:Related articles
1193:Steven Reinemund
1183:Alberto Ibargüen
1087:Chevys Fresh Mex
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366:Official website
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336:El Independiente
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120:. It is made in
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1275:Pepsi-Cola sign
1219:Chester Cheetah
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1173:Robert E. Allen
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1075:Former holdings
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168:Vitoria-Gasteiz
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91:El As (1956–91)
88:Previous owners
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358:External links
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188:a cycling team
176:Basque Country
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914:King Vitaman
904:Cap'n Crunch
886:Propel Water
836:Uncle Chipps
799:Burger Rings
680:Cracker Jack
647:Sting Energy
533:Mountain Dew
512:
418:subsidiaries
343:
335:
277:
262:
248:Alter Nativo
247:
239:
229:
222:
216:
200:
180:orange juice
165:
150:
142:
116:produced by
109:
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47:(1991–pres.)
31:Product type
1377:Soft drinks
1308:Distributed
1254:Pepsi Stuff
1249:Pepsi Spire
1234:Pepsi Globe
1178:Dina Dublon
1161:Indra Nooyi
1122:Yum! Brands
1026:Lebedyansky
934:Rice-A-Roni
896:Quaker Oats
764:Quaker Oats
635:Frappuccino
630:Ethos Water
610:Sierra Mist
580:Ocean Spray
244:The Sacados
230:Faced with
224:Abracadabra
213:Advertising
194:during the
1351:Categories
1163:(chairman)
1107:Loft, Inc.
1102:Hot 'n Now
1061:SodaStream
1046:PopCorners
909:Honey Ohs!
742:Lay's Stax
695:Baconzitos
690:Elma Chips
548:Baja Blast
474:Zero Sugar
464:Real Sugar
416:Brands and
298:References
128:(yellow),
122:grapefruit
114:soft drink
62:Introduced
35:Soft drink
1311:49% owned
1224:Cola wars
1157:(founder)
1137:Taco Bell
1132:Pizza Hut
982:Tropicana
959:Tropicana
881:CytoSport
826:Sun Chips
789:Smartfood
769:Rold Gold
700:Fandangos
662:Frito-Lay
625:Starbucks
491:Concordia
271:. In the
238:in 1994,
232:Coca-Cola
1326:Category
1301:Ekaterra
1281:Pepsiman
1244:Pepsi P1
1036:Matutano
987:Tropolis
873:Gatorade
831:Tostitos
814:Twisties
784:Sabritas
670:Bluebird
595:Rockstar
558:LiveWire
553:Code Red
501:Lemonade
481:Aquafina
288:maracuja
1336:Commons
1051:Sandora
967:Copella
861:Wotsits
856:Squares
851:Quavers
841:Walkers
821:Stacy's
804:Nobby's
794:Smith's
774:Ruffles
754:Munchos
732:Kurkure
727:Hostess
717:Funyuns
685:Doritos
675:Cheetos
575:No Fear
563:Voltage
528:Mirinda
506:Mangola
409:PepsiCo
284:acerola
280:guarana
253:tequila
207:Mirinda
147:History
118:PepsiCo
96:Website
80:Markets
70: (
52:Country
45:PepsiCo
1148:People
1021:Duyvis
759:Oberto
722:Gamesa
712:Fritos
705:Stiksy
642:Starry
590:Punica
518:Lipton
496:Duke's
290:, and
236:Fresca
134:bitter
126:orange
83:Europe
1169:(CEO)
1056:Simba
977:Naked
944:Toddy
929:Quisp
809:Toobs
779:Sabra
737:Lay's
615:Slice
605:Shani
486:Brisk
469:Twist
439:Pepsi
434:Bubly
426:Pepsi
292:peach
269:vodka
203:Pepsi
172:Araba
157:sodas
138:apple
130:lemon
56:Spain
41:Owner
1287:Pilk
1127:KFC
972:Dole
919:Life
652:Teem
620:SoBe
600:7 Up
538:Diet
459:Next
449:Jazz
444:Diet
184:cola
153:beer
72:1956
65:1956
543:Amp
513:Kas
454:Max
334:on
267:or
265:gin
110:Kas
17:Kas
1353::
322:^
306:^
286:,
198:.
170:,
124:,
401:e
394:t
387:v
74:)
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