351:(KEBS) refused to grant Keroche Breweries a standardization mark (permit) for its products. It accused the company of making substandard alcoholic drinks. Without the KEBS mark, Keroche would not have been possible to sell its products in Kenya. KEBS would in 2016 again seek to withdraw the permits from Keroche Breweries. This was after President Mwai Kibaki issued a crackdown order on illicit and substandard alcoholic products. Keroche Breweries, however, moved to court and won the case.
254:, then 32, and her husband, Joseph Karanja, at their family farm. They started with five employees and capital drawn from a hardware shop they owned. It was then called Keroche Industries Limited and produced fortified wines targeted at low-income earners. With time, also ventured into making spirits, once again, targeted at low-income earners. It was part of the local Kenyan alcoholic beverages companies that controversially packed spirits in cheaply priced
435:
the brown Euro bottle for selling beer. EABL engraves its name on beer bottles but
Keroche does not. The contention is whether bottles engraved by EABL should be used exclusively for EABL products. Keroche has argued that they should be open for use since the bottles are used universally and EABL also uses Keroche bottles to package its beer.
334:, the Moran of the Order of the Burning Spear (M.B.S.) Award. In 2014, she won the CNBC East Africa Businesswoman of the Year Award and the CNBC Africa Businesswoman of the Year Award. In 2016, she received the Global Inspirational Women Leadership award and was inducted to the 100 Global Women Leaders Hall of Fame.
417:
Keroche
Breweries in its early days, allegedly sold alcohol in cheap sachets. These are controversially believed to have contributed to alcoholism in the central region of Kenya and rural Kenya, before their ban in 2004. The company has indicated that copycats infiltrated the market and copied their
408:
22.04 as fortified wine. However KRA argued that 22.04, which attracts less duty, is for grapes-based wines only and the pineapple based wined should have been classified under HS Code 22.06, which covers others. The tribunal ruled in favour of Kenya
Revenue Authority on all the matters but faulted
298:
500,000 (US$ 5,000). As at 2020, it has grown to have a brewing facility valued at KSh8.5 billion with a KSh1 billion facility to produce wines and spirits. The brewing facility was part of a 2015, KSh10 billion (US$ 100 million) investment, where
Keroche Breweries increased its
434:
is the dominant player in the beer market in Kenya. The diversification of
Keroche Breweries into beer-making disrupted the market, forcing EABL to issue two new beer brands targeted at low-income earners in 2013. In 2020, EABL and Keroche Breweries became engaged in a court battle over the use of
383:
between 2015 and 2019. They were released on a cash bail of KSh10 million for the CEO and KSh2 million for her husband. The matters were however referred to the Tax
Appeals Tribunal, with Keroche Breweries lodging six appeals. The dispute mainly revolved around the manufacture process of
396:
as all they did was to dilute it. They therefore paid excise on the vodka component of the drink rather than the full diluted product. KRA argued that as a separate product, it should have excise calculated on the total volume. The other issue in contention was the classification of its
367:
vodka. KRA ordered the company not to produce excisable goods, an essential shutdown as all alcoholic products are excisable. However, it would be re-opened after a court reversed the KRA order. In 2017, the company won a decade-long court battle against the taxman over a tax bill of
299:
capacity tenfold to produce 600,000 bottles a day from a previous capacity of 80,000 bottles a day. This investment included a one-million hectolitre brewhouse that could produce up to 30 different brands. In 2020, Keroche introduced a
266:
were banned in Kenya leading to a reduction in this market. Two years later, in 2007, taxes on locally made wine forced the company to diversify from fortified wines as well. It started manufacturing ready-to-drink
868:
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283:. During this period, its products mainstreamed from low-income to generally accepted alcoholic beverages across the Kenyan Market and became a serious player in the beer market.
495:
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brands, leading to their move away from plastic bottles to using glass bottles. Critics have also noted that the companies products have since mainstreamed.
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371:
In August 2019, Keroche
Breweries CEO Tabitha Karanja and her husband, the company's chairman Joseph Karanja, were arrested on charges of
326:, has also won numerous awards including Africa Awards for Entrepreneurship (Transformational Business Award) 2015. She also received a
470:
452:
363:(KRA) on tax. In 2015, the company was shut down for two weeks over a backdated duty of about KSh1 billion for the ready-to-drink
208:
maker, the company has grown to be the second largest alcoholic beverages producer in Kenya. The company's headquarters is located in
785:
1130:
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869:"Tabitha Karanja recognised by the 2015 Africa Awards for Entrepreneurs for her transformational socio-economic impact in Africa"
756:
280:
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140:, Summit Malt, X Double Strength Beer, Valley Wines, Crescent Whisky, Crescent Gin, Crescent Vodka, Viena Ice
360:
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the tax authority for charging interest while the matter was in court. The matter is in appeal.
1142:
991:
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405:
565:"Keroche, Fai Amario and how Naivasha became paradise for moonshine brewers - Daily Nation"
318:
At the 6th Annual
Gathering of the African Leadership Network 2015 Summit that was held in
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Keroche
Breweries has weathered numerous tax and legal challenges over the years.
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of KSh14 billion (US$ 140 million). They were accused of mis-declaring
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372:
331:
212:, Kenya. The Karanja family are the company's majority shareholders as well as
376:
259:
1108:
711:"Livelihoods at stake in Keroche's tough call to raise Sh500m - Daily Nation"
1082:"Keroche, Fai Amario and how Naivasha became paradise for moonshine brewers"
771:"Keroche says its continued innovation benefiting farmers and creating jobs"
519:
398:
319:
28:
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brand and spirits including dry gin, whiskey, brandy and vodka under its
209:
94:
58:
151:
18.5 billion (US$ 185 million) turnover between 2015 and 2019
300:
213:
126:
544:"Tabitha Karanja on humble beginnings, challenges, success and family"
322:, Keroche Breweries was named Africa’s Best Growing Company. Its CEO,
427:
276:
180:
1030:"Keroche Breweries owners charged with tax evasion - Daily Nation"
893:"Tabitha Karanja: The woman who has faced off with multinationals"
268:
197:
118:
114:
599:"Kenya's Keroche Breweries eyes market share surge to 20 percent"
496:"Kenya's Keroche Breweries eyes market share surge to 20 percent"
272:
200:
brewer and alcoholic beverages manufacturer. Founded in 1997 by
110:
106:
954:"Kenya: Keroche Drinks Did Not Pass Kebs Inspection - Minister"
380:
122:
1181:"Euro bottle war: Kenyans weigh in on EABL vs Keroche fight"
646:"Keroche boss has always had beer, woes brewing in one pot"
271:. A year later, in 2008, the company ventured into brewing
1109:"The female Kenyan brewer taking on a global drinks giant"
911:"Miscellaneous Civil Application 265 of 2016 - Kenya Law"
980:"Kebs takes permits war with Keroche to Court of Appeal"
359:
Keroche
Breweries has had long-running battles with the
617:"Kenya: Traders Lose Sh300m to Ban On Sachet Packaging"
230:. The company also produces a range of wines under the
471:"Home grown Keroche cries foul in tax battle with KRA"
453:"Home grown Keroche cries foul in tax battle with KRA"
825:"Keroche boss Tabitha Karanja wins continental award"
401:based wines. The brewer classified the wines under
307:. This became their third beer in the market after
175:
158:
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102:
75:
65:
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42:
34:
24:
1131:"EABL, Keroche court fight over bottles deepens"
693:"Competition increases in Kenya's beer industry"
275:, a section of the market then dominated by the
757:"Keroche brewery opens Sh5.5bn production line"
1012:"Keroche Breweries reopened after court order"
294:Keroche Breweries was started on a capital of
1060:"Keroche loses Sh9bn tax dispute against KRA"
388:ready-to-drink vodka. The brewer argued that
8:
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368:KSh1.1 billion (US$ 110 million).
216:executives. The company's flagship brand is
19:
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18:
1163:"Brewers bring beer fight to East Africa"
250:Keroche Breweries was started in 1997 by
936:"Keroche breweries woes started in 2003"
786:"Keroche stirs up rivalry with new beer"
740:Africa, Forbes Woman (October 1, 2014).
1124:
1122:
691:Tanni Deb and Earl Nurse (March 2017).
639:
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234:brand, ready-to-drink vodkas under its
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422:Competition with East Africa Breweries
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940:Standard Entertainment and Lifestyle
755:Kangethe, Kennedy (March 31, 2015).
392:was not a separate product from its
258:, leading to accusations of fueling
204:and her husband Joseph Karanja as a
678:"Summit Lager – Keroche Breweries"
338:Controversies and legal challenges
61:, along the Nairobi-Nakuru highway
14:
1215:Food and drink companies of Kenya
597:Miriri, Duncan (March 3, 2015).
494:Duncan Miriri (3 March 2015).
281:East African Breweries Limited
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1205:1997 establishments in Kenya
1129:January 01 2020, Wednesday.
1080:Kamau, John (28 June 2020).
605:– via www.reuters.com.
644:August 29, 2019, Thursday.
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978:February 01 2016, Monday.
403:World Customs Organization
823:Reporter, Business Beat.
349:Kenya Bureau of Standards
343:Kenya Bureau of Standards
20:Keroche Breweries Limited
742:"The Iron Lady Of Beer"
361:Kenya Revenue Authority
355:Kenya Revenue Authority
432:East Africa Breweries
290:Milestones and awards
546:. November 23, 2014.
16:Kenyan brewery group
873:Lionesses of Africa
575:on 1 September 2019
328:Kenyan State honour
160:Number of employees
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1210:Companies of Kenya
853:has generic name (
303:based beer dubbed
38:Keroche Foundation
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934:Gitonga, Antony.
784:Gitonga, Antony.
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309:Summit Lager
308:
304:
293:
285:
262:. In 2004,
249:
239:
235:
232:Valley Wines
231:
227:
223:
219:Summit Lager
217:
193:
192:
138:Summit Lager
54:Headquarters
1185:www.msn.com
1093:3 September
810:"MILESTONE"
373:tax evasion
332:Mwai Kibaki
313:Summit Malt
224:Summit Malt
67:Area served
1199:Categories
1044:14 January
964:2021-01-17
920:2020-05-26
878:2020-05-26
834:2020-05-26
795:2020-05-26
725:14 January
627:2021-01-17
579:14 January
529:2020-05-07
505:2020-05-07
480:2020-05-07
439:References
377:excise tax
260:alcoholism
136:KB Lager,
77:Key people
399:pineapple
390:Viena Ice
386:Viena Ice
365:Viena Ice
320:Marrakesh
236:Viena Ice
29:Beverages
1143:cite web
1113:BBC News
1064:The Star
992:cite web
897:The Star
843:cite web
658:cite web
457:The Star
305:KB Lager
240:Crescent
228:KB Lager
210:Naivasha
103:Products
95:Chairman
59:Naivasha
25:Industry
603:Reuters
500:Reuters
413:Sachets
406:HS Code
301:sorghum
264:sachets
256:sachets
246:History
242:brand.
214:C-Suite
176:Website
145:Revenue
127:whiskey
57:Karai,
43:Founder
35:Founded
1087:Nation
430:owned
428:Diageo
279:owned
277:Diageo
198:Kenyan
153:(2016)
133:Brands
115:vodkas
269:vodka
196:is a
119:cider
111:wines
107:Beers
71:Kenya
1149:link
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581:2022
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273:beer
226:and
185:.com
164:850
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697:CNN
381:VAT
296:KSh
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