192:, with a staff of 20 people. The site initially functioned as a Lagos-only online retailer focused on merchandise in the Baby, Beauty, and Personal Care categories, but broadened its scope to all of Nigeria in December 2012 and gradually expanded merchandise categories through 2012 and 2013. This expansion may have been a response to Konga's major competitor, Rocket Internet-backed
180:, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care, and personal care products. The company also has a logistics service (EXPRESS), which enables the timely shipment and delivery of packages to customers.
1512:
331:
receive them. Payments are made directly to the sellers from the buyers when they receive their parcels. Buyers expect flexible and faster delivery of their parcels through the Self-Fulfill Model. Self-Fulfill Model has the option of allowing customers to rate sellers, products, and overall experience.
313:
With the success of Konga Mall, came Konga
Marketplace that has made it possible for even roadside sellers to be involved from any part of the country. Amazing products have been discovered and massive sales are made daily through this market. The sellers and buyers interact in this marketplace which
291:
With KongaPay, a customer receives an authorization code that is secured and registered to the mobile phone number on the website. There is no need for customers to sign up for electronic banking if they customer has a registered mobile phone number and a bank account. KongaPay has eliminated the use
339:
Two months after laying off over half of its staff, Konga was acquired by Zinox, a
Nigerian firm that manufactures and distributes computers. Following the acquisition, a few changes were made to the Konga leadership. In March 2018, the company appointed Olusiji Ijogun, former UAC Foods and Unilever
300:
To make its online integration very effective, Konga introduced Konga
Express which focuses on selling its products to reach the buyer with every available means. Customers can have their ordered products get to them within 1–3 days. Konga Express fulfills the orders that are made daily with online
330:
Self-Fulfill Model was a major upgrade in Konga's marketplace offer. This service made it possible for its merchants to have great shipping agreements negotiated by Konga with reputable courier partners. The sellers control the management of their parcels from the point of order till the customers
309:
Konga started its massive expansion in
Nigeria with Konga Mall, which is a revolutionary option that allows businesses in Nigeria to showcase their products online. Business owners were offered a free and simple delivery service. The business owner packages an order that is accompanied by SellerHQ
274:
The challenge of lack of trust in making online payments was quenched by KongaPay which has made it possible for anyone to use Konga's online platform. This innovation had protected online shoppers against reports of fraud when they release their bank details online. KongaPay is similar to what is
253:
Konga announced it acquired the assets and mobile money license of
Internet Nigeria Limited in June 2015, thereby meeting the Central Bank of Nigeria's legal requirement for the provision of mobile payment services. The acquisition will support KongaPay, launched in August 2015, which was Konga's
222:
Konga officially launched its third-party retail platform in the first half of 2014, rebranding it as 'Marketplace' from 'Konga Mall'; by the end of 2014, Konga's
Marketplace featured 8,000 merchants, beating internal targets of 1,000 merchants eight-fold. Konga received US$ 3.5 million worth of
343:
On 1 May 2018, Zinox merged Konga. com with its emerging retail outfit, Yudala, into a newer, bigger company, maintaining the Konga brand name, to become arguably the biggest e-commerce & retail company in Africa. The new Konga combined the online e-commerce strength of Konga.com and the
321:
Sim
Shagaya says; “About a year ago, we realized that for our services to be really valuable to society, we had to build a platform for anyone, not just Konga, to sell and prosper. We launched this platform to a limited number of sellers and in that time, we have learned how to build a truly
283:
According to Sim
Shagaya, KongaPay is a partnership with Nigeria's banks. We strongly believe that together, we could change the face of online shopping in Nigeria by removing the uncertainties customers associate with pre-paying for goods and services they are yet to receive.”
344:
expansive branch network of Yudala to execute pure omnichannel retail for the first time in Africa. Rumors suggest that Zinox acquired Konga for a meager $ 10 million suggesting that
Kinnevik and Naspers, its long-term investors lost a combined 93% return on investment.
207:. In Q2 2013, Konga beta-tested 'Konga Mall,' opening up the Konga platform to third-party retailers and moving away from a pure first-party online retail model. In late 2013, Konga finalized a $ 25 million Series B round from previous investors,
279:
platform with its one-click payments. It was unveiled in Lagos, Nigeria at a KongaPay Demo event. The payment option has been fully integrated with
Ecobank, Access Bank, FCMB, Diamond Bank, Zenith Bank, Heritage Bank, UBA, First Bank, and GTB.
340:
executive as its chairman. Later that month, Shola Adekoya, resigned from his role as Konga CEO to be replaced by Nick Imudia, the immediate past Regional Director TCL/Alcatel and Prince Nnamdi Ekeh the Founder of Yudala.
287:
KongaPay has become the game-changer in online shopping in Nigeria. This is because it has made it possible for a seamless movement of goods, services, and payments. This has grown safety and trust among Konga's users.
215:, the largest single round raised by a single African startup at the time. On November 29, 2013, Konga.com crashed and remained offline for 45 minutes as a result of unprecedented traffic stemming from its
227:
promotion, compared to US$ 300,000 during the promotion in the previous year. Konga reportedly grew 2014 revenue 450% from 2013. In late 2014, Konga finalized a $ 40 million Series C round from
250:. According to CEO Sim Shagaya, Konga "leads the field in Nigeria today in Gross Merchandise Value," a metric measuring the total value of merchandise sold through a particular marketplace.
380:
In 2014, Jumia registered some Konga domains outside Nigeria which caused a huge uproar in the technology scene. Konga had been talking up the possibility of expanding outside Nigeria which
314:
is revolutionary. Unlimited opportunities have been created through this marketplace that has ended up boosting employment and economic growth and development in the country.
1018:
860:
688:
662:
243:
disclosed that its stake in Konga after the October 2014 Series C investment was 40.22%. Konga was reportedly valued at approximately $ 200 million as of the Series C.
1569:
776:
1402:
1337:
1564:
830:
497:
271:
KongaPay was launched as a pilot product in 2015 in partnership with Nigerian commercial banks to work for customers only within Konga.com's platform.
1428:
1554:
1544:
812:
1289:
740:
254:
solution to facilitate the uptake of cashless electronic payments. With over 80 million mobile internet users in Nigeria, Konga has made
960:
555:
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886:
27:
912:
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208:
200:
96:
1481:
961:"Introducing the Konga Marketplace, a platform where everyone can sell anything to anyone online - Blog"
292:
of sensitive personal information such as Internet banking passwords or card details with just a click.
219:
promotion. Konga sold more during the first six hours of the promotion than it did in the prior month.
1194:
1097:
1403:"LAGOS CHAMBER OF COMMERCE AWARDS KONGA.COM AS MOST INNOVATIVE RETAIL BRAND AS MEGA-SALE CONTINUES"
989:
315:
1121:
357:
177:
119:
318:
and comparison online stores such as bestprices has also become possible with this marketplace.
1098:"The acquisition of a major Nigerian e-commerce player will be a cautionary tale for investors"
968:
361:
556:"Exclusive: Online Store, Konga, Raises 25 Million Dollar Series B From Kinnevik And Naspers"
471:
365:
1517:
861:"Sim Shagaya: On Building The Next Big Thing, Konga, Africa's Version Of Alibaba - Part One"
689:"Sim Shagaya: On Building The Next Big Thing, Konga, Africa's Version Of Alibaba - Part Two"
663:"Sim Shagaya: On Building The Next Big Thing, Konga, Africa's Version Of Alibaba - Part One"
235:, the largest single round raised by a single African startup to date. Despite reports that
51:
714:
1169:
1072:
372:
due to the niched product, location, and a strong agency networks these platforms have.
352:
Konga faces competition from other dominant African digital commerce platforms, such as
310:
details and details of the order before dropping the parcel at Konga's dropoff center.
255:
247:
1243:
813:"WITH ABOUT $ 60MILLION NEW FUNDS, KONGA.COM MARKET VALUE STANDS AROUND $ 200 MILLION"
1538:
1145:
1122:"Konga appoints former UAC Foods and Unilever exec, Olusiji Ijogun as new chairman"
1385:"Konga Wins Online Retailer Brand of the Year at the Marketing World Awards 2014"
937:"Konga's bold attempt to revolutionize online payments in Nigeria – Ventureburn"
189:
173:
101:
1019:"Konga.com Sellers' Platform Expands Nationwide with Self-Fulfill Model - Blog"
1507:
276:
169:
41:
384:
was already doing, having operations in more than 8 countries across Africa.
1311:
530:
246:
In January 2015, Konga was ranked as the most visited website in Nigeria by
26:
240:
236:
232:
212:
204:
81:
421:#5 - Most Innovative Companies of 2014 in Africa - Fast Company (2014)
402:#2 - Most Innovative Companies of 2015 in Africa - Fast Company (2015)
258:
easy with its delivery payment option embraced by its numerous users.
414:
Most Innovative and Impactful Brand in the Retail Trade Sector - The
411:
Best Use of Social Media in Marketing - Marketing World Awards (2014)
129:
37:
1455:"Konga Wins Online Retailer of the Year at Marketing World Awards"
887:"Konga's bold attempt to revolutionize online payments in Nigeria"
759:"Developing Story: Naspers Buys 50 Percent Of Nigeria's Konga.com"
741:"Naspers Acquires 50% Stake In Nigerian Online Retailer Konga.com"
381:
353:
193:
77:
1338:"The World's Top 10 Most Innovative Companies of 2015 in Africa"
1195:"It seems Kinnevik and Naspers lost a combined 93% ROI in Konga"
1048:"Konga sacks about 60% of the workforce, kills Pay on Delivery"
427:
Best Emerging Brand Of The Year - Marketing World Awards (2013)
199:
In early 2013, Konga raised a $ 10 million Series A round from
523:"Konga Wants Entrepreneurs To Own An Online Store On Its Mall"
369:
356:, Kilimall, and even recently founded e-commerce platforms,
424:
Online Retailer of the Year - Marketing World Awards (2013)
408:
Online Retailer of the Year - Marketing World Awards (2014)
172:
company founded in July 2012 with headquarters in Gbagada,
913:"Konga launches 'KongaPay' to war against Pay on Delivery"
393:#1 - The Top 100 Companies For Nigerian Millennials (2015)
1527:
148:
997:
498:"Nigeria's Online Retailer Kasuwa.com Becomes JUMIABits"
1146:"Konga CEO, Shola Adekoya exits. Announces replacement"
990:"Bestprices.ng - Nigeria's #1 price comparison website"
396:
E-Commerce Provider of the Year, Kalahari Awards (2015)
1364:"Konga Enters 'Top 12 Most Respected Companies' List"
715:"Why Africa may be on the verge of an Internet boom"
155:
143:
135:
125:
115:
107:
95:
87:
72:
57:
47:
33:
1482:"Konga Marketplace, What is it and how to use it"
635:"Online sales boom as Konga, Jumia lure shoppers"
633:Atuanya, Patrick; Augie, Bala (6 December 2013).
1429:"The Top 10 Most Innovative Companies in Africa"
405:#12 - Most Respected Companies in Nigeria (2014)
1170:"What we can expect from Konga-Yudala marriage"
550:
548:
239:acquired 50% of Konga in 2013, publicly traded
609:"Nigerian retailers fight for online shoppers"
1379:
1377:
1220:"Rocket Internet's Jumia Launches in Senegal"
8:
322:revolutionary Nigerian online marketplace…”
19:
1480:View Nigeria Newspaper (24 November 2014).
583:"Konga.com crashes during online promotion"
25:
18:
657:
655:
1570:Internet properties established in 2012
581:Mulligan, Gabriella (2 December 2013).
437:
196:, which launched around the same time.
1290:"Nigerian Echo - 2015 Kalahari Awards"
831:"Konga Now Most Visited Nigerian Site"
416:Lagos Chamber of Commerce and Industry
7:
1565:Retail companies established in 2012
1312:"Startup Country Rankings - Nigeria"
446:"Internet sales flourish in Nigeria"
786:. 30 September 2014. Archived from
399:#1 - Top Startups in Nigeria (2015)
1244:"KONGA, JUMIA WAR OVER TRADE NAME"
188:Konga was founded in July 2012 by
14:
837:. 27 January 2015. Archived from
607:Uzor Jr, Ben (24 December 2013).
1510:
1555:Online marketplaces of Nigeria
1545:2012 establishments in Nigeria
529:. 9 April 2014. Archived from
1:
777:"Naspers 2015 Interim Report"
472:"Konga goes nationwide today"
16:E-commerce website in Nigeria
1073:"Zinox Group acquires Konga"
1596:
1218:Wakoba, Sam (2015-04-13).
176:. It offers a third-party
24:
1580:Companies based in Lagos
326:Konga Self-Fulfill Model
223:orders during its 2014
139:>1000 (January 2020)
1575:Economy of Lagos State
1486:View Nigeria Newspaper
817:Innovation-village.com
229:Investment AB Kinnevik
209:Investment AB Kinnevik
201:Investment AB Kinnevik
1560:Book selling websites
376:Domain war with Jumia
1391:. 10 November 2014.
1370:. 19 December 2014.
841:on 14 February 2015
793:on 16 February 2015
745:Ventures-africa.com
533:on 21 February 2015
316:Affiliate marketing
21:
1461:. 12 November 2013
1407:Innovation Village
1344:. 10 February 2015
1316:StartupRanking.com
721:. 16 February 2015
476:Innovation Village
178:online marketplace
1268:"Ventures Africa"
819:. 8 October 2014.
695:. 14 January 2015
478:. 3 December 2012
335:Zinox acquisition
305:Konga Marketplace
262:Types of services
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48:Available in
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867:. 7 January 2014
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669:. 7 January 2015
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562:. 3 January 2014
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34:Type of business
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1318:. February 2015
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1435:. 2 April 2014
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994:Bestprices .ng
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893:. 25 June 2015
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1270:. August 2015
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1224:Techmoran.com
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1029:on 2015-09-16
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452:. 14 May 2013
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