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134:, one block from its store. The garage located at the corner of Raymond Blvd.& University Avenue was the only structure of its type in downtown Newark that was run by a department store. Bamberger's and Hahne's offered small surface lots next to their stores. With the opening of the garage, Kresge-Newark used the motto, "easiest to reach, pleasantness to shop in". This motto was related to not only the parking garage, but the store's underground streetcar platform entrance, and numerous bus lines that ran along Broad Street.
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contained more than 600,000 square feet (56,000 m) of selling space on ten levels (nine stories plus a basement store). Such was the store's prominence in the city that in 1927 it arranged to have an underground streetcar platform opened at its basement level, allowing customers to come in directly from streetcars; the only access was through the Kresge store on one side of the platform and McCrory's on the other side.
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In 1964, with it clear that his heirs had no desire to take over the department store business, the Kresge
Foundation sold the stores to David Chase, and they were rebranded Chase-Newark. In 1967 Chase-Newark announced it was closing, and four selling floors of the Newark flagship were leased to the
149:, Kresge-Newark took over the East Orange store as its location. The Summit Branch (and it was marketed under this name) initially offered home furnishings, appliances and the like, but was enlarged in the 1950s to carry a full line of merchandise. Kresge also saw the type of business lines that
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5 & 10 chain based in
Detroit, Michigan. In 1926, Kresge replaced the original Plaut store, nicknamed "The Bee Hive," which had been built in 1891, with a larger flagship store that occupied the entire city block, between Broad and Halsey streets, and Cedar Street and Raymond Boulevard. It
127:. Kresge was the last of Newark's department stores to remain independent, and its customer loyalty was fierce. During the Christmas selling season, Kresge's operated a monorail ride around its toy department, and its Breakfast With Santa sold out early each season.
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purchased the L.S. Plaut
Department store in downtown Newark and rebranded the business Kresge-Newark. This store had no management connection to the
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were fast becoming dominant in (lawn supplies, hardware, and the like), and in turn leased the top two floors of its flagship store to the
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chain. The two branch stores were closed at this time and the downtown Newark location reopened as a Two Guys unit in the fall of 1967.
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Kresge-Newark also took a lead in many civic improvements and was active in the early planning of the
208:"S. S. Kresge Enters New Enterprise— Twenty-five-Million-Dollar Corporation to Finance Big Deal",
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164:(which opened long after the store's demise). The store also formed an alliance with
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Clothing, footwear, bedding, furniture, jewelry, housewares, appliances.
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in 1946, and in 1959 when B. Altman & Company moved its store from
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The firm positioned itself between its popular priced rival,
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189:"The Big 3 Department Stores, Their Life & Times" at
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Kresge changed with the times by opening a branch in
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261:Louis Schlesinger Company v. The Kresge Foundation
107:. The firm was started in 1923 when its founder
284:Defunct department stores based in New Jersey
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289:Defunct companies based in New Jersey
279:Companies based in Newark, New Jersey
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250:DEPARTMENT STORE BRANCHES, 1910–1960
123:, and its more upscale competitor,
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130:In the 1940s the firm opened a
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82:Sebastian Kresge, David Chase
99:was an upper-middle market
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132:multi-story parking garage
157:for use as office space.
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155:Western Electric Company
238:Kresge Department Store
212:, August 2, 1923, p. 10
240:, Old Newark Web Group
125:Hahne & Company
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222:Kresge's New Chain
105:Newark, New Jersey
71:Newark, New Jersey
228:, August 13, 1923
210:Los Angeles Times
191:www.oldnewark.com
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109:Sebastian Kresge
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184:Further reading
151:discount stores
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162:Gateway Center
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67:Headquarters
61:Chase-Newark
166:Asbury Park
147:Short Hills
143:East Orange
121:Bamberger's
113:S.S. Kresge
273:Categories
197:References
78:Key people
170:Steinbach
103:based in
57:Successor
178:Two Guys
87:Products
31:Industry
168:-based
39:Defunct
139:Summit
34:Retail
226:Time
51:Sale
47:Fate
42:1964
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