27:
305:. Users can follow other users in a non-mutual subscription model, like YouTube. Furthermore, content can be viewed without the subscription, another first for social media sites in 2004. Fake said that they allowed this as at the time publicly viewable content was not a feature on other social media platforms.
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Although many users were professional photographers, Flickr was aimed at those who found photography as a hobby. According to Fake, herself and
Butterfield were both bloggers in their spare time and this was beneficial for them when creating the site. Ludicorp created Flickr in a way that it filled a
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considered Yahoo! to be a poor owner. Following the acquisition, Fake and
Classon left, with Butterfield following two years later in 2007 after having his second child and divorcing from Fake. In a memoir he sent to Brad Garlinghouse, announcing his resignation he said he felt “sidelined” by Yahoo!
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Flickr's first version was built in 8 weeks, as
Ludicorp already had the necessary technology and software from Game Neverending. It was essentially a social networking site, allowing users to post and share pictures they had taken, without any help from professional companies. Its fast growth was
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for the prototype.” During the time they were developing Game
Neverending, Ludicorp were able to secure a government loan and began to break even shortly later. Fake expressed how raising funds for Flickr however was difficult as it was a new concept, including many new features in the new social
273:
was one of the inspirations for Game
Neverending,” a game where online multiplayer interaction was available. It was meant to be a game that would not end, and there was no concept of winning or losing in it. Game Neverending was finished and released in 2002, however it did not gain the success
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and
Vancouver respectively when they met. Fake moved to Vancouver and the two got married, starting Ludicorp with Classon, just after their honeymoon. Fake says that the inspiration for the name Ludicorp came from the Latin word ludus, meaning play, as they are working on an online game, Game
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Game
Neverending contained a feature which would allow players to communicate and share photographs with each other. However, all the technical features used to create this function were also the fundamental features of Flickr. After Game neverending became a financial failure, the Ludicorp
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According to Fake, Flickr “turned the tide for
Ludicorp,” as with the failure of Game Neverending, the company was struggling. By the end of 2004 Flickr was worth approximately US$ 25 million. This led to many companies having interest in acquiring Ludicorp, one such company being Yahoo!.
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hole in the market; other competitors did not allow bloggers to post pictures. Ludicorp also added many first ever features in Flickr, such as “authing in,” being able to change the amount of information you share with your friends and activity streams.
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Shortly following
Ludicorp's founding, Butterfield, Classon and Fake began working on Game Neverending. According to Fake “ did the game design, Stewart did the interaction design and Jason did the
333:. Furthermore, as Yahoo! did not focus on the development of Flickr it became difficult to monetize becoming unprofitable for Ludicorp and Yahoo!. Realising this, Yahoo! sold Flickr to
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CEO, has benefited him in management and running businesses. Following this, he became a part of Jason
Classon's start up business Gradfinder.com, which they would end up selling.
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At the end of 2004, Butterfield, Fake and Classon sold Ludicorp to Yahoo!. However, Butterfield also has admitted to selling the company too early, as many fans and users of
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shortly after. He also earned a master's degree in history from the University of Cambridge. Butterfield says his choice in degree, although uncommon for a
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In the years that Yahoo! owned Ludicorp, its main product Flickr peaked and then began to decline, with other social media networks taking over, such as
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Fake said that many in Ludicorp were disappointed to forgo Game Neverending, but they also realised that Flickr was a rising source of success for them.
700:
574:
793:
788:
778:
495:"The life and career of Stewart Butterfield, the Flickr cofounder and Slack CEO who just sold his company to Salesforce for $ 27.7 billion"
722:
456:
337:, causing Ludicorp to lose its main product. Although Ludicorp no longer owns Flickr as Yahoo! sold the product, not the company.
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executives then decided to drop that project and pursue Flickr, especially as it was beginning to gain financial success in 2004.
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Ludicorp also designed Flickr to be more focused on content, rather than as a social interaction site, unlike a platform such as
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783:
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Stewart Butterfield, one founder of Ludicorp earned a bachelor's degree in philosophy in 1996 from the
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155:
127:
73:
674:
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191:
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Ludicorp had wanted it to. Game Neverending eventually became Ludicorp's major project, Flickr.
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666:
528:
747:
390:
757:
540:
445:
244:
204:
176:
167:
131:
77:
472:
517:"Success beyond STEM: an analysis of educational background of the Fortune 50 CEOs"
185:
575:"The Most Fascinating Profile You'll Ever Read About a Guy and His Boring Startup"
743:
723:"Flickr will soon start deleting photos — and massive chunks of internet history"
628:
532:
212:
612:
516:
701:"Flickr has been sold after 13 years at Yahoo. Can Flickr be relevant again?"
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119:
89:
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26:
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pushed by the increasing popularity of social networking sites, such as
334:
318:
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and the increasing availability of smartphones with built in cameras.
243:
Caterina Fake and Stewart Butterfield met as web designers living in
135:
123:
232:. and then went on to earn a master's degree in philosophy from the
655:"Social ties and user content generation: evidence from Flickr"
257:
373:"SmugMug Acquires Flickr, Promises to Keep Community Alive"
102:
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and did not have as much of a say in his company anymore.
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521:Higher Education, Skills and Work-Based Learning
126:and Game Neverending. It was founded in 2002 by
493:Hembroth, M; Hartmans, A (December 4, 2020).
391:"Yahoo acquires Flickr photo sharing service"
8:
19:
25:
18:
594:"Office connection; the Slack generation"
173:Craig Johannsen, Server Development Lead
774:2002 establishments in British Columbia
346:
769:Software companies established in 2002
764:Canadian companies established in 2002
355:"Game Neverending Rises From The Dead"
164:Eric Costello, Client Development Lead
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134:and Jason Classon and was bought by
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600:. Vol. 419. pp. 53–54.
473:"Yahoo Acquires Flickr Creator"
265:Development of Game Neverending
161:Jason Classon, Operations Lead
1:
794:2005 mergers and acquisitions
789:Companies based in Vancouver
779:Software companies of Canada
659:Information Systems Research
443:Livingston, Jessica (2007).
170:, VP Marketing and Community
533:10.1108/HESWBL-02-2020-0018
194:, Game Designer and Advisor
120:Vancouver, British Columbia
90:Vancouver, British Columbia
57:; 22 years ago
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16:Software company in Canada
151:Their team consisted of:
141:
24:
653:Zeng, X; Wei, L (2013).
234:University of Cambridge
122:, Canada, that created
118:was a company based in
671:10.1287/isre.1120.0464
592:The Economist (2016).
230:University of Victoria
179:, Web Development Lead
313:Acquisition by Yahoo!
281:Development of Flickr
182:Paul Lloyd, Developer
750: (archive index)
269:According to Fake, “
142:Ludicorp's structure
47:Software development
784:Yahoo! acquisitions
721:Tiffany, K (2019).
699:Frommer, D (2018).
477:Wall Street Journal
156:Stewart Butterfield
138:on March 20, 2005.
128:Stewart Butterfield
74:Stewart Butterfield
21:
611:The Week (2017).
573:Honan, M (2014).
515:Welch, J (2021).
479:. March 20, 2005.
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80:and Jason Classon
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361:. April 2, 2008.
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252:Early operations
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613:"City Profiles"
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186:George Oates
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85:Headquarters
34:Company type
359:Tech Crunch
213:Clay Shirky
192:Ben Cerveny
158:, President
758:Categories
629:2054110009
451:. Apress.
341:References
224:Background
188:, Producer
541:225426350
327:Instagram
105:.ludicorp
744:Ludicorp
679:42004270
625:ProQuest
617:The Week
395:Macworld
331:Snapchat
303:Facebook
219:Founding
116:Ludicorp
92:, Canada
44:Industry
20:Ludicorp
746:at the
335:SmugMug
319:Twitter
292:YouTube
271:Neopets
98:Website
70:Founder
60: (
52:Founded
38:Private
705:Recode
677:
627:
539:
455:
136:Yahoo!
124:Flickr
675:JSTOR
579:Wired
537:S2CID
453:ISBN
377:KQED
329:and
238:STEM
147:Team
107:.com
62:2002
55:2002
727:Vox
667:doi
529:doi
258:PHP
103:www
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725:.
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673:.
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64:)
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