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In 2002, National
Beverage sought to rebrand LaCroix and ended up settling on a design that was "least favored by management" but won over target consumers in a "landslide". Instead of staying with a clean and simple design like other water brands, they found that a more bold and colorful approach
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region for the following decade. By 1992, the brand was estimated to be worth US$ 25 million. However, in the same year, due to
Heileman's admitted lack of experience outside the beer market, it sold the brand to National Beverage (then Winterbrook).
38:
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Sales records have never been publicly released, but market research suggests LaCroix holds a 30 percent market share in sparkling water sales in the United States, double that of its main competitor,
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293:. Their marketing efforts have since helped position LaCroix with mainstream news outlets as a healthier alternative to sugary soda, as well as a mixer for popular
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propionate. The company responded that "all the flavor essences in LaCroix are natural." The plaintiff has since withdrawn the lawsuit and retracted its claims.
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sugary-soda sales plummeted to a 30-year low in the spring of 2015, National
Beverage took the opportunity to expand their consumer base by launching a
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in
January 2018, and one was still pending as of July 2018. Caporella has denied the claims and as of 2023 there has been no turnover.
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on
January 29, 2019, alleging violations of New York’s Unfair and Deceptive Trade Practices Act. The lawsuit's claims are based on
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by two former employee pilots who alleged inappropriate touching on more than 30 trips between 2014 and 2016. One lawsuit was
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positioning", LaCroix marketed to its niche by imaging itself as an "all occasion" beverage. Its name is pronounced like the
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law firm
Beaumont Costales regarding the "all natural" branding, claiming that LaCroix uses synthetic ingredients including
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that states a
Knowledge (XXG) editor's personal feelings or presents an original argument about a topic.
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LaCroix maker slams 'professional liars' behind new lawsuit challenging its all-natural credentials
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Lawsuit
Accuses LaCroix Seltzer of Containing Artificial Ingredients Used in Cockroach Insecticide
621:. This claim was also voluntarily dropped in September 2020. A similar lawsuit was filed against
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729:, however, is considered correct for the brand, matching the pronunciation of the eponymous
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700:, and some English-speakers use approximations of this to refer to the brand. Only
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Is sparkling water like LaCroix actually good for you? Here's what experts say
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CEO Behind LaCroix Brand
Accused of Inappropriately Touching Airplane Pilots
1003:"Sales are exploding for this little-known soda brand with a cult following"
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Since the early 1990s, LaCroix had been a fairly well-known product in the
1564:"LaCroix '100% natural' lawsuit dropped as plaintiff retracts allegations"
37:
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1630:"McNulty v. Polar Corp., 19 Civ. 8903 (LGS) | Casetext Search + Citator"
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LaCroix faces suit alleging it mislabeled its sparkling water as natural
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Billionaire Behind LaCroix
Accused of Improper Touching by Two Pilots
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The beverage fared well in popularity and sales in the surrounding
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BEAUMONT COSTALES FILES CLASS ACTION LAWSUIT AGAINST LACROIX WATER
617:
tests conducted by The Center for Applied Isotope Studies at the
176:. The available flavors include various fruits and fruit blends.
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Founders Hold On Tight Even When Investors Really Want Them Gone
1417:"LaCroix's Newest Flavour Elicits... Delightful Sips of Bliss!!"
251:
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103:
721:
183:
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815:"Stop everyone, you're pronouncing 'LaCroix' water all wrong"
1605:"LaCroix Sparkling Water Deception Suit Voluntarily Dropped"
1392:"National Beverage Corp. 2023 First Quarter Results Report"
709:
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201:
personal reflection, personal essay, or argumentative essay
132:
1055:"14 Delicious Cocktails Made with LaCroix Sparkling Water"
625:
in September 2019 regarding its "100% natural" marketing.
462:
Coffea Exotica (Sumatra coffee and cola) (discontinued)
207:
242:
In February 1980, the G. Heileman Brewing Company, of
715:
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893:"Why LaCroix sparkling water is suddenly everywhere"
783:"You've Been Saying 'LaCroix' Wrong This Whole Time"
755:"Why LaCroix sparkling water is suddenly everywhere"
718:
706:
141:
129:
1081:"Letter of Recommendation: LaCroix Sparkling Water"
973:"Soda Consumption Falls to 30-Year Low In The U.S."
712:
289:. Sales exploded as the brand developed a national
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80:
67:
57:
47:
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563:Nick Caporella, the company's CEO, was accused of
258:, which forms part of Wisconsin's western border.
1029:"Here's Why Everyone Can't Stop Drinking LaCroix"
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246:, introduced LaCroix as one of the first "Anti-
8:
1367:"National Beverage Corp. 2022 Annual Report"
1342:"National Beverage Corp. 2021 Annual Report"
1317:"National Beverage Corp. 2020 Annual Report"
1292:"National Beverage Corp. 2019 Annual Report"
1267:"National Beverage Corp. 2017 Annual Report"
1242:"National Beverage Corp. 2015 Annual Report"
1217:"National Beverage Corp. 2014 Annual Report"
1192:"National Beverage Corp. 2012 Annual Report"
1167:"National Beverage Corp. 2011 Annual Report"
1139:"National Beverage Corp. 2008 Annual Report"
689:
21:
1562:foodnavigator-usa.com (February 19, 2020).
861:
859:
1479:Jef Feeley, Jeff Green, and Anders Melin,
20:
947:"The Secret History of the LaCroix Label"
813:Willett-Wei, Megan (September 28, 2016).
230:Learn how and when to remove this message
304:
781:Braun Davison, Candace (July 8, 2016).
745:
681:
270:was more appealing to their audience.
917:Lazarus, George (November 13, 1992).
695:
7:
1458:Maloney, Jennifer; Maremont, Mark,
1001:Peterson, Hayley (October 8, 2015).
945:Halpern, Ashlea (January 24, 2017).
886:
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842:"Robust aromas and hints of flavor"
1079:Choi, Mary H. K. (March 3, 2015).
1027:Cepeda, Marlisse (June 21, 2016).
919:"Buyer Sparkles Over Lacroix Deal"
16:American brand of carbonated water
14:
1552:, Laura Galligan, 5 October 2018
602:Another lawsuit was filed in the
1686:1981 establishments in Wisconsin
1053:Lian, Liz (September 19, 2016).
702:
335:Cran-Raspberry (Razz-Cranberry)
188:
125:
36:
27:
891:Nelson, Libby (June 20, 2016).
753:Nelson, Libby (June 20, 2016).
459:Cubana (Mojito) (discontinued)
1:
1441:Shoot, Brittany (2018-07-03)
971:Kell, John (March 29, 2016).
604:Southern District of New York
559:Sexual harassment allegations
285:marketing campaign targeting
174:National Beverage Corporation
62:National Beverage Corporation
694:('the cross') is pronounced
457:Coconut Cola (discontinued)
420:Melón Pomelo (discontinued)
867:"Meridian Success Story: 8"
423:Múre Pepino (discontinued)
418:Kiwi Sandia (discontinued)
170:G. Heileman Brewing Company
86:; 44 years ago
42:355ml can of LaCroix Orange
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401:Pomme Bayá (discontinued)
354:Pamplemousse (Grapefruit)
172:and is now distributed by
160:) is an American brand of
869:. Meridian Associates Inc
575:"All-natural" advertising
432:Cafe Cola (discontinued)
35:
26:
69:Country of origin
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476:Pastèque (Watermelon)
429:Cubana (discontinued)
210:by rewriting it in an
1609:news.bloomberglaw.com
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619:University of Georgia
275:Midwest United States
1691:La Crosse, Wisconsin
1676:American soft drinks
1396:nationalbeverage.com
1371:nationalbeverage.com
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1321:nationalbeverage.com
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1221:nationalbeverage.com
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1118:nationalbeverage.com
581:class action lawsuit
569:settled out of court
244:La Crosse, Wisconsin
166:La Crosse, Wisconsin
74:La Crosse, Wisconsin
1461:Wall Street Journal
1114:"National Beverage"
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164:that originated in
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1498:2018-10-24 at the
1085:The New York Times
612:gas chromatography
579:In October 2018 a
327:Pure (Unflavored)
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212:encyclopedic style
199:is written like a
1594:, 4 February 2019
1537:, October 6, 2018
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676:Explanatory notes
615:mass spectrometry
565:sexual harassment
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531:Strawberry Peach
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1423:. August 8, 2024
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106:.lacroixwater
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1637:. Retrieved
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1571:. Retrieved
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1518:, 2018/10/08
1514:ASHLEY MAY,
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1425:. Retrieved
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1399:. Retrieved
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1376:September 2,
1374:. Retrieved
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1351:September 2,
1349:. Retrieved
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1299:. Retrieved
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