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550:"McNally and Murray (1968) claimed that while the average adult had a speaking vocabulary of about 20,000 words, an extremely large proportion of the language which people produced, and read, was made up of just 250 words. They then argued that if pupils were systematically taught these 250 words, they would be able to read the vast majority of any text they came across. The Ladybird Keywords reading scheme was devised to focus upon these keywords..." McNally, J. and Murray, W. (1968) Key Words to Literacy and the Teaching of Reading: a Basic Word List for Developing Early Reading and Writing Skills. London, Schoolmaster Publishing, cited in Janan, D., & Wray, D. (2012).
162:
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3250:
432:, was produced in 1940. The book featured stories in verse written by W. Perring, accompanied by full-colour illustrations by A. J. (Angusine Jeanne) MacGregor. The appeal of Bunnikin, Downy Duckling and other animal characters made the book an instant success. Later series included nature books (series 536, some illustrated by, for example,
355:(Series 117) was launched in January 2017 following the success of Ladybird for Grown-Ups. The books in this series are not parodies, but instead use the classic format to serve as clear introductions to a wide variety of subjects, generally in the fields of science and history. The first book published and the inspiration for the series is
305:
campaign and announced that it was "committed" to avoiding labelling books as "for girls" or "for boys" and would be removing such gender labelling in reprinted copies. The publisher added: "Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of
40:
411:
The pocket-sized hardback
Ladybird measured roughly four-and-a-half by seven inches (11.5 cm by 18 cm). Early books used a standard 56-page format, chosen because a complete book could be printed on one large standard sheet of paper, a quad crown, 40
493:
467:
for breach of copyright, and some changes were made to the names of characters and logos, so it could be published as a parody. In 2015 Penguin released their own series of satirical adult-oriented
Ladybird books written by
312:
In
October 2015, it was announced that Ladybird books would be publishing its first series of books for adults. The eight books, which parody the style and artwork of the company’s books for children, include the titles
416:
by 30 inches, which was then folded and cut to size without waste paper. It was an economical way of producing books, enabling the books to be retailed at a low price which, for almost thirty years, remained at two
225:, at first with open wings, but eventually changed to the more familiar closed-wing ladybird in the late 1950s. The ladybird logo has since undergone several redesigns, the latest of which was launched in 2006.
228:
Wills & Hepworth began trading as
Ladybird Books in 1971 as a direct result of the brand recognition that their imprint had achieved in Britain. In the 1960s and 1970s the company's
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447:
Ladybird began publishing books in other formats in 1980. Most of the remaining titles in the classic format were withdrawn in 1999 when their printing facility in
Loughborough closed.
298:. The Ladybird offices and printing factory in Loughborough closed the same year, and much of the company's archive of historic artwork was transferred to public collections.
3299:
207:
The company traces its origins to 1867, when Henry Wills opened a bookshop in
Loughborough, Leicestershire. Within a decade he progressed to printing and publishing
2309:, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen fĂĽr Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
218:
By August 1914, Wills & Hepworth had published their first children's books, under the
Ladybird imprint. From the beginning, the company was identified by a
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In the 1960s, Ladybird produced the
Learnabout series of non-fiction (informational) books, some of which were used by adults as well as children.
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joint venture with Axel
Springer, Heinrich Bauer Verlag, LĂĽhmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.
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337:. They were published on 18 November 2015. The series follows a trend of other spoof Ladybird books including
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Guidance on the principles of language accessibility in
National Curriculum assessments: research background
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Sally Wecksler. International Literary Market Place: ILMP 1994. R R Bowker. 1994. pp 443, 493 & 508.
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joint venture with Verlagsgesellschaft Madsack, Studio Gong Niedersachsen and Brune-Rieck-Beteiligungs.
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Skelton, C. (1997). Revisiting gender issues in reading schemes. Education 3-13, 25(1), 37–43. Chicago
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who had previously been threatened with legal action by Penguin. On 5 July 2016, Touchstone Books, an
306:
titling". Its parent company, Penguin Random House Children's division, would also be following suit.
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403:). The line was expanded with fifteen further books in 2018 and more titles were published in 2019.
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2016:
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in 1972. However, falling demand in the late 1990s led Pearson to fully merge Ladybird into its
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215:. He was joined by William Hepworth in 1904, and the company traded as Wills & Hepworth.
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subsidiary in 1998, joining other established names in British children's books such as
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813:
750:"Touchstone to Publish an American Version of the Ladybird Books for Grown-Ups Series"
39:
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Bunnikin's Picnic Party: a story in verse for children with illustrations in colour
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An independent company for much of its life, Ladybird Books became part of the
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440:) and a host of non-fiction books, including hobbies and interests, history (
309:
Imprints of Ladybird Books included Balloon, Paperbird, Sunbird, and Disney.
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1944:
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joint venture with Amperwelle Studio MĂĽnchen Programmanbietergesellschaft,
1069:
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2094:
1767:
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418:
219:
784:"Prince Charles pens climate change book for new Ladybird Expert series"
1903:
1831:
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678:
ILMP: International Literary Market Place: 1999. Bowker. 1999. p. 594.
1021:
572:
Whiting, D. S. (1981). "Sex Role Stereotyping and Ladybird Books". In
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936:
Ladybird: A Cover Story: 500 iconic covers from the Ladybird archives
754:
173:
105:
1704:
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889:"Ladybird books introduce Peter and Jane to hipsters and hangovers"
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Collectors' site featuring over 3000 images of Ladybird cover art
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115:
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138:
956:. London: The British Library Publishing Division. 2014.
614:"Ladybird drops branding books 'for boys' or 'for girls'"
184:
of companies. The Ladybird imprint publishes mass-market
782:
Lisa Campbell and Katherine Cowdrey (15 January 2017).
641:"Ladybird drops gender-specific children's book titles"
2339:
joint venture with Pressefunk Nordrhein-Westfalen and
165:
Ladybird Books green plaque, Angel Yard, Loughborough.
180:
company, trading as a stand-alone imprint within the
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2015:
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Forum for the Discussion of New Trends in Education
252:. Many of the illustrations in this series were by
133:
121:
111:
101:
93:
85:
58:
46:
1065:Vintage Ladybird Book Collectors' Information site
2377:joint venture with Rheinland-Pfälzische Rundfunk.
954:The Ladybird Story: Children's Books for Everyone
524:The Ladybird Story: children's books for everyone
1026:Collectors' site dedicated to old Ladybird books
329:, and were written by television comedy writers
240:models of British family life: the innocence of
3295:Early childhood education in the United Kingdom
3280:Book publishing companies of the United Kingdom
2357:, Antenne Niedersachen and Niedersachsen Radio.
863:"The flyaway success of the Ladybird art prank"
725:"The flyaway success of the Ladybird art prank"
232:(launched in 1964) was heavily used by British
459:, along with her brother, Ezra Elia, produced
1231:
1136:
1074:Ladybird Book Collectors' and discussion site
8:
918:Boys and Girls: A Ladybird book of childhood
836:"Spoof artist takes her revenge | The Times"
587:"Ladybird Books to close Loughborough plant"
371:. Four more titles were released in 2017 by
301:In November 2014, Ladybird signed up to the
195:, a subsidiary of German media conglomerate
32:
494:"LADYBIRD BOOKS LTD. – ARCHIVE AND LIBRARY"
2827:
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1934:
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1489:
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1216:
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808:
806:
693:"Spoof Ladybird books target adult market"
38:
31:
2367:joint venture with Mediengruppe Dr. Haas.
1194:Media Vista Film & Audio Distributors
3300:Publishing companies established in 1867
2355:Funk & Fernsehen Nordwestdeutschland
861:Armitstead, Claire (22 September 2015).
2301:
2299:
2269:
485:
444:wrote very many of these) and travel.
2387:joint venture with Broadcast Sachsen.
7:
576:(Vol. 23, No. 3, pp. 84–85). Chicago
1197:Panorama Audio Visual Systems S.A.
612:Flood, Alison (20 November 2014).
589:. 30 November 1998. Archived from
25:
1031:"Nicole's website for collectors"
3249:
3248:
3192:Alliant International University
1061:"The Arran Alexander Collection"
996:
3290:Companies based in Loughborough
887:Gani, Aisha (12 October 2015).
347:imprint of Simon & Schuster
27:British children's book series
1:
3310:1998 mergers and acquisitions
3305:1972 mergers and acquisitions
3285:British children's literature
1004:Children's literature portal
428:The first book in the line,
64:; 157 years ago
1701:Catchup and Video on Demand
1593:Catchup and Video on Demand
3331:
1978:Latin America & Brazil
1188:Lucifier Video Enterprises
974:. London: Ladybird. 2015.
938:. London: Ladybird. 2014.
920:. London: Ladybird. 2007.
3244:
2620:
2265:
1095:A guide to Ladybird Books
407:The classic Ladybird book
157:Angel Yard, Loughborough.
37:
3046:McClelland & Stewart
2669:Berkley Publishing Group
2127:Production House Finland
1108:. London. 1 January 2010
1022:"Ladybird Fly Away Home"
230:Key Words Reading Scheme
2282:The Walt Disney Company
3173:PRH Publisher Services
2974:Associated publishers
2341:Westdeutscher Rundfunk
2151:The Apartment Pictures
2104:UFA Show & Factual
1688:La Chaîne du Père Noël
1200:Pissanos International
1176:Feelgood Entertainment
1100:"Obituary: John Berry"
166:
158:
3215:BMG Rights Management
1376:Antenne Niedersachsen
1167:Arcadia Entertainment
723:(22 September 2015).
498:University of Reading
393:The Battle of Britain
164:
156:
102:Headquarters location
3315:Penguin Random House
3209:Arvato Entertainment
3156:Companhia das Letras
3061:New Canadian Library
3051:Douglas Gibson Books
2795:The Princeton Review
2744:Grosset & Dunlap
2686:New American Library
2219:Original Productions
2178:One Big Happy Family
1411:Hitradio RTL Sachsen
1182:JP Video Productions
1070:"Old Ladybird Books"
593:on 27 September 2003
461:We go to the gallery
455:In 2014, the artist
339:We Go to the Gallery
193:Penguin Random House
191:It is an imprint of
53:Penguin Random House
3006:Chatto & Windus
2411:joint venture with
2397:joint venture with
2353:joint venture with
2276:joint venture with
2224:Random House Studio
2204:Fremantle Australia
1763:RTL Télé Lëtzebuerg
1105:The Daily Telegraph
1085:on 26 December 2013
842:. 15 September 2014
518:Johnson, Lorraine;
434:Charles Tunnicliffe
361:the Prince of Wales
270:Charles Tunnicliffe
34:
3235:Sächsische Zeitung
3162:Dorling Kindersley
2994:Vintage Publishing
2983:Everyman's Library
2724:Dial Young Readers
2471:Everyman's Library
2413:France Télévisions
2290:Hubert Burda Media
2250:No Pictures Please
2209:Eureka Productions
2170:Strong Productions
2124:Moskito Television
1161:Home Entertainment
972:Ladybird by Design
647:. 21 November 2014
303:Let Books Be Books
292:Dorling Kindersley
213:street directories
167:
159:
3262:
3261:
3180:
3179:
3029:
3028:
2951:William Heinemann
2819:
2818:
2754:Price Stern Sloan
2729:Dutton Children's
2709:
2708:
2429:
2428:
2286:Bauer Media Group
2040:Hare and Tortoise
1963:
1962:
1933:
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1444:Sachsen Funkpaket
1427:Antenne ThĂĽringen
1349:
1348:
1040:"Easy on the Eye"
945:978-0-71819-391-1
814:"Company History"
721:Armistead, Claire
701:. 12 October 2015
537:978-0-7123-5728-9
377:Quantum Mechanics
244:at play, Mum the
151:
150:
112:Publication types
94:Country of origin
16:(Redirected from
3322:
3252:
3251:
3041:Doubleday Canada
2905:Penguin Classics
2828:
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2307:Axel Springer AG
2303:
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2074:Element Pictures
1992:
1935:
1889:
1883:
1812:
1808:RTL Magyarország
1778:
1753:
1716:
1620:
1614:
1536:
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1464:Radio Erzgebirge
1401:Radio Regenbogen
1391:105'5 Spreeradio
1351:
1260:
1240:
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1226:
1217:
1179:Fiction Pictures
1145:
1138:
1131:
1122:
1117:
1115:
1113:
1094:
1092:
1090:
1081:. Archived from
1073:
1064:
1056:Collectors' site
1055:
1053:
1051:
1042:. Archived from
1034:
1025:
1017:
1016:
1014:Official website
1006:
1001:
1000:
999:
985:
967:
949:
931:
904:
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849:
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823:
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816:. Ladybird Books
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442:L du Garde Peach
369:Emily Shuckburgh
262:Martin Aitchison
186:children's books
147:
144:
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134:Official website
72:
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65:
42:
35:
21:
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3229:Manager Magazin
3225:Relias Learning
3176:
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3001:The Bodley Head
2989:
2926:
2882:Hamish Hamilton
2875:Penguin General
2870:
2815:
2811:Sasquatch Books
2799:
2785:Living Language
2768:
2705:
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2454:Knopf Doubleday
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2278:Leonine Holding
2275:
2271:
2261:
2167:Blu Productions
2065:Wild Blue Media
2011:
1994:
1986:
1973:
1959:
1929:
1875:
1869:Video on Demand
1861:
1799:
1790:RTL Today Radio
1772:
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1255:RTL Deutschland
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1046:on 4 March 2016
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911:Further reading
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698:BBC News Online
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528:British Library
520:Alderson, Brian
517:
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492:
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487:
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453:
451:Cultural impact
409:
353:Ladybird Expert
296:Frederick Warne
254:Harry Wingfield
234:primary schools
205:
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28:
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530:. p. 13.
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357:Climate Change
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1458:Radio Lausitz
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1079:"The Wee Web"
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758:. 5 July 2016
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470:Jason Hazeley
466:
465:Penguin Group
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389:James Holland
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331:Jason Hazeley
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284:Penguin Books
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3185:Other assets
3056:Tundra Books
2946:Random House
2937:Cornerstone
2914:
2860:Virgin Books
2575:Three Rivers
2497:Random House
2439:Random House
2407:
2393:
2383:
2373:
2363:
2349:
2335:
2325:
2315:
2272:
2258:Abot Hameiri
2190:Novemberfilm
2110:Phoenix Film
2031:Euston Films
1984:Gulli Brasil
1581:RTL Telekids
1479:Radio Top 40
1439:Rock Antenne
1211:Media assets
1191:Mascot Video
1185:Libero Video
1110:. Retrieved
1103:
1087:. Retrieved
1083:the original
1048:. Retrieved
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893:The Guardian
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729:The Guardian
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696:
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680:Google Books
674:
667:Google Books
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619:The Guardian
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591:the original
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497:
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410:
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397:Ben Saunders
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384:
376:
365:Tony Juniper
356:
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326:
322:
318:
315:The Hangover
314:
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300:
288:Puffin Books
277:
274:
227:
217:
206:
190:
169:
168:
75:Loughborough
29:
3220:Der Spiegel
3211:(Sonopress)
3135:Ediciones B
3099:Luchterhand
2866:W. H. Allen
2773:Information
2591:Children's
2244:Blue Circle
2241:Netherlands
2121:Grillifilms
2100:UFA Fiction
2056:Full Fat TV
2036:Castlefield
1987: [
1970:Atresplayer
1336:RTL Passion
1159:Bertelsmann
1152:Bertelsmann
1112:24 February
1089:24 February
898:30 December
872:30 December
846:30 December
651:24 November
625:24 November
597:24 February
474:Joel Morris
457:Miriam Elia
381:Steve Jones
343:Miriam Elia
335:Joel Morris
327:The Hipster
319:Mindfulness
250:breadwinner
238:stereotyped
197:Bertelsmann
89:Henry Wills
3269:Categories
3140:Santillana
2958:Transworld
2941:Hutchinson
2505:Ballantine
2417:Groupe TF1
2229:Eureka USA
2113:We Are Era
2091:Grundy UFA
2005:Gulli Girl
1955:Melodia FM
1925:Atreseries
1881:Atresmedia
1857:Muzsika TV
1654:SĂ©rie Club
1576:RTL Lounge
1331:RTL Living
1316:Toggo Plus
1203:Star Video
1050:8 November
705:12 October
526:. London:
480:References
401:Shackleton
258:John Berry
209:guidebooks
178:publishing
3275:RTL Group
3202:Brockhaus
3125:Alfaguara
3079:Blanvalet
2968:Doubleday
2840:BBC Books
2645:Riverhead
2580:Ten Speed
2466:Doubleday
2399:TF1 Group
2200:Australia
2181:Rakett TV
2163:Miso Film
2062:Man Alive
2017:Fremantle
1950:Europa FM
1945:Onda Cero
1927:(only HD)
1847:RTL Három
1787:RTL Radio
1736:Fun Radio
1612:Groupe M6
1602:Videoland
1571:RTL Crime
1433:Radio Ton
1386:Radio NRW
1366:104.6 RTL
1361:RTL Radio
1326:RTL Crime
1310:RTL Super
1304:Toggolino
1300:Super RTL
1247:RTL Group
840:The Times
795:2 January
734:20 August
425:(12.5p).
419:shillings
385:Evolution
246:housewife
141:.ladybird
81:, England
3254:Category
3130:Bruguera
3089:Goldmann
2978:Andersen
2915:Ladybird
2790:Playaway
2749:Philomel
2734:Firebird
2650:Sentinel
2555:Broadway
2482:Schocken
2477:Pantheon
2187:Playroom
2154:Wildside
2148:Lux Vide
2107:Teamworx
2095:UFA GmbH
2049:Talkback
1898:Antena 3
1884:(18.65%)
1852:Sorozat+
1842:RTL Gold
1796:RTL Gold
1768:RTL Zwee
1659:M6 Music
1502:Brigitte
1473:Oldie 95
1446:(31.9%)
1422:89.0 RTL
1396:Radio 21
1280:RTL Zwei
762:5 August
645:BBC News
522:(2014).
503:16 March
423:sixpence
220:ladybird
128:Children
3231:(24.9%)
3109:Prestel
3104:Manesse
3072:Germany
3021:Vintage
2900:Pelican
2850:Del Rey
2715:Penguin
2681:Berkley
2635:Penguin
2612:Penguin
2565:Hogarth
2560:Harmony
2545:Villard
2540:Spectra
2525:Del Rey
2487:Vintage
2437:Penguin
2184:Monster
2159:Denmark
2118:Finland
2088:Germany
2070:Ireland
2059:Label 1
1967:Catchup
1904:laSexta
1684:MCM Top
1674:Canal J
1615:(48.6%)
1507:Capital
1475:(4.78%)
203:History
176:-based
86:Founder
67: (
59:Founded
3197:Arvato
3034:Canada
2963:Bantam
2920:Puffin
2892:Viking
2759:Puffin
2739:Putnam
2660:Viking
2640:Putnam
2630:Dutton
2600:Golden
2570:Rodale
2510:Bantam
2255:Israel
2175:Norway
2140:Baluba
2132:Sweden
2080:France
2044:Thames
1999:Russia
1827:RTL II
1793:RTL LX
1691:RFM TV
1597:RTL XL
1295:RTL Up
978:
960:
942:
924:
755:AdWeek
534:
414:inches
395:) and
323:Dating
174:London
106:London
3237:(60%)
3222:(25%)
3167:Alpha
3158:(70%)
3149:Other
3118:Spain
3094:Heyne
2931:Other
2862:(90%)
2855:Rider
2845:Ebury
2832:Ebury
2804:Other
2764:Warne
2696:Plume
2625:Avery
2614:Adult
2550:Crown
2461:Knopf
2236:Fabel
2194:Strix
2145:Italy
2136:Strix
2053:Naked
1991:]
1938:Radio
1837:Film+
1781:Radio
1719:Radio
1710:Salto
1705:6play
1664:Gulli
1566:RTL Z
1561:RTL 8
1556:RTL 7
1551:RTL 5
1546:RTL 4
1517:Stern
1481:(15%)
1429:(15%)
1418:(50%)
1406:BigFM
1354:Radio
1307:Toggo
1290:Nitro
1285:VOXup
820:6 May
172:is a
116:Books
2691:Jove
2530:Dial
2520:Dell
2473:(US)
2415:and
2288:and
2083:Kwai
2008:Tiji
1920:Mega
1915:Nova
1910:Neox
1906:(HD)
1900:(HD)
1872:RTL+
1832:Cool
1731:RTL2
1669:Tiji
1649:TĂ©va
1639:6ter
1435:(2%)
1321:n-tv
1114:2014
1091:2014
1052:2006
976:ISBN
958:ISBN
940:ISBN
922:ISBN
900:2015
874:2015
848:2015
822:2015
797:2019
764:2016
736:2016
707:2015
653:2014
627:2014
599:2014
532:ISBN
505:2024
472:and
436:and
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367:and
333:and
325:and
294:and
268:and
223:logo
211:and
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3084:cbj
2701:Roc
2676:Ace
2447:USA
1822:RTL
1726:RTL
1679:MCM
1512:GEO
1275:VOX
1270:RTL
387:),
379:),
359:by
341:by
145:.uk
143:.co
139:www
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2280:,
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