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Lattice offers a big data analytics platform which provides users with intelligent sales targeting, combining internal and external date with proprietary data the company has collected; talking points; and highly specific sales campaigns known as plays, according to ZDNet's Paul
Greenberg.
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Lattice offers a suite of predictive, cloud applications for marketing and sales that are powered by the
Lattice Data Cloud. The applications analyze data and deliver real-time reports with specific data to its users.
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The company was founded by Shashi
Upadhyay, Kent McCormick and Andrew Schwartz in 2006. As of 2013, Upadhyay served as the company's CEO, McCormick served as the president and Schwartz served as the chief architect.
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332:"Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider"
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Lattice has more than 65,000 active sales and marketing professionals using its product from companies including
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In 2013, it expanded its suite of predictive applications to marketing with
Lattice Predictive Lead Scoring.
200:. In April 2013, Lattice was named a "Cool Vendor" by Gartner, in its report on CRM and sales technology.
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Predictive Lead
Scoring, salesPRISM, playmaker, marketing and sales applications
355:"Bigger is better: Lattice Engines gets big money for big data for big sales"
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was a technology provider that delivered predictive marketing and sales
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381:"CRM Watchlist 2013 Winners: Three Kings - Sales, Process, Analytics"
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285:"Big Data helps sales people find the best potential prospects"
125:(B2B) companies. The company was privately held and backed by
427:"Lattice Engines Named "Cool Vendor" By Leading Analyst Firm"
233:"Lattice Engines Gets New Cash, Sees Big Data Gains Ahead"
218:"How Dell Predicts Which Customers Are Most Likely to Buy"
311:"Lattice Engines Announces Predictive Lead Scoring"
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458:Defunct technology companies based in California
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216:KingReporter, Rachael (December 5, 2012).
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168:In 2019, Lattice Engines was acquired by
231:Zielenziger, David (November 28, 2012).
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379:Greenberg, Paul (February 28, 2013).
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353:Grant, Rebecca (November 26, 2012).
283:King, Rachael (November 27, 2012).
84:Shashi Upadhyay, CEO and cofounder
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309:Sluis, Sarah (October 22, 2014).
257:Press, Gil (November 24, 2012).
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463:2019 mergers and acquisitions
429:. Sacramento Bee. 2013-05-07
237:International Business Times
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133:. It was headquartered in
408:. TechCrunch. 2012-11-29
220:– via www.wsj.com.
17:Lattice Engines, Inc.
453:Dun & Bradstreet
170:Dun & Bradstreet
123:business-to-business
63:Dun & Bradstreet
53:Dun & Bradstreet
289:Wall Street Journal
137:and has offices in
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406:"Lattice Funding"
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69:Headquarters
51:Acquired by
22:Company type
364:January 13,
359:VentureBeat
316:January 13,
447:Categories
433:2013-05-07
412:2013-02-14
204:References
80:Key people
198:Microsoft
59:Successor
43:June 2006
390:March 6,
294:March 6,
268:March 6,
242:March 6,
176:Software
147:New York
89:Products
32:Industry
157:History
151:Beijing
97:Website
40:Founded
26:Private
263:Forbes
143:Boston
139:Austin
385:ZDNet
119:cloud
392:2013
366:2014
340:2020
318:2014
296:2013
270:2013
244:2013
196:and
190:Dell
149:and
129:and
106:.com
48:Fate
127:NEA
102:www
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