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In 1947 Lenthéric, Inc., experienced a decline in earnings due to higher wages, advertising expenses, and vast returns of merchandise from retail stores, which trimmed inventories. In 1951 the company hoped to increase sales by introducing a new line of makeup called
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deodorant from $ 1.35 to $ 1.00. This was accomplished by making the product in a plastic squeeze bottle rather than a glass bottle with
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222:“Investor Group acquires SmithKline-Yardley,Lentheric from GlaxoSmithKline PLC through a leveraged buyout”,
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acquired the
Lentheric, Inc., division of the Olin Mathieson Chemical Corporation in October 1956.
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98:. Squibb was acquired by the Olin Mathieson Chemical Corporation in the late summer of 1952.
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121:. In 1998, Old Bond Street collapsed and Lenthéric was sold to Shaneel Enterprises Ltd.
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is a manufacturer of perfumes, cosmetics, toilet preparations, hair spray, and shampoo.
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55:, beginning in 1875. The firm incorporated in 1924. Lenthéric became a
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71:. It sold for less than $ 5. The firm also reduced the price of
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The name of the company was taken from
Guillaume Lenthéric, a
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distiller and dispenser of perfumes in late 19th century
196:“Perfume and Powder Purveyors, Introduce Novelties”,
90:in July 1952. It controlled the Squibb Building at
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224:Thomson Financial Mergers & Acquisitions
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109:In 1990, Old Bond Street, 88.5% owned by
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269:Design companies established in 1875
254:Companies based in New York (state)
82:Squibb had manufacturing plants in
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31:A lithographic poster promoting
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274:1875 establishments in France
157:“Helene Curtis Acquisition”,
111:Wasserstein Perella & Co.
170:“Display Ad 94 — No Title”,
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174:, 7 December 1954, pg. 17.
113:, purchased Lenthéric and
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183:“Abreast of the Market”,
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88:New Brunswick, New Jersey
33:soins de beauté Lenthéric
200:, 24 August 1951, pg. 1.
209:“Business Milestones”,
213:, 11 July 1952, pg. 6.
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35:(Paris, before 1900).
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264:History of cosmetics
211:Wall Street Journal
198:Wall Street Journal
185:Wall Street Journal
172:Wall Street Journal
159:Wall Street Journal
142:Wall Street Journal
94:and 58th Street in
119:SmithKline Beecham
84:Brooklyn, New York
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239:Corporate website
139:“Purely Gossip”,
104:Chicago, Illinois
23:Corporate history
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248:Categories
125:References
57:subsidiary
77:atomizer
115:Yardley
61:Squibb
45:France
41:French
117:from
102:, of
86:and
73:Debo
59:of
51:in
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