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The
Bassett's company mascot is Bertie Bassett, a figure made up of liquorice allsorts, which has become a part of British popular culture. The character's origins lie with advertising copywriter Frank Regan, who used the sweets and some pipe-cleaners to construct what was the original version of
242:. Both retain the shapes and textures of the original sweet. Red allsorts, with fruit-flavoured liquorice, were briefly released in the late 1990s, discontinued and later reintroduced to the UK with flavours including Blueberry Cube, Strawberry Check, and a red liquorice "Betty Bassett".
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The original items mixed by
Thompson were "chips, rocks, buttons, nuggets, plugs and twists". It is not clear which, if any, correspond to Bassett's traditional allsorts, though certainly newer items have been introduced, such as the Bertie.
294:, who was made from liquorice allsorts and was thought by some to resemble Bertie Bassett. Although an internal investigation concluded that the programme had not infringed on Bassett's trademark, the
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As a publicity stunt, Bassett's staged a mock wedding between actors dressed as Bertie and Betty
Bassett, another character composed of confectionery, at its Sheffield factory, in February 2009.
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Bassett's have released two varieties of allsorts that do not feature any liquorice. Fruit
Allsorts feature mixed-fruit flavoured sweets, while Dessert Allsorts have flavours such as apple
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In 1899, Charlie
Thompson, a Bassett's sales representative, supposedly tripped over and dropped a tray of samples he was showing a client in
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Allsorts are produced by many companies around the world, but are most popular in Europe, especially
Britain and the
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confectionery giant Beacon produces substantial quantities of the product, selling it locally and exporting it to
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Bertie. One of the sweets in the modern-day allsorts mix is a liquorice figure shaped like Bertie.
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Bertie
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promised
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406:. Retrieved
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356:. Chewbz Ltd
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554:Fruit Gums
354:chewbz.com
324:References
281:Doctor Who
240:cheesecake
238:and lemon
86:Created by
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664:Victory V
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609:Pan drops
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408:30 August
292:Kandy Man
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209:Australia
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100:Liquorice
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386:19 April
312:See also
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217:Portugal
166:gelatine
116:gelatine
574:Humbugs
223:History
174:England
162:aniseed
158:coconut
112:aniseed
108:coconut
654:Toffee
649:Tablet
215:, and
213:Canada
180:Ltd.
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
