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In 2002, a version of the cereal called Baked Apple Life was released. Honey Graham Life was introduced in early 2004, Life
Vanilla Yogurt Crunch in late 2005, and Life Chocolate Oat Crunch, in 2006. All three were discontinued by 2008.
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In 2008, Quaker introduced Maple & Brown Sugar Life. In the fall of 2016, Vanilla Life cereal was released. As of March 2023, there are four varieties of Life cereal: Cinnamon, Vanilla, Chocolate, and
Original.
191:", a hard-to-please four-year-old boy portrayed by John Gilchrist. The commercials featured the slogan "He likes it! Hey, Mikey!" said in surprise after his brothers see Mikey enjoying the cereal.
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In 1978, Cinnamon Life, developed by Ed Heaton, was introduced by the Quaker Oats
Company and was followed shortly thereafter by Raisin Life. Today, Cinnamon Life accounts for one-third of
198:. The campaign ran from 1972 to 1986, becoming one of the longest-running television advertisements in history. A subsequent commercial repeated the scenario with the same dialog but used
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136:. As of 2018, because of the numerous varieties the cereal has, the original cereal is now marketed as "Life Original Multigrain Cereal".
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The cereal itself contains whole grain oat flour, corn flour, sugar, whole wheat flour, calcium carbonate, salt, baking soda,
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A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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When the cereal was first introduced in the 1960s, the original slogan was "The most useful
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Original Life has had its recipe changed several times since its introduction.
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116:. Introduced in 1961, the cereal has a brown,
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327:"John Gilchrist embraces being a child actor"
168:ever in a ready-to-eat cereal". The original
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183:Life was popularized during the 1970s by an
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16:Breakfast cereal made by Quaker Oats Company
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40:Quaker Life Multigrain Cereal, with milk
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194:The ad campaign was created by ad firm
120:square pattern and mainly consists of
1302:500 Park Avenue (Pepsi-Cola Building)
357:. Greenwood Press. pp. 167–168.
297:"Life Cereal: Original | Quaker Oats"
7:
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148:(for artificial preservation), and
1392:Produced under a partnership with
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156:; this was removed in late 2021.
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1322:List of assets owned by PepsiCo
251:"About Quaker - Quaker History"
214:Life cereal with banana slices
1:
276:www.foodpro.huds.harvard.edu
253:. QuakerOats.com. 2014-07-17
172:(in commercials narrated by
1455:Products introduced in 1961
1450:Quaker Oats Company cereals
1185:D'Angelo Grilled Sandwiches
430:"Life Cereal | Quaker Oats"
79:; 63 years ago
1471:
1407:Fruit juices under license
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403:"FindArticles.com - CBSi"
33:
24:
1352:Leonard v. Pepsico, Inc.
1205:North American Van Lines
1175:California Pizza Kitchen
196:Doyle Dane and Bernbach
1358:Pepsi, Where's My Jet?
389:June 19, 2010, at the
215:
202:instead of children.
1307:2021 Frito-Lay strike
1210:Wilson Sporting Goods
213:
351:Cross, Mary (2002).
185:advertising campaign
1032:Scott's Porage Oats
409:on 13 November 2004
114:Quaker Oats Company
97:quakeroats.com/life
21:
1332:Pepsi Number Fever
434:www.quakeroats.com
301:www.quakeroats.com
216:
180:-like characters.
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1436:
1281:Donald M. Kendall
1190:East Side Mario's
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678:Paso de los Toros
325:Preston, Cheryl.
272:"Nutrition Label"
134:whole-wheat flour
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1398:Outside the U.S.
1295:Related articles
1286:Steven Reinemund
1276:Alberto Ibargüen
1180:Chevys Fresh Mex
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1007:King Vitaman
997:Cap'n Crunch
979:Propel Water
929:Uncle Chipps
892:Burger Rings
773:Cracker Jack
740:Sting Energy
626:Mountain Dew
511:subsidiaries
437:. Retrieved
433:
423:
411:. Retrieved
407:the original
397:
380:
368:. Retrieved
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334:. Retrieved
330:
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309:. Retrieved
305:the original
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189:Little Mikey
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143:
105:
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46:Product type
1401:Distributed
1347:Pepsi Stuff
1342:Pepsi Spire
1327:Pepsi Globe
1271:Dina Dublon
1254:Indra Nooyi
1215:Yum! Brands
1119:Lebedyansky
1027:Rice-A-Roni
989:Quaker Oats
857:Quaker Oats
728:Frappuccino
723:Ethos Water
703:Sierra Mist
673:Ocean Spray
370:4 September
200:lumberjacks
187:featuring "
160:Advertising
146:tocopherols
140:Ingredients
130:added sugar
60:Quaker Oats
1444:Categories
1256:(chairman)
1200:Loft, Inc.
1195:Hot 'n Now
1154:SodaStream
1139:PopCorners
1002:Honey Ohs!
835:Lay's Stax
788:Baconzitos
783:Elma Chips
641:Baja Blast
567:Zero Sugar
557:Real Sugar
509:Brands and
439:2023-03-10
413:24 January
311:2023-04-13
281:2022-03-27
257:2016-01-24
237:References
174:Paul Frees
150:B vitamins
126:corn flour
74:Introduced
1404:49% owned
1317:Cola wars
1250:(founder)
1230:Taco Bell
1225:Pizza Hut
1075:Tropicana
1052:Tropicana
974:CytoSport
919:Sun Chips
882:Smartfood
862:Rold Gold
793:Fandangos
755:Frito-Lay
718:Starbucks
584:Concordia
206:Varieties
122:oat flour
1419:Category
1394:Ekaterra
1374:Pepsiman
1337:Pepsi P1
1129:Matutano
1080:Tropolis
966:Gatorade
924:Tostitos
907:Twisties
877:Sabritas
763:Bluebird
688:Rockstar
651:LiveWire
646:Code Red
594:Lemonade
574:Aquafina
387:Archived
336:June 29,
178:munchkin
1429:Commons
1144:Sandora
1060:Copella
954:Wotsits
949:Squares
944:Quavers
934:Walkers
914:Stacy's
897:Nobby's
887:Smith's
867:Ruffles
847:Munchos
825:Kurkure
820:Hostess
810:Funyuns
778:Doritos
768:Cheetos
668:No Fear
656:Voltage
621:Mirinda
599:Mangola
502:PepsiCo
428:Pepsi.
295:Pepsi.
176:) were
170:mascots
166:protein
118:checked
92:Website
82: (
66:Country
1241:People
1114:Duyvis
852:Oberto
815:Gamesa
805:Fritos
798:Stiksy
735:Starry
683:Punica
611:Lipton
589:Duke's
361:
132:, and
1262:(CEO)
1149:Simba
1070:Naked
1037:Toddy
1022:Quisp
902:Toobs
872:Sabra
830:Lay's
708:Slice
698:Shani
579:Brisk
562:Twist
532:Pepsi
527:Bubly
519:Pepsi
108:is a
56:Owner
1380:Pilk
1220:KFC
1065:Dole
1012:Life
745:Teem
713:SoBe
693:7 Up
631:Diet
552:Next
542:Jazz
537:Diet
415:2016
372:2020
359:ISBN
338:2023
106:Life
84:1961
77:1961
69:U.S.
20:Life
636:Amp
606:Kas
547:Max
154:BHT
1446::
432:.
329:.
299:.
274:.
128:,
124:,
494:e
487:t
480:v
442:.
417:.
374:.
340:.
314:.
284:.
260:.
86:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
