38:, typically eight to twelve weeks. Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.
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Hershey's Dark Kisses (released as limited-edition in July 2003), Kit Kat White
Chocolate, and Reese's White Chocolate were eventually made permanent due to customer demand.
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Jim
Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good."
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Some believe that LE candy merely builds upon base brand sales; others believe in the long-run that they "cannibalize base brand sales."
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85:Kirsche, Michelle L. 2005, April 11. "
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120:Business and Industry Confectioner
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154:Brand name confectionery
122:. Vol. 90 No. 6. p. 33.
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148:Categories
138:Candy Blog
66:References
60:Six Flags
90:Archived
50:films
48:with
32:candy
28:candy
96:."
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105:^
74:^
52:.
26:)
24:LE
100:.
22:(
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