584:. Strategic planning is sometimes called higher-order planning and is usually long-term planning (say 3–7 years) while management planning is short-term and may be carried out for a specific program (e.g. a sales or advertising campaign of a few weeks duration) or carried out annually. Strategic plans typically include a statement of the firm's
5145:
Marketing activities are costly and represent an investment in a company or brand's long term future. With the increased emphasis on accountability, marketers must consider how they measure marketing's performance and communicate that to stakeholders. Various types of metrics that are in widespread
2115:
To support, market segmentation analysis marketers may require access to databases with large sample sizes. A number of commercial companies provide such data which typically includes proprietary software designed to interrogate the data and backed by algorithms that support different types of
1092:
on this page. For special applications of marketing including marketing of specific types of products (e.g. agricultural marketing, faith based marketing, pharmaceutical marketing, political marketing, sports marketing, etc.,) or marketing to specific target groups (e.g. marketing to children,
661:
Marketers draw on a very wide variety of techniques and tools when analyzing the market and the broader operating conditions. The technique selected depends on the nature of the situation or problem to be investigated and the analyst's skill and experience. Strategic analysts employ some 200
186:: Depending on the nature of the business operations, many different types of actors are involved in a variety of selling situations involving a variety of sales personnel, who perform varied sales roles. Sales activities involve many different types of customer relationships - from simple
42:– social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.
982:
and control is an important feature of the planning process. From time to time, marketers will use appropriate measures of performance to gauge whether plans are achieving the desired results. If necessary, corrective action can be taken to get back on track.
2642:
In order to develop a superior understanding of how new products are adopted by the market place and the factors that influence adoption rates, marketers often turn to a number of models or theories of the adoption/diffusion process:
616:). Marketing management plans are typically prepared on an annual planning cycle, but may be prepared for shorter periods for special events such as a product launch, a new logo, change to corporate livery or a repositioning campaign.
573:. Most companies produce both a strategic plan and a managerial plan (also known as an operational plan). The distinction between strategic planning and management planning is that they are two phases with different goals.
633:
Strategic research is primarily concerned with the identification of new business opportunities and threats, which derive from the external operating environment. Accordingly, strategic analysts rely less on traditional
5019:
and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.
334:
Given that marketing has its roots in economics, it shares many foundation concepts with that discipline. Most practicing marketers will have a working knowledge of basic economic concepts and theories.
1109:
at different times in marketing's history. Although there is no real agreement amongst scholars about the precise nature or number of distinct marketing orientations, the most commonly cited include:
4424:
1517:
refers to research activities designed to understand the marketing environment, including competitors, the socio-cultural environment and the politico-legal operating environment.
6441:(1927-2012) - academic and author; the founder of conjoint analysis and popularised the use of multidimensional scaling, clustering, and analysis of qualitative data in marketing.
6847:
625:
Strategic planning requires sophisticated research and analysis to document the firm's current situation as well as to identify opportunities with the potential to be developed.
1595:
6945:
6902:
6675:
1105:
Marketing orientations are the philosophies or mindsets that guide and shape marketing planning and marketing practice. Some marketing historians believe that different
3361:
7386:
Hunt, S.D. and Arnett, D.B., "Market
Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory,"
6620:(1883–1979) - psychologist and marketing researcher, developed the so-called Starch scores to measure impact of magazine advertising; Starch scores are still in use
6690:
6423:(1926-2010) - made contributions to the methodology of data collection, analysis and presentation, and an understanding buyer behaviour and how advertising works
6929:
4116:
6877:
4959:
3826:
7029:
4390:
7276:
Kadiyali, V., Sudhir, K. and
Vithala R. R., "Structural Analysis of Competitive behavior: New Empirical Industrial Organization Methods in Marketing,"
6369:(1898-1965) - proponent of marketing science; instrumental in developing the functional school of marketing and in the managerial approach to marketing
7072:
7039:
6979:
5301:
2424:
2116:
segmentation approaches. These commercial databases are often country or region specifically. Popular geo-demographic segmentation databases include:
1985:
1842:
749:
7593:
2239:
7098:
7024:
6668:
4353:
956:
669:
1630:
2249:
2209:
1213:
Marketing planning or the process of developing a marketing program requires a detailed understanding of the marketing framework including
884:
858:
7449:
Vol. 54, July, 1990, p. 20; Lambkin, M. and Day, G. S., "Evolutionary
Processes in Competitive Markets: Beyond the Product Life Cycle,"
7093:
6842:
3814:
995:
7th ed., Routledge, Oxon, UK, 2016 edited by
Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as:
928:
665:
7004:
6887:
6872:
6857:
6697:
6166:
5774:
235:, the act of giving or taking one thing of value in return for another is central to marketing activities. Not all exchange involves
7078:
6867:
6502:- popularised the managerial approach to marketing; developed the concept of the 4Ps (i.e. the 'marketing mix' or marketing program)
6387:- probably the first advertiser to use mass media (i.e. telegraph) in a promotional campaign and early proponent of media scheduling
6293:
2595:, also known as co-design or co-operative design, which involves stakeholders such as employees or consumers in the design process.
2346:
685:
7289:
Terranova, D., "Navigating by the Stars: Using
Futures Methodologies to Create a Preferred Vision for the Workforce, a Case Study"
7118:
Fahey, L., King, W. R. and
Narayanan, V. K., "Environmental scanning and forecasting in strategic planning—The state of the art,"
7701:
7034:
5487:
4788:
4189:
2199:
1689:
1194:
713:
191:
7512:
Helms, M. M. and Nixon, J., "Exploring SWOT analysis – where are we now?: A review of academic research from the last decade",
7234:
Blanco, S. Caron-Fasan, M. L. and Lesca, H., "Developing
Capabilities to Create Collective Intelligence within Organizations,"
6912:
5727:
5717:
2440:
1541:
1521:
specifically refers to research concerned with understanding the market, that is consumers and is designed to yield actionable
1177:
7152:
Berkhout, F. and Hertin, J., "Foresight futures scenarios: developing and applying a participative strategic planning tool,"
6959:
6892:
6852:
6832:
6725:
6116:
5749:
5590:
5247:
5229:
5184:
5029:
5016:
3974:
3732:
2682:
2002:
1694:
1589:
1172:
1162:
951:
7670:
7665:
7660:
7655:
7650:
7645:
7640:
7635:
7630:
7625:
7620:
7613:
7602:
1437:
2712:
New product development, including the design of product features, manufacturing processes, packaging design etc. involves
305:
was embedded in products or services offered for sale. In this type of thinking, marketer's objective was to communicate a
6907:
6739:
6711:
5510:
5271:
4793:
4473:
3712:
2418:
2234:
6636:- together with A. Parasurman and L.L. Berry, developed the model of service quality and the SERVQUAL research instrument
7691:
7586:
7083:
6862:
6753:
6704:
5699:
5046:
4091:
3617:
3283:
2477:
2470:
2460:
2278:
The marketing program, also known as the marketing mix or the 4 ps consists of the product, price, place and promotion.
2259:
2099:
2031:
1721:
945:
5140:
612:) and is concerned with the implementation of specific action plans designed to achieve objective, measurable targets (
7429:
Foxall, G. R. and Fawn, J. R., "An evolutionary model of technological innovation as a strategic management process,"
7009:
6924:
6761:
6732:
6263:
5503:
3949:
2693:
2676:
2522:
2316:
2244:
1950:
809:
6935:
5291:
7014:
6882:
6837:
6812:
6805:
6511:
4676:
4533:
4483:
3896:
3351:
3213:
1974:
1865:
1766:
1562:
1225:. In the process of understanding the consumer market to be served, marketers may need to consider such issues as:
741:
283:
6999:
6984:
6969:
6390:
6032:
5968:
4029:
2388:
2331:
2173:
2094:
824:
979:
7208:
Vorhiesm D. W. and Morgan, N. A., "Benchmarking
Marketing Capabilities for Sustainable Competitive Advantage,"
6940:
6233:
6126:
5759:
5689:
5520:
5456:
5252:
4871:
4614:
3820:
3436:
3426:
3293:
3007:
3002:
2658:
2599:
2585:
2219:
2104:
2036:
1964:
1674:
1615:
1301:
916:
819:
701:
697:
647:
399:
360:
7307:
7049:
2631:
737:
7223:
Strategic and
Competitive Intelligence Analysis: Methods & Techniques for Analyzing Business Competition,
7133:
Strategic and
Competitive Intelligence Analysis: Methods & Techniques for Analyzing Business Competition,
7579:
6897:
6527:
6347:
6323:
6111:
5722:
5595:
5560:
5498:
5450:
5432:
5415:
5281:
5177:
4821:
4529:
4307:
4243:
4233:
4097:
4024:
4014:
3959:
3906:
3874:
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3854:
3749:
3601:
3396:
3138:
2950:
2797:
2557:
2508:
2499:
2413:
2403:
2336:
2048:
2012:
1879:
1811:
1771:
1739:
1547:
1066:
1034:
1024:
834:
745:
469:
368:
1113:
50:
Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing);
6989:
6589:
6508:(1897–1980) - early market researcher; pioneered methods for estimating radio and TV audiences and ratings
6420:
6287:
6136:
6121:
5654:
5481:
5202:
5093:
4893:
4566:
4541:
4488:
4375:
4228:
3989:
3934:
3701:
3627:
3544:
3406:
3366:
3057:
2869:
2852:
2734:
2398:
2341:
2138:
1915:
1816:
1726:
1654:
1249:
1184:
1130:
1011:
901:
709:
689:
643:
639:
596:
is a plan that shows how the firm's marketing activities will help to achieve the overall strategic goals.
310:
256:
63:
59:
7370:
Dickson, P. R. and Ginter, J. L. "Market Segmentation, Product Differentiation, and Marketing Strategy,"
7260:
Booth, C., "Does history matter in strategy? The possibilities and problems of counterfactual analysis",
5306:
3416:
2720:. A number of different legal avenues are available to protect different types of intellectual property.
7156:
Spring 2002, pp. 37+; Skumanich, M. and Silbernagel, M., "Background on Foresighting Methods," Ch. 2 in
6974:
6563:
6213:
6193:
6183:
6161:
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5769:
5734:
5585:
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5537:
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5296:
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5160:
5108:
4980:
4836:
4710:
4681:
4641:
4263:
4216:
4054:
3994:
3984:
3808:
3783:
3506:
3501:
3149:
3124:
3032:
3012:
2717:
2688:
2624:
2450:
2069:
2054:
1980:
1795:
1781:
1625:
1567:
1393:
1284:
1056:
753:
721:
581:
421:
is essential for determining market size and market potential as well as in the price-setting function.
403:
364:
348:
344:
236:
187:
3456:
1144:
351:. Competitive advantages often focus on reducing costs through achieving one or more of the following:
6399:(1922-1962) - coined the term, 'marketing mix'; former President of the American Marketing Association
5118:
1088:
For a more detailed breakdown of the relevant topics for each of these key branches of marketing, see
7088:
7067:
7054:
6964:
6746:
6718:
6551:
6479:
6275:
6238:
6178:
6173:
6062:
5837:
5802:
5764:
5353:
5321:
5088:
4913:
4826:
4521:
4458:
4405:
4159:
4149:
4110:
4044:
3939:
3869:
3663:
3531:
3516:
3451:
3385:
2915:
2652:
2647:
2592:
2430:
2288:
2120:
2084:
2059:
2026:
1669:
1644:
1552:
1208:
1188:
1166:
1152:
1134:
1117:
1106:
1007:
1003:
933:
601:
322:
232:
130:
118:
55:
7357:
Pacific Rim ed., Wiley, pp. 88–94; Porter, M., "How to Conduct an Industry Analysis," Appendix A in
7044:
6545:
6542:- advertising executive, author and credited with coining the term, 'positioning' in the late 1960s
6452:
6402:
6384:
6317:
6253:
6223:
6156:
6131:
5610:
5365:
5286:
4990:
4947:
4754:
4647:
4606:
4537:
4448:
4221:
4059:
4004:
3969:
3707:
3574:
3481:
3474:
3469:
3371:
3346:
3193:
3188:
3173:
3144:
3087:
2857:
2837:
2756:
2619:
2149:
2064:
1920:
1853:
1831:
1826:
1806:
1382:
Consumers purchase decisions are influenced by a range of internal and external factors including:
1279:
1274:
1259:
1218:
961:
879:
793:
725:
717:
681:
252:
6393:(1942- ) - author and educator with strong interest in health marketing and relationship marketing
87:
with the implication that marketers must manage the way the organization presents its public face.
7706:
7019:
6819:
6601:
6595:
6499:
6353:
6311:
6258:
6228:
5754:
5659:
5644:
5625:
5620:
5600:
5549:
5370:
5359:
5331:
5326:
5259:
5103:
5061:
5012:
4594:
4525:
4493:
4468:
4463:
4442:
4324:
4280:
4238:
4019:
3954:
3879:
3844:
3612:
3584:
3559:
3526:
3441:
3411:
3391:
3340:
3303:
3243:
3218:
3067:
2975:
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2945:
2864:
2812:
2807:
2724:
2699:
2567:
2366:
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2299:
2229:
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1885:
1821:
1577:
1572:
1514:
1503:
1425:
1409:
1351:
1329:
1325:
1321:
1317:
1313:
1307:
1264:
1254:
1222:
1052:
999:
874:
869:
814:
765:
729:
693:
673:
593:
577:
547:
502:
356:
352:
313:
has changed the traditional perspective and now recognizes that consumers may participate in the
272:
122:
6417:(1907-1991) - market researcher, consumer behaviourist, pioneer of motivational research methods
203:
Marketers typically begin planning with a detailed understanding of customer needs and wants.
7696:
7171:
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition,
7139:
2007; Slater, S. F. and Narver, J. C., "Intelligence Generation and Superior Customer Value,"
6567:
6557:
6469:
5958:
5827:
5615:
5525:
5515:
5316:
5128:
5034:
4975:
4883:
4690:
4686:
4670:
4652:
4558:
4343:
4248:
4174:
4154:
4127:
4064:
4034:
3979:
3964:
3680:
3675:
3668:
3356:
3288:
3198:
2935:
2832:
2822:
2542:
2530:
2383:
2356:
2311:
1709:
1534:
1214:
1123:
799:
761:
589:
454:
438:
418:
376:
306:
290:
17:
6994:
6768:
6682:
6633:
6493:
6473:
6405:- educator, author and consultant, published in the areas of innovation and entrepreneurship
6305:
6248:
6243:
6208:
6047:
6042:
5963:
5901:
5711:
5694:
5679:
5555:
5461:
5405:
5395:
5385:
5311:
5276:
4942:
4848:
4749:
4739:
4734:
4728:
4700:
4664:
4517:
4478:
4453:
4312:
4258:
4086:
4076:
3944:
3884:
3717:
3697:
3691:
3607:
3589:
3579:
3569:
3313:
3278:
3208:
3183:
2995:
2960:
2940:
2904:
2879:
2802:
2791:
2482:
2408:
2321:
2194:
2189:
1925:
1801:
1731:
1679:
1522:
1471:
1405:
1361:
1346:
1336:
1062:
1038:
965:
911:
891:
850:
804:
585:
530:
216:
211:
is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A
6647:
6548:(1876-1962) - early management theorist, proponent of the scientific approach to marketing
6485:
6375:(1918-2002) - marketing/ management strategist; noted for the product/market growth matrix
6141:
6099:
6089:
5943:
5812:
5739:
5630:
5575:
5530:
5438:
5224:
5190:
5113:
5000:
4918:
4876:
4866:
4859:
4805:
4781:
4771:
4744:
4637:
4598:
4498:
4380:
4358:
4329:
4292:
4253:
4049:
3901:
3849:
3832:
3773:
3658:
3564:
3521:
3511:
3486:
3421:
3401:
3318:
3258:
3072:
3062:
2955:
2909:
2894:
2889:
2874:
2847:
2842:
2768:
2603:
2526:
2465:
2435:
2378:
2214:
2089:
1900:
1875:
1749:
1716:
1659:
1518:
1509:
1429:
1371:
1366:
1341:
1289:
1234:
1028:
896:
829:
769:
651:
635:
542:
490:
442:
372:
268:
7457:; Tellis, G. J. and Crawford, C. M. "An Evolutionary Approach to Product Growth Theory,"
7401:
Marketing By Matrix, 100 Practical Ways to Improve Your Strategic and Tactical Marketing,
317:
in a variety of ways. Consumers may derive value through usage and experience, known as
6775:
6623:
6579:
6505:
6444:
6414:
6396:
6381:- highly awarded educator and author in the area of marketing and organisational theory
6341:
6198:
6188:
6146:
6094:
6000:
5975:
5864:
5822:
5797:
5684:
5674:
5649:
5420:
5207:
5066:
5051:
4995:
4888:
4854:
4610:
4602:
4586:
4432:(Anti-Cancer Institute of Australia) Winner of the International Sulzberger Award, 2010
4429:
4268:
4201:
3788:
3549:
3323:
3308:
3273:
3233:
3097:
3092:
2930:
2920:
2884:
2577:
2571:
2393:
2126:
1895:
1890:
1859:
1610:
1487:
1445:
923:
777:
613:
566:
465:
298:
31:
7685:
7445:
Holak, S. L. and Tang, E., "Advertising’s Effect on the Product Evolutionary Cycle,"
6617:
6585:
6533:
6517:
6463:
6457:
6438:
6426:
6408:
6366:
6218:
6084:
6037:
6027:
5938:
5931:
5896:
5884:
5832:
5807:
5380:
4923:
4831:
4816:
4705:
4626:
4578:
4503:
4363:
4287:
4169:
4164:
3644:
3634:
3622:
3540:
3490:
3253:
3228:
3077:
3048:
3044:
2985:
2925:
2713:
2664:
2607:
2455:
2282:
2254:
2074:
2007:
1970:
1958:
1954:
1744:
1699:
1433:
863:
773:
733:
605:
570:
450:
446:
170:
150:
7137:
Business and Competitive Analysis: Effective Application of New and Classic Methods,
1973:(psychometric segmentation; lifestyle and values segmentation) (article) (also see:
6782:
6052:
5980:
5953:
5926:
5921:
5859:
5817:
5744:
5669:
5664:
5605:
5570:
5375:
5336:
5219:
5172:
5167:
5155:
5071:
5056:
4903:
4776:
4761:
4550:
4419:
4370:
4297:
4137:
4132:
3859:
3744:
3431:
3298:
3268:
3263:
3238:
3223:
3203:
3114:
2899:
2827:
2775:
2751:
2445:
2161:
2079:
1910:
1905:
1776:
1620:
1557:
1483:
1441:
1356:
1269:
705:
677:
524:
434:
318:
126:
114:
7566:
7302:
Hall, G. and Howell, S., "The Experience Curve from the Economist's Perspective,"
6827:
Marketing & advertising associations, societies and peak industry associations
736:
or its variants including PESTLE, STEEPLED and STEER; Portfolio analysis, such as
6611:
6378:
6372:
6281:
6203:
6057:
6010:
5995:
5990:
5985:
5948:
5916:
5400:
5390:
5123:
4936:
4632:
4582:
4513:
4302:
4122:
4081:
3999:
3929:
3923:
3889:
3768:
3722:
3639:
3461:
3248:
3052:
2817:
2546:
2538:
1945:
1704:
1684:
1649:
1605:
1600:
1401:
1244:
781:
314:
7434:
6573:
6514:(1911-1999)- advertising guru, early pioneer of the market positioning concept
6432:
6069:
6022:
6015:
6005:
5792:
4985:
4908:
4898:
4766:
4695:
4570:
4554:
4385:
4336:
4196:
4039:
3761:
3496:
3328:
3027:
3022:
2980:
2669:
2630:
NPD represents a high risk activity. It requires substantial investment and a
2518:
2504:
2371:
1736:
Motivational research - no current article, but opportunity for a new article?
1479:
1475:
1421:
1308:
Consumer behaviour § The consumer's purchase decision process:an overview
906:
757:
512:
482:
294:
6614:- N.Z. academic; one of the first to document buyer loyalty in empirical work
7517:
7265:
6790:
6661:
6524:(1957) which explored the use of motivational research in marketing practice
5098:
4562:
4211:
4206:
3838:
3756:
3653:
3554:
3446:
3119:
3109:
2990:
2763:
2729:
2581:
2351:
2204:
1871:
1156:
1138:
1018:
507:
407:
106:
38:
7308:
http://onlinelibrary.wiley.com/doi/10.1002/smj.4250060302/abstract;Schnaars
6919:
Archives, museums and galleries (dedicated to marketing and/or advertising)
6598:(1889-1949) - developed the survey questionnaire for use in market research
6466:(1931-) - popularised the managerial approach to marketing; prolific author
7325:
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance,
7197:
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance,
7184:
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance,
580:
is fundamentally concerned with the policies that will improve the firm's
6335:
5911:
5874:
5869:
5580:
5083:
4184:
4179:
3737:
2132:
1754:
1417:
1239:
395:
162:
102:
96:
76:
7160:
Battelle Seattle Research Centre, 1997, e-text, www.seattle.battelle.org
662:
different quantitative and qualitative analytical techniques including:
565:
Marketing planning is just one facet of the overall company's planning.
7462:
7454:
7375:
6566:(1847-1928) - founded one of the earliest modern advertising agencies,
6539:
6536:(1910-1984)- advertising guru; advocate of frequency in media schedules
6411:- author and educator; has published in the area of strategic marketing
5879:
5854:
5849:
4811:
4400:
4319:
4009:
3161:
2487:
2224:
1463:
1413:
1082:
1077:
1072:
391:
302:
260:
51:
1998:
The main bases for segmenting business or industrial markets include:
569:
must therefore take their guidance from the overall strategic plan or
7571:
7306:
Vol. 6, No. 3, 1985, pp 197–212, DOI: 10.1002/smj.4250060302 Online:
6797:
6654:
6482:(1940-2008) - author of many books and articles on services marketing
6329:
5906:
5786:
3178:
3017:
2746:
2561:
2534:
1467:
1397:
1047:
486:
430:
375:
such as market sensing, rapid market response or delivering superior
240:
220:
174:
166:
154:
110:
7547:
Competitive advantage: Creating and Sustaining Superior Performance,
6492:, prolific author of marketing articles and famed for his article, "
1094:
215:
is a desire, wish or aspiration; When needs or wants are backed by
7374:
Vol. 51, No. 2, 1987, pp. 1–10, DOI: 10.2307/1251125, Stable URL:
7353:
Pacific Rim ed., Wiley, pp. 139–40; Aaker, D. A. and Mills, M. K.
6299:
5410:
4722:
4395:
4348:
4275:
3727:
3687:
3167:
2787:
2178:
367:. Alternatively a business may seek to develop uniqueness through
248:
244:
158:
6560:- author and educator; published in the area of marketing history
6530:(1872-1942) - pioneer of market and advertising research methods
6074:
5492:
2741:
2155:
1312:
The main steps in the consumer's purchase decision process are:
264:
212:
208:
7575:
7461:
Vol. 45, No. 4, pp. 125–132, DOI: 10.2307/1251480, Stable URL:
2266:
Marketing management: The marketing program (also known as the
145:
may be represented by many different actors including: various
34:
is provided as an overview of and topical guide to marketing:
7416:
Pacific Rim ed., Wiley, pp. 38–39; Porter, M., Appendix A in
2634:
suggests that the probability of failure is relatively high.
2514:
The steps in a basic new production development process are:
2511:
are an important part of a firm's long term growth strategy.
7453:
Vol. 53, No. 3. pp. 4–20, DOI: 10.2307/1251339, Stable URL:
6576:- together with Al Ries, popularised the positioning concept
6570:; a very early proponent of using brand image in advertising
485:
dominates. However, other types of economic systems such as
6451:
and organisational theorist noted for his contributions to
6435:- popular author, entrepreneur, public speaker and marketer
1986:
List of abbreviations for frequently used consumer segments
1089:
117:. In addition, marketers may need to consider the roles of
390:
Different types of competitive markets can be identified:
7323:
Farris, P., Bendle, N., Pfeifer, P. and Reibstein, D.,
7195:
Farris, P., Bendle, N., Pfeifer, P. and Reibstein, D.,
6429:(1860-1937) - early pioneer of modern retailing methods
1941:
The main bases for segmenting consumer markets include:
6582:- father of 'integrated marketing communications' (IMC)
7182:
Farris, p., Bendle, N., Pfeifer, P and Reibstein, D.,
3779:
The following methods are prohibited in most nations:
7338:
A Users’ Guide to Poverty and Social Impact Analysis,
6848:
Australian Market and Social Research Society Limited
5197:
Measures of advertising and promotional effectiveness
3845:
Advertising agency or marketing communications agency
7501:
Strategic Marketing: Creating Competitive Advantage,
7488:
Strategic Marketing: Creating Competitive Advantage,
6946:
William F. Eisner Museum of Advertising & Design
2168:
Statistical techniques used in segmentation analysis
1596:
Computer-assisted qualitative data analysis software
7236:
Journal of Competitive Intelligence and Management,
7099:
Bachelor of Pharmaceutical Marketing and Management
339:
Competitive advantages & comparative advantages
105:- but this may be an individual or group such as a
6676:Journal of Personal Selling & Sales Management
5135:Measuring marketing performance: Marketing metrics
604:is focused on developing the marketing program or
6903:Potato Marketing Corporation of Western Australia
866:(also known as the product/market growth matrix)
7075:, Brazil (School of Advertising & Marketing)
6995:List of influential salesmen and sales theorists
3362:Cost-plus pricing with elasticity considerations
1093:marketing to older people, LBGT marketing) see:
760:analysis); Product evolutionary cycle analysis;
75:At the center of the marketing framework is the
7545:Pacific Rim ed., Wiley, pp. 142–43; Porter, M.,
7278:International Journal of Research in Marketing,
6106:Special applications of marketing and promotion
2111:Proprietary segmentation databases and software
748:; Precursor Analysis or Evolutionary analysis;
321:or may be involved in product design, known as
6691:International Journal of Research in Marketing
4071:Advertising models: How does advertising work?
1055:; which includes not-for-profit marketing and
7587:
6930:Museum of Brands, Packaging & Advertising
5891:Types of retail outlet and shopping precincts
5495:- Electronic customer relationship management
1994:(b) Segmenting business or industrial markets
1107:philosophies have informed marketing practice
8:
7503:Oxford, Oxford University Press, 2010, p. 82
7490:Oxford, Oxford University Press, 2010, p. 80
7435:https://doi.org/10.1016/0166-4972(92)90035-G
7101:Philadelphia College of Pharmacy and Science
638:methods. Instead, they use methods such as:
6878:Direct Marketing Association (South Africa)
5150:Measures of market/ competitive performance
4960:Marketing communications planning framework
3827:Marketing communications planning framework
2708:Legal protection of new products and brands
2181:(Chi-square Automatic Interaction Detector)
289:Traditional thinking around the concept of
7594:
7580:
7572:
7068:History of marketing thought and education
7030:List of most watched television broadcasts
5011:The extended marketing mix is used in the
4391:List of most watched television broadcasts
1533:Quantitative methods may also be known as
1095:Special applications of marketing practice
27:Overview of and topical guide to marketing
7518:https://doi.org/10.1108/17554251011064837
7266:https://doi.org/10.1108/00251740310445545
7135:2003; Fleisher, C. & Bensoussan, B.,
7073:Escola Superior de Propaganda e Marketing
7040:List of marketing and advertising authors
6990:List of influential advertising theorists
6980:List of abbreviations for market segments
6588:- together with R.F. Lusch developed the
5302:Effects of advertising on teen body image
4981:Frequency (marketing)#Effective frequency
2425:Product life-cycle management (marketing)
1932:Specific approaches to segmenting markets
1916:Hypersegmentation or one-to-one marketing
1843:List of abbreviations for market segments
293:was that marketers created value through
7532:Pacific Rim ed., Wiley, 2005, pp. 143–45
5735:Cradle to grave sustainability practices
343:Businesses seek to compete by achieving
7186:3rd edition, , FT Press, 2015, pp 31-35
7111:
7025:List of most-listened-to radio programs
6669:International Journal of Bank Marketing
6554:(1873-1969) - the agricultural marketer
6081:is an Arabic term for bazaar or market)
4575:Search engine marketing payment methods
4354:List of most-listened-to radio programs
621:Strategic planning tools and techniques
66:) or some combination of any of these.
7173:Prentice Hall, NJ Prentice Hall, 2002
6460:(1916-2009) - early marketing educator
6214:Local store or neighbourhood marketing
5343:Branches of Marketing: Detailed topics
5282:Consumer behavior and ideals of beauty
3570:Variable pricing and real-time pricing
2598:Sources of new product ideas include:
1967:(for segmenting international markets)
1639:Specific research tools and techniques
1498:Market research and marketing research
1378:Influences on consumer decision-making
1090:Branches of Marketing: Detailed Topics
957:Guerrilla marketing warfare strategies
247:. The object of exchange can include:
184:Selling situations & relationships
101:Typically, the consumer refers to the
6641:Trade magazines and academic journals
6112:Advertising and marketing to children
3733:Large Group Awareness Training (LGAT)
3532:Geographical pricing and price zoning
1631:Functional magnetic resonance imaging
56:business to business marketing or B2B
7:
7499:West, D., Ford, J. and Ibrahim, E.,
7486:West, D., Ford, J. and Ibrahim, E.,
7463:https://www.jstor.org/stable/1251480
7455:https://www.jstor.org/stable/1251339
7376:https://www.jstor.org/stable/1251125
7264:Vol. 41 Issue: 1, 2003, pp. 96–104,
2591:A recent trend in NPD is the use of
2145:Popular psychometric tools include:
885:Diversification (marketing strategy)
752:and S-curve analysis (also known as
219:, they have the potential to become
7514:Journal of Strategy and Management,
7433:Vol. 12, No. 3, 1992, pp. 191–202,
7094:Bachelor of Business Administration
6843:Association of National Advertisers
5203:Measuring advertising effectiveness
4414:Award-winning advertising campaigns
3815:Integrated marketing communications
3801:integrated marketing communications
2552:The NPD process can be applied to:
1655:Measuring advertising effectiveness
929:Profit impact on marketing strategy
125:who increasingly use means such as
62:; to not-for-profit organizations (
7516:Vol. 3, No. 3, 2010, pp. 215–251,
7212:Vol. 69. January, 2005, pp. 80–94
7169:Fleitcher, C. and Bensoussan, B.,
7005:List of international trade topics
6888:European Marketing Research Centre
6873:Direct Marketing Association (USA)
6858:Construction Marketing Association
6698:Journal of Creative Communications
6348:Origins of the positioning concept
6324:History of promotional merchandise
6167:Destination marketing organization
5775:Sustainability metrics and indices
2638:New product adoption and diffusion
1203:The marketing management framework
556:Planning levels and planning tools
243:, contra dealing or other form of
79:lies the relationship between the
25:
7477:Pacific Rim ed., Wiley, pp. 81–83
7420:NY, Free Press, 1980, pp. 361–376
7251:Pacific Rim ed., Wiley, pp. 79–81
7154:Greener Management International,
7143:Vol. 28, No. 1, 2000, pp. 120–128
7079:Master of Business Administration
6868:Direct Marketing Association (UK)
6294:History of advertising in Britain
5141:Marketing performance measurement
2576:Environmental goods or services:
1838:Market segmentation and targeting
64:Not-for-profit organization (NFP)
7221:Fleisher, C. and Bensoussan, B.
7131:Fleisher, C. and Bensoussan, B.
7035:List of magazines by circulation
6137:Business-to-government marketing
5488:Customer relationship management
4970:Measuring communications effects
4789:Customer relationship management
4510:Main types of internet promotion
4190:List of magazines by circulation
2912:(also known as brand stretching)
1195:Customer relationship management
1012:Business-to-government marketing
670:Category development index (CDI)
7671:Technology and applied sciences
7388:Australasian Marketing Journal,
7293:Vol. 12, No. 3, 2008, pp. 31–44
7122:Vol. 14, No. 1, 1981, pp. 32–39
6913:Promotion Marketing Association
6520:- journalist and author, wrote
6488:(1925-2006) - former editor of
6447:(1939- ) -former editor of the
5728:Cause-related loyalty marketing
5718:Corporate social responsibility
4965:Kelman's source characteristics
4615:effective cost per mille (eCPM)
3913:Elements of the promotional mix
3372:Pricing for profit maximization
1937:(a) Segmenting consumer markets
1542:Quantitative marketing research
1178:Corporate social responsibility
190:through to long-term, enduring
7541:Aaker, D. A. and Mills, M. K.
7528:Aaker, D. A. and Mills, M. K.
7473:Aaker, D. A. and Mills, M. K.
7412:Aaker, D. A. and Mills, M. K.
7399:McDonald, M. and Leppard, J.,
7349:Aaker, D. A. and Mills, M. K.
7314:The Free Press, 1998, pp 51-59
7247:Aaker, D. A. and Mills, M. K.
7158:Foresighting Around the World,
6960:Outline of business management
6893:Marketing Research Association
6853:Canadian Marketing Association
6833:American Marketing Association
6726:Journal of Marketing Education
6628:Metaphor Elicitation Technique
6361:Influential marketing thinkers
6318:History of market segmentation
6239:Political advertising campaign
6117:Adolescents and food marketing
5750:Socially responsible marketing
5591:Customer satisfaction research
5292:Remarketing with Iranian Style
5248:Customer satisfaction research
5230:Return on Marketing Investment
5185:Return on marketing investment
5030:Customer experience management
3975:Consumer-generated advertising
2683:Technology adoption life cycle
2003:Industrial market segmentation
1695:Customer satisfaction research
1590:Qualitative marketing research
1173:Sustainable market orientation
952:Defensive strategy (marketing)
309:to potential buyers. However,
18:List of basic marketing topics
1:
7646:Natural and physical sciences
7390:Vol. 12, No. 1, 2004, pp 7-25
7304:Strategic Management Journal,
7141:Academy of Marketing Science,
6908:Produce Marketing Association
6740:Journal of Vacation Marketing
6712:Journal of Marketing Research
6476:used in sales and advertising
6354:Origins of consumer behaviour
6312:History of marketing research
5511:Customer lifecycle management
5272:Consumer Culture Theory (CCT)
4794:Customer lifecycle management
4474:Performance-based advertising
4425:Coca-Cola's Hillsong campaign
3965:Augmented reality advertising
3713:Sales force management system
3352:Relationship-oriented pricing
2606:; distributors, suppliers or
2494:New product development (NPD)
2419:Product life cycle management
2021:Measuring market segment size
1722:Marketing information systems
1529:Quantitative research methods
714:Porter's five forces analysis
712:; se Analysis (also known as
666:Brand Development Index (BDI)
7543:Strategic Market Management,
7530:Strategic Market Management,
7475:Strategic Market Management,
7414:Strategic Market Management,
7403:Lincolnwood, Ill., NTC, 1993
7355:Strategic Market Management,
7351:Strategic Market Management,
7249:Strategic Market Management,
7084:Master of Marketing Research
6863:Direct marketing association
6705:Journal of Consumer Research
6472:(1872–1948) - developed the
5700:Strategic service management
5047:Virtual customer environment
4659:Direct and digital marketing
4546:Internet advertising methods
4119:(Article with a media focus)
4098:Elaboration likelihood model
4092:Elaboration likelihood model
3618:Direct Marketing Association
3284:Real prices and ideal prices
2478:Contribution margin analysis
2471:G.E. Multi Factoral analysis
2260:Structural Equation Modeling
2100:Serviceable available market
2032:Serviceable available market
1584:Qualitative research methods
1017:Consumer marketing (general
946:Marketing warfare strategies
940:Marketing warfare strategies
692:; Counterfactual analysis;
330:Foundation economic concepts
7666:Society and social sciences
7661:Religion and belief systems
7327:, FT Press, 2015, Chapter 1
7291:Journal of Futures Studies,
7199:, FT Press, 2015, Chapter 2
7010:List of business law topics
6925:American Advertising Museum
6762:Marketing Science (journal)
6733:Journal of Service Research
6342:History of the market place
6306:History of brand management
6264:Wholesale marketing of food
5504:Customer lifetime valuation
5266:Special topics in marketing
3950:Advertising media selection
2694:Quality function deployment
2677:Technology acceptance model
2523:Ideation (creative process)
2317:Cannibalization (marketing)
2245:Preference-rank translation
1951:Geodemographic segmentation
1314:Need or problem recognition
825:Porter's generic strategies
810:Market dominance strategies
750:Product life cycle analysis
674:Brand/ Category penetration
7723:
7015:List of business theorists
6883:Direct Selling Association
6838:Arts Marketing Association
6813:Social Marketing Quarterly
6806:Sales Promotion (magazine)
6273:
5784:
5709:
5547:
5479:
5448:
5430:
5357:
5351:
5237:Customer-oriented measures
5146:use may be classified as:
5138:
5007:The extended marketing mix
4957:
4934:
4846:
4803:
4726:
4720:
4677:Direct response television
4668:
4662:
4624:
4534:search engine optimization
4484:Search engine optimization
4440:
4108:
3921:
3897:Unique selling proposition
3830:
3824:
3818:
3812:
3806:
3599:
3383:
3338:
3214:Price elasticity of demand
3165:
3159:
3136:
2785:
2716:and therefore constitutes
2497:
2347:Food labelling regulations
2303:
2297:
2286:
2280:
1975:Psychographic segmentation
1866:Segmenting and positioning
1851:
1793:
1767:Questionnaire construction
1761:Scale/Questionnaire Design
1587:
1563:Questionnaire construction
1539:
1507:
1501:
1322:Evaluation of alternatives
1305:
1299:
1206:
975:Implementation and control
943:
848:
791:
764:; Segment Share Analysis;
657:Strategic analysis methods
629:Strategic research methods
481:In Western economies, the
284:Customer value proposition
281:
46:Core concepts in marketing
7609:
7280:Vol. 18, 2001, pp 161–186
7238:Vol. 1, No. 1, pp. 80–92.
7000:List of accounting topics
6985:List of department stores
6970:Outline of commercial law
6391:Leonard Berry (professor)
5969:List of department stores
5521:Customer loyalty programs
5094:Dramaturgical perspective
4607:cost per impression (CPI)
3795:Promotion (also known as
2389:Product life-cycle theory
2332:Market segmentation index
2240:Multi dimensional scaling
2095:Persona (user experience)
859:Aggressiveness strategies
742:GE business screen matrix
716:); Management profiling;
702:Experience curve analysis
301:and manufacture and that
7603:Knowledge (XXG) outlines
7050:List of product failures
6941:The Advertising Archives
6234:Pharmaceutical marketing
6127:Agricultural value chain
5760:Sustainability marketing
5690:Service recovery paradox
5457:Intermarket segmentation
5253:Customer data management
5214:Measures of brand health
4872:Corporate communications
4595:Click through rate (CTR)
3839:Marketing communications
3821:Marketing communications
3797:marketing communications
3437:Dumping (pricing policy)
3427:Discounts and allowances
3294:Resale price maintenance
3003:List of fictional brands
2659:Diffusion of innovations
2632:list of product failures
2600:Research and development
2586:Lean product development
2436:Life cycle cost analysis
2220:Intent scale translation
2105:Total addressable market
2037:Total addressable market
1965:Intermarket segmentation
1755:Service quality research
1675:Competitive intelligence
1616:Observational techniques
1302:Buyer decision processes
1296:Consumer decision-making
1290:Consumer purchase funnel
1189:Relationship orientation
1185:Relationship orientation
917:Mergers and acquisitions
820:Mission-driven marketing
770:Strategic Group Analysis
698:Emerging Issues Analysis
648:competitive intelligence
400:Monopolistic competition
199:Needs, wants and demands
70:Actors and relationships
52:commercial organizations
7702:Marketing-related lists
7656:Philosophy and thinking
6898:Market Research Society
6608:, educator and marketer
6604:- former editor of the
6528:Charles Coolidge Parlin
6490:Harvard Business Review
5723:Cause-related marketing
5596:Disconfirmed expectancy
5561:Customer Service System
5499:Customer lifetime value
5467:Market entry strategies
5451:International marketing
5445:International marketing
5433:environmental marketing
5427:Environmental marketing
5416:Supply chain management
5178:Marketing Effectiveness
4954:Communications planning
4530:Search engine marketing
4308:Truckside advertisement
4244:Billboard (advertising)
4234:Out-of-home advertising
4015:Interactive advertising
3960:Attention (advertising)
3907:Word of mouth marketing
3750:Supply chain management
3602:Distribution (business)
3397:Cost the limit of price
3139:Packaging and labelling
3133:Packaging and labelling
2951:Brand strength analysis
2558:New product development
2509:New product development
2500:New product development
2414:Product differentiation
2404:Product category volume
2379:Premium product segment
2337:Positioning (marketing)
2013:Industry classification
1812:Nonprobability sampling
1740:Nominal group technique
1548:Experimental techniques
1067:Cause-related marketing
1035:International marketing
1025:Environmental marketing
738:BCG growth-share matrix
688:and resource analysis;
470:Inverse demand function
369:product differentiation
239:, but may also involve
6948:, Milwaukee, Wisconsin
6932:, Notting Hill, London
6590:Service-dominant logic
6421:Andrew S. C. Ehrenberg
6288:History of advertising
6282:History of advertising
6122:Agricultural marketing
6033:Retailers' cooperative
5655:Service-dominant logic
5482:Relationship marketing
5476:Relationship marketing
5332:Subliminal advertising
4822:Branding (Promotional)
4567:contextual advertising
4542:Contextual advertising
4489:Social media marketing
4376:Social media marketing
4229:Nielsen Media Research
3990:History of advertising
3935:Advertising management
3855:Communication planning
3702:Sales force management
3628:Jobber (merchandising)
3545:Value-based purchasing
3407:Break-even (economics)
3367:Rate of return pricing
3058:Private Label Strategy
3008:List of renamed brands
2870:Brand asset management
2853:Symbol-intensive brand
2798:Branding (Promotional)
2735:List of copyright acts
2525:) →Concept screening→
2399:Product line extension
2342:Packaging and labeling
1817:Simple random sampling
1727:Marketing intelligence
1250:Consumer socialization
1139:Production orientation
1135:Production orientation
1131:Production orientation
1101:Marketing orientations
1044:Relationship marketing
902:Horizontal integration
644:Marketing intelligence
640:Environmental scanning
365:First-mover advantages
349:comparative advantages
345:competitive advantages
237:Financial transactions
192:customer relationships
188:transactional exchange
133:networks of influence.
7641:Mathematics and logic
7551:Marketing Management,
7549:cited in Kotler. P.,
7459:Journal of Marketing,
7451:Journal of Marketing,
7447:Journal of Marketing,
7418:Competitive Strategy,
7372:Journal of Marketing,
7359:Competitive Strategy,
7210:Journal of Marketing,
6975:Outline of production
6936:Musée de la Publicité
6592:approach to marketing
6564:James Walter Thompson
6522:The Hidden Persuaders
6194:Fast food advertising
6184:Faith-based marketing
6162:Destination marketing
6152:Cosmetics advertising
5770:Sustainable packaging
5586:Customer satisfaction
5566:Destination marketing
5538:Trust-based marketing
5297:Family in advertising
5243:Customer satisfaction
5161:Market share analysis
5013:marketing of services
4837:Point of sale display
4682:Direct response media
4642:Branded entertainment
4599:cost per action (CPA)
4549:Advertising methods:
4217:Newspaper circulation
4055:Television commercial
3995:Immersive advertising
3985:Frequency (marketing)
3809:Promotion (marketing)
3784:Multi-level marketing
3507:Psychological pricing
3502:Joint product pricing
3150:Sustainable packaging
3125:Genericized trademark
3033:Visual brand language
3013:Product proliferation
2718:intellectual property
2689:Technology life cycle
2625:Disruptive innovation
2451:Product proliferation
2250:Preference regression
2230:Latent Class Analysis
2210:Discriminant analysis
2070:Demographic targeting
2055:Attitudinal targeting
1981:Sagacity segmentation
1796:Sampling (statistics)
1782:Semantic differential
1732:Mixed method research
1626:Electroencephalograph
1601:Ethnographic research
1568:Quantitative research
1306:Further information:
1118:Marketing orientation
1114:Marketing orientation
1057:Destination marketing
1010:(which also includes
987:Branches of Marketing
754:technology life cycle
722:Market share analysis
686:Functional capability
404:Imperfect competition
371:or developing unique
282:Further information:
271:and may even involve
7626:Geography and places
7621:Culture and the arts
7567:Marketing dictionary
7262:Management Decision,
7120:Long Range Planning,
7089:Bachelor of Business
7055:List of supermarkets
6965:Outline of economics
6747:Marketing (magazine)
6719:Journal of Marketing
6606:Journal of Marketing
6552:Henry Charles Taylor
6480:Christopher Lovelock
6449:Journal of Marketing
6336:History of merchants
6276:History of marketing
6179:Engagement marketing
6174:Evangelism marketing
6063:List of supermarkets
5838:Visual merchandising
5803:Retail concentration
5765:Sustainability brand
5354:Industrial marketing
5322:Postmodern marketing
5089:Customer to customer
5017:customer experiences
4914:Undercover marketing
4827:Promotional campaign
4611:cost per mille (CPM)
4603:cost per click (CPC)
4522:post-click marketing
4459:Behavioral Targeting
4160:Advertising postcard
4150:Audience measurement
4117:Advertising research
4111:Advertising research
4105:Advertising research
4045:Targeted advertising
4025:Perceptual blindness
3940:Advertising campaign
3870:Influencer marketing
3664:Logistic engineering
3596:Place (distribution)
3517:Price discrimination
2916:Brand implementation
2648:Bass diffusion model
2593:participatory design
2441:Planned obsolescence
2431:Technology lifecycle
2289:Marketing management
2085:Targeted advertising
2060:Behavioral targeting
2027:Bass diffusion model
1670:Behavioral economics
1645:Advertising research
1553:Exploratory research
1326:Product/Brand Choice
1209:Marketing management
1151:(also see sections:
1147:; also known as the
1133:(also see sections:
1008:Industrial marketing
1004:Business-to-business
934:Vertical integration
788:Marketing strategies
746:Positioning analysis
602:Marketing management
582:competitive position
323:participatory design
315:co-creation of value
278:Perceptions of value
159:Sales representative
131:customer to customer
7692:Outlines of society
7312:Marketing Strategy,
7062:Marketing education
7045:Lists of newspapers
6546:Arch Wilkinson Shaw
6403:Clayton Christensen
6300:History of branding
6259:Tourist attractions
6254:Tobacco advertising
6224:Marketing of Halo 3
6157:Community marketing
6132:Alcohol advertising
5366:Affiliate marketing
5307:Marketing paradigms
5287:Diversity marketing
4991:Reach (advertising)
4948:Community marketing
4755:Sales effectiveness
4648:In-game advertising
4538:Display advertising
4449:Affiliate marketing
4222:Lists of newspapers
4060:Reach (advertising)
4005:In-game advertising
3970:Commercial skipping
3708:Sales effectiveness
3575:Penetration pricing
3482:Penetration pricing
3475:Import parity price
3470:Export parity price
3417:Contingency pricing
3347:Value-based pricing
3194:Break even analysis
3189:Competitor indexing
3174:Algorithmic pricing
3145:Mandatory labelling
3088:Individual branding
3039:Branding strategies
2858:White-label product
2838:Ingredient branding
2757:Service mark symbol
2620:Blue Ocean Strategy
2614:Types of innovation
2535:Product development
2150:Roy Morgan Research
2065:Demographic profile
1921:Precision marketing
1880:Market segmentation
1876:Market segmentation
1872:Market segmentation
1854:Market segmentation
1848:Market segmentation
1832:Systematic sampling
1827:Stratified sampling
1822:Statistical surveys
1807:Multistage sampling
1457:External influences
1387:Internal influences
1280:Ethical consumerism
1275:Demographic profile
1260:Customer engagement
1219:Market segmentation
1165:(also see section:
1153:Selling orientation
1149:Selling orientation
993:The Marketing Book,
962:Guerrilla marketing
880:Product development
794:Strategic marketing
726:Market Segmentation
718:Market segmentation
682:Blind spot analysis
608:(also known as the
523:Value-in-ownership
493:can be identified.
464:functions include:
273:celebrity marketing
7636:History and events
7631:Health and fitness
7020:List of economists
6953:Lists and outlines
6602:Jerry (Yoram) Wind
6596:Henry Grady Weaver
6500:E. Jerome McCarthy
6229:Movement marketing
5755:Societal marketing
5660:Service innovation
5645:Experience economy
5621:Borderless Selling
5601:Quality management
5550:Services marketing
5544:Services Marketing
5471:Product adaptation
5371:Affinity marketing
5360:Business marketing
5348:Business Marketing
5327:Sex in advertising
5260:Customer analytics
5109:Customer interface
5104:Pink-collar worker
5062:Service innovation
4711:Specialty catalogs
4526:Website monetizing
4494:Referral marketing
4469:Online advertising
4464:Mobile advertising
4443:Internet marketing
4406:Television ratings
4325:Electronic signage
4281:Interactive kiosks
4264:Neon message board
4239:Aerial advertising
4020:Native advertising
3955:Advertising slogan
3880:Referral marketing
3865:Internal marketing
3681:Marketing channels
3613:Database marketing
3585:Willingness to pay
3560:Sliding scale fees
3527:Time-based pricing
3452:Geographic pricing
3442:Everyday low price
3412:Congestion pricing
3392:Base point pricing
3341:Pricing strategies
3335:Pricing strategies
3244:Price fixing cases
3219:Pricing objectives
3068:Corporate branding
2976:Corporate branding
2971:Corporate identity
2946:Brand relationship
2865:Brand architecture
2813:Celebrity branding
2808:Aspirational brand
2725:Certification mark
2700:Crossing the Chasm
2604:Consumers or Users
2568:Service innovation
2545:and may include a
2367:Seasonal packaging
2362:Reusable packaging
2327:Market cannibalism
2306:Product (business)
2300:Product management
2185:Canonical Analysis
1886:Mass customization
1666:Awareness research
1578:Survey methodology
1573:Statistical survey
1535:Scientific methods
1515:Marketing research
1504:Marketing research
1410:Aspirational Brand
1352:Consumer confusion
1318:Information search
1265:Customer knowledge
1255:Consumer switching
1223:Marketing research
1167:Societal marketing
1163:Societal marketing
1053:Services marketing
1000:Business marketing
875:Market penetration
870:Market development
815:Mass customization
766:Situation analysis
730:Perceptual mapping
594:Marketing strategy
578:Strategic planning
548:Switching barriers
489:economies and the
483:capitalist economy
379:. superior value.
361:Experience effects
357:Economies of scale
353:Economies of scope
228:Nature of exchange
7679:
7678:
7614:General reference
6757:(United Kingdom)
6568:J Walter Thompson
6558:Richard S. Tedlow
6470:E. St. Elmo Lewis
6330:History of retail
5959:Convenience store
5844:Types of retailer
5828:Shopper marketing
5616:Service blueprint
5526:Incentive program
5516:Loyalty marketing
5317:Network marketing
5041:Physical evidence
5035:Service blueprint
4976:Audience response
4884:Content marketing
4691:Digital promotion
4687:Digital marketing
4671:digital marketing
4653:Product placement
4559:central ad server
4344:Product placement
4249:Digital billboard
4175:Interactive media
4155:Advertising board
4144:Advertising Media
4128:AttentionTracking
4065:View-through rate
4035:Shock advertising
3980:Digital marketing
3676:Marketing channel
3669:Reverse logistics
3357:Cost-plus pricing
3289:Reservation price
3080:(also known as a
2936:Brand orientation
2833:Internet branding
2823:Employer branding
2543:Commercialization
2531:Business analysis
2461:Product portfolio
2384:Product lifecycle
2357:Country of origin
2312:Badge engineering
2200:Conjoint analysis
1710:Predictive buying
1690:Conjoint analysis
1523:customer insights
1362:Impulse purchases
1215:Consumer behavior
1157:Sales orientation
1145:Market-orientated
1124:Marketing concept
1065:(which includes
991:The book titled,
843:Growth strategies
800:Barriers to entry
762:Scenario analysis
455:Transaction costs
439:Demand-led growth
419:demand and supply
307:value proposition
143:The organization:
16:(Redirected from
7714:
7596:
7589:
7582:
7573:
7554:
7539:
7533:
7526:
7520:
7510:
7504:
7497:
7491:
7484:
7478:
7471:
7465:
7443:
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7384:
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7129:
7123:
7116:
6769:Marketing Theory
6683:Inside Retailing
6634:Valarie Zeithaml
6626:- developed the
6494:Marketing Myopia
6249:Sports marketing
6244:Shrimp marketing
6209:Health marketing
6048:Second-hand shop
6043:Shopping streets
5964:Department store
5902:Automated retail
5712:Social marketing
5706:Social marketing
5695:Sports marketing
5680:Service recovery
5556:Customer service
5462:Global marketing
5406:Solution selling
5396:Personal selling
5386:Managed services
5312:Marketing myopia
5277:Customer privacy
5119:CEM organization
4943:Ambush marketing
4849:Public relations
4843:Public relations
4750:Sales management
4740:DAGMAR marketing
4735:AIDA (marketing)
4729:personal selling
4717:Personal selling
4701:Email production
4665:Direct marketing
4591:Internet metrics
4518:e-mail marketing
4479:Search analytics
4454:Banner blindness
4313:Wrap advertising
4259:Mobile billboard
4087:DAGMAR marketing
4077:AIDA (marketing)
3945:Account planning
3885:Street marketing
3718:Sales techniques
3698:Sales management
3692:Personal selling
3608:Direct marketing
3590:Yield management
3580:Variable pricing
3466:Parity pricing:
3457:High–low pricing
3314:Transfer pricing
3279:Purchasing power
3209:Operating margin
3184:Choice Modelling
3104:Brand protection
2996:Silver hallmarks
2961:Challenger brand
2941:Brand preference
2905:Brand experience
2880:Brand ambassador
2792:Brand management
2782:Brand management
2483:Product bundling
2409:Product churning
2322:Euro Car Segment
2195:Cluster analysis
2190:Choice Modelling
1926:Sub-niche market
1802:Cluster sampling
1717:Futures research
1700:Delphi technique
1680:Content analysis
1472:Reference groups
1406:Aspirational age
1347:Choice Modelling
1337:AIDA (marketing)
1063:Social marketing
1039:Global marketing
1037:; also known as
1027:; also known as
1002:; also known as
966:Attack marketing
912:Inorganic growth
892:Growth platforms
851:Growth platforms
805:Barriers to exit
652:Futures research
614:SMART objectives
531:Marketing ethics
477:Economic systems
217:purchasing power
21:
7722:
7721:
7717:
7716:
7715:
7713:
7712:
7711:
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7681:
7680:
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7651:People and self
7605:
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6955:
6921:
6829:
6648:Advertising Age
6643:
6486:Theodore Levitt
6363:
6278:
6272:
6142:Cause marketing
6108:
6100:Warehouse store
6090:Vending machine
5944:Category killer
5893:
5846:
5813:Retail software
5789:
5783:
5740:Green marketing
5714:
5708:
5631:Service quality
5576:Service quality
5552:
5546:
5531:Loyalty program
5484:
5478:
5453:
5447:
5439:Green marketing
5435:
5429:
5362:
5356:
5350:
5345:
5268:
5225:Brand valuation
5191:Share of wallet
5143:
5137:
5114:CEM integration
5080:
5043:
5026:
5009:
5001:Share of wallet
4972:
4962:
4956:
4939:
4933:
4919:Viral marketing
4894:Event marketing
4877:Cause marketing
4867:Corporate image
4860:Buzz monitoring
4851:
4845:
4808:
4806:Sales promotion
4802:
4800:Sales promotion
4782:Closing (sales)
4772:Lead generation
4745:Field marketing
4731:
4725:
4719:
4689:(also known as
4673:
4667:
4661:
4640:(also known as
4638:Branded content
4629:
4623:
4499:Revenue sharing
4445:
4439:
4416:
4381:Streaming media
4359:Nielsen ratings
4330:Digital signage
4293:Bus advertising
4254:Human billboard
4146:
4113:
4107:
4073:
4050:Target audience
3926:
3920:
3915:
3902:Viral marketing
3850:Cross-promotion
3835:
3833:Promotional mix
3829:
3823:
3817:
3811:
3805:
3774:Value migration
3700:(also known as
3690:(also known as
3659:Green logistics
3604:
3598:
3565:Two part tariff
3522:Dynamic pricing
3512:Premium pricing
3489:(also known as
3487:Premium pricing
3388:
3386:Pricing tactics
3382:
3380:Pricing tactics
3343:
3337:
3319:Pricing science
3304:Switching costs
3259:Price mechanism
3170:
3164:
3158:
3141:
3135:
3106:
3073:Family branding
3063:Brand licensing
3047:(also known as
3041:
2966:Brand switching
2956:Brand tribalism
2910:Brand extension
2895:Brand community
2890:Brand awareness
2875:Brand alliances
2848:Nation branding
2843:Lifestyle brand
2794:
2786:Main articles:
2784:
2769:Sound trademark
2710:
2527:Concept testing
2519:Idea generation
2502:
2496:
2466:B.C.G. Analysis
2308:
2302:
2296:
2291:
2285:
2276:
2215:Factor analysis
2174:Neural Networks
2170:
2113:
2090:Target audience
2045:
2023:
1953:(also known as
1934:
1901:Microsegmention
1856:
1850:
1840:
1798:
1792:
1763:
1750:Innovation game
1660:Concept testing
1641:
1592:
1586:
1544:
1531:
1519:Market research
1512:
1510:Market research
1506:
1500:
1430:Risk perception
1426:Opinion leaders
1380:
1372:Window shopping
1367:Prospect theory
1342:Brand awareness
1310:
1304:
1298:
1235:Brand awareness
1231:
1229:Consumer basics
1211:
1205:
1103:
1029:Green marketing
989:
980:Implementations
977:
964:(also known as
948:
942:
897:Growth planning
853:
845:
835:Differentiation
830:Cost leadership
796:
790:
710:impact analysis
694:Demand analysis
690:Impact analysis
659:
646:(also known as
636:market research
631:
623:
567:Marketing plans
563:
561:Planning levels
558:
543:Switching costs
539:
491:Sharing economy
462:types of demand
443:Demand response
431:consumer demand
332:
311:recent thinking
286:
280:
230:
201:
147:sales personnel
123:Opinion leaders
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6580:Don E. Schultz
6577:
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6506:Arthur Nielsen
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6445:Shelby D. Hunt
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5823:Site selection
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5798:Point of sales
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5785:Main article:
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5132:
5131:
5126:
5121:
5116:
5111:
5106:
5101:
5096:
5091:
5086:
5079:
5076:
5075:
5074:
5069:
5067:Service design
5064:
5059:
5054:
5052:Front of house
5049:
5042:
5039:
5038:
5037:
5032:
5025:
5022:
5008:
5005:
5004:
5003:
4998:
4996:Share of voice
4993:
4988:
4983:
4978:
4971:
4968:
4967:
4966:
4958:Main article:
4955:
4952:
4951:
4950:
4945:
4935:Main article:
4932:
4929:
4928:
4927:
4921:
4916:
4911:
4906:
4901:
4896:
4891:
4889:Doing a Ratner
4886:
4881:
4880:
4879:
4869:
4864:
4863:
4862:
4855:Buzz marketing
4847:Main article:
4844:
4841:
4840:
4839:
4834:
4829:
4824:
4819:
4814:
4804:Main article:
4801:
4798:
4797:
4796:
4791:
4786:
4785:
4784:
4779:
4774:
4764:
4759:
4758:
4757:
4747:
4742:
4737:
4727:Main article:
4721:Main article:
4718:
4715:
4714:
4713:
4708:
4703:
4698:
4693:
4684:
4679:
4669:Main article:
4663:Main article:
4660:
4657:
4656:
4655:
4650:
4645:
4635:
4625:Main article:
4622:
4619:
4618:
4617:
4592:
4589:
4587:paid inclusion
4576:
4573:
4547:
4544:
4511:
4507:
4506:
4501:
4496:
4491:
4486:
4481:
4476:
4471:
4466:
4461:
4456:
4451:
4441:Main article:
4438:
4435:
4434:
4433:
4430:Slip-Slop-Slap
4427:
4422:
4415:
4412:
4411:
4410:
4409:
4408:
4403:
4398:
4393:
4383:
4378:
4373:
4368:
4367:
4366:
4361:
4356:
4346:
4341:
4340:
4339:
4334:
4333:
4332:
4327:
4317:
4316:
4315:
4310:
4305:
4300:
4295:
4285:
4284:
4283:
4273:
4272:
4271:
4269:Sandwich board
4266:
4261:
4256:
4251:
4241:
4231:
4226:
4225:
4224:
4219:
4209:
4204:
4202:Media planning
4199:
4194:
4193:
4192:
4182:
4177:
4172:
4167:
4162:
4157:
4152:
4145:
4142:
4141:
4140:
4135:
4130:
4125:
4120:
4109:Main article:
4106:
4103:
4102:
4101:
4095:
4089:
4084:
4079:
4072:
4069:
4068:
4067:
4062:
4057:
4052:
4047:
4042:
4037:
4032:
4027:
4022:
4017:
4012:
4007:
4002:
3997:
3992:
3987:
3982:
3977:
3972:
3967:
3962:
3957:
3952:
3947:
3942:
3937:
3932:
3922:Main article:
3919:
3916:
3914:
3911:
3910:
3909:
3904:
3899:
3894:
3893:
3892:
3882:
3877:
3872:
3867:
3862:
3857:
3852:
3847:
3842:
3831:Main article:
3825:Main article:
3819:Main article:
3813:Main article:
3807:Main article:
3804:
3793:
3792:
3791:
3789:Pyramid scheme
3786:
3777:
3776:
3771:
3766:
3765:
3764:
3754:
3753:
3752:
3742:
3741:
3740:
3735:
3730:
3725:
3720:
3715:
3710:
3705:
3685:
3684:
3683:
3673:
3672:
3671:
3666:
3661:
3651:
3650:
3649:
3648:
3647:
3642:
3637:
3625:
3620:
3615:
3610:
3600:Main article:
3597:
3594:
3593:
3592:
3587:
3582:
3577:
3572:
3567:
3562:
3557:
3552:
3550:Price skimming
3547:
3538:
3537:
3536:
3535:
3534:
3524:
3514:
3509:
3504:
3499:
3494:
3484:
3479:
3478:
3477:
3472:
3464:
3459:
3454:
3449:
3444:
3439:
3434:
3429:
3424:
3422:Clearance sale
3419:
3414:
3409:
3404:
3399:
3394:
3384:Main article:
3381:
3378:
3377:
3376:
3375:
3374:
3369:
3359:
3354:
3349:
3339:Main article:
3336:
3333:
3332:
3331:
3326:
3324:Price override
3321:
3316:
3311:
3309:Target pricing
3306:
3301:
3296:
3291:
3286:
3281:
3276:
3274:Price umbrella
3271:
3266:
3261:
3256:
3251:
3246:
3241:
3236:
3234:Price controls
3231:
3226:
3221:
3216:
3211:
3206:
3201:
3196:
3191:
3186:
3181:
3176:
3166:Main article:
3160:Main article:
3157:
3154:
3153:
3152:
3147:
3137:Main article:
3134:
3131:
3130:
3129:
3128:
3127:
3117:
3112:
3105:
3102:
3101:
3100:
3098:Umbrella brand
3095:
3093:National brand
3090:
3085:
3082:fighting brand
3075:
3070:
3065:
3060:
3055:
3049:Private labels
3040:
3037:
3036:
3035:
3030:
3025:
3020:
3015:
3010:
3005:
3000:
2999:
2998:
2988:
2983:
2978:
2973:
2968:
2963:
2958:
2953:
2948:
2943:
2938:
2933:
2928:
2923:
2921:Brand language
2918:
2913:
2907:
2902:
2897:
2892:
2887:
2885:Brand aversion
2882:
2877:
2872:
2867:
2862:
2861:
2860:
2855:
2850:
2845:
2840:
2835:
2830:
2825:
2820:
2815:
2810:
2800:
2783:
2780:
2779:
2778:
2773:
2772:
2771:
2761:
2760:
2759:
2749:
2744:
2739:
2738:
2737:
2727:
2709:
2706:
2705:
2704:
2696:
2691:
2686:
2680:
2674:
2673:
2672:
2667:
2656:
2650:
2628:
2627:
2622:
2589:
2588:
2578:Eco-innovation
2574:
2572:Service design
2564:
2550:
2549:
2539:Market testing
2498:Main article:
2495:
2492:
2491:
2490:
2485:
2480:
2475:
2474:
2473:
2468:
2458:
2453:
2448:
2443:
2438:
2433:
2428:
2422:
2416:
2411:
2406:
2401:
2396:
2394:Product lining
2391:
2386:
2381:
2376:
2375:
2374:
2369:
2364:
2359:
2354:
2349:
2339:
2334:
2329:
2324:
2319:
2314:
2304:Main article:
2298:Main article:
2295:
2292:
2287:Main article:
2281:Main article:
2275:
2264:
2263:
2262:
2257:
2255:Random Forests
2252:
2247:
2242:
2237:
2235:Logit analysis
2232:
2227:
2222:
2217:
2212:
2207:
2202:
2197:
2192:
2187:
2182:
2176:
2169:
2166:
2165:
2164:
2159:
2153:
2152:(Asia Pacific)
2143:
2142:
2141:(Asia-Pacific)
2136:
2130:
2127:Claritas Prizm
2124:
2112:
2109:
2108:
2107:
2102:
2097:
2092:
2087:
2082:
2077:
2072:
2067:
2062:
2057:
2052:
2044:
2041:
2040:
2039:
2034:
2029:
2022:
2019:
2018:
2017:
2016:
2015:
2010:
1996:
1995:
1991:
1990:
1989:
1988:
1978:
1971:Psychographics
1968:
1962:
1948:
1939:
1938:
1933:
1930:
1929:
1928:
1923:
1918:
1913:
1908:
1903:
1898:
1896:Market segment
1893:
1891:Mass marketing
1888:
1883:
1869:
1863:
1860:Market segment
1852:Main article:
1849:
1846:
1839:
1836:
1835:
1834:
1829:
1824:
1819:
1814:
1809:
1804:
1794:Main article:
1791:
1788:
1787:
1786:
1785:
1784:
1779:
1769:
1762:
1759:
1758:
1757:
1752:
1747:
1742:
1737:
1734:
1729:
1724:
1719:
1714:
1713:
1712:
1702:
1697:
1692:
1687:
1682:
1677:
1672:
1667:
1664:
1663:
1662:
1657:
1652:
1640:
1637:
1636:
1635:
1634:
1633:
1628:
1623:
1613:
1611:Neuromarketing
1608:
1603:
1598:
1588:Main article:
1585:
1582:
1581:
1580:
1575:
1570:
1565:
1560:
1555:
1550:
1540:Main article:
1530:
1527:
1508:Main article:
1502:Main article:
1499:
1496:
1495:
1494:
1493:
1492:
1491:
1490:
1453:
1452:
1451:
1450:
1449:
1448:
1379:
1376:
1375:
1374:
1369:
1364:
1359:
1354:
1349:
1344:
1339:
1300:Main article:
1297:
1294:
1293:
1292:
1287:
1282:
1277:
1272:
1267:
1262:
1257:
1252:
1247:
1242:
1237:
1230:
1227:
1207:Main article:
1204:
1201:
1200:
1199:
1198:
1197:
1182:
1181:
1180:
1175:
1160:
1142:
1128:
1127:
1126:
1116:(See section:
1102:
1099:
1086:
1085:
1080:
1075:
1070:
1060:
1050:
1045:
1042:
1032:
1022:
1015:
1006:marketing and
988:
985:
976:
973:
972:
971:
970:
969:
954:
944:Main article:
941:
938:
937:
936:
931:
926:
924:Organic growth
921:
920:
919:
909:
904:
899:
894:
889:
888:
887:
882:
877:
872:
861:
855:
854:
849:Main article:
844:
841:
840:
839:
838:
837:
832:
822:
817:
812:
807:
802:
792:Main article:
789:
786:
778:Trend Analysis
658:
655:
630:
627:
622:
619:
618:
617:
598:
597:
562:
559:
557:
554:
553:
552:
551:
550:
538:
535:
534:
533:
521:
520:
516:
515:
510:
505:
499:
498:
479:
478:
474:
473:
466:Derived demand
458:
417:Understanding
415:
414:
388:
387:
384:
377:customer value
341:
340:
331:
328:
327:
326:
299:product design
279:
276:
229:
226:
225:
224:
200:
197:
196:
195:
180:
179:
178:
177:
137:
136:
135:
134:
89:
88:
71:
68:
47:
44:
30:The following
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
7719:
7708:
7705:
7703:
7700:
7698:
7695:
7693:
7690:
7689:
7687:
7672:
7669:
7667:
7664:
7662:
7659:
7657:
7654:
7652:
7649:
7647:
7644:
7642:
7639:
7637:
7634:
7632:
7629:
7627:
7624:
7622:
7619:
7618:
7615:
7612:
7611:
7608:
7604:
7597:
7592:
7590:
7585:
7583:
7578:
7577:
7574:
7568:
7565:
7564:
7560:
7552:
7548:
7544:
7538:
7535:
7531:
7525:
7522:
7519:
7515:
7509:
7506:
7502:
7496:
7493:
7489:
7483:
7480:
7476:
7470:
7467:
7464:
7460:
7456:
7452:
7448:
7442:
7439:
7436:
7432:
7431:Technovation.
7426:
7423:
7419:
7415:
7409:
7406:
7402:
7396:
7393:
7389:
7383:
7380:
7377:
7373:
7367:
7364:
7360:
7356:
7352:
7346:
7343:
7339:
7333:
7330:
7326:
7320:
7317:
7313:
7309:
7305:
7299:
7296:
7292:
7286:
7283:
7279:
7273:
7270:
7267:
7263:
7257:
7254:
7250:
7244:
7241:
7237:
7231:
7228:
7224:
7218:
7215:
7211:
7205:
7202:
7198:
7192:
7189:
7185:
7179:
7176:
7172:
7166:
7163:
7159:
7155:
7149:
7146:
7142:
7138:
7134:
7128:
7125:
7121:
7115:
7112:
7105:
7100:
7097:
7095:
7092:
7090:
7087:
7085:
7082:
7080:
7077:
7074:
7071:
7069:
7066:
7065:
7061:
7056:
7053:
7051:
7048:
7046:
7043:
7041:
7038:
7036:
7033:
7031:
7028:
7026:
7023:
7021:
7018:
7016:
7013:
7011:
7008:
7006:
7003:
7001:
6998:
6996:
6993:
6991:
6988:
6986:
6983:
6981:
6978:
6976:
6973:
6971:
6968:
6966:
6963:
6961:
6958:
6957:
6952:
6947:
6944:
6942:
6939:
6937:
6934:
6931:
6928:
6926:
6923:
6922:
6918:
6914:
6911:
6909:
6906:
6904:
6901:
6899:
6896:
6894:
6891:
6889:
6886:
6884:
6881:
6879:
6876:
6874:
6871:
6869:
6866:
6864:
6861:
6859:
6856:
6854:
6851:
6849:
6846:
6844:
6841:
6839:
6836:
6834:
6831:
6830:
6826:
6822:
6821:
6817:
6815:
6814:
6810:
6808:
6807:
6803:
6800:
6799:
6795:
6793:
6792:
6788:
6785:
6784:
6780:
6778:
6777:
6773:
6771:
6770:
6766:
6764:
6763:
6759:
6756:
6755:
6751:
6749:
6748:
6744:
6742:
6741:
6737:
6735:
6734:
6730:
6728:
6727:
6723:
6721:
6720:
6716:
6714:
6713:
6709:
6707:
6706:
6702:
6700:
6699:
6695:
6693:
6692:
6688:
6685:
6684:
6680:
6678:
6677:
6673:
6671:
6670:
6666:
6664:
6663:
6659:
6657:
6656:
6652:
6650:
6649:
6645:
6644:
6640:
6635:
6632:
6629:
6625:
6622:
6619:
6618:Daniel Starch
6616:
6613:
6610:
6607:
6603:
6600:
6597:
6594:
6591:
6587:
6586:Stephen Vargo
6584:
6581:
6578:
6575:
6572:
6569:
6565:
6562:
6559:
6556:
6553:
6550:
6547:
6544:
6541:
6538:
6535:
6534:Rosser Reeves
6532:
6529:
6526:
6523:
6519:
6518:Vance Packard
6516:
6513:
6510:
6507:
6504:
6501:
6498:
6495:
6491:
6487:
6484:
6481:
6478:
6475:
6471:
6468:
6465:
6464:Philip Kotler
6462:
6459:
6458:John E. Jeuck
6456:
6454:
6450:
6446:
6443:
6440:
6439:Paul E. Green
6437:
6434:
6431:
6428:
6427:Edward Filene
6425:
6422:
6419:
6416:
6413:
6410:
6409:George S. Day
6407:
6404:
6401:
6398:
6395:
6392:
6389:
6386:
6383:
6380:
6377:
6374:
6371:
6368:
6367:Wroe Alderson
6365:
6364:
6360:
6355:
6352:
6349:
6346:
6343:
6340:
6337:
6334:
6331:
6328:
6325:
6322:
6319:
6316:
6313:
6310:
6307:
6304:
6301:
6298:
6295:
6292:
6289:
6286:
6283:
6280:
6279:
6277:
6269:
6265:
6262:
6260:
6257:
6255:
6252:
6250:
6247:
6245:
6242:
6240:
6237:
6235:
6232:
6230:
6227:
6225:
6222:
6220:
6219:Megamarketing
6217:
6215:
6212:
6210:
6207:
6205:
6202:
6200:
6197:
6195:
6192:
6190:
6187:
6185:
6182:
6180:
6177:
6175:
6172:
6168:
6165:
6164:
6163:
6160:
6158:
6155:
6153:
6150:
6148:
6145:
6143:
6140:
6138:
6135:
6133:
6130:
6128:
6125:
6123:
6120:
6118:
6115:
6113:
6110:
6109:
6105:
6101:
6098:
6096:
6093:
6091:
6088:
6086:
6085:Variety store
6083:
6080:
6076:
6073:
6071:
6068:
6064:
6061:
6060:
6059:
6056:
6054:
6051:
6049:
6046:
6044:
6041:
6039:
6038:Shopping mall
6036:
6034:
6031:
6029:
6028:Pop-up retail
6026:
6024:
6021:
6017:
6014:
6012:
6009:
6007:
6004:
6003:
6002:
5999:
5997:
5994:
5992:
5989:
5987:
5984:
5982:
5979:
5977:
5974:
5970:
5967:
5966:
5965:
5962:
5960:
5957:
5955:
5952:
5950:
5947:
5945:
5942:
5940:
5939:Big-box store
5937:
5933:
5932:Saddar Bazaar
5930:
5928:
5925:
5923:
5920:
5918:
5915:
5913:
5910:
5909:
5908:
5905:
5903:
5900:
5898:
5895:
5894:
5890:
5886:
5885:Street vendor
5883:
5881:
5878:
5876:
5873:
5871:
5868:
5866:
5863:
5861:
5858:
5856:
5853:
5851:
5848:
5847:
5843:
5839:
5836:
5834:
5833:Store manager
5831:
5829:
5826:
5824:
5821:
5819:
5816:
5814:
5811:
5809:
5808:Retail design
5806:
5804:
5801:
5799:
5796:
5794:
5791:
5790:
5788:
5780:
5776:
5773:
5771:
5768:
5766:
5763:
5761:
5758:
5756:
5753:
5751:
5748:
5746:
5743:
5741:
5738:
5736:
5733:
5729:
5726:
5725:
5724:
5721:
5719:
5716:
5715:
5713:
5705:
5701:
5698:
5696:
5693:
5691:
5688:
5686:
5683:
5681:
5678:
5676:
5673:
5671:
5670:Servicescapes
5668:
5666:
5663:
5661:
5658:
5656:
5653:
5651:
5648:
5646:
5643:
5640:
5636:
5632:
5629:
5627:
5624:
5622:
5619:
5617:
5614:
5612:
5609:
5607:
5606:Servicescapes
5604:
5602:
5599:
5597:
5594:
5592:
5589:
5587:
5584:
5582:
5579:
5577:
5574:
5572:
5569:
5567:
5564:
5562:
5559:
5557:
5554:
5553:
5551:
5543:
5539:
5536:
5532:
5529:
5527:
5524:
5522:
5519:
5518:
5517:
5514:
5512:
5509:
5505:
5502:
5501:
5500:
5497:
5494:
5491:
5489:
5486:
5485:
5483:
5475:
5470:
5468:
5465:
5463:
5460:
5458:
5455:
5454:
5452:
5444:
5440:
5437:
5436:
5434:
5426:
5422:
5419:
5417:
5414:
5412:
5409:
5407:
5404:
5402:
5399:
5397:
5394:
5392:
5389:
5387:
5384:
5382:
5381:Firmographics
5379:
5377:
5374:
5372:
5369:
5367:
5364:
5363:
5361:
5355:
5347:
5342:
5338:
5335:
5333:
5330:
5328:
5325:
5323:
5320:
5318:
5315:
5313:
5310:
5308:
5305:
5303:
5300:
5298:
5295:
5293:
5290:
5288:
5285:
5283:
5280:
5278:
5275:
5273:
5270:
5269:
5265:
5261:
5258:
5254:
5251:
5249:
5246:
5245:
5244:
5241:
5240:
5239:
5238:
5231:
5228:
5226:
5223:
5221:
5218:
5217:
5216:
5215:
5209:
5206:
5204:
5201:
5200:
5199:
5198:
5192:
5189:
5186:
5183:
5179:
5176:
5175:
5174:
5171:
5169:
5166:
5162:
5159:
5158:
5157:
5154:
5153:
5152:
5151:
5147:
5142:
5134:
5130:
5127:
5125:
5122:
5120:
5117:
5115:
5112:
5110:
5107:
5105:
5102:
5100:
5097:
5095:
5092:
5090:
5087:
5085:
5082:
5081:
5077:
5073:
5072:Servicescapes
5070:
5068:
5065:
5063:
5060:
5058:
5055:
5053:
5050:
5048:
5045:
5044:
5040:
5036:
5033:
5031:
5028:
5027:
5023:
5021:
5018:
5014:
5006:
5002:
4999:
4997:
4994:
4992:
4989:
4987:
4984:
4982:
4979:
4977:
4974:
4973:
4969:
4964:
4963:
4961:
4953:
4949:
4946:
4944:
4941:
4940:
4938:
4930:
4925:
4924:Word of mouth
4922:
4920:
4917:
4915:
4912:
4910:
4907:
4905:
4902:
4900:
4897:
4895:
4892:
4890:
4887:
4885:
4882:
4878:
4875:
4874:
4873:
4870:
4868:
4865:
4861:
4858:
4857:
4856:
4853:
4852:
4850:
4842:
4838:
4835:
4833:
4832:Point of sale
4830:
4828:
4825:
4823:
4820:
4818:
4817:Merchandising
4815:
4813:
4810:
4809:
4807:
4799:
4795:
4792:
4790:
4787:
4783:
4780:
4778:
4775:
4773:
4770:
4769:
4768:
4765:
4763:
4762:Sales process
4760:
4756:
4753:
4752:
4751:
4748:
4746:
4743:
4741:
4738:
4736:
4733:
4732:
4730:
4724:
4716:
4712:
4709:
4707:
4706:Telemarketing
4704:
4702:
4699:
4697:
4694:
4692:
4688:
4685:
4683:
4680:
4678:
4675:
4674:
4672:
4666:
4658:
4654:
4651:
4649:
4646:
4643:
4639:
4636:
4634:
4631:
4630:
4628:
4627:Advertainment
4621:Advertainment
4620:
4616:
4612:
4608:
4604:
4600:
4596:
4593:
4590:
4588:
4584:
4580:
4579:pay per click
4577:
4574:
4572:
4568:
4564:
4560:
4556:
4552:
4548:
4545:
4543:
4539:
4535:
4531:
4527:
4523:
4519:
4515:
4512:
4509:
4508:
4505:
4504:Web analytics
4502:
4500:
4497:
4495:
4492:
4490:
4487:
4485:
4482:
4480:
4477:
4475:
4472:
4470:
4467:
4465:
4462:
4460:
4457:
4455:
4452:
4450:
4447:
4446:
4444:
4436:
4431:
4428:
4426:
4423:
4421:
4418:
4417:
4413:
4407:
4404:
4402:
4399:
4397:
4394:
4392:
4389:
4388:
4387:
4384:
4382:
4379:
4377:
4374:
4372:
4369:
4365:
4364:Nielsen Audio
4362:
4360:
4357:
4355:
4352:
4351:
4350:
4347:
4345:
4342:
4338:
4335:
4331:
4328:
4326:
4323:
4322:
4321:
4318:
4314:
4311:
4309:
4306:
4304:
4301:
4299:
4296:
4294:
4291:
4290:
4289:
4288:Transit media
4286:
4282:
4279:
4278:
4277:
4274:
4270:
4267:
4265:
4262:
4260:
4257:
4255:
4252:
4250:
4247:
4246:
4245:
4242:
4240:
4237:
4236:
4235:
4232:
4230:
4227:
4223:
4220:
4218:
4215:
4214:
4213:
4210:
4208:
4205:
4203:
4200:
4198:
4195:
4191:
4188:
4187:
4186:
4183:
4181:
4178:
4176:
4173:
4171:
4170:Display stand
4168:
4166:
4163:
4161:
4158:
4156:
4153:
4151:
4148:
4147:
4143:
4139:
4136:
4134:
4131:
4129:
4126:
4124:
4121:
4118:
4115:
4114:
4112:
4104:
4099:
4096:
4093:
4090:
4088:
4085:
4083:
4080:
4078:
4075:
4074:
4070:
4066:
4063:
4061:
4058:
4056:
4053:
4051:
4048:
4046:
4043:
4041:
4038:
4036:
4033:
4031:
4028:
4026:
4023:
4021:
4018:
4016:
4013:
4011:
4008:
4006:
4003:
4001:
3998:
3996:
3993:
3991:
3988:
3986:
3983:
3981:
3978:
3976:
3973:
3971:
3968:
3966:
3963:
3961:
3958:
3956:
3953:
3951:
3948:
3946:
3943:
3941:
3938:
3936:
3933:
3931:
3928:
3927:
3925:
3917:
3912:
3908:
3905:
3903:
3900:
3898:
3895:
3891:
3888:
3887:
3886:
3883:
3881:
3878:
3876:
3873:
3871:
3868:
3866:
3863:
3861:
3858:
3856:
3853:
3851:
3848:
3846:
3843:
3840:
3837:
3836:
3834:
3828:
3822:
3816:
3810:
3802:
3798:
3794:
3790:
3787:
3785:
3782:
3781:
3780:
3775:
3772:
3770:
3767:
3763:
3760:
3759:
3758:
3755:
3751:
3748:
3747:
3746:
3743:
3739:
3736:
3734:
3731:
3729:
3726:
3724:
3721:
3719:
3716:
3714:
3711:
3709:
3706:
3703:
3699:
3696:
3695:
3693:
3689:
3686:
3682:
3679:
3678:
3677:
3674:
3670:
3667:
3665:
3662:
3660:
3657:
3656:
3655:
3652:
3646:
3645:Jobbing house
3643:
3641:
3638:
3636:
3633:
3632:
3631:
3630:
3629:
3626:
3624:
3623:Drop shipping
3621:
3619:
3616:
3614:
3611:
3609:
3606:
3605:
3603:
3595:
3591:
3588:
3586:
3583:
3581:
3578:
3576:
3573:
3571:
3568:
3566:
3563:
3561:
3558:
3556:
3553:
3551:
3548:
3546:
3542:
3541:Value pricing
3539:
3533:
3530:
3529:
3528:
3525:
3523:
3520:
3519:
3518:
3515:
3513:
3510:
3508:
3505:
3503:
3500:
3498:
3495:
3492:
3491:Price premium
3488:
3485:
3483:
3480:
3476:
3473:
3471:
3468:
3467:
3465:
3463:
3460:
3458:
3455:
3453:
3450:
3448:
3445:
3443:
3440:
3438:
3435:
3433:
3430:
3428:
3425:
3423:
3420:
3418:
3415:
3413:
3410:
3408:
3405:
3403:
3400:
3398:
3395:
3393:
3390:
3389:
3387:
3379:
3373:
3370:
3368:
3365:
3364:
3363:
3360:
3358:
3355:
3353:
3350:
3348:
3345:
3344:
3342:
3334:
3330:
3327:
3325:
3322:
3320:
3317:
3315:
3312:
3310:
3307:
3305:
3302:
3300:
3297:
3295:
3292:
3290:
3287:
3285:
3282:
3280:
3277:
3275:
3272:
3270:
3267:
3265:
3262:
3260:
3257:
3255:
3254:Price gouging
3252:
3250:
3247:
3245:
3242:
3240:
3237:
3235:
3232:
3230:
3229:Price ceiling
3227:
3225:
3222:
3220:
3217:
3215:
3212:
3210:
3207:
3205:
3202:
3200:
3197:
3195:
3192:
3190:
3187:
3185:
3182:
3180:
3177:
3175:
3172:
3171:
3169:
3163:
3155:
3151:
3148:
3146:
3143:
3142:
3140:
3132:
3126:
3123:
3122:
3121:
3118:
3116:
3113:
3111:
3108:
3107:
3103:
3099:
3096:
3094:
3091:
3089:
3086:
3083:
3079:
3078:Fighter brand
3076:
3074:
3071:
3069:
3066:
3064:
3061:
3059:
3056:
3054:
3050:
3046:
3045:Private brand
3043:
3042:
3038:
3034:
3031:
3029:
3026:
3024:
3021:
3019:
3016:
3014:
3011:
3009:
3006:
3004:
3001:
2997:
2994:
2993:
2992:
2989:
2987:
2986:Generic brand
2984:
2982:
2979:
2977:
2974:
2972:
2969:
2967:
2964:
2962:
2959:
2957:
2954:
2952:
2949:
2947:
2944:
2942:
2939:
2937:
2934:
2932:
2929:
2927:
2926:Brand loyalty
2924:
2922:
2919:
2917:
2914:
2911:
2908:
2906:
2903:
2901:
2898:
2896:
2893:
2891:
2888:
2886:
2883:
2881:
2878:
2876:
2873:
2871:
2868:
2866:
2863:
2859:
2856:
2854:
2851:
2849:
2846:
2844:
2841:
2839:
2836:
2834:
2831:
2829:
2826:
2824:
2821:
2819:
2816:
2814:
2811:
2809:
2806:
2805:
2804:
2801:
2799:
2796:
2795:
2793:
2789:
2781:
2777:
2774:
2770:
2767:
2766:
2765:
2762:
2758:
2755:
2754:
2753:
2750:
2748:
2745:
2743:
2740:
2736:
2733:
2732:
2731:
2728:
2726:
2723:
2722:
2721:
2719:
2715:
2714:creative work
2707:
2702:
2701:
2697:
2695:
2692:
2690:
2687:
2684:
2681:
2678:
2675:
2671:
2668:
2666:
2665:Early adopter
2663:
2662:
2660:
2657:
2654:
2651:
2649:
2646:
2645:
2644:
2640:
2639:
2635:
2633:
2626:
2623:
2621:
2618:
2617:
2616:
2615:
2611:
2609:
2608:crowdsourcing
2605:
2601:
2596:
2594:
2587:
2583:
2579:
2575:
2573:
2569:
2565:
2563:
2559:
2555:
2554:
2553:
2548:
2544:
2540:
2536:
2532:
2528:
2524:
2520:
2517:
2516:
2515:
2512:
2510:
2506:
2501:
2493:
2489:
2486:
2484:
2481:
2479:
2476:
2472:
2469:
2467:
2464:
2463:
2462:
2459:
2457:
2456:Whole product
2454:
2452:
2449:
2447:
2444:
2442:
2439:
2437:
2434:
2432:
2429:
2426:
2423:
2420:
2417:
2415:
2412:
2410:
2407:
2405:
2402:
2400:
2397:
2395:
2392:
2390:
2387:
2385:
2382:
2380:
2377:
2373:
2370:
2368:
2365:
2363:
2360:
2358:
2355:
2353:
2350:
2348:
2345:
2344:
2343:
2340:
2338:
2335:
2333:
2330:
2328:
2325:
2323:
2320:
2318:
2315:
2313:
2310:
2309:
2307:
2301:
2293:
2290:
2284:
2283:Marketing mix
2279:
2273:
2269:
2268:marketing mix
2265:
2261:
2258:
2256:
2253:
2251:
2248:
2246:
2243:
2241:
2238:
2236:
2233:
2231:
2228:
2226:
2223:
2221:
2218:
2216:
2213:
2211:
2208:
2206:
2203:
2201:
2198:
2196:
2193:
2191:
2188:
2186:
2183:
2180:
2177:
2175:
2172:
2171:
2167:
2163:
2160:
2157:
2154:
2151:
2148:
2147:
2146:
2140:
2137:
2134:
2131:
2128:
2125:
2122:
2119:
2118:
2117:
2110:
2106:
2103:
2101:
2098:
2096:
2093:
2091:
2088:
2086:
2083:
2081:
2078:
2076:
2075:Geo-targeting
2073:
2071:
2068:
2066:
2063:
2061:
2058:
2056:
2053:
2050:
2047:
2046:
2042:
2038:
2035:
2033:
2030:
2028:
2025:
2024:
2020:
2014:
2011:
2009:
2008:Firmographics
2006:
2005:
2004:
2001:
2000:
1999:
1993:
1992:
1987:
1984:
1983:
1982:
1979:
1976:
1972:
1969:
1966:
1963:
1960:
1959:Geodemography
1956:
1955:Geo-targeting
1952:
1949:
1947:
1944:
1943:
1942:
1936:
1935:
1931:
1927:
1924:
1922:
1919:
1917:
1914:
1912:
1909:
1907:
1904:
1902:
1899:
1897:
1894:
1892:
1889:
1887:
1884:
1881:
1877:
1874:(section) or
1873:
1870:
1867:
1864:
1861:
1858:
1857:
1855:
1847:
1845:
1844:
1837:
1833:
1830:
1828:
1825:
1823:
1820:
1818:
1815:
1813:
1810:
1808:
1805:
1803:
1800:
1799:
1797:
1789:
1783:
1780:
1778:
1775:
1774:
1773:
1770:
1768:
1765:
1764:
1760:
1756:
1753:
1751:
1748:
1746:
1745:Psychometrics
1743:
1741:
1738:
1735:
1733:
1730:
1728:
1725:
1723:
1720:
1718:
1715:
1711:
1708:
1707:
1706:
1703:
1701:
1698:
1696:
1693:
1691:
1688:
1686:
1683:
1681:
1678:
1676:
1673:
1671:
1668:
1665:
1661:
1658:
1656:
1653:
1651:
1648:
1647:
1646:
1643:
1642:
1638:
1632:
1629:
1627:
1624:
1622:
1619:
1618:
1617:
1614:
1612:
1609:
1607:
1604:
1602:
1599:
1597:
1594:
1593:
1591:
1583:
1579:
1576:
1574:
1571:
1569:
1566:
1564:
1561:
1559:
1558:Online panels
1556:
1554:
1551:
1549:
1546:
1545:
1543:
1538:
1536:
1528:
1526:
1524:
1520:
1516:
1511:
1505:
1497:
1489:
1485:
1481:
1477:
1473:
1469:
1465:
1462:
1461:
1460:
1459:
1458:
1455:
1454:
1447:
1443:
1439:
1435:
1434:Loss aversion
1431:
1427:
1423:
1419:
1415:
1411:
1407:
1403:
1399:
1395:
1392:
1391:
1390:
1389:
1388:
1385:
1384:
1383:
1377:
1373:
1370:
1368:
1365:
1363:
1360:
1358:
1355:
1353:
1350:
1348:
1345:
1343:
1340:
1338:
1335:
1334:
1333:
1331:
1330:Post purchase
1327:
1323:
1319:
1315:
1309:
1303:
1295:
1291:
1288:
1286:
1283:
1281:
1278:
1276:
1273:
1271:
1268:
1266:
1263:
1261:
1258:
1256:
1253:
1251:
1248:
1246:
1243:
1241:
1238:
1236:
1233:
1232:
1228:
1226:
1224:
1220:
1216:
1210:
1202:
1196:
1193:
1192:
1190:
1186:
1183:
1179:
1176:
1174:
1171:
1170:
1168:
1164:
1161:
1158:
1154:
1150:
1146:
1143:
1140:
1136:
1132:
1129:
1125:
1122:
1121:
1119:
1115:
1112:
1111:
1110:
1108:
1100:
1098:
1096:
1091:
1084:
1081:
1079:
1076:
1074:
1071:
1068:
1064:
1061:
1058:
1054:
1051:
1049:
1046:
1043:
1040:
1036:
1033:
1030:
1026:
1023:
1020:
1016:
1013:
1009:
1005:
1001:
998:
997:
996:
994:
986:
984:
981:
974:
967:
963:
960:
959:
958:
955:
953:
950:
949:
947:
939:
935:
932:
930:
927:
925:
922:
918:
915:
914:
913:
910:
908:
905:
903:
900:
898:
895:
893:
890:
886:
883:
881:
878:
876:
873:
871:
868:
867:
865:
864:Ansoff Matrix
862:
860:
857:
856:
852:
847:
846:
842:
836:
833:
831:
828:
827:
826:
823:
821:
818:
816:
813:
811:
808:
806:
803:
801:
798:
797:
795:
787:
785:
783:
779:
775:
774:SWOT analysis
771:
767:
763:
759:
755:
751:
747:
743:
739:
735:
734:PEST analysis
731:
727:
723:
719:
715:
711:
707:
703:
699:
695:
691:
687:
683:
679:
675:
671:
667:
663:
656:
654:
653:
649:
645:
641:
637:
628:
626:
620:
615:
611:
607:
606:Marketing mix
603:
600:
599:
595:
591:
587:
583:
579:
576:
575:
574:
572:
571:business plan
568:
560:
555:
549:
546:
545:
544:
541:
540:
536:
532:
529:
528:
527:
526:
518:
517:
514:
511:
509:
506:
504:
501:
500:
496:
495:
494:
492:
488:
484:
476:
475:
471:
467:
463:
459:
456:
452:
451:Law of supply
448:
447:Law of demand
444:
440:
436:
432:
428:
424:
423:
422:
420:
412:
411:
410:
409:
405:
401:
397:
393:
385:
382:
381:
380:
378:
374:
370:
366:
362:
358:
354:
350:
346:
338:
337:
336:
329:
324:
320:
316:
312:
308:
304:
300:
296:
292:
288:
287:
285:
277:
275:
274:
270:
266:
262:
258:
254:
250:
246:
242:
238:
234:
227:
222:
218:
214:
210:
206:
205:
204:
198:
193:
189:
185:
182:
181:
176:
172:
171:Street vendor
168:
164:
160:
156:
152:
148:
144:
141:
140:
139:
138:
132:
128:
124:
120:
116:
112:
108:
104:
100:
98:
93:
92:
91:
90:
86:
82:
78:
74:
73:
69:
67:
65:
61:
60:to government
57:
53:
45:
43:
41:
40:
35:
33:
19:
7550:
7546:
7542:
7537:
7529:
7524:
7513:
7508:
7500:
7495:
7487:
7482:
7474:
7469:
7458:
7450:
7446:
7441:
7430:
7425:
7417:
7413:
7408:
7400:
7395:
7387:
7382:
7371:
7366:
7358:
7354:
7350:
7345:
7337:
7336:World Bank,
7332:
7324:
7319:
7311:
7303:
7298:
7290:
7285:
7277:
7272:
7261:
7256:
7248:
7243:
7235:
7230:
7222:
7217:
7209:
7204:
7196:
7191:
7183:
7178:
7170:
7165:
7157:
7153:
7148:
7140:
7136:
7132:
7127:
7119:
7114:
6818:
6811:
6804:
6796:
6789:
6783:The Marketer
6781:
6774:
6767:
6760:
6752:
6745:
6738:
6731:
6724:
6717:
6710:
6703:
6696:
6689:
6681:
6674:
6667:
6660:
6653:
6646:
6627:
6605:
6521:
6512:David Ogilvy
6489:
6448:
6078:
6053:Self-service
5981:Dollar store
5954:Charity shop
5927:Landa bazaar
5922:Meena Bazaar
5860:Costermonger
5818:Retail media
5745:Green brands
5665:Service mark
5638:
5634:
5571:Self-service
5376:Co-marketing
5337:Subvertising
5236:
5235:
5220:Brand equity
5213:
5212:
5196:
5195:
5173:Market power
5168:Market value
5156:Market share
5149:
5148:
5144:
5057:Front office
5015:, ideas and
5010:
4904:Speechwriter
4777:Presentation
4551:Ad filtering
4420:Share a Coke
4371:Retail media
4298:Driven media
4138:Eye tracking
4133:Copy testing
3860:Co-promotion
3800:
3796:
3778:
3745:Supply chain
3432:Drip pricing
3402:Bait pricing
3299:Shadow price
3269:Price system
3264:Price signal
3239:Price fixing
3224:Price points
3204:Loyalty card
3115:Service mark
3081:
2931:Brand naming
2900:Brand equity
2828:Green brands
2776:Trade secret
2752:Service mark
2711:
2703:(Book title)
2698:
2641:
2637:
2636:
2629:
2613:
2612:
2597:
2590:
2551:
2513:
2503:
2446:Product line
2277:
2271:
2267:
2162:Values Modes
2144:
2135:(Europe, US)
2114:
2080:Niche market
1997:
1946:Demographics
1940:
1911:Niche market
1906:Microsegment
1841:
1777:Likert scale
1621:Eye tracking
1532:
1513:
1484:Pester power
1456:
1442:Social class
1402:Demographics
1386:
1381:
1357:Decoy effect
1311:
1270:Demographics
1212:
1148:
1104:
1087:
992:
990:
978:
706:Gap analysis
678:Benchmarking
664:
660:
632:
624:
609:
564:
525:Value-in-use
522:
480:
461:
435:Demand curve
426:
416:
389:
373:competencies
342:
333:
319:value-in-use
231:
202:
183:
146:
142:
127:social media
115:organization
94:
85:organization
84:
80:
49:
37:
36:
29:
7553:2000, p. 44
6686:(Australia)
6612:Byron Sharp
6379:David Aaker
6373:Igor Ansoff
6290:(main page)
6204:Grey market
6058:Supermarket
6011:Pasar malam
5996:Market town
5991:Franchising
5986:Hypermarket
5949:Chain store
5917:Haat bazaar
5401:Prospecting
5391:Outsourcing
5124:Role theory
4937:Sponsorship
4931:Sponsorship
4909:Trade fairs
4899:Exhibitions
4633:Advergaming
4583:click fraud
4514:E-mail spam
4303:Fleet media
4123:Ad tracking
4082:AISDALSLove
4000:Infomercial
3930:Ad blocking
3924:Advertising
3918:Advertising
3890:Street team
3875:Positioning
3769:Value chain
3723:Negotiation
3640:Rack Jobber
3635:Fuel jobber
3462:Loss leader
3249:Price floor
3053:Store brand
2818:Co-branding
2547:Soft launch
1705:Forecasting
1685:Coolhunting
1650:Ad tracking
1606:Focus group
1332:evaluation
1245:Consumerism
782:Value chain
383:Competition
257:experiences
129:to develop
119:influencers
7686:Categories
7106:References
6574:Jack Trout
6474:AIDA model
6433:Seth Godin
6070:Strip mall
6023:Pawnbroker
6016:Pasar pagi
6006:Wet market
5639:gaps model
4986:Mind share
4767:Smarketing
4696:E-commerce
4571:web banner
4555:ad serving
4386:Television
4337:Skywriting
4212:Newspapers
4197:Mass media
4040:Storyboard
4010:Innovation
3762:Wholesaler
3497:Price wars
3329:Unit price
3028:Self-brand
3023:Rebranding
2981:Cult brand
2670:Hype cycle
2661:(article)
2566:Services:
2556:Products:
2505:Innovation
2372:Wine label
1480:Peer group
1476:Subculture
1422:Motivation
1187:(also see
907:Innovation
758:hype cycle
728:analysis;
720:analysis;
513:Oligopsony
460:Different
433:include:
425:The basic
295:innovation
54:(known as
7707:Marketing
6791:MediaWeek
6754:Marketing
6662:Brandweek
6453:RA theory
6385:N.W. Ayer
6356:(section)
6350:(section)
6344:(section)
6338:(section)
6332:(section)
6326:(section)
6320:(section)
6314:(section)
6308:(section)
6302:(section)
6284:(section)
5793:E-tailing
5781:Retailing
5635:PZB model
5099:Personnel
4563:pop-up ad
4207:New media
4185:Magazines
4100:(section)
4094:(article)
3841:(section)
3757:Wholesale
3654:Logistics
3555:Odd price
3447:Fire sale
3120:Trademark
3110:Copyright
2991:Hallmarks
2764:Trademark
2730:Copyright
2685:(article)
2679:(article)
2655:(article)
2653:Diffusion
2582:Ecodesign
2427:(article)
2421:(article)
2352:Labelling
2205:Cross tab
2051:(section)
2049:Targeting
2043:Targeting
1977:-article)
1882:(section)
1868:(article)
1862:(article)
1394:Attitudes
1285:Lifestyle
1191:section)
1048:Retailing
1019:Marketing
784:analysis
537:Switching
508:Monopsony
427:mechanics
408:Oligopoly
107:household
39:Marketing
7697:Outlines
7310:, S.P.,
5912:Bedesten
5875:Merchant
5870:Huckster
5581:SERVQUAL
5084:Customer
4926:and buzz
4437:Internet
4180:Internet
3738:Salesman
2803:Branding
2272:the 4 Ps
2133:Experian
1790:Sampling
1418:Learning
1240:Consumer
396:Monopoly
261:concepts
253:services
233:Exchange
167:Retailer
163:Merchant
121:such as
113:unit or
103:end-user
97:consumer
83:and the
81:consumer
77:consumer
6820:Sponsor
6540:Al Ries
6296:article
6270:History
5880:Peddler
5855:Bazaari
5850:Arabber
5626:Quality
5611:Service
5129:Scripts
5024:Process
4812:Gimmick
4536:(SEO),
4532:(SEM),
4401:Q Score
4320:Signage
4030:Persona
3162:Pricing
2488:Utility
2294:Product
2225:K-means
1464:Culture
1414:Culture
1398:Beliefs
1083:Bidding
1078:Auction
590:mission
497:Markets
392:Duopoly
303:Utility
221:demands
32:outline
6798:PRWeek
6655:Adweek
6630:(ZMET)
6001:Market
5907:Bazaar
5897:Arcade
5787:Retail
5232:(ROMI)
5187:(ROMI)
5078:People
4165:Cinema
3803:(IMC))
3199:Markup
3179:Barter
3018:Marque
2747:Patent
2562:Design
2139:Mosaic
1772:Scales
1468:Family
1446:Values
1073:Rental
650:) and
592:. The
586:vision
503:Market
487:barter
413:Demand
269:causes
241:barter
175:Vendor
155:Broker
111:family
5633:(aka
5411:Sales
4723:sales
4396:OzTAM
4349:Radio
4276:Kiosk
3728:Shill
3688:Sales
3168:Price
3156:Price
2788:Brand
2179:CHAID
2121:Acorn
1438:Needs
519:Value
386:types
291:value
265:ideas
249:Goods
245:trade
151:Agent
7361:1981
7340:2003
7225:2002
6079:souk
6077:(or
6075:Souq
5493:ECRM
4540:, *
2790:and
2742:Logo
2521:(or
2507:and
2158:(US)
2156:VALS
2129:(US)
2123:(UK)
1488:Time
1432:and
1221:and
588:and
213:want
209:need
95:The
5637:or
3799:or
3543:or
3051:or
2270:or
1957:or
1878:or
1155:or
1137:or
1097:).
780:;
756:or
740:or
610:4Ps
429:of
347:or
263:or
255:or
173:or
58:),
7688::
4613:,
4609:,
4605:,
4601:,
4597:,
4585:,
4581:,
4569:,
4565:,
4561:,
4557:,
4553:,
4528:,
4524:,
4520:,
4516:,
3694:)
2610:.
2602:;
2584:;
2580:;
2570:;
2560:;
2541:→
2537:→
2533:→
2529:→
1537:.
1525:.
1486:;
1482:;
1478:;
1474:;
1470:;
1466:;
1444:;
1440:;
1436:;
1428:;
1424:;
1420:;
1416:;
1412:;
1408:;
1404:;
1400:;
1396:;
1328:→
1324:→
1320:→
1316:→
1217:;
1169:)
1120:)
776:;
772:;
768:;
744:;
732:;
724:;
708:;
704:;
700:;
696:;
684:;
680:;
676:;
672:;
668:;
642:;
468:;
453:;
449:;
445:;
441:;
437:;
406:;
402:;
398:;
394:;
363:;
359:;
355:;
297:,
267:;
259:;
251:;
207:A
169:;
165:;
161:;
157:;
153:;
149::
109:,
7595:e
7588:t
7581:v
6496:"
5641:)
4644:)
3704:)
3493:)
3084:)
2274:)
1961:)
1159:)
1141:)
1069:)
1059:)
1041:)
1031:)
1021:)
1014:)
968:)
472:.
457:.
325:.
223:.
194:.
99::
20:)
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