35:
454:
281:
Lippincott & Margulies was acquired in 1986 by Marsh & McLennan, an insurance conglomerate expanding its focus into management consulting. Lippincott & Margulies soon began working with another Marsh & McLennan property, Mercer
Management Consulting; both shared some of the same
273:. The firm designed the blue, white and gold "Globe" logo for Continental Airlines in 1991, a logo that lived on in a modified color arrangement still used by United after the merger of the two airlines in 2010 that resulted in the United name being kept and the Continental name disappearing.
161:
in
Brooklyn, NY. After Dohner's sudden death in December of that year, the name was changed to J. Gordon Lippincott & Associates. In the late 1940s, Lippincott joined forces with Walter P. Margulies, and the firm was renamed Lippincott & Margulies.
282:
corporate clients. In
January 2003, Lippincott & Margulies was merged into Mercer as a division called Lippincott Mercer; this combined name was used until 2007, when the unit became known as simply Lippincott.
540:
535:
221:
and packaging into an integrated and uniform marketing tool. Lippincott & Margulies designed many of the world's most familiar corporate logos, including those of
530:
525:
520:
209:
By the early 1960s, Lippincott & Margulies had moved into emphasizing marketing and corporate image. It was J. Gordon
Lippincott who first coined the term "
206:. The Lippincott team designed a new front end and modified the rear end of the car to match the side panels and roof previously developed by Tremulis.
515:
491:
545:
325:
175:
299:
484:
142:
357:
510:
477:
222:
171:
154:
210:
138:
108:
412:
365:
333:
230:
203:
461:
402:
246:
390:
389:
Nowell, Lorelli S.; Norris, Jill M.; White, Deborah E.; Moules, Nancy J. (December 2017).
234:
158:
17:
262:
195:
134:
103:
504:
199:
187:
179:
83:
34:
303:
153:
Lippincott was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and
258:
218:
45:
416:
407:
369:
337:
254:
191:
55:
198:
hired J. Gordon
Lippincott & Associates to replace automotive designer
266:
226:
453:
250:
391:"Thematic Analysis: Striving to Meet the Trustworthiness Criteria"
270:
214:
242:
238:
435:
326:"J. Gordon Lippincott, 89, Dies; Pioneer Design Consultant"
137:
and design company. Based in New York, it is part of the
119:
465:
460:
This United States corporation or company article is a
442:
114:
102:
89:
79:
61:
51:
41:
213:", and the firm pioneered the linking of name,
485:
170:The company's early design work included the
8:
395:International Journal of Qualitative Methods
27:
492:
478:
33:
26:
541:International management consulting firms
406:
536:Branding companies of the United States
291:
531:American companies established in 1943
7:
526:Design companies established in 1943
521:1943 establishments in New York City
450:
448:
194:logo. In 1947, automobile designer
464:. You can help Knowledge (XXG) by
324:Kaufman, Michael T. (1998-05-07).
25:
190:products, and adaptations of the
516:Companies based in New York City
452:
202:in the body development of the
358:"Marsh in Deal For Lippincott"
143:Marsh & McLennan Companies
1:
546:United States company stubs
67:; 81 years ago
562:
447:
174:'s red-and-white can, the
18:Lippincott & Margulies
157:, who taught together at
32:
408:10.1177/1609406917733847
401:(1): 160940691773384.
443:Reputation Management
172:Campbell Soup Company
141:, a business unit of
155:J. Gordon Lippincott
29:
436:Lippincott Website
362:The New York Times
330:The New York Times
211:corporate identity
178:Mercury logo, the
139:Oliver Wyman Group
109:Oliver Wyman Group
473:
472:
231:Eastern Air Lines
204:1948 Tucker Sedan
128:
127:
98:
16:(Redirected from
553:
494:
487:
480:
456:
449:
439:
438:
421:
420:
410:
386:
380:
379:
377:
376:
354:
348:
347:
345:
344:
321:
315:
314:
312:
311:
302:. Archived from
296:
247:American Express
124:
121:
96:
75:
73:
68:
37:
30:
21:
561:
560:
556:
555:
554:
552:
551:
550:
511:Brand valuation
501:
500:
499:
498:
434:
433:
430:
425:
424:
388:
387:
383:
374:
372:
356:
355:
351:
342:
340:
323:
322:
318:
309:
307:
298:
297:
293:
288:
279:
168:
159:Pratt Institute
151:
133:is an American
118:
92:
71:
69:
66:
23:
22:
15:
12:
11:
5:
559:
557:
549:
548:
543:
538:
533:
528:
523:
518:
513:
503:
502:
497:
496:
489:
482:
474:
471:
470:
457:
446:
445:
440:
429:
428:External links
426:
423:
422:
381:
364:. 1986-11-25.
349:
316:
290:
289:
287:
284:
278:
275:
263:Baskin-Robbins
196:Preston Tucker
167:
164:
150:
147:
135:brand strategy
126:
125:
116:
112:
111:
106:
100:
99:
93:
90:
87:
86:
81:
77:
76:
63:
59:
58:
53:
49:
48:
43:
39:
38:
24:
14:
13:
10:
9:
6:
4:
3:
2:
558:
547:
544:
542:
539:
537:
534:
532:
529:
527:
524:
522:
519:
517:
514:
512:
509:
508:
506:
495:
490:
488:
483:
481:
476:
475:
469:
467:
463:
458:
455:
451:
444:
441:
437:
432:
431:
427:
418:
414:
409:
404:
400:
396:
392:
385:
382:
371:
367:
363:
359:
353:
350:
339:
335:
331:
327:
320:
317:
306:on 2007-10-14
305:
301:
295:
292:
285:
283:
276:
274:
272:
268:
264:
260:
256:
252:
248:
244:
240:
236:
232:
228:
224:
220:
216:
212:
207:
205:
201:
200:Alex Tremulis
197:
193:
189:
188:General Mills
185:
181:
180:Betty Crocker
177:
173:
165:
163:
160:
156:
148:
146:
144:
140:
136:
132:
123:
117:
113:
110:
107:
105:
101:
94:
88:
85:
84:New York City
82:
78:
64:
60:
57:
54:
50:
47:
44:
40:
36:
31:
19:
466:expanding it
459:
398:
394:
384:
373:. Retrieved
361:
352:
341:. Retrieved
329:
319:
308:. Retrieved
304:the original
300:"Background"
294:
280:
223:S.C. Johnson
208:
183:
169:
152:
130:
129:
80:Headquarters
42:Company type
277:Acquisition
259:Red Lobster
219:advertising
182:spoon, the
95:Rick Wise,
46:Partnership
505:Categories
375:2021-07-11
343:2018-03-14
310:2008-02-01
286:References
131:Lippincott
120:lippincott
91:Key people
28:Lippincott
417:1609-4069
370:0362-4331
338:0362-4331
255:Pizza Hut
235:Del Monte
192:Coca-Cola
56:Marketing
267:Infiniti
227:Chrysler
52:Industry
149:History
115:Website
70: (
62:Founded
415:
368:
336:
269:, and
251:Amtrak
104:Parent
271:Nokia
166:Works
97:(CEO)
462:stub
413:ISSN
366:ISSN
334:ISSN
215:logo
122:.com
72:1943
65:1943
403:doi
243:MGM
239:RCA
186:on
176:FTD
507::
411:.
399:16
397:.
393:.
360:.
332:.
328:.
265:,
261:,
257:,
253:,
249:,
245:,
241:,
237:,
233:,
229:,
225:,
217:,
145:.
493:e
486:t
479:v
468:.
419:.
405::
378:.
346:.
313:.
184:G
74:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
