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models. For example, the basic Model T delivery van was produced in more than 170 different liveries. Meanwhile, the horse-drawn vehicles were produced less and less, the last one appearing in 1984. The London Double Decker bus was a popular promotional; it appeared in many forms like "Vimto-Keeps you Fit", "Madame
Tassaud's Wax Museum", or the "Boys Brigade" model whose intent was to raise funds to provide safe drinking water for third world countries. Another promotional example was the VW Transporter van which appeared in Pepsi, 7 Up and Bosch spark plugs liveries, amongst many others.
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and did not become popular, despite fine craftsmanship and notable brand liveries. By the early 1990s, Hartoys was using
Chinese diecasters to continue to make models, now called the "American Highway Legends" (AHL). One example was the 1939 International A&P truck. Other Lledos were marketed in the Netherlands under the Edocar name.
281:
promotion packed all four models together and included a foldout poster of specifications and land speed record events. Though Lledo also made a fifth land speed record car replica of the record-breaking Thrust SSC piloted by Andy Green, the company did not often return to such deviations from its 'liveried classics' format.
305:
British trucks were also produced including Ford
Transit vans and Ford Thames Trader truck, Commer dropside, Morris commercial van, Dennis F8 fire engine, Bedford S Type trucks, Land Rover LWB and Defender and Karrier boxback, among others. Later, the Volkswagen Transporter van was included in many
301:
line, often called the "Fifties and
Sixties Classic Collection" was notable for keen attention to detail. For example, the handsome Sunbeam Alpine Mark II featured accurate decals for logos and scripts on the body of the car, chrome petrol cap, door handles and trunk hinges. Body coloured rims with
293:
range in 1996, which specialized in replica classic
British cars, and later, other European vehicles. The first model was the fourth update of the Ford Anglia (1959–1968). With Hillmans, Jowetts, Wolseleys, Rovers, Triumphs, Vauxhalls, Austins, Morrises and Jaguars, many traditional British marques
221:
Some Lledos were sold in the U.S. under the
Hartoys name, headquartered in Florida, and mainly selling a series of trucks to be sold in supermarkets and drug stores. One of these Hartoys lines was called the "Fantastic Set o' Wheels". Perhaps because of the diecast expense, these did not last long
207:
To distinguish promos from traditional "Days Gone" series models, model baseplates were differentiated. Either "Days Gone" or "Lledo
Promotional Model" began to appear on the chassis, according to need. Most models were produced by Lledo, but several 'Code Two' models were manufactured and sold to
272:
In 1993, Lledo partnered with
Kellogg's cereals in the UK to produce a set of four land speed record cars. Called "Land Speed Legends", the vehicles included the 1935 Sir Malcolm Campbell-Railton Blue Bird (the first car to break 300 miles per hour); the Railton Mobil Special driven by John Cobb;
280:
These models were a big departure from the multiple-livery classic vehicle fare that Lledo normally made – they were entirely new castings and were not subsequently reproduced in any other promotional form. The models were in varied scales from 1:80 to 1:100 (the real cars were very large). The
314:
Although shipping high volumes of product, the company could not compete against low cost producers from Hong Kong and China who also entered the special promotions market with high quality products. As a result, Lledo went bankrupt in 1999, and the naming rights and model range were bought by
203:
The Model T, especially, became the basis for a series of limited edition models for gifts and promotions. Different from the original
Matchbox Models of Yesteryear line, there were only a selection of basic castings which were commonly produced in limited edition promotion runs of 500 or 1000
178:
Lledo set out to specialise in replicating early
Matchbox series styles, particularly the Models of Yesteryear range. Odell and Russell bought machinery from the Universal company, which had purchased the Matchbox plant and shipped it to Macau. The tooling they purchased was re-shipped back to
199:
The promotional market became Lledo's bread and butter, and the aim was to provide variations to be offered for different businesses. Of the hundreds of Lledo variations appearing in the first six years of production, all were based on only thirty basic castings.
302:
whitewall tyres added to the sophistication of the finished model. Rear view mirror and accurate windscreen wipers were also offered. Like many Lledo models, the Alpine came with rear view mirrors separate that could then be fixed to the car.
186:
The first Lledo models appeared on the market in early 1983. These were a horse-drawn tram, a horse-drawn milk float, a horse-drawn delivery van, a stagecoach-like omnibus and a horse-drawn fire engine. One of the more popular models was the
306:
different liveries – for example in bright yellow with the Bosch Auto Electrical logo. Vanguards were a departure from earlier Lledos, as they were produced in a consistent 1:43 scale.
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157:. "Lledo" was a reversal of Odell's own surname, a mnemonic device from war days in the African desert so as not to forget his wireless call sign.
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where in April 1983 the new "Days Gone" range was launched. The name is a nice continuation of Matchbox's nostalgic "Yesteryear" theme.
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which continued producing Lledo models in China until 2005, when the remaining models were merged into the Corgi Classics range.
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second parties for label and logo application previously agreed to by Lledo.
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were represented and the range grew to more than 40 different vehicles.
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Craig Breedlove's second Spirit of America, and Richard Noble's
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936 Packard - McVitie and Price of the "Days Gone" series
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was a British manufacturing company founded in 1982 by
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which held the Land Speed Record from 1983 to 1997.
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357:Collector's Guide to Diecast Toys and Scale Models
322:Jack Odell died on 8 July 2007 at the age of 87.
146:, from 1983 to 1999, when the company went into
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363:KY: Collector Books (Schroeder Publishing).
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544:. Capital Diecast Garage webpage blogsite.
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484:Miller's Collecting Diecast Vehicles
556:. 2002–2012. Anglia Models Website.
397:. 2007. One-minute world BBC news.
191:van introduced later in the year.
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1541:Defunct companies based in London
131:, and Burt Russell, and based in
16:British car manufacturing company
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395:Co-founder of Matchbox Toys dies
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142:commercial vehicles, and also
135:. The factory produced mainly
1:
409:. 2005–2011. Lledomodels.com.
540:Haas, D.C. 9 January 2011.
486:. London: Mitchell Beazley (
52:; 25 years ago
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153:Models were later made in
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597:manufacturers and brands
542:Lledo Land Speed Legends
488:Octopus Publishing Group
334:Matchbox and Lledo Toys
355:Johnson, Dana (1998).
332:Force, Edward (1988).
175:
482:Rixon, Peter (2005).
433:, pp. 9–12, 128.
265:land speed record car
246:Railton Mobil Special
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111:commercial vehicles,
554:Lledo Model n. VA001
1526:Toy cars and trucks
289:Lledo launched the
72:in 1999, rights to
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195:Lledo promotionals
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469:, pp. 128–9.
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226:Land speed record
217:Foreign marketers
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1471:Meccano Magazine
755:Johnny Lightning
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181:Enfield, England
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1463:Related topics
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310:Company fate
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189:Ford Model T
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84:Headquarters
76:acquired by
42:Burt Russell
18:
1237:Meccano Ltd
1109:Herpa Wings
800:Meccano Ltd
594:Scale model
407:About Lledo
212:Other lines
140:scale model
127:co-founder
109:scale model
1536:Toy brands
1515:Categories
1079:Corgi Toys
900:Scalextric
870:Powertrack
735:Hot Wheels
715:Greenlight
685:Corgi Toys
643:Auto Pilen
526:Force 1988
467:Force 1988
455:Force 1988
431:Force 1988
419:Force 1988
326:References
148:bankruptcy
129:Jack Odell
39:Jack Odell
1433:Materials
1376:McFarlane
1227:Kitmaster
1119:Majorette
945:TrueScale
835:Morestone
820:Minialuxe
785:Majorette
604:Products
379:Footnotes
299:Vanguards
291:Vanguards
285:Vanguards
242:John Cobb
166:Days Gone
1490:Category
1391:Sideshow
1361:Hot Toys
1351:Britains
1318:Britains
1290:Monogram
1260:Atlantic
1207:Britains
1154:Skybirds
1124:Monogram
1048:Aircraft
1023:Skybirds
1008:Monogram
993:Hasegawa
970:Military
865:Polistil
830:Monogram
815:Mikro'67
795:Mebetoys
790:Matchbox
720:Hasegawa
275:Thrust 2
137:die-cast
125:Matchbox
106:Die-cast
102:Products
70:bankrupt
1500:Commons
1450:Testors
1440:Humbrol
1424:Meccano
1401:Zindart
1338:Figures
1285:Italeri
1184:Railway
1114:Italeri
1003:Italeri
955:Zindart
930:Testors
890:Round 2
855:Playart
805:Mercury
745:Italeri
660:Bburago
361:Padukah
161:History
133:Enfield
89:Enfield
55: (
47:Defunct
35:Founder
27:Founded
1445:Tamiya
1371:Kenner
1346:Bandai
1300:Revell
1280:Heller
1255:Airfix
1212:Hornby
1197:Bandai
1192:Airfix
1174:Zvezda
1159:Tamiya
1144:Schuco
1139:Revell
1104:Heller
1069:Aurora
1064:Airfix
1038:Zvezda
1033:Tamiya
1028:Solido
1018:Revell
998:Heller
978:Airfix
935:Tomica
920:Tamiya
915:Solido
905:Schuco
885:Revell
860:Pocher
810:Mettoy
780:Maisto
770:Lesney
765:Kyosho
760:Kenner
725:Heller
675:Conrad
670:Code 3
648:Aurora
633:Airfix
618:trucks
606:brands
494:
367:
344:
1419:Bayko
1381:Mezco
1265:Dinky
1247:Ships
1217:Jouef
1164:Tekno
1084:Dinky
983:Dinky
940:Tonka
925:Tekno
895:Safir
850:Norev
775:Lledo
740:Husky
730:Herpa
690:Dinky
155:China
121:Lledo
74:brand
68:Went
22:Lledo
1396:SOTA
1386:NECA
1366:Jada
1356:Hawk
1328:Siku
1323:Ertl
1295:Pyro
1275:Hawk
1270:Frog
1232:Lima
1222:Kato
1149:Siku
1134:Pyro
1099:Hawk
1094:Frog
1089:ESCI
1054:List
1013:Pyro
988:ESCI
960:Ziss
910:Siku
880:RAMI
875:Pyro
840:Muky
750:Jada
710:Frog
705:ESCI
700:Ertl
695:Efsi
665:Buby
623:List
614:Cars
492:ISBN
365:ISBN
342:ISBN
297:The
244:'s '
144:cars
113:cars
95:U.K.
65:Fate
57:1999
50:1999
30:1982
1129:MPC
845:NZG
825:MPC
653:AFX
638:AMT
616:and
1517::
533:^
518:^
474:^
387:^
336:.
150:.
92:,
1057:)
1051:(
626:)
620:(
586:e
579:t
572:v
500:.
421:.
373:.
350:.
248:'
59:)
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