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Keynote speakers are often selected to raise interest in a particular event, such as a conference or large meeting sponsored by a corporation or association, and draw attendees to attend that program. Selecting a keynote speaker who is well known for their expertise in a particular field, or who has
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is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework for the following programme of events or convention agenda; frequently the role of
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wide name recognition due to other accomplishments, will probably raise enthusiasm among prospective attendees for a meeting or conference. Increasingly the word
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is delivered to set the underlying tone and summarize the core message or most important revelation of the event. Keynote speeches are also given at the
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keynote speaker will include that of convention moderator. It will also flag up a larger idea—a literary story, an individual musical piece, or event.
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campaigns. Keynote speakers at these events have often gained nationwide fame (or notoriety); for example,
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product, system and service launches, and former presidential candidate
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delivered a keynote address which was edited into the documentary film
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A keynote speaker may work independently or be represented by a
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At political or industrial conventions and expositions and at
305:"11 Presentation Lessons You Can Still Learn From Steve Jobs"
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252:( ed.). New York: McGraw-Hill.
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