377:. Users had to spin their mouse cursor around a compass and click on "108". A figure could be seen in the compass, which looked a lot like the woman in the opening graphic on the Hanso website. A box then appeared that asked the user if they were "one of the good ones". Typing "Y" took users to a page that looked like a directory listing of the site. Typing "N" redirected users to the Hanso Foundation site. The question later changed and asked if the users believed it or not. Exploration of this site led players to a
476:, solving a puzzle takes you to a bulletin board populated by fictional Verizon employees (the users all have Verizon-related puns in their names — iobiSeeingyou, DSLerator, etc.), discussing the political machinations of the Hanso foundation within Verizon as a company. One of the posts also refers to a Verizon advertisement, in which there are clues for the Hanso foundation site. Typing "Steinbeck" in the text box you would normally put your email address into unlocks a hidden fictional forum.
445:, The Hanso Foundation advert was shown again, but with a disclaimer indicating that it was "paid for by Monster.com." The advert also mentioned the Hanso Foundation Careers website, a mock job search engine with five jobs listed (as of 25 May 2006). The site contains a link to the Monster.com website. There are several grayed letters in the job descriptions: n, s, l, u, t, m, i, e, m, a, y, a. These letters can be rearranged to form "inmate asylum", a
1514:
365:
showed the clashing of a green sumo wrestler, and a yellow sumo wrestler into a young gentleman. These commercials both contained hidden passwords that flashed briefly onscreen. The passwords, bentley, scan, listen, tongue, chill, belly, spray, pulse, embedded, and duh could be entered into the text box on the sublymonal website for hidden videos and websites.
158:), also known as Persephone, is introduced to guide players through the game. Most clues on the Hanso Foundation website are revealed by clicking on faintly marked anomalies in the web page design or by entering specific codes into webpages. Some require passwords found elsewhere, such as in the voicemail service. The clue revelations are designed as
551:
was ghost authored by novelist
Laurence Shames. The novel is the story of a down-and-out private detective, Paul Artisan, who is hired to find Zander Widmore, the degenerate twin of Cliff Widmore, a wealthy and successful heir. As do many such stories, the case leads deeper and deeper into a sinister
270:
was launched. Site users may upload pictures of themselves and Apollo chocolate bars they have been issued. The uploaded pictures now form the word "unite". A certain number of Apollo bars are designated "golden oracle", and contain special codes that can also be submitted to the site. A message from
203:
is a mystery novel that contains references to the show and mentions the Hanso
Foundation occasionally. On 9 May, various newspapers ran quarter-page ads from the Hanso Foundation which condemned the novel for giving misinformation about the Hanso Foundation. Of note is the fact that "Gary Troup" is
364:
Later a Sprite commercial appeared on the air that promoted the sublymonal website, which had changed to a completely Sprite-based subliminal ad site. One commercial showed a person blind folded with a lemon and lime slice, getting small drops of Sprite in his mouth and eye. A second commercial
360:
As of 10 May 2006, the clock on the Hanso
Foundation's site occasionally changed to display "OB:EY" for one minute. The changes were marked by an audible blip of static. The minutes of the day at which these changes occurred correspond to the Lost numbers (4, 8, 15, 16, 23, 42), though not every
689:
is Troup's first book. The "Lost
Experience" has revealed that the objective of the DHARMA Initiative is to alter any of the six factors of the Valenzetti Equation, revealed to have a huge impact on the date the human race will destroy itself, whether by global warming, chemical warfare,
824:
356:
episode on 10 May 2006 contained the on-screen text "Paid for by Sprite" and directed viewers to http://sublymonal.com/. The website itself contained references to Sprite. Other clues in the game prominently contained the word "obey" (part of Sprite's slogan, "obey your thirst").
428:
ending with an url. Additionally, highlighting the area below this will show the numbers "13/9/19/19/9/14/7/15/18/7/1/14/19", which translate to the words "missing organs". Upon clicking this, one will be directed to an index of "/usr", with a security notice.
343:
In addition to the specially created sites mentioned below, numerous videos and other bits of information have been intermixed with sponsors' official web sites. For instance, one Rachel Blake video was buried in a Jeep
Compass product presentation page.
271:
Rachel Blake promises that further instructions will be given "once enough of the world is watching". Finally, the site reported that D.J. Dan would tell the full truth and finally shut down the whole thing on his radio show on 24 September at 8pm PST.
139:, a corporation mentioned on the television show. The advertisement listed a telephone number which brought up fictional voice mail lines for employees at the Hanso Foundation. Some of these messages provided clues to be used in the Hanso Foundation's
216:
On 19 June, Rachel Blake's blog is revealed in the source code of the Hanso foundation site, which comes to play a major part of the second phase of the game. Rogue investigator Blake posts videos of her traveling around the world (mostly
335:. In fact, within the alternate reality of the game itself, "Lost" is considered to be a fictional TV show based on real events and organizations. Since the site's closing, most new clues were related to Rachel Blake's website.
424:. As of 2007 though, the code remained invalid. On 20 September the site had been replaced with a picture of a postcard and a message stating that the site had been removed. By clicking the word "removed" it redirected to a
584:
580:'s faithful dog. Manny provides historical context to the events in which Artisan finds himself, and often provides philosophical commentary on the actions of the various members of the Widmore family.
503:. ABC has also released several videos in a nine part interview of Gary Troup, played by Laird Granger, on a fictional show called "Book Talk". The videos were released on the Amazon, Borders, and
285:, and several websites were set up giving detailed information on all parts of the game. Since the focus was on the Web (as opposed to broadcast), the intentionally low-fi nature of some
625:
contains many references to it. In the clues about Dr. Thomas
Mittelwerk's authenticity there is a statement about dealing with Gary Troup. On 9 May 2006, the fictitious corporation
143:. Commercials for the Hanso Foundation in subsequent weeks directed players to other in-game websites, some of which are tied to specific sponsors, as detailed below.
104:'s senior vice president of marketing, Mike Benson, described the game as a hybrid between content and marketing. This type of marketing was previously used by ABC for
651:
for its "attacks" and "misinformation" about the Hanso
Foundation. Additionally, the Hanso Foundation website contained a press release that was equally critical of
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131:
The first began on 2 May 2006 in the United
Kingdom, 3 May 2006 in the United States and Australia, with a television commercial that aired during an episode of
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includes a binary sequence, which can be converted into the words "the mouth piece". Likewise, the words "the mouth piece" are found in the image in the
511:
pages. Michael Benson, the senior vice president of marketing at ABC, says that Troup was one of the initial crash victims, played by Frank Torres, of
420:
When moving the cursor to one of the "hotspots", one of the map compass points showed an odd text code in the same font as the glyphs in part 3 of the
408:
959:
433:, from which it is possible to click on "ahanso/" to view a statement from Alvar Hanso, in addition to the previous McIntyre and Thompson folders.
741:"4 8 15 16 23 42 GLOBAL INTERACTIVE PHENOMENON, LOST EXPERIENCE, TO REVEAL MEANING BEHIND MYSTERIOUS NUMBERS ON INTERNATIONAL HIT TV SHOW "LOST""
740:
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767:
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781:
163:
782:"GLOBAL INTERACTIVE PHENOMENON "THE LOST EXPERIENCE" COMES TO A CLOSE WITH FINAL LIVE WORLDWIDE INTERNET RADIO BROADCAST HOSTED BY DJ DAN"
663:, such as Widmore Industries, the Hanso Foundation, Mr. Cluck's Chicken Shack, Paik Heavy Industry, Cindy Chandler, and the numbers.
465:" that points viewers to the Retrievers of Truth website. The website features Dr. Vincent "Wally" Bolé, a "pioneer in the field of
373:
The Hanso commercial shown during the episode on 17 May 2006 contained a Jeep copyright message and directed players to the website
233:
690:
overpopulation or many other possible means. These factors are each associated with a number in the
Valenzetti Equation, which are
413:
The domain letyourcompassguideyou.com is registered to
DaimlerChrysler, and the slogan "Let Your Compass Guide You" is used on the
361:
occurrence of these times results in the link. When the clock does change, it becomes a clickable link to the sublymonal website.
248:) features open-registration accounts to a video sequence editor. By entering alphanumeric codes new video segments can be added.
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never makes explicit reference to the events of the show, there are a number of references in the novel to things mentioned in
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166:. A notable exception are the coded messages on persephone.thehansofoundation.org, involving simple encoding schemes such as
41:. The game was developed by ABC in the United States, Channel 4 in the UK, and Channel 7 in Australia. It was written by
903:
323:, with other tie-in websites being linked from hidden clues in the main site. The Hanso Foundation website included many
52:
s second season in the United Kingdom and during the summer break in the United States until the launch of season 3. The
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were introduced. The websites, particularly the Hanso Foundation website, contain background information into the
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about an equation derived by an also-fictional mathematician of that name. Amazon's "exclusive note" on their
531:;" however, the show producers have stated on more than one occasion that the survivors are not in purgatory.
146:
Several different websites for fictional organizations or individuals mentioned on the show or in part of the
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1234:
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Anyways either coincidentally or by fate... there is this incredible woman. Cindy, she's a flight attendant-
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commercial hosted on YouTube, which contained game clues at the end. On 26 May access to the directories of
205:
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28:
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Jeep fleet contracts for the Hanso Foundation, a link to a Jeep commercial and photos of newspaper ads.
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The final video (regarding the current location of Alvar Hanso) became known as the Norway Video.
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world of betrayal and confusion, as Artisan follows on Zander's heels all over the world, from
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in fact an anagram of the word "purgatory" itself, indicating that the book may itself be a
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and neuroveterinary medicine". Ostensibly a site about the psychic abilities of the yellow
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stores in the UK, and visits by an Apollo truck in the US. On 24 August the web site
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to give players clues to the game. The Lost Experience ended on September 24, 2006.
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808:"BuddyTV Interviews LOST's Damon Lindelof and Carlton Cuse - and gets Answers!"
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In late August 2006, Apollo chocolate bars (the Apollo bar is a part of the
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The final sequence of video segments became known as the Sri Lanka Video.
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material and its use of consumer-oriented distribution channels such as
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524:
298:
75:
621:". While the novel's plot has no direct link to the television show,
960:"'Bad Twin,' a Novel Inspired by 'Lost,' Makes the Best-Seller Lists"
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115:, the airline of the plane that crashed in the show's pilot episode.
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and created by the agency Hi-ReS!. The experience played out during
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status of The Lost Experience and the information provided therein.
568:. He is aided in his quest by Manny Weisman, Artisan's old college
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Until 20 June 2006, when the Hanso Foundation website closed, the
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phase three. The website (which was identified earlier as sharing
167:
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As part of his fictional background, Troup is the author of an
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ran a quarter-page ad in several major newspapers, including
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s premiere in 2004. ABC created a website for the fictional
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characters Hurley and Libby were both inmates in an asylum.
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was granted, created to appear as personal mail folders for
743:. Disney-ABC Television Group. 25 July 2006. Archived from
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frequently mentioned in the show: 4, 8, 15, 16, 23 and 42.
263:
and has been featured onscreen) began distribution through
523:, a flight attendant on Oceanic Airlines. His name is an
221:) to uncover the secret agenda of the Hanso Foundation.
1115:
281:
had been looking over the clues and discussing them on
1107:- A summary of the Lost Experience on the Hi-ReS! site
162:, though with little challenge as they are completely
74:' ABC on 24 April 2006, and began in May 2006, used
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598:exists both as a novel in the real world, and as a
617:in Season 2 and is read by Sawyer in the episode "
933:"*DEAD*LINK*If you think the show is puzzling..."
495:set within the universe of the television series
352:The Hanso Foundation commercial shown during the
572:professor, with whom Artisan shares a dog named
935:Associated Press. 28 April 2006. Archived from
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735:
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331:and the island, without spoiling the plot of
8:
1138:
1124:
1116:
1046:"Web, book, fake ads help fans get 'Lost'"
825:"Web, book, fake ads help fans get 'Lost'"
461:On 6 June, an advertisement aired during "
236:on 22 July 2006, marking the start of the
208:as the purgatory theory has been refuted.
818:
816:
397:. Their email folders contained scans of
768:"Getting 'Lost' in an alternate reality"
1101:- The official ABC Lost Experience blog
977:Rosenberg, Jordan (Writer) (May 2006).
703:
484:Gary Troup is the fictitious author of
195:, who was on the plane that crashed on
123:The game is divided into five phases.
1077:"'Bad Twin' is 'Lost' in translation"
997:"'Bad Twin' is 'Lost' in translation"
766:Fernandez, Maria Elena (9 May 2006).
7:
1111:Mathematical Forecasting Initiative
14:
1021:Zeitchik, Steven (18 June 2006).
857:Zeitchik, Steven (18 June 2006).
711:Todd Gilchrist (22 August 2006).
602:-in-progress within the world of
415:website for the 2007 Jeep Compass
404:Also mail found in the directory
191:and credited to fictional author
1513:
1512:
232:is launched through a stunt at
192:
154:. The character Rachel Blake (
1099:Inside the Experience, Speaker
1044:McCarthy, Sean (10 May 2006).
823:McCarthy, Sean (10 May 2006).
606:. The apparent manuscript of
507:web sites on their respective
375:www.letyourcompassguideyou.com
1:
1075:Memmott, Carol (2 May 2006).
995:Memmott, Carol (2 May 2006).
441:During the 24 May episode of
188:
183:
56:, which was announced by the
1023:"Inside Move: It's a Shames"
958:Lee, Felicia (27 May 2006).
859:"Inside Move: It's a Shames"
84:television and newspaper ads
842:Mahan, Colin (5 May 2006).
319:centered mainly around the
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308:
1508:
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810:BuddyTV.com, 7 March 2007
713:"Interview: Carlton Cuse"
638:The Philadelphia Inquirer
321:Hanso Foundation website
1551:Alternate reality games
1403:Rose and Bernard Nadler
687:The Valenzetti Equation
679:The Valenzetti Equation
668:The Valenzetti Equation
255:Fourth and fifth Phases
1160:Awards and nominations
981:. United States: ABC.
844:"Lost Goes Commercial"
610:was discovered by the
592:
591:, by author Gary Troup
246:thehansofoundation.org
29:alternate reality game
16:Alternate reality game
1541:Lost (2004 TV series)
918:(in trunk area) then
901:Jeep Compass Interior
586:
519:and was in love with
339:Viral marketing sites
31:that was part of the
979:Gary Troup interview
916:Removable flashlight
647:. The ad repudiates
627:The Hanso Foundation
305:The Hanso Foundation
187:, a book written by
181:published the novel
1333:James "Sawyer" Ford
1313:Hugo "Hurley" Reyes
906:1 July 2006 at the
888:1 July 2006 at the
685:page mentions that
632:The Washington Post
1413:Shannon Rutherford
1278:Christian Shephard
964:The New York Times
939:on 3 February 2007
788:on 1 November 2013
655:. While the novel
593:
513:Oceanic Flight 815
505:Barnes & Noble
474:labrador retriever
449:used in the game.
135:for the fictional
1528:
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1500:Mythology of Lost
1446:Dharma Initiative
1293:Danielle Rousseau
1105:TLE on hi-res.net
1094:ABC Press Release
747:on 11 August 2006
675:out-of-print book
541:On 18 June 2006,
329:Dharma Initiative
156:Jamie Silberhartz
152:mythology of Lost
102:ABC Entertainment
94:has verified the
35:television drama
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1460:Related articles
1451:Oceanic Airlines
1283:Claire Littleton
1248:Ana Lucia Cortez
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113:Oceanic Airlines
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58:United Kingdom's
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1368:Martin Keamy
1363:Man in Black
1348:Juliet Burke
1338:Jin-Soo Kwon
1298:Desmond Hume
1268:Charlie Pace
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1079:. USA Today.
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1054:the original
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1353:Kate Austen
1170:Soundtracks
722:18 November
692:the numbers
437:Monster.com
410:directory.
325:easter eggs
225:Third phase
206:red herring
127:First phase
65:Australia's
1535:Categories
1428:Walt Lloyd
1343:John Locke
1235:Characters
770:. Newsday.
698:References
641:, and the
480:Gary Troup
447:passphrase
242:IP address
193:Gary Troup
80:voice mail
1488:Lostpedia
1468:Cast Away
1438:Mythology
1303:Ethan Rom
1253:Ben Linus
1001:USA Today
943:15 August
920:View demo
846:. TV.com.
600:metanovel
566:Australia
554:Manhattan
529:purgatory
234:Comic-Con
160:minigames
96:canonical
61:Channel 4
1519:Category
1475:Find 815
1224:Epilogue
1220:Season 6
1215:Season 5
1210:Season 4
1198:Season 3
1193:Season 2
1188:Season 1
1180:Episodes
904:Archived
886:Archived
683:Bad Twin
657:Bad Twin
653:Bad Twin
649:Bad Twin
623:Bad Twin
608:Bad Twin
596:Bad Twin
589:Bad Twin
578:Odysseus
570:classics
549:Bad Twin
536:Bad Twin
517:New York
509:Bad Twin
486:Bad Twin
277:Fans of
201:Bad Twin
184:Bad Twin
179:Hyperion
76:websites
70:and the
33:American
1383:Mr. Eko
1029:19 June
912:In back
868:19 June
751:25 July
677:titled
558:Florida
525:anagram
457:Verizon
299:YouTube
291:Blogger
141:website
119:Premise
86:and a
27:was an
1060:10 May
1006:5 June
910:click
490:tie-in
467:canine
348:Sprite
297:, and
295:Flickr
219:Europe
172:base64
164:linear
1328:Jacob
574:Argos
244:with
168:ROT13
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88:novel
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1165:Cast
1148:Lost
1062:2006
1031:2006
1008:2006
945:2007
870:2006
794:2006
753:2006
724:2007
661:Lost
614:Lost
604:Lost
562:Cuba
527:of "
497:Lost
488:, a
451:Lost
443:Lost
431:Here
393:and
385:and
379:Jeep
369:Jeep
354:Lost
333:Lost
279:Lost
197:Lost
170:and
133:Lost
106:Lost
47:Lost
38:Lost
21:The
717:IGN
564:to
560:to
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