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179:, Niggi Cosmetica and Consorzio Latte Milano. In 1958, she was promoted to head of the creative department after Max Huber left the role. From this moment, she was also allowed to sign her work. Her contribution to La Rinascente consisted of catalogues, posters, advertisements, invitations, mailers, packaging and other publicity, besides the curation of the
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Although illustration is the essential component of Lora Lamm's style, she still considers herself a graphic designer.. Her works "stand out by their originality from the models of the designers at that time greatly in vogue in Milan" (Mario Piazza). She shifted the role of the poster from an
112:, Lamm began working for Studio Boggeri, a centret for Italian graphic design during those years, under the coordination of Frank C. Thiessing. The Studio, founded by Antonio Boggeri in 1933, viewed some of the most Italian, German, and Swiss graphic designers, like
85:, among others. After graduation, between 1952 and 1953, she worked for a short period in the graphic design studio of Romain Sager in Zurich, part of the Triplex agency, before moving to
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In 1963 Lamm returned to
Switzerland and continued her work as a freelance graphic designer. She then began working for the Frank C. Thiessing, BSR agency, which operated in
156:. Despite the mainly male working environment, she quickly established herself, transitioning from package design to a significant collaboration with Panettoni Motta Milano.
53:. Her distinctive style, characterized by clean lines, bold use of colour, and playful experimentation, made her prominent in graphic design during the 1950s and 1960s.
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On the suggestion of a teacher at her secondary school, Lamm trained in graphic design at the
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artistic endorsement to a "work of art in the service of the advertisement" (Mario Piazza).
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225:(2006). Museum für Gestaltung Zürich, Zurich. 24 October 2006 – 23 February 2007
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Twenty over eighty: conversations on a lifetime in architecture and design
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Lora Lamm. Grafica a Milano 1953–1963 / Graphic design in Milan 1953–1963
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Lamm, Lora; Ossanna
Cavadini, Nicoletta; m.a.x. museo, eds. (2013).
237:(2015). Museum für Gestaltung Zürich. 24 June 2015 – 16 August 2015
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Lora Lamm: grafica a Milano, graphic design in Milan; 1953–1963;
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Lora Lamm in 1963 working in Frank
Thiessing's studio in Zurich.
231:(2013). m.a.x. museo, Chiasso (CH). 24 May 2013 – 21 July 2013
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In 1954, she began working in the advertising department of
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is a Swiss illustrator and graphic designer born in
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439:"Zürich HB – Milano Centrale | Kunstbulletin"
341:. New York: Princeton Architectural Press. 2016.
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45:(January 11, 1928) known for her works for
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417:. Cinisello Balsamo Milano: Silvana.
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457:"Lora Lamm – La vita è bella"
510:People from Plessur District
480:www.schweizerkulturpreise.ch
303:. 2013-02-23. Archived from
93:, who had also attended the
18:Lora Lamm (graphic designer)
301:"Design Pioneer: Lora Lamm"
248:Schweizer Grand Prix Design
235:Lora Lamm – La vita è bella
223:Zürich HB – Milano Centrale
183:("Japan") exhibit of 1956.
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100:Graphic designer in Milan
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272:"Lamm, Lora"
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150:Albe Steiner
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83:Ernst Gubler
79:Ernst Keller
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500:1928 births
363:"Lora Lamm"
217:Exhibitions
181:Il Giappone
494:Categories
396:2024-09-23
372:2024-09-23
311:2024-09-23
281:2024-09-23
255:References
142:Bob Noorda
130:Enzo Mari
126:Max Huber
91:Max Huber
39:Lora Lamm
177:Olivetti
169:Pirelli
68:Zurich
47:Pirelli
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250:(2015)
242:Awards
197:Lugano
193:Zurich
106:Milan
87:Milan
43:Arosa
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