236:, under whose tenure the tourism campaign "WOW Philippines" was used, praised the campaign, calling its slogan "catchy and easy to recall". The Hotel Sales and Marketing Professionals Association had a similar reception. Philippine Tour Operators Association (Philtoa) president Fe Abling-Yu called the campaign "good enough" and said that one cannot go wrong with "love" as it can cover love for country, people, beaches and cuisine. The Philtoa official said that it could still be improved for "catchier and better name recall."
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The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of foreign tourist destinations of Brazil, Indonesia, Switzerland, Thailand, and the United Arab
Emirates. DDB Philippines apologized for the oversight. However, the DOT still canceled
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The "Love the
Philippines" campaign was launched on June 27, 2023, replacing the roughly 11-year "It's more fun" campaign. The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost
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said the DOT would come up with an "enhanced tourism slogan". It was further announced that the newer campaign would feature the country as a "treasure trove" of culture and history and that a white market study was conducted on the current campaign at the time.
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In May 2023, after the DOT was caught in a controversy regarding the Office of the
Presidential Adviser on Creative Communications'
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265:'s rather than Bicol's. Tourism secretary Garcia-Frasco assured Salceda that his province would have a chance to be featured.
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its contract with DDB. Despite the contract termination, the DOT vowed to continue to use "Love the
Philippines".
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307:"Erik Matti slams 'lazy news gathering' on DOT's 'Love The Philippines' ad campaign fiasco"
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657:"Tourism ad just start of campaign; Albay will get turn in spotlight – Frasco to Salceda"
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249:, however, was critical of the lack of representation of his province and the wider
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volcano was not featured and presumed that the whale sharks featured represented
496:"Ad agency apologizes over use of stock footage in 'Love The Philippines' video"
392:"DOT's new tourism slogan to feature PH as 'treasure trove' of culture, history"
418:"No longer just for 'fun': DOT launches new 'Love the Philippines' campaign"
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campaign which was adopted in 2012 during the administration of
President
470:"DDB Philippines apologises after stock footage blunder in PH campaign"
444:"'Love the Philippines' tourism campaign costs P49 million — DOT chief"
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Ramos-Araneta, Macon; Campos, Othel V.; Cruz, Maricel (July 4, 2023).
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is the tourism marketing campaign of the
Philippines since June 2023.
185:. It continued during the administration of his successor President
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337:"Expect 'enhanced tourism slogan', country brand soon --- DOT"
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574:"Frasco says DOT will retain 'Love the Philippines' slogan"
189:. A new campaign would be launched under the presidency of
599:"Gordon backs new tourism slogan 'Love the Philippines'"
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in the initial campaign materials. He remarked that the
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As per the terms of reference for the project bidding.
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366:"DOT vows to 'enhance' Philippines tourism slogan"
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16:Tourism marketing campaign of the Philippines
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728:Bongbong Marcos administration controversies
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723:Political controversies in the Philippines
631:"New tourism slogan draws mixed reactions"
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313:. Philippine Daily Inquirer. July 5, 2023
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718:Advertising and marketing controversies
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655:Lalu, Gabriel Pabico (June 28, 2023).
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703:Department of Tourism (Philippines)
494:Cabristante, Raffy (July 2, 2023).
335:Antonio, Raymundo (May 16, 2023).
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178:It's More Fun in the Philippines!
132:It's More Fun in the Philippines!
572:Sarao, Zacarian (July 5, 2023).
390:Sarao, Zacarian (May 24, 2023).
468:Mishra, Nikita (July 3, 2023).
442:Adel, Rosette (June 29, 2023).
416:Adel, Rosette (June 27, 2023).
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733:Presidency of Bongbong Marcos
698:Filipino advertising slogans
693:Philippine tourism campaigns
78:Various (marketing campaign)
285:is allocated for the launch
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364:Ong, Ghio (May 26, 2023).
232:Former Tourism Secretary,
199:We Give the World Our Best
167:Replacing the old campaign
90:Tourism in the Philippines
661:Philippine Daily Inquirer
635:Philippine Daily Inquirer
578:Philippine Daily Inquirer
396:Philippine Daily Inquirer
175:(DOT) had been using the
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688:2023 in the Philippines
204:Christina Garcia-Frasco
603:Philippine News Agency
522:"DOT sacks ad agency"
173:Department of Tourism
53:Department of Tourism
240:House Representative
155:Love the Philippines
23:Love the Philippines
422:The Philippine Star
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713:2023 introductions
708:2023 controversies
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251:Bicol Region
247:Joey Salceda
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283:₱49 million
234:Dick Gordon
218:₱49 million
143:philippines
128:Preceded by
122:300 million
110:Philippines
682:Categories
293:References
228:Reception
62:Worldwide
427:June 27,
67:Language
666:July 2,
640:July 2,
609:July 2,
583:July 5,
557:July 4,
531:July 4,
505:July 2,
479:July 4,
453:July 2,
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375:July 2,
346:July 2,
317:July 5,
162:History
145:.travel
107:Country
83:Product
70:English
211:Launch
115:Budget
59:Market
49:Client
41:Agency
269:Notes
259:Oslob
255:Mayon
244:Albay
75:Media
668:2023
642:2023
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533:2023
507:2023
481:2023
455:2023
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263:Cebu
242:for
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120:₱
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