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is a La Jolla, California–based company that sells hand-crafted bracelets and jewelry online and through boutique stores. It was founded in 2010 by
Griffin Thall and Paul Goodman, who created the business having been inspired by Costa Rican culture after discovering the bracelet style while on a
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means "pure life" in
Spanish; in Costa Rica it is said frequently and has many meanings, such as hello, goodbye, or even to say thank you. In an interview, Thall and Goodman called the term "the slogan of Costa Rica, just like the word 'aloha' from Hawaii".
127:, where they met a pair of bracelet makers named Joaquin and Jorge. They then purchased 400 bracelets for $ 100 to bring back to the United States. The pair initially sold their original stock at Planet Blue, a small boutique located in
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purchased a 75% stakeholder share in Pura Vida’s parent company, Creative Genius. The 75% of the company was valued at $ 75 million. They have the option to purchase the remainder of the company in 2024.
131:, California. By late 2013, Pura Vida had grown to a dozen US-based staff and 50 Costa Rica–based staff. As of July 2019, the company has over 650 employees that work to create these bracelets.
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fundraiser; bracelets are produced in a charitable organization's colors, and a portion of the sale of those bracelets goes to that charitable organization.
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123:, California, was founded by Griffin Thall and Paul Goodman in 2010. Thall and Goodman traveled to Costa Rica together on vacation after graduating from
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404:"Vera Bradley acquires a majority stake in online jewelry store Pura Vida Bracelets"
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Pura Vida also creates bracelets for charitable organizations, as a
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298:"SoCal entrepreneurs make millions selling bracelets for charity"
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326:"Pura Vida Bracelets creates jobs, funds good works"
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353:"Pura Vida Bracelets Made by Artisans Worldwide"
245:"Pura Vida Bracelets Made by Artisans Worldwide"
271:"Pura Vida Bracelets: Beyond the Fashion Trend"
379:"Vera Bradley Acquires 75% Stake in Pura Vida"
215:"From Passion to Profits: Pura Vida Bracelets"
434:Online jewelry retailers of the United States
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269:Reverente, Mira Del Fonso (28 June 2011).
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296:Elex, Michaelson (13 February 2015).
16:Online jewelry retailer in California
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459:Retail companies established in 2010
454:Design companies established in 2010
439:Retail companies based in California
187:Van Velzer, Ryan (June 21, 2015).
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464:2010 establishments in California
377:Concepcion, Mariel (2019-06-24).
324:Karas, David (2 December 2013).
213:Todorovic, Stefan (9 May 2015).
119:The company, which is based in
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331:The Christian Science Monitor
444:Companies based in San Diego
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402:Wu, Jasmine (2019-06-20).
383:San Diego Business Journal
125:San Diego State University
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164:"The Pura Vida Story"
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74:La Jolla, California
449:La Jolla, San Diego
275:Patch: Agoura Hills
168:Pura Vida Bracelets
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28:Handcrafted Jewelry
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143:Vera Bradley
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100:vacation in
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69:Headquarters
59:Paul Goodman
198:16 February
428:Categories
413:2020-01-01
388:2020-01-01
363:2020-04-07
337:13 January
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173:2020-03-31
150:References
102:Costa Rica
141:In 2019,
108:Pura Vida
121:La Jolla
25:Industry
303:KABC-TV
48:Founder
38: (
33:Founded
129:Malibu
115:About
408:CNBC
357:KTLA
339:2016
311:2016
283:2016
249:KTLA
231:2016
219:Ryot
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40:2010
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