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Partnership to End Addiction

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659:, questioned whether the Partnership's campaigns were lessening the use of illegal drugs. He stated, "The resulting campaign is far too complex, calling as it does for the lockstep shuttling in and out, at 6 to 8 week intervals, of TV, radio, print, outdoor and interactive messages in multiple languages against 36 different strategies aimed at eleven different targets. He raised concerns of improper interpretations of survey data as well as the federal government shifting $ 50 million away from other media purchases. Partnership chairman James E. Burke argued before a Senate subcommittee for better targeting of funds for media purchases. 81: 292: 22: 454:. Research suggested most children felt "nearly alone in their hostility toward drugs." In one television commercial, a camera zooms in and out on two adolescents, one of whom is trying to get the other to try marijuana. The tagline then reads: "A friend who offers you drugs is not your friend." It was a "strikingly different tack" from the milder 969:(cited this case study:) See Partnership For a Drug-Free America: Overview (Partnership for a Drug Free Am., New York, N.Y.), May 1, 1996, at 1. It claims that a drop in drug usage is attributable to its efforts. See Diana Chapman Walsh et al., The Partnership for a Drug-Free America (A) 26 tbl. 5D (Harvard Bus. Sch. No. N9- 594-028, 1993). 726:, it has recently shifted media support to digital technology. Currently, it aims to assist parents in prevention efforts. The organization informs and offers resources for parents and teenagers on its website. The Partnership shifted focus towards teenagers' misuse of prescription drugs. The group was part of a campaign known as 326: 730:
which encouraged residents to dispose of their old prescription drugs to nearby city halls or police departments. Partnership executive Sean Clarkin suggests that parents sit down with their teens and ask "what's going on" as a possible beginning for a conversation about drug use. The Partnership has
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Take the decision to buy and use heroin (or pot, or coke or any illegal drug) and treat it like any other purchasing choice. Liken potential addicts to a group of consumers whose buying habits can be manipulated by celebrity endorsements, catchy slogans, and powerful images. Then use those tricks not
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describes The Partnership as "...always felt free to lie — blatantly, openly, stupidly — about drugs. In fact, lying to obscure the realities of drug abuse in order to protect powerful interests and constituencies is the reason the Partnership exists. The Partnership is the latest in America's long
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Hedrick said that the group knew "next to nothing about illegal drugs and the youthful target audience for their ads". The organization was loosely modeled along the lines of a standard advertising agency, with a creative director post and "account executives" to head specific effort. Further, the
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or PSAs had previously been shown by networks whenever possible, regardless of intended audience. Many PSAs aired late at night, or were used by networks to fill slots lacking other advertisements. Marston urged, instead, a targeted focused anti-drug campaign similar to that for a specific brand of
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Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (A)." Harvard Business School Case 594-028. ... Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business
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The new campaign addresses kids' feelings and their sense of emotional isolation on this issue. ... The problem is not drugs, but an attitude of hopelessness ... They start to feel they don't count, they don't matter. They feel bad about themselves and give up on themselves; those are the ones who
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The ad had varying impacts on viewers. One student felt the "brain on drugs" commercial was not accurate, since she saw fellow students smoking marijuana but with brains that were clearly not frying. She claimed that the ad "stirred her curiosity" and called the ad more of a "dare" tactic. Another
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No one presumes advertising is going to stop all drug abuse in America ... Using the idea that attitudes change behavior and using the best ad minds to denormalize drug use, they have sent a very strong message over the years, and their work is a very important component in the national effort to
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For the first time, use of the club drug Ecstasy dropped among teens in the United States, and use of cigarettes and alcohol continued to decline, according to a just-released survey. This year's annual Monitoring the Future survey tracked substance use among 44,000 eighth-, 10th- and 12th-grade
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In 1996, research efforts suggested a link between getting preteens and teenagers to wait longer before using drugs for the first time, and the decreasing likelihood of becoming a regular drug user. A new campaign was announced, aimed at "getting parents involved in the war against drugs.
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on a public relations event titled "National Prescription Drug Take-Back Day". The event involved 4,000 "drop spots" to discard unused prescription drugs as a way to lessen opportunities for misuse. In the mid-2000s, the Partnership gradually shifted away from de-emphasizing the risks of
902: 735:, which increased from 10% of its budget to 31% for 2010. It has focused on web efforts such as the site "Time to Talk" (timetotalk.org), The drugfree.org website attracts a million visitors each month. The agency is making a $ 55 million three-year commitment with cable operator 269:
created by the organization have been called iconic, and during their initial release were part of the largest privately run public-service campaign in history. The organization's marketing experience was written up as a 58-page marketing "case study" for study by students at the
699:(ONDCP) is the White House branch — that revel in misinformation and misdirected policies that perpetuate the social crises they claim to be attacking because they tacitly profit from making them worse." Some studies suggest its PSAs have had "little proven effect on drug use." 488:
The organization used real stories about the effects of drug use. A 28-year-old former drug user met for lunch with the Partnership's Doria Steedman, and at one point "pulled out her teeth" to show the ravages of the drug use; this idea was used in a subsequent commercial.
1779:... (C) Evaluation of effectiveness of media campaign In using amounts for the evaluation of the effectiveness of the national media campaign under paragraph (1)(E), the Director shall— ... the Attitude Tracking Study published by the Partnership for a Drug-Free America; 1657:... a public-relations event staged by the Drug Enforcement Administration called the "National Prescription Drug Take-Back Day." Allied with medical boards, police chiefs, district attorneys, boards of pharmacy, and the Partnership for a Drug-Free America, ... 643:
In 2002, Burke retired as chairman, and was replaced by Roy J. Bostock. The Partnership had been tracking ecstasy use since 1996, and in 2002 found that 52% of students were aware of the dangers associated with its use as compared to 46% from the year before.
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Rebecca Blackwood Shaw ... The bride, 38, plans to take her husband's name. She is the director of creative development for the Partnership for a Drug-Free America, a nonprofit organization in New York, where she oversees the production of public service
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Produced in 1987 by the Partnership for a Drug-Free America, this iconic PSA makes use of everyday household items — namely, an egg and a frying pan — to illustrate how narcotics affect the body. (Fresh egg = your brain; fried egg = your brain on
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The agency solicited help from copywriters, media planning and placement experts often competed to submit advertising assignments without charge. The agency gained free exposure from print media and broadcast networks, including spots during
906: 426:, the agency was able to solicit donations of free advertising time with an estimated worth of "$ 1 million worth of advertising every day" for more than a decade, totaling more than $ 2 billion in free space and time. 519:
Marston and other executives adjusted their media strategy accordingly as fast-moving trends made one drug "hot" while others fell out of favor. The campaign was primarily oriented towards television and print media.
2120: 1544:... A feature-length documentary on smoking, drinking and drugging in the 20th century. Through interviews with historians and professionals in the drug treatment field interspersed with film clips ... 450:
James E. Burke took over leadership of the organization. In 1992, the Partnership switched focus to targeting inner-city youth, where the drug problem had been more severe, and ran a campaign led by
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proposed a marketing campaign to reduce teenage drug use. The group was formed officially in 1985. The group saw the merits of focused approach similar to that for a commercial product or service.
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Robert Wood Johnson, who built Johnson & Johnson into one of the world's largest health and medical care products companies, established his foundation at his death in 1968 ...
1221: 620:. In 1997, it discontinued any direct fiscal association with tobacco and alcohol suppliers, although it still receives donations from pharmaceutical and opioid companies. 2130: 722:. It cooperates with government agencies in initiatives to help reduce drug use. While the organization has focused drug prevention advertising on broadcast media such as 1860: 1357: 531:, in targeting efforts against heroin. McCaffrey endorsed the Partnership's campaigns and spoke at their news conferences. Later, it worked with state alliance programs. 419:
student said "the fried egg commercial really scared me when I was in high school. I remember picturing that egg in the frying pan and thinking that it wasn't worth it."
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which made an in-depth examination of the problem of drug use, covering 100 years and interviewing professionals and historians. Zemeckis included Marston in the film.
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The Partnership coordinates efforts with government officials, including Andre Hollis, the deputy assistant defense secretary for counternarcotics, in 2002.
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noticed that the Partnership had not produced a single anti-marijuana PSA since 2005. By 2007, the agency had produced over 3,000 spots from 1985 to 2007.
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and focused more on targets such as prescription drugs, possibly responding to a shift of emphasis by the U.S. government. Reporter Elizabeth Sprague of
1296: 1271: 2145: 399:(PSAs). This said that if a person's brain is an egg, then using illegal drugs would be like frying it. It was shown repeatedly on broadcast media. 2094: 715: 691: 719: 696: 652: 528: 1969: 1642: 1522: 1819: 38: 870:""I Learned it by Watching YOU!" The Partnership for a Drug-Free America and the Attack on "Responsible Use" Education in the 1980s" 60: 42: 463: 31: 1246: 493: 2084: 1962: 1864: 1807: 663: 1742: 435:
reporter Amanda Gordon noted that the organization gives gold-plated frying pan awards (mounted under glass) at fundraisers.
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James E. Burke will soon step down after 13 years as chairman of the Partnership for a Drug-Free America in New York ...
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had been simplistic. Marston explained the utility of depicting young people "resisting drugs in real situations":
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that their federal tax returns showed that they had received several million dollars worth of funding from major
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suggested that the anti-drug campaign was having a measurable "deterrence effect" on American adolescents:
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magazine called it "iconic". It has been recognized as "one of the most influential" ad campaigns in the
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to sell the product, but to un-sell it. If the approach works, drugs will finally lose their cool.
1527: 1523:"Robert Zemeckis on Smoking, Drinking and Drugging in the 20th Century: In Pursuit of Happiness" 613: 475:
get into drugs ... It's not to kill time, as happens in the general market ... but to kill pain.
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reduced its commitment to broadcast media and shifted towards reaching out to parents via the
601: 597: 561: 536: 379:, left the foundation shares of stock upon his death in 1968. By 1993, it had 30 employees. 346: 291: 2023: 545: 431: 160: 1768:"U.S. Code – Title 21 > Chapter 22 > § 1708: National youth anti-drug media campaign" 1498: 2048: 838: 656: 624: 553: 524: 447: 401: 371:
contributed towards rent and other expenses. Later funds were provided by grants from the
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put it among the "top 100 ads of all time". It became the organization's "calling card."
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cereal or an automobile, but instead "unselling" drugs or rather selling the benefits of
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Support for families struggling with a loved with suffering from a substance use disorder
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It may require cleanup to comply with Knowledge (XXG)'s content policies, particularly
1618:"Senate Hearing 107–600: Effectiveness of the National Youth Anti-Drug Media Campaign" 2114: 2089: 2043: 2028: 753: 507: 480: 451: 285: 253: 164: 156: 1473:"Pot Boiler: Why Are Media Enlisting in the Government's Crusade Against Marijuana?" 280:
magazine suggested that it had earned "a single-brand advertising clout" during the
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sat on the Partnership's board of directors. An early grant of $ 300,000 from the
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Family Support, Substance Use and Addiction Prevention, Treatment, and Recovery
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In the mid-1980s, a small group of advertising professionals working with the
281: 1358:"The Media Business: Advertising — Addenda — A Succession At Anti-Drug Group" 885: 1915:"Want to keep your child drug-free? Here are five signs of possible trouble" 1395:"The Media Business — Television Ads Are Directed At Urban Youths and Drugs" 1107:"Students debate effectiveness, accuracy of well-known anti-drug commercial" 668: 633:
The Pursuit of Happiness: Smoking, Drinking and Drugging in the 20th Century
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PDFA was the subject of criticism when it was revealed by Cynthia Cotts of
462:. The ads were often "infused with menace and melodrama." Some spots by a 2068: 1954: 1811: 1129:"Carole Fields-Arnold, 59; Talent Agent Co-Founded Drug, Alcohol Program" 775: 732: 673: 585: 557: 411: 869: 736: 549: 429:
The "frying pan" ad was described as a "relic" in one report, although
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Office of National Drug Control Policy Reauthorization Act of 2006,
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students. The survey has been tracking teens' drug use since 1975.
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The organization first became more widely known in 1987, with its
324: 290: 1247:"Daniel Burke dies at 82; former president of Capital Cities/ABC" 1935: 1958: 252:, is a non-profit organization aiming to prevent the misuse of 714:
The Partnership holds a special position under law within the
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agency did continual reassessments of public perception.
1837:"Advertising; Public Service Groups Follow the Audience" 1190:"Advertising; Public Service Groups Follow the Audience" 918:
9-594-028 Title: Partnership for a Drug-Free America (A)
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An anti cocaine advertisement the PDFA released in 1987.
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Famous fried eggs: Erika Alexander (December 6, 2000).
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Civic and political organizations of the United States
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Marijuana use among U.S. preteens doubled in 1996, ...
1272:"Daniel B. Burke, Leading Media Executive, Dies at 82" 256:. The organization is most widely known for its TV ad 30:
A major contributor to this article appears to have a
1889:"Prescription Drug Take Back Day to be held Saturday" 958:"*221 Employee Privacy, American Values, and the Law" 1743:"Meth Project Joins The Partnership at Drugfree.org" 1448:"Heroin Deaths Fuel Music Industry's Soul-Searching" 1328:"Parents and Tennagers Rock for 'Drug-Free America'" 2077: 2016: 1990: 221: 211: 201: 191: 183: 173: 149: 141: 133: 121: 113: 105: 87: 1792: 1297:"$ 500 Million Pledged to Fight Childhood Obesity" 905:. tzhealth.com. September 13, 1993. Archived from 1695:"Accounts and People of Note in the Ad Industry" 1418:Times Staff & Wire Reports (March 5, 1997). 801:"The Story Behind "This is Your Brain on Drugs"" 680:In 2010, the organization changed its name from 2126:Non-profit organizations based in New York City 498: 472: 336: 230:Partnership for a Drug-Free America (1985–2010) 932:"Faculty & Research: HBS Course Materials" 274:. An analysis of the Partnership's efforts by 1970: 1938:. The Partnership at DrugFree.org. 2011-12-26 1215: 1213: 1211: 1209: 608:cigarettes), as well as pharmaceutical firms 8: 1674:"Pot No Longer Focus of Anti-Drug Campaigns" 492:In 1994, an independent assessment from the 369:American Association of Advertising Agencies 311:American Association of Advertising Agencies 73: 1183: 1181: 1179: 1177: 458:campaign championed by previous first lady 1977: 1963: 1955: 1667: 1665: 1032: 1030: 1028: 1026: 1024: 1022: 236:Partnership for Drug-Free Kids (2014–2020) 79: 72: 2131:Public service announcement organizations 1883: 1881: 1723:. Center on Juvenile and Criminal Justice 1636: 1634: 1611: 1609: 1584:Kathleen Fackelmann (December 16, 2002). 1554: 1552: 1388: 1386: 1384: 1382: 1380: 1351: 1349: 1347: 1321: 1319: 1100: 1098: 1096: 1094: 1092: 1090: 1088: 1020: 1018: 1016: 1014: 1012: 1010: 1008: 1006: 1004: 1002: 706:joined The Partnership To End Addiction. 523:The Partnership coordinated efforts with 61:Learn how and when to remove this message 2141:1985 establishments in the United States 1721:"Partnership for a Drug Wrecked America" 1062: 1060: 1058: 897: 895: 828: 826: 824: 822: 820: 728:National Prescription Drug Take Back Day 2095:National Youth Anti-Drug Media Campaign 1420:"Preteen 'Pot' Use Doubles, Study Says" 791: 739:including its "Time to Talk" campaign. 716:National Youth Anti-Drug Media Campaign 692:Center on Juvenile and Criminal Justice 250:The Partnership for a Drug Free America 233:Partnership at DrugFree.org (2010–2014) 1672:Elizabeth Sprague (November 9, 2009). 1393:Joseph B. Treaster (October 2, 1992). 720:Office of National Drug Control Policy 697:Office of National Drug Control Policy 653:Office of National Drug Control Policy 529:Office of National Drug Control Policy 1835:Stuart Elliott (September 27, 2007). 1188:Stuart Elliott (September 27, 2007). 145:711 Third Avenue 5th Floor, Suite 500 7: 1479:. Fairness and Accuracy in Reporting 1270:Neuman, William (October 26, 2011). 1326:Amanda Gordon (November 28, 2007). 1067:Elliott, Stuart (October 1, 1993). 682:Partnership for a Drug-Free America 1863:. Lock the Cabinet. Archived from 1797:Tooltip Public Law (United States) 1766:Finkin, Matthew W. (Jan 7, 2011). 1586:"Survey: Teen drug use on decline" 1356:Courtney Kane (October 23, 2002). 1295:Strom, Stephanie (April 4, 2007). 1220:Stuart Elliott (October 1, 1993). 1037:Pamela Warrick (August 30, 1996). 981:Pamela Warrick (August 30, 1996). 662:In 2010, it collaborated with the 466:copy team hinted that the earlier 14: 2136:Organizations established in 1985 1643:"Bogus Drug Coverage of the Week" 1620:. U.S. Government Printing Office 1616:Burke, James E. (June 19, 2002). 2146:Drug policy of the United States 1559:Andy Meisler (August 29, 1999). 494:Johns Hopkins School of Medicine 464:Goodby, Berlin & Silverstein 41:. Please discuss further on the 20: 2085:Drug Abuse Resistance Education 1770:. Cornell University Law School 1245:Flint, Joe (October 27, 2011). 1127:Oliver, Myrna (July 16, 2004). 695:history of phony lobbies — the 664:Drug Enforcement Administration 483:, 1992, PDFA campaign director. 2100:Partnership for Drug-Free Kids 1913:Sabriya Rice (July 22, 2010). 506:Chris Policano, spokesman for 373:Robert Wood Johnson Foundation 1: 2034:I learned it by watching you! 1641:Shafer, Jack (Sep 24, 2010). 1446:Jerry Crowe (July 14, 1996). 1153:"Rebecca Shaw, Michael Kelly" 799:Gershon, Livia (2022-10-19). 771:I learned it by watching you! 397:public service advertisements 246:Partnership to End Addiction, 2017:Public service announcements 1747:Partnership to End Addiction 1503:Partnership to End Addiction 1499:"Frequently Asked Questions" 686:Partnership at Drugfree.org. 315:Public service announcements 267:public service announcements 74:Partnership to End Addiction 2059:This Is Your Brain on Drugs 765:This Is Your Brain on Drugs 759:Public service announcement 424:This Is Your Brain on Drugs 392:This Is Your Brain on Drugs 384:This Is Your Brain on Drugs 259:This Is Your Brain on Drugs 93:; 39 years ago 2162: 2078:Organizations and programs 956:Matthew W. Finkin (1996). 944:School Supplement 594-029. 930:V. Kasturi Rangan (1993). 361:The New York Times Company 1471:Males, Mike (July 1997). 960:. Chicago-Kent Law Review 934:. Harvard Business School 874:Journal of Social History 78: 1719:Males, Mike (Oct 2013). 1525:. Movies & TV Dept. 2008:Winners Don't Use Drugs 868:Moreau, Joseph (2016). 552:corporations including 272:Harvard Business School 193:Chief Executive Officer 1985:Anti-drug ad campaigns 1531:. 2000. Archived from 1039:"Can You Just Say No?" 983:"Can You Just Say No?" 842:. 2011. Archived from 690:A 2013 article by the 527:, the director of the 513: 486: 377:Robert Wood Johnson II 352: 344:Pamela Warrick in the 330: 296: 284:comparable to that of 2064:Washington State PSAs 2039:McGruff the Crime Dog 610:Bristol Meyers-Squibb 445:Johnson & Johnson 328: 294: 216:https://drugfree.org/ 39:neutral point of view 846:on September 8, 2009 781:Montana Meth Project 704:Montana Meth Project 618:Procter & Gamble 407:history of marketing 395:broadcast and print 365:Procter & Gamble 1998:Above the Influence 1701:. December 13, 2010 1159:. February 26, 2010 623:In 1999, filmmaker 614:Merck & Company 117:National Non-Profit 75: 1895:. October 27, 2011 1841:The New York Times 1699:The New York Times 1565:The New York Times 1528:The New York Times 1399:The New York Times 1362:The New York Times 1301:The New York Times 1276:The New York Times 1226:The New York Times 1194:The New York Times 1157:The New York Times 1073:The New York Times 710:Current approaches 331: 297: 2108: 2107: 1893:Los Angeles Times 1816:December 29, 2006 1452:Los Angeles Times 1424:Los Angeles Times 1251:Los Angeles Times 1133:Los Angeles Times 1043:Los Angeles Times 987:Los Angeles Times 537:The Village Voice 501:reduce drug use." 375:, whose founder, 347:Los Angeles Times 243: 242: 71: 70: 63: 34:with its subject. 2153: 2024:Addicted to Life 1979: 1972: 1965: 1956: 1950: 1949: 1944: 1943: 1932: 1926: 1925: 1923: 1922: 1910: 1904: 1903: 1901: 1900: 1885: 1876: 1875: 1873: 1872: 1857: 1851: 1850: 1848: 1847: 1832: 1826: 1817: 1798: 1794: 1788: 1782: 1781: 1776: 1775: 1763: 1757: 1756: 1754: 1753: 1739: 1733: 1732: 1730: 1728: 1716: 1710: 1709: 1707: 1706: 1691: 1685: 1684: 1682: 1681: 1669: 1660: 1659: 1654: 1653: 1638: 1629: 1628: 1626: 1625: 1613: 1604: 1603: 1597: 1596: 1581: 1575: 1574: 1572: 1571: 1556: 1547: 1546: 1541: 1540: 1519: 1513: 1512: 1510: 1509: 1495: 1489: 1488: 1486: 1484: 1468: 1462: 1461: 1459: 1458: 1443: 1437: 1436: 1431: 1430: 1415: 1409: 1408: 1406: 1405: 1390: 1375: 1374: 1369: 1368: 1353: 1342: 1341: 1339: 1338: 1323: 1314: 1313: 1308: 1307: 1292: 1286: 1285: 1283: 1282: 1267: 1261: 1260: 1258: 1257: 1242: 1236: 1235: 1233: 1232: 1217: 1204: 1203: 1201: 1200: 1185: 1172: 1171: 1165: 1164: 1149: 1143: 1142: 1140: 1139: 1124: 1118: 1117: 1115: 1114: 1102: 1083: 1082: 1080: 1079: 1064: 1053: 1052: 1050: 1049: 1034: 997: 996: 994: 993: 978: 972: 971: 966: 965: 953: 947: 946: 940: 939: 927: 921: 920: 915: 914: 899: 890: 889: 865: 859: 858: 852: 851: 830: 815: 814: 812: 811: 796: 651:director of the 511: 484: 350: 248:formerly called 101: 99: 94: 83: 76: 66: 59: 55: 52: 46: 32:close connection 24: 23: 16: 2161: 2160: 2156: 2155: 2154: 2152: 2151: 2150: 2111: 2110: 2109: 2104: 2073: 2049:Nothing Happens 2012: 1986: 1983: 1953: 1941: 1939: 1934: 1933: 1929: 1920: 1918: 1912: 1911: 1907: 1898: 1896: 1887: 1886: 1879: 1870: 1868: 1859: 1858: 1854: 1845: 1843: 1834: 1833: 1829: 1815: 1796: 1789: 1785: 1773: 1771: 1765: 1764: 1760: 1751: 1749: 1741: 1740: 1736: 1726: 1724: 1718: 1717: 1713: 1704: 1702: 1693: 1692: 1688: 1679: 1677: 1671: 1670: 1663: 1651: 1649: 1640: 1639: 1632: 1623: 1621: 1615: 1614: 1607: 1594: 1592: 1583: 1582: 1578: 1569: 1567: 1558: 1557: 1550: 1538: 1536: 1521: 1520: 1516: 1507: 1505: 1497: 1496: 1492: 1482: 1480: 1470: 1469: 1465: 1456: 1454: 1445: 1444: 1440: 1428: 1426: 1417: 1416: 1412: 1403: 1401: 1392: 1391: 1378: 1366: 1364: 1355: 1354: 1345: 1336: 1334: 1325: 1324: 1317: 1305: 1303: 1294: 1293: 1289: 1280: 1278: 1269: 1268: 1264: 1255: 1253: 1244: 1243: 1239: 1230: 1228: 1219: 1218: 1207: 1198: 1196: 1187: 1186: 1175: 1162: 1160: 1151: 1150: 1146: 1137: 1135: 1126: 1125: 1121: 1112: 1110: 1104: 1103: 1086: 1077: 1075: 1066: 1065: 1056: 1047: 1045: 1036: 1035: 1000: 991: 989: 980: 979: 975: 963: 961: 955: 954: 950: 937: 935: 929: 928: 924: 912: 910: 901: 900: 893: 867: 866: 862: 849: 847: 832: 831: 818: 809: 807: 798: 797: 793: 789: 745: 712: 657:John P. 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