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Along with his wife, Bertelli has a passion for contemporary art and culture, which led to the creation of
Fondazione Prada in 1993. Activities of Fondazione Prada span from art exhibitions to architecture, film festivals, philosophy and other cultural projects, held both in its Venetian palace on
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In the 1980s, they rethought Prada’s image and added a modern dimension to the brand’s core identity. Bertelli introduced a new business model within the luxury goods industry when he brought all internal processes together in order to have full control of the production line and of quality
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in 1946, Patrizio
Bertelli is part of an Italian family with a long legal tradition. His professional life began in the leather goods industry, leading the way to his entrepreneurial future in the luxury industry. When he was 21 and at university, he founded a small leather goods company
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in the late 1990s, Bertelli and
Miuccia Prada decided to re-visit the concept of shopping, and launched the “Prada Epicentres” project. In these stores, luxury goods, technology, design, and architecture merge to create a range of services and sensory and audiovisual experiences.
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the Grand Canal, Ca’ Corner della Regina, and a 19,000 square metre exhibition space in Milan, which opened in May 2015. Some
Fondazione Prada projects were in locations such as Paris, London, Seoul, and Tokyo.
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As of 2015, Bertelli is, together with
Miuccia Prada, co-chief executive officer of the Prada Group, which includes Prada, Miu Miu, Church’s, Car Shoe, and Marchesi 1824.
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strategy, the development of new collections and labels as well as the renovation of all boutiques. With this, the company expanded rapidly through the 1980s and 1990s.
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Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.
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The “Prada
Epicentres” are located in New York (Rem Koolhaas, 2001), Tokyo (Herzog & de Meuron, 2003) and Los Angeles (Rem Koolhaas, 2004).
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Bertelli also has a passion for sports, in particular for sailing. In 1997, he set up the sailing team
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Later in 2013, Forbes ranked him and his wife as one of the most influential couples in the world.
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Bertelli and
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which has been the base of his entrepreneurial career.
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