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progression at a faster rate than opening individual stores would. Many of the retailer's newly opened stores have been in smaller towns, where lower rent costs help ensure their pricing model is sustainable; this has been feasible largely due to bigger supermarket chains opening smaller store formats in town centres, drawing customers to those areas and creating a greater footfall. Stores are typically designed to be minimalist in aesthetics, with their Kings Heath store having a minimal roof and bare floor, which the retailer claims allows them to cut costs which can then be passed on to the consumer.
29:
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2015 discussed the lack of a menswear department since their inception several months prior, although this was addressed in
November 2015, introducing essential men's clothing items such as jeans, shorts and casual shirts, with a pricing strategy broadly in line with their existing female clothing ranges.
330:
had no presence, with Pep&Co's managing director Adrian
Mountford suggesting that they are the only retailer which competes directly with Primark on price. Other outlets have been opened within existing Poundland stores, particularly larger stores where space has allowed, further aiding the rapid
334:
The impact of a weakened exchange rate throughout 2016-2017 had an effect on Pep&Co, with proposals to increase prices on loss-leading T-shirts with a sell price of £1, initially conceived a marketing tool to draw in customers. Whilst some of the impact of a weakening currency had been offset by
351:
chains, offering the retailer shorter lead times and an existing global sourcing network. Products on offer come with a 101-day guarantee (compared to the 100-day guarantee offered by ASDA), though many items sold are produced outside of the UK. An interview with the managing director in
September
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The clothing retailer uses social media as a means to market and compete with its rivals, with one particular case in
February 2018 involving Primark, whereby the retailers were embroiled in a light-hearted battle regarding the price of their jeans offering; Primark had reacted to a statement from
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Following the opening of their first store on 1 July 2015, the retailer followed with 49 further stores within the next 49 days, expanding at a rate not experienced since Next in 1982. The entire opening programme came at a cost of £20m, with stores mostly being opened in
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The typical target market is primarily females in the 30-45 age bracket, as opposed to the typical younger-aged fashion market. Customers are on average slightly older than those that shop at
Primark, who are better known for their offerings in younger fashion lines.
452:
in 2016, which received positive reactions from customers and helped increase footfall significantly into stores, with 35 requests a second being made online to the retailer's store locator during the initial transmissions of the programme.
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As of 2024, the Pep&Co brand is no longer used, although still appears on some store fronts, it was phased out in store by
December 2023. The Poundland and Pepco brands are now used for clothing.
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The retailer's first 15 months of trading resulted in a net loss of £14.7m, reportedly due to administrative expenses of £22.3m despite turnover reaching £29.1m.
237:, Northamptonshire in July 2015. The retailer opened their first 50 stores in 50 days, an average of a store a day, with aspirations to expand up to 900 outlets.
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store without affecting the range offered by the parent store. The chain announced in
November 2017 that it planned to expand into the
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In
February 2020, Poundland has begun piloting a broader variety of children's clothes across 50 of its shop-in-shops at Pep&Co.
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Pep&Co is a value clothing chain, owned and operated by their parent company Pepkor. The concept was thought up by former
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higher sales and subsequently higher supplier orders, it is still not enough to fully absorb the higher import costs.
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Pep&Co that the latter's jeans price were lower, which made
Primark publicly lower their own price in return.
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Pep&Co opened their first "store-in-a-store" in March 2017, when they utilised space in an existing
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chain. Bond believed there was retail capacity for a value clothing retailer following the demise of
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683:"What YOU thought of our first look inside Pep&Co - and these are the bargain prices we found"
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Pep&Co's parent company Pepkor has existing supplier relations in place with their other
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797:"Primark and Poundland are embroiled in an amusing Facebook war over a cheap pair of jeans"
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The retailer expanded rapidly during 2016, particularly in locations where similar rival
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713:"Pep&Co becomes latest high street discounter with first store in Kettering"
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was a
British discount fashion retail chain, owned by the South African company
771:"Discount retailer Pep&Co to raise prices to cover loss-making £1 t-shirts"
475:"Pep&Co, UK's fastest-growing discount fashion chain, to open in Poundland"
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537:"Clothing retailer Pep&Co looks to open 10 Northern Ireland stores"
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Pep&Co opened their first store in the Newlands Shopping Centre in
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clothing business Adrian Mountford, whilst in an outlet of the
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616:"Pep&Co to axe jobs at UK head office - Retail Gazette"
826:"Pep & Co suffers loss as investment hits bottom line"
652:"Adrian Mountford on Pep&Co's '50 stores in 50 days'"
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741:"Image gallery: First look at Pep&Co's debut store"
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508:"Pep&Co sales reach £29m in first 15 months"
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589:"Poundland expands Pep&Co clothing range"
273:chief executive Andy Bond and former head of
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63:2023 (still used on fascia of some stores)
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251:by opening a "significant number" within
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912:Retail companies of the United Kingdom
897:British companies established in 2015
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902:Retail companies established in 2015
852:"Pep&Co reveals expansion plans"
614:Wright, Georgia (2 February 2023).
563:"Pep&Co to expand into Ireland"
121:Adrian Mountford, Managing Director
14:
739:Hounslea, Tara (25 June 2015).
917:2015 establishments in England
222:(a wholly owned subsidiary of
1:
711:Sarah Butler (1 July 2015).
444:The retailer featured in an
205:/pepandco-clothing-and-home
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907:Companies based in Watford
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620:www.retailgazette.co.uk
224:Steinhoff International
186:Steinhoff International
541:BelfastTelegraph.co.uk
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479:Glasgow Evening Times
370:Financial performance
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18:British cothing chain
301:Business operations
287:British Home Stores
249:Republic of Ireland
171:Number of employees
97:Number of locations
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803:. 14 February 2018
689:. 24 February 2017
658:. 4 September 2015
569:. 27 November 2017
419:(15-month period)
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777:. 17 January 2017
745:Drapersonline.com
595:. 6 February 2020
543:. 28 October 2015
450:Bargain Shop Wars
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417:24 September 2016
365:Corporate affairs
289:, to name a few.
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55:2015; 9 years ago
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881:Official website
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343:Products offered
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164:Pep&Co Group
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856:Fashion Network
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832:. 13 April 2017
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514:. 12 April 2017
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322:Retail strategy
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295:secondary towns
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226:) and based in
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101:82 (March 2017)
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874:External links
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481:. 7 March 2017
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315:West Yorkshire
309:Pep&Co in
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858:. 13 May 2016
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155:-14.7m (2016)
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860:. Retrieved
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834:. Retrieved
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801:Daily Mirror
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779:. Retrieved
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718:The Guardian
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691:. Retrieved
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571:. Retrieved
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545:. Retrieved
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516:. Retrieved
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483:. Retrieved
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449:
448:documentary
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380:Year ending
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140:29.1m (2016)
80:Headquarters
36:Company type
15:
830:Retail Week
807:15 February
573:21 December
275:Sainsbury's
255:'s stores.
230:, England.
107:Area served
891:Categories
625:7 November
457:References
349:subsidiary
283:Woolworths
265:Foundation
216:Pep&Co
199:.poundland
175:492 (2016)
147:Net income
117:Key people
22:Pep&Co
398:Operating
356:Customers
279:Starbucks
245:Poundland
235:Kettering
75:and Pepco
73:Poundland
862:11 March
836:14 April
781:11 March
750:29 March
724:29 March
693:13 March
662:12 March
547:29 March
518:14 April
485:10 March
311:Garforth
129:Clothing
126:Products
44:Industry
656:Drapers
599:30 June
593:Drapers
567:Drapers
404:Pre-tax
386:Profit
328:Primark
242:Glasgow
228:Watford
192:Website
134:Revenue
85:Watford
60:Defunct
52:Founded
47:Fashion
433:−14.7
430:-18.9
220:Pepkor
181:Parent
39:Retail
440:Media
422:29.1
412:(£m)
406:(£m)
400:(£m)
394:(£m)
392:Gross
253:Dealz
160:Owner
864:2016
838:2017
809:2018
783:2017
752:2016
726:2016
695:2013
664:2017
627:2023
601:2020
575:2017
549:2016
520:2017
487:2017
425:7.9
285:and
271:Asda
68:Fate
446:ITV
410:Net
203:.uk
201:.co
197:www
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111:UK
90:UK
88:,
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603:.
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207:/
153:£
138:£
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