1507:
38:
1541:
1186:
1517:
126:
In 2006, the Pepsi
Corporation launched Pepsi Jazz, a flanker of their Diet Pepsi product, after considering the names "Splurge" and "Indulge." The drink came in three zero-calorie, dessert-themed flavors: Jazz with Black Cherry and French Vanilla, Jazz with Strawberries and Cream, and Caramel Cream.
146:
area diffusing the drink's scent. The company had also envisioned an interactive website as part of the campaign that would allow viewers to remix
Siraisi's soundtrack, but it was never developed. Ethnomusicologist Mark Laver argues that the campaign was intended to target a young and specifically
162:(J@LC) for construction of a new building and education programs in a new performance space, then called Dizzy’s Club Coca-Cola. Pepsi brand manager Lauren Scott claimed that the two campaigns were unrelated.
130:
The company launched the soda with a substantial advertising campaign, using the tagline "Jazz, the new sound of cola." The campaign included a jazz- and blues-themed television spot by
1611:
1357:
425:
1582:
1606:
384:
1621:
584:
978:
418:
1413:
648:
477:
323:
271:
1276:
1575:
1240:
1601:
411:
142:
with a three-dimensional pop-up image of the bottle, an audio clip of the soundtrack played via embedded chip, and a
1449:
297:
1626:
769:
764:
1568:
1443:
1296:
1266:
551:
1123:
958:
159:
1465:
1398:
1301:
1210:
1108:
1025:
742:
737:
618:
577:
258:
1005:
1616:
1281:
1250:
1133:
911:
747:
253:
1520:
1367:
1080:
948:
451:
276:
158:'s own contemporaneous jazz branding. Around the same time, Coca-Cola had donated $ 10 million to
1423:
1166:
1143:
943:
232:
114:
company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular
685:
1372:
884:
722:
690:
675:
487:
380:
243:
143:
135:
1552:
168:
discontinued Pepsi Jazz in 2007 after poor sales and the greater success of another flanker,
1510:
1377:
1271:
1040:
933:
779:
727:
658:
570:
538:
351:
204:
148:
1459:
1403:
1393:
1128:
963:
222:
139:
1088:
1351:
854:
826:
774:
187:
37:
1595:
1339:
1286:
1225:
1215:
1200:
1103:
1030:
926:
799:
789:
754:
707:
680:
670:
528:
456:
212:
182:
131:
1098:
1070:
1020:
983:
864:
831:
717:
374:
1438:
1433:
1418:
1362:
1345:
1306:
1161:
1118:
819:
814:
794:
697:
653:
482:
461:
238:
1548:
1291:
1245:
1230:
1093:
988:
879:
874:
732:
643:
628:
533:
518:
503:
466:
115:
107:
1408:
1321:
1316:
1065:
1010:
973:
953:
846:
809:
638:
523:
513:
471:
227:
217:
169:
155:
48:
1185:
17:
1485:
1428:
1220:
1171:
1156:
1057:
1015:
998:
968:
921:
665:
248:
1540:
1235:
1151:
1045:
1035:
938:
916:
901:
869:
859:
759:
712:
593:
209:
165:
61:
1205:
906:
896:
889:
702:
403:
1113:
993:
623:
610:
446:
111:
1471:
836:
804:
784:
51:
566:
407:
138:'s Genji Siraisi, as well as a four-page advertising spread in
1311:
562:
1556:
154:
The campaign was noted for its similarities with rival
1386:
1332:
1259:
1193:
1142:
1079:
1056:
845:
609:
600:
496:
439:
83:
75:
67:
57:
44:
317:
315:
298:"Big Marketers Smell Money in Scent Technology"
118:product, combining several different flavors.
180:Pepsi Jazz is mentioned in the motion picture
134:, with actress Leah Elias and a soundtrack by
1576:
578:
419:
8:
325:Jazzvertising: Music, Marketing, and Meaning
30:
1612:Products and services discontinued in 2009
1583:
1569:
606:
585:
571:
563:
426:
412:
404:
29:
376:Jazz Sells: Music, Marketing, and Meaning
296:Thompson, Stephanie (31 October 2006).
288:
1394:500 Park Avenue (Pepsi-Cola Building)
350:Porter, Christopher (25 April 2019).
7:
1537:
1535:
1516:
1555:. You can help Knowledge (XXG) by
1484:Produced under a partnership with
25:
1539:
1515:
1506:
1505:
1184:
373:Laver, Mark (11 February 2015).
36:
1414:List of assets owned by PepsiCo
478:Pepsi-Cola Made with Real Sugar
272:List of defunct consumer brands
199:Black Cherry and French Vanilla
218:Natural and artificial flavors
190:is setting up a soda display.
127:It used the 2003 Pepsi logo.
1:
352:"Coke, J@LC Team Up for Jazz"
27:Discontinued sugar-free soda
1607:Products introduced in 2006
1277:D'Angelo Grilled Sandwiches
89:; 15 years ago
1643:
1534:
1499:Fruit juices under license
1480:
1182:
547:
106:was an American brand of
35:
1622:Discontinued soft drinks
1444:Leonard v. Pepsico, Inc.
1297:North American Van Lines
1267:California Pizza Kitchen
552:List of Pepsi variations
379:. Taylor & Francis.
1551:–related article is a
1450:Pepsi, Where's My Jet?
160:Jazz at Lincoln Center
1399:2021 Frito-Lay strike
1302:Wilson Sporting Goods
259:Calcium disodium EDTA
235:(preserves freshness)
322:Laver, Mark (2011).
254:Acesulfame potassium
1602:PepsiCo soft drinks
1124:Scott's Porage Oats
452:Caffeine-Free Pepsi
277:List of Pepsi types
261:(to protect flavor)
32:
1424:Pepsi Number Fever
434:Varieties of Pepsi
233:Potassium benzoate
176:In popular culture
110:introduced by the
1564:
1563:
1529:
1528:
1373:Donald M. Kendall
1282:East Side Mario's
1180:
1179:
770:Paso de los Toros
560:
559:
488:Pepsi Wild Cherry
331:. p. 155-172
244:Potassium citrate
144:scratch and sniff
136:Groove Collective
101:
100:
16:(Redirected from
1634:
1627:Soft drink stubs
1585:
1578:
1571:
1543:
1536:
1519:
1518:
1509:
1508:
1490:Outside the U.S.
1387:Related articles
1378:Steven Reinemund
1368:Alberto Ibargüen
1272:Chevys Fresh Mex
1188:
607:
587:
580:
573:
564:
539:Pepsi Zero Sugar
428:
421:
414:
405:
398:
397:
395:
393:
370:
364:
363:
361:
359:
347:
341:
340:
338:
336:
330:
319:
310:
309:
307:
305:
293:
205:Carbonated water
149:African American
97:
95:
90:
40:
33:
21:
1642:
1641:
1637:
1636:
1635:
1633:
1632:
1631:
1592:
1591:
1590:
1589:
1532:
1530:
1525:
1502:
1476:
1460:Pepsi-Cola sign
1404:Chester Cheetah
1382:
1358:Robert E. Allen
1328:
1260:Former holdings
1255:
1189:
1176:
1138:
1075:
1052:
841:
602:
596:
591:
561:
556:
543:
509:Jazz Diet Pepsi
492:
474:(Pepsi Natural)
435:
432:
402:
401:
391:
389:
387:
372:
371:
367:
357:
355:
349:
348:
344:
334:
332:
328:
321:
320:
313:
303:
301:
295:
294:
290:
285:
268:
223:Phosphoric acid
196:
178:
140:People Magazine
124:
104:Diet Pepsi Jazz
93:
91:
88:
31:Diet Pepsi Jazz
28:
23:
22:
15:
12:
11:
5:
1640:
1638:
1630:
1629:
1624:
1619:
1614:
1609:
1604:
1594:
1593:
1588:
1587:
1580:
1573:
1565:
1562:
1561:
1544:
1527:
1526:
1524:
1523:
1513:
1501:
1500:
1497:
1494:
1491:
1488:
1481:
1478:
1477:
1475:
1474:
1469:
1462:
1457:
1456:
1455:
1454:
1453:
1436:
1431:
1426:
1421:
1416:
1411:
1406:
1401:
1396:
1390:
1388:
1384:
1383:
1381:
1380:
1375:
1370:
1365:
1360:
1355:
1352:Ramon Laguarta
1349:
1343:
1336:
1334:
1330:
1329:
1327:
1326:
1325:
1324:
1319:
1314:
1304:
1299:
1294:
1289:
1284:
1279:
1274:
1269:
1263:
1261:
1257:
1256:
1254:
1253:
1251:Wimm-Bill-Dann
1248:
1243:
1238:
1233:
1228:
1223:
1218:
1213:
1208:
1203:
1197:
1195:
1194:Other holdings
1191:
1190:
1183:
1181:
1178:
1177:
1175:
1174:
1169:
1164:
1159:
1154:
1148:
1146:
1140:
1139:
1137:
1136:
1134:Wimm-Bill-Dann
1131:
1126:
1121:
1116:
1111:
1106:
1101:
1096:
1091:
1085:
1083:
1077:
1076:
1074:
1073:
1068:
1062:
1060:
1054:
1053:
1051:
1050:
1049:
1048:
1043:
1038:
1033:
1023:
1018:
1013:
1008:
1003:
1002:
1001:
996:
991:
986:
976:
971:
966:
961:
956:
951:
946:
941:
936:
931:
930:
929:
919:
914:
909:
904:
899:
894:
893:
892:
887:
882:
872:
867:
862:
857:
851:
849:
843:
842:
840:
839:
834:
829:
824:
823:
822:
817:
807:
802:
797:
792:
787:
782:
777:
772:
767:
762:
757:
752:
751:
750:
745:
740:
735:
730:
725:
715:
710:
705:
700:
695:
694:
693:
688:
678:
673:
668:
663:
662:
661:
656:
651:
646:
641:
636:
631:
621:
615:
613:
604:
598:
597:
592:
590:
589:
582:
575:
567:
558:
557:
555:
554:
548:
545:
544:
542:
541:
536:
531:
526:
521:
516:
511:
506:
500:
498:
494:
493:
491:
490:
485:
480:
475:
469:
464:
459:
454:
449:
443:
441:
437:
436:
433:
431:
430:
423:
416:
408:
400:
399:
386:978-1317699781
385:
365:
342:
311:
287:
286:
284:
281:
280:
279:
274:
267:
264:
263:
262:
256:
251:
246:
241:
236:
230:
225:
220:
215:
207:
195:
192:
188:John C. Reilly
177:
174:
123:
120:
99:
98:
85:
81:
80:
77:
73:
72:
69:
65:
64:
59:
55:
54:
46:
42:
41:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1639:
1628:
1625:
1623:
1620:
1618:
1615:
1613:
1610:
1608:
1605:
1603:
1600:
1599:
1597:
1586:
1581:
1579:
1574:
1572:
1567:
1566:
1560:
1558:
1554:
1550:
1545:
1542:
1538:
1533:
1522:
1514:
1512:
1504:
1503:
1498:
1495:
1492:
1489:
1487:
1483:
1482:
1479:
1473:
1470:
1468:
1467:
1463:
1461:
1458:
1452:
1451:
1447:
1446:
1445:
1442:
1441:
1440:
1437:
1435:
1432:
1430:
1427:
1425:
1422:
1420:
1417:
1415:
1412:
1410:
1407:
1405:
1402:
1400:
1397:
1395:
1392:
1391:
1389:
1385:
1379:
1376:
1374:
1371:
1369:
1366:
1364:
1361:
1359:
1356:
1353:
1350:
1347:
1344:
1341:
1340:Caleb Bradham
1338:
1337:
1335:
1331:
1323:
1320:
1318:
1315:
1313:
1310:
1309:
1308:
1305:
1303:
1300:
1298:
1295:
1293:
1290:
1288:
1285:
1283:
1280:
1278:
1275:
1273:
1270:
1268:
1265:
1264:
1262:
1258:
1252:
1249:
1247:
1244:
1242:
1239:
1237:
1234:
1232:
1229:
1227:
1226:Pioneer Foods
1224:
1222:
1219:
1217:
1216:Marbo Product
1214:
1212:
1209:
1207:
1204:
1202:
1201:Duke and Sons
1199:
1198:
1196:
1192:
1187:
1173:
1170:
1168:
1165:
1163:
1160:
1158:
1155:
1153:
1150:
1149:
1147:
1145:
1141:
1135:
1132:
1130:
1127:
1125:
1122:
1120:
1117:
1115:
1112:
1110:
1109:Pearl Milling
1107:
1105:
1102:
1100:
1097:
1095:
1092:
1090:
1087:
1086:
1084:
1082:
1078:
1072:
1069:
1067:
1064:
1063:
1061:
1059:
1055:
1047:
1044:
1042:
1039:
1037:
1034:
1032:
1031:Monster Munch
1029:
1028:
1027:
1024:
1022:
1019:
1017:
1014:
1012:
1009:
1007:
1004:
1000:
997:
995:
992:
990:
987:
985:
982:
981:
980:
977:
975:
972:
970:
967:
965:
962:
960:
957:
955:
952:
950:
947:
945:
942:
940:
937:
935:
934:Miss Vickie's
932:
928:
925:
924:
923:
920:
918:
915:
913:
910:
908:
905:
903:
900:
898:
895:
891:
888:
886:
883:
881:
878:
877:
876:
873:
871:
868:
866:
863:
861:
858:
856:
853:
852:
850:
848:
844:
838:
835:
833:
830:
828:
825:
821:
818:
816:
813:
812:
811:
808:
806:
803:
801:
798:
796:
793:
791:
788:
786:
783:
781:
778:
776:
773:
771:
768:
766:
763:
761:
758:
756:
755:Mug Root Beer
753:
749:
746:
744:
741:
739:
736:
734:
731:
729:
726:
724:
721:
720:
719:
716:
714:
711:
709:
708:Manzanita Sol
706:
704:
701:
699:
696:
692:
689:
687:
684:
683:
682:
679:
677:
674:
672:
669:
667:
664:
660:
657:
655:
652:
650:
647:
645:
642:
640:
637:
635:
632:
630:
627:
626:
625:
622:
620:
617:
616:
614:
612:
608:
605:
599:
595:
588:
583:
581:
576:
574:
569:
568:
565:
553:
550:
549:
546:
540:
537:
535:
532:
530:
529:Pepsi Special
527:
525:
522:
520:
517:
515:
512:
510:
507:
505:
502:
501:
499:
495:
489:
486:
484:
481:
479:
476:
473:
470:
468:
465:
463:
460:
458:
457:Crystal Pepsi
455:
453:
450:
448:
445:
444:
442:
438:
429:
424:
422:
417:
415:
410:
409:
406:
388:
382:
378:
377:
369:
366:
353:
346:
343:
327:
326:
318:
316:
312:
299:
292:
289:
282:
278:
275:
273:
270:
269:
265:
260:
257:
255:
252:
250:
247:
245:
242:
240:
237:
234:
231:
229:
226:
224:
221:
219:
216:
214:
211:
208:
206:
203:
202:
201:
200:
193:
191:
189:
185:
184:
183:The Promotion
175:
173:
171:
167:
163:
161:
157:
152:
150:
145:
141:
137:
133:
128:
121:
119:
117:
113:
109:
105:
86:
82:
78:
74:
70:
66:
63:
60:
56:
53:
50:
47:
43:
39:
34:
19:
1557:expanding it
1546:
1531:
1464:
1448:
1099:King Vitaman
1089:Cap'n Crunch
1071:Propel Water
1021:Uncle Chipps
984:Burger Rings
865:Cracker Jack
832:Sting Energy
718:Mountain Dew
633:
603:subsidiaries
508:
392:21 September
390:. Retrieved
375:
368:
358:21 September
356:. Retrieved
354:. Jazz Times
345:
335:21 September
333:. Retrieved
324:
304:21 September
302:. Retrieved
291:
198:
197:
181:
179:
164:
153:
129:
125:
103:
102:
84:Discontinued
45:Product type
1617:Diet drinks
1493:Distributed
1439:Pepsi Stuff
1434:Pepsi Spire
1419:Pepsi Globe
1363:Dina Dublon
1346:Indra Nooyi
1307:Yum! Brands
1211:Lebedyansky
1119:Rice-A-Roni
1081:Quaker Oats
949:Quaker Oats
820:Frappuccino
815:Ethos Water
795:Sierra Mist
765:Ocean Spray
497:Low-calorie
483:Pepsi Twist
462:Nitro Pepsi
239:Citric acid
194:Ingredients
151:clientele.
1596:Categories
1549:soft drink
1348:(chairman)
1292:Loft, Inc.
1287:Hot 'n Now
1246:SodaStream
1231:PopCorners
1094:Honey Ohs!
927:Lay's Stax
880:Baconzitos
875:Elma Chips
733:Baja Blast
659:Zero Sugar
649:Real Sugar
601:Brands and
534:Pepsi True
519:Pepsi Next
504:Diet Pepsi
467:Pepsi Blue
283:References
116:Diet Pepsi
76:Introduced
18:Pepsi Jazz
1496:49% owned
1409:Cola wars
1342:(founder)
1322:Taco Bell
1317:Pizza Hut
1167:Tropicana
1144:Tropicana
1066:CytoSport
1011:Sun Chips
974:Smartfood
954:Rold Gold
885:Fandangos
847:Frito-Lay
810:Starbucks
676:Concordia
524:Pepsi One
514:Pepsi Max
472:Pepsi Raw
228:Aspartame
170:Pepsi Max
156:Coca-Cola
1511:Category
1486:Ekaterra
1466:Pepsiman
1429:Pepsi P1
1221:Matutano
1172:Tropolis
1058:Gatorade
1016:Tostitos
999:Twisties
969:Sabritas
855:Bluebird
780:Rockstar
743:LiveWire
738:Code Red
686:Lemonade
666:Aquafina
300:. Ad Age
266:See also
249:Caffeine
1521:Commons
1236:Sandora
1152:Copella
1046:Wotsits
1041:Squares
1036:Quavers
1026:Walkers
1006:Stacy's
989:Nobby's
979:Smith's
959:Ruffles
939:Munchos
917:Kurkure
912:Hostess
902:Funyuns
870:Doritos
860:Cheetos
760:No Fear
748:Voltage
713:Mirinda
691:Mangola
594:PepsiCo
440:Regular
210:Caramel
166:PepsiCo
122:History
92: (
68:Country
62:PepsiCo
1333:People
1206:Duyvis
944:Oberto
907:Gamesa
897:Fritos
890:Stiksy
827:Starry
775:Punica
703:Lipton
681:Duke's
383:
1547:This
1354:(CEO)
1241:Simba
1162:Naked
1129:Toddy
1114:Quisp
994:Toobs
964:Sabra
922:Lay's
800:Slice
790:Shani
671:Brisk
654:Twist
624:Pepsi
619:Bubly
611:Pepsi
447:Pepsi
329:(PDF)
213:color
112:Pepsi
58:Owner
1553:stub
1472:Pilk
1312:KFC
1157:Dole
1104:Life
837:Teem
805:SoBe
785:7 Up
723:Diet
644:Next
634:Jazz
629:Diet
394:2022
381:ISBN
360:2022
337:2022
306:2022
108:soda
94:2009
87:2009
79:2006
71:U.S.
52:cola
49:Diet
728:Amp
698:Kas
639:Max
186:as
132:DDB
1598::
314:^
172:.
1584:e
1577:t
1570:v
1559:.
586:e
579:t
572:v
427:e
420:t
413:v
396:.
362:.
339:.
308:.
96:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
