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To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched. Promotional workers traveled to grocery retail, shopping malls, train stations, offices and via roaming hit squads in key cities nationwide. During the 6 week campaign 1,295,500 bottles of Pepsi Raw
39:
exclusively introduced in the United
Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a
207:
Pepsi Raw was sold in the United
Kingdom across the following outlets: ASDA, Sainsbury's, Somerfield, Morrison's, Tesco, All Bar One, Selfridges, Harvey Nichols, Waitrose, Boots, WHSmith and Superdrug.
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Currently, Pepsi
Natural is not sold in the US. This was due to it not selling as well as Pepsi had hoped and so it was discontinued. Currently, there are no plans to reintroduce the product.
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In July 2010 Pepsi Raw was introduced in Norway. It was sold individually in 1.5l, 0.5l and 0.3l bottles. As of May 2011 Pepsi Raw is no longer available in Norway.
395:
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57:, the Japanese distributor of Pepsi, released its version of Pepsi Raw named Pepsi Nama; later in 2023, PepsiCo China released Pepsi Raw Zero Sugar.
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As of
February 2011 Pepsi Raw is now available in Australia in 250mL cans, being sold exclusively at 7-11. The product is imported from the UK.
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It was sold individually in 300ml glass bottles, 150 ml cans and 250ml cans. It was also available in four-bottle and four-can multipacks.
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http://pepsiproductfacts.com/infobyproduct.php?prod_size=12&brand_fam_id=1051&brand_id=1000&product=Pepsi+Natural
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were distributed with 82% of consumers saying they liked the taste and a further 75% claiming they would go on to buy it.
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Pepsi
Natural was marketed in parts of the US in an 8 fl oz (237 ml) and a 12 fl oz (355 ml) glass bottle.
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In
September 2010, it was announced that Pepsi Raw was to be withdrawn from the UK market.
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natural alternative to other colas. Pepsi Raw was also marketed in Norway and
Australia.
313:""Raw Pepsi," the most refreshing flavor ever, is out in Japan, but how does it taste?"
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In the United States and Mexico a similar product was being marketed under the name
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http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3353735.ece
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Pepsi
Natural was sold in the United States at these outlets:
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340:"Monthly Digest: China Food Sector Review, Apr. 2023"
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365:"Pepsi Raw Experiential Marketing Results"
218:(Minnesota, California and Pennsylvania),
144:Nutritional information per 300ml bottle:
91:Natural plant extracts (including natural
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173:Nutritional Information per 100ml:
299:"Pepsi Raw removed from UK market"
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367:. iD Experiential. Archived from
401:Britvic - Our Brands - Pepsi RAW
497:Pepsi-Cola Made with Real Sugar
265:List of defunct consumer brands
1:
597:Products introduced in 2008
618:
418:Official UK Pepsi Raw site
203:Availability and packaging
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285:""Review: Pepsi Natural""
157:Of which Sugars (g): 28.8
602:Discontinued soft drinks
571:List of Pepsi variations
186:Of which Sugars (g): 9.6
391:(subscription required)
154:Carbohydrates (g): 29.7
132:Nutritional information
183:Carbohydrates (g): 9.9
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20:A bottle of Pepsi Raw
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407: (archive index)
592:PepsiCo cola brands
471:Caffeine-Free Pepsi
453:Varieties of Pepsi
148:Energy (Kcal): 117
142:
22:
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507:Pepsi Wild Cherry
301:. Marketing Week.
198:Sodium (g): Trace
177:Energy (Kcal): 39
169:Sodium (g): Trace
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558:Pepsi Zero Sugar
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338:Morais, Damián.
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192:Saturates (g): 0
163:Saturates (g): 0
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528:Jazz Diet Pepsi
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493:(Pepsi Natural)
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405:Wayback Machine
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67:Sparkling water
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412:External links
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319:. 23 June 2021
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180:Protein (g): 0
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151:Protein (g): 0
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84:Colour: plain
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548:Pepsi Special
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476:Crystal Pepsi
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371:on 2010-08-05
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45:Pepsi Natural
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373:. Retrieved
369:the original
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349:14 September
347:. Retrieved
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323:14 September
321:. Retrieved
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195:Fibre (g): 0
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166:Fibre (g): 0
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116:Stabilizer:
111:lactic acids
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49:
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42:
24:
23:
516:Low-calorie
502:Pepsi Twist
481:Nitro Pepsi
125:xanthan gum
123:Thickener:
61:Ingredients
31:created by
27:was a cola
586:Categories
553:Pepsi True
538:Pepsi Next
523:Diet Pepsi
486:Pepsi Blue
375:2010-10-12
344:eDairyNews
317:SoraNews24
271:References
228:Albertsons
189:Fat (g): 0
160:Fat (g): 0
118:gum arabic
73:Cane sugar
29:soft drink
543:Pepsi One
533:Pepsi Max
491:Pepsi Raw
250:Marketing
140:Pepsi Raw
99:extract).
53:In 2021,
25:Pepsi Raw
259:See also
232:Woodmans
107:tartaric
97:kola nut
93:caffeine
81:extract.
459:Regular
403:at the
86:caramel
55:Suntory
37:Britvic
33:PepsiCo
224:Ralphs
220:Costco
216:Target
103:citric
466:Pepsi
79:Apple
351:2023
325:2023
230:and
109:and
95:and
35:and
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
