160:. The company also acquired a previously unsuccessful light beer recipe, which they reformulated and relaunched as "Meister Brau Lite"; this beer became widely popular. By the end of the 1960s, the company was producing a million barrels of beer each year and sales were in excess of $ 50 million. However, due to mismanagement and heavy debt, the company ran a large deficit and in 1972 most of their existing brands were sold to Miller, who went on to repackage Meister Brau Lite as Miller Lite (and the Meister Brau brand as a cheaper competitor to
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named
Meister Brau. The brewery continued to grow and though it was "officially" closed between 1920 and 1933 (as a result of prohibition), the company survived and expanded several times. In 1965, an investor group purchased the brewery and renamed the company Meister Brau Inc., intending to further
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Until four months ago not one drop of beer had been produced commercially in
Chicago for 10 years. The last local brewery, Peter Hand on North Avenue, closed in 1977.... This fall Sieben's opened on Ontario Street next to the Kennedy on-ramp and plays to big crowds almost every night. Chicago's
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during fermentation that converted otherwise-nonfermentable starch into fermentable sugar, which eliminated a portion of carbohydrates from the finished beer and, along with a slight reduction in alcohol content, reduced its calories by approximately one-third. Rheingold purchased the rights to
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Peter Hand developed and marketed a large number of brands. In addition to their flagships
Meister Brau and Meister Brau Lite, they also produced beers under the brands Old Chicago Lager, Peter Hand Reserve, Old Crown Ale, Old German, Alps Brau, Peter Hand Extra Light, Van Merritt, Braumeister,
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sports teams, as well as a popular radio show, in addition to distributing a wide array of bottle openers, posters and other ephemera. Their advertising campaign also included billboards; their number was second only to those advertising the re-election campaign of Mayor
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Gablinger's process and Owades used it to develop the recipe for
Gablinger Beer, which was introduced by Rheingold. After it was discontinued the recipe was given to Peter Hand Brewing, which made minor adjustments and successfully relaunched it as Meister Brau Lite.
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366:"U.S. Patent 3,379,534 issued to Hersch Gablinger April 23, 1968 (patent application filed in U.S. Aug. 17, 1965 and in Switzerland Aug. 28, 1964)"
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expand and begin national distribution. The company spent heavily on marketing, particularly in
Chicago, and sponsored the
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204:. Using a process developed by Swiss chemist Dr. Hersch Gablinger, and a recipe developed by company biochemist
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second micro-brewery and pub, The Tap & Growler, opened in
November two blocks west of Greektown.
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were typically created by adding more water to existing lagers, resulting in a mediocre product.
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Peter Hand, a
Prussian-born Civil War veteran, who had previously worked for the
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208:, it was marketed as a "diet beer", but failed to gain consumer acceptance.
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122:, which thereafter rebranded it "Light Beer from Miller", and, ultimately,
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was an
American brewery established in 1891 by Prussian immigrant and
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181:Burgemeister, Peter Hand Export, and Holiday Beer.
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261:"Tap & Growler Takes the Lead in Brewery Race"
323:"Huber is Back in Brew Business With High Hopes"
211:Gablinger's process involved adding the enzyme
443:Defunct brewery companies of the United States
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392:"The First Beer With No Carbohydrates",
351:"The First Beer With No Carbohydrates",
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373:patentimages.storage.googleapis.com
296:"Lost landmark: Peter Hand Brewery"
259:Camp, Paul A. (December 30, 1987).
438:Defunct companies based in Chicago
423:1978 disestablishments in Illinois
294:Schmidt, John R. (March 2, 2012).
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418:1891 establishments in Illinois
16:Former American brewing company
200:introduced a 4.2% pale lager,
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240:. Chicago Historical Society
170:Joseph Huber Brewing Company
136:Conrad Seipp Brewing Company
321:Parkins, Al (17 May 1989).
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108:Peter Hand Brewing Company
238:"Encyclopedia of Chicago"
196:In late 1966, New York's
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45:1891, 133 years ago
114:veteran Peter Hand in
69:1000 W. North Avenue,
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355:, Jan. 5, 1967, p. 44
202:Gablinger's Diet Beer
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149:Chicago Blackhawks
112:American Civil War
20:Peter Hand Brewing
433:Chicago White Sox
327:The Capital Times
198:Rheingold Brewery
185:Meister Brau Lite
145:Chicago White Sox
116:Chicago, Illinois
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242:. Retrieved
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66:Headquarters
191:light beers
124:Miller Lite
86:Area served
407:Categories
220:References
53:Peter Hand
378:April 12,
166:Budweiser
37:Beverages
300:wbez.org
270:June 26,
95:Products
90:Regional
34:Industry
236:staff.
130:History
58:Defunct
50:Founder
42:Founded
332:8 June
306:8 June
302:. WBEZ
244:8 June
189:Early
176:Brands
151:, and
369:(PDF)
140:lager
380:2020
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246:2021
106:The
99:Beer
61:1978
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