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known company sponsored a show, they were not only paying the bills, they were putting their image and reputation on the line. Especially if the show bore the name of the company.... So if there was any hanky-panky going on with the stars or with anyone connected with the show, it was a direct reflection of the prestige and image of the sponsoring product. Not only that – it hurt sales."
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offered an unusual opportunity for college students. For three seasons, the Philip Morris
Intercollegiate Acting Competition gave each winning student a role in one episode and $ 250 for the performance. Additionally, at the end of each season, one overall winner was selected. He or she received $
293:
A newspaper article published when the show resumed in 1948 summarized its format as it replaced a giveaway show, saying, "Instead of a carload full of prizes, the listeners will get big-name
Hollywood and Broadway stars in a weekly series based mostly on original scripts of a crime-mystery nature
385:
Having the company's name in the title essentially provided free advertising; every time the program's name appeared somewhere, it was more publicity for the Philip Morris company as well. The arrangement also had other effects, however. One history of old-time radio commented: "When a nationally
360:
lay largely in the hands of its director. For most of the program's run, that director was
William Spier, who a 1949 magazine article said "is generally rated radio's top-notch creator of suspense-type dramas." Spier's dedication to quality was such that he took a recorder along on a vacation in
381:
was sponsored by Philip Morris, a cigarette company. The company was active in old-time radio, with one source reporting, "Philip Morris and
Company was ... one of the most prolific sponsors of Radio throughout the Golden Age," sponsoring more than 40 programs over the years.
418:
ATTENTION ALL COLLEGE STUDENTS. Every
Tuesday Evening over NBC, PHILIP MORRIS PLAYHOUSE presents an Outstanding College Student Featured with Famous Hollywood Stars in the PHILLIP MORRIS Intercollegiate Acting
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on
September 11, 1951. The series ran on NBC for the remainder of 1951, jumping back to CBS on January 13, 1952. CBS aired the remainder of the canon through September 2, 1953.
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The program did not have a regular cast, relying instead on guest actors and actresses from week to week. In the words of a 1949 article in
Sponsor magazine, "
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Europe. After he returned, a magazine article reported, "He's come back with a batch of authentic sound effects for future use, among them the chimes of the
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was the host for the program, which one reference source said "was hastily ordered by sponsor Philip Morris after its first offering in that time slot,
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June 30, 1939 – February 18, 1944, then returned to the air (again on CBS) November 5, 1948 – July 29, 1949. The 1948 edition replaced a giveaway show,
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The emerging popularity of between three and five other popular playhouse formats of the early 1950s persuaded Philip Morris to resurrect its
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afforded a total of forty-two aspiring thespians the chance to perform opposite some of the finest Film and Stage performers of the era."
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2,000 and an opportunity to perform in a stage production. One website reported, "Reaching out to college campuses across the nation,
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440:, was blasted by the critics." Broadcast live from New York, the episodes' genres varied from comedy to melodrama. Stars included
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The competition was promoted via advertisements in newspapers on college campuses. In a typical ad, part of the text read,
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231:. Its third and final incarnation on radio was a bit more complicated, as explained on The Digital Deli Too website:
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served as director for the series as he had more TV experience than any of the directors from the radio version.
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uses name stars." Those featured during its time on the air compose a virtual Who's Who of entertainment.
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In 1951, a trade publication reported that the program's annual budget was $ 1 million.
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productions, the subsequent series ran over CBS for twenty-six installments, only to jump to
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With stars changing from week to week, responsibility for the quality and success of
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The program "enerally ... featured straight and crime drama," radio historian
992:(Revised ed.). New York, NY: Oxford University Press. pp. 545–546.
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Radio Live! Television Live!: Those Golden Days when Horses were
Coconuts
960:
Tune in
Yesterday: The Ultimate Encyclopedia of Old-Time Radio, 1925–1976
2358:
275:
2218:
1913:"Playhouse Presents Stars in Radio Adaptation of "Friendly Enemies""
243:, beginning with its initial CBS run on March 15, 1951. Emphasizing
1265:
The
Complete Directory to Prime Time Network TV Shows: 1946-Present
2326:
939:
Radio's Golden Years: The Encyclopedia of Radio Programs 1930–1960
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1781:"Madeleine Carroll Returns In Playhouse 'Vivacious Lady'"
1484:"Raymond Massey and Sylvia Sidney in 'Wuthering Heights'"
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storm and the characteristic sounds of European trains."
1354:. Harrisburg Telegraph. September 19, 1941. p. 17
1321:. Harrisburg Telegraph. September 12, 1941. p. 15
432:
ran on CBS from October 8, 1953, until March 4, 1954.
1684:. Harrisburg Telegraph. November 28, 1941. p. 19
1651:. Harrisburg Telegraph. November 15, 1941. p. 29
1387:. Harrisburg Telegraph. September 26, 1941. p. 8
1288:. Harrisburg Telegraph. September 5, 1941. p. 19
1783:. Harrisburg Telegraph. February 7, 1942. p. 26
1750:. Harrisburg Telegraph. January 23, 1942. p. 15
1717:. Harrisburg Telegraph. December 5, 1941. p. 19
1618:. Harrisburg Telegraph. November 8, 1941. p. 22
1585:. Harrisburg Telegraph. November 1, 1941. p. 28
1552:. Harrisburg Telegraph. October 31, 1941. p. 19
1519:. Harrisburg Telegraph. October 18, 1941. p. 27
1486:. Harrisburg Telegraph. October 11, 1941. p. 26
1453:. Harrisburg Telegraph. October 10, 1941. p. 15
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1946:"Marlene Dietrich Has Star Role in Playhouse Drama"
1420:. Harrisburg Telegraph. October 3, 1941. p. 15
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2047:. Harrisburg Telegraph. August 8, 1942. p. 25
2014:. Harrisburg Telegraph. July 31, 1942. p. 11
1981:. Harrisburg Telegraph. July 10, 1942. p. 11
1948:. Harrisburg Telegraph. June 27, 1942. p. 25
1915:. Harrisburg Telegraph. June 20, 1942. p. 22
1882:. Harrisburg Telegraph. June 19, 1942. p. 21
1849:. Harrisburg Telegraph. June 12, 1942. p. 13
278:who made famous the advertising slogan "Call for
390:Philip Morris Intercollegiate Acting Competition
1816:. The Evening News. April 17, 1942. p. 16
989:On the Air: The Encyclopedia of Old-Time Radio
274:(sometimes known as "Little Johnny"), a dwarf
199:wrote. He noted that one of the directors was
2122:
2084:are available for streaming from Archive.org.
8:
978:
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213:the same slick production" that was used in
22:
1055:"The Philip Morris Playhouse Radio Program"
1023:"Philip Morris Cancels 'Giveaway' Air Show"
2129:
2115:
2107:
21:
1616:"Lana Turner Friday Star on 'Playhouse'"
735:
471:
2542:1953 American television series endings
2532:1949 American television series endings
2102:from Jerry Haendiges Vintage Radio Logs
1263:Brooks, Tim & Marsh, Earle (1979).
930:
411:were two of the competition's winners.
266:evolved from an earlier radio program,
2537:1951 American television series debuts
2527:1948 American television series debuts
1017:
1015:
353:are but a sample of the overall list.
294:with a strong psychological element."
1049:
1047:
1045:
1043:
7:
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464:Selected episodes are listed below.
428:A short-lived television version of
241:Phillip Morris Playhouse On Broadway
401:Philip Morris Playhouse On Broadway
396:Philip Morris Playhouse On Broadway
941:. A.S. Barnes & Company, Inc.
14:
209:in its salad days and brought to
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2045:"Arnold Is Playhouse Guest Star"
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1199:. McFarland & Company, Ind.
1165:Banks, Dale (September 1949).
1106:"Why Sponsors Change Programs"
286:on NBC and the drama-oriented
1:
2522:1950s American radio programs
2517:1940s American radio programs
2512:1930s American radio programs
2335:Rothmans, Benson & Hedges
1814:"The Short and Long of Radio"
2507:1953 radio programme endings
2502:1939 radio programme debuts
2138:Philip Morris International
1171:Radio and Television Mirror
1140:Radio and Television Mirror
211:The Philip Morris Playhouse
2578:
1246:. Penguin Books USA, Inc.
878:The Man Who Came to Dinner
2457:
2300:
2093:from The Digital Deli Too
1847:"Philip Morris Playhouse"
1116:(5): 54. January 31, 1940
937:Terrace, Vincent (1981),
1195:Mott, Robert L. (2000).
1084:Broadcasting-Telecasting
667:The Devil and Miss Jones
377:As the title indicates,
173:Philip Morris cigarettes
2100:Philip Morris Playhouse
2091:Philip Morris Playhouse
2082:Philip Morris Playhouse
958:Dunning, John. (1976).
521:Angels with Dirty Faces
430:Philip Morris Playhouse
379:Philip Morris Playhouse
363:Cathedral of Notre Dame
358:Philip Morris Playhouse
288:Philip Morris Playhouse
264:Philip Morris Playhouse
237:Philip Morris Playhouse
221:Philip Morris Playhouse
181:Philip Morris Playhouse
23:Philip Morris Playhouse
1550:"Robinson-Zivic Fight"
962:. Prentice-Hall, Inc.
823:Take a Letter, Darling
789:The Man Who Played God
421:
253:
16:Radio anthology series
2557:CBS television dramas
2547:American radio dramas
1242:McNeil, Alex (1996).
1167:"From Coast to Coast"
438:Pentagon Confidential
416:
259:Background and format
233:
2401:André Calantzopoulos
1267:. Ballantine Books.
1146:(3): 19. August 1949
1059:The Digital Deli Too
724:Geraldine Fitzgerald
448:, Franchot Tone and
203:, who "had directed
149:June 30, 1939 –
2169:Benson & Hedges
650:Made for Each Other
24:
2562:NBC radio programs
2552:CBS Radio programs
2080:Eight episodes of
2012:"Radio Highlights"
1517:""Playhouse" Star"
1224:. December 7, 1951
1222:The Michigan Daily
1218:"Philip Morris ad"
912:The Maltese Falcon
806:No Time for Comedy
701:You Only Live Once
614:Maureen O'Sullivan
323:Maureen O'Sullivan
164:Grand Canyon Suite
31:Dramatic anthology
2489:
2488:
2468:Tobacco companies
2446:Last Week Tonight
2184:Canadian Classics
1979:"Johnny Presents"
1880:"Johnny Presents"
1748:"Johnny Presents"
1715:"Johnny Presents"
1682:"Johnny Presents"
1649:"(photo caption)"
1451:"Johnny Presents"
1418:"Johnny Presents"
1385:"Johnny Presents"
1352:"Johnny Presents"
1319:"Johnny Presents"
1286:"Johnny Presents"
1027:The Afro-American
999:978-0-19-507678-3
923:
922:
901:Robert Montgomery
861:This Gun for Hire
846:Charles Winninger
778:Madeleine Carroll
755:The Great McGinty
729:
728:
635:Madeleine Carroll
587:Wuthering Heights
576:Tallulah Bankhead
538:A Man to Remember
315:Tallulah Bankhead
223:was broadcast on
177:
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151:September 2, 1953
44:Country of origin
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684:Girl in the News
639:Burgess Meredith
629:My Favorite Wife
618:Burgess Meredith
570:The Little Foxes
472:
319:Burgess Meredith
272:Johnny Roventini
239:a third time as
190:anthology series
146:Original release
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1136:"William Spier"
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1086:. April 9, 1951
1080:"photo caption"
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850:Charlie Ruggles
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608:Night Must Fall
506:One Way Passage
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365:, the roar of
268:Johnny Presents
261:
184:is a 30-minute
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2074:External links
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2057:Newspapers.com
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2024:Newspapers.com
2003:
1991:Newspapers.com
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1595:Newspapers.com
1583:"Martha Scott"
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229:Everybody Wins
186:old-time radio
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156:Opening theme
154:
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128:William Spier
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111:Milton Geiger
109:
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2432:Marlboro Man
2416:Jacek Olczak
2383:
2312:Subsidiaries
2189:Chesterfield
2154:Apollo-Soyuz
2099:
2090:
2081:
2055:– via
2049:. Retrieved
2039:
2022:– via
2016:. Retrieved
2006:
1989:– via
1983:. Retrieved
1973:
1956:– via
1950:. Retrieved
1940:
1923:– via
1917:. Retrieved
1907:
1890:– via
1884:. Retrieved
1874:
1857:– via
1851:. Retrieved
1841:
1824:– via
1818:. Retrieved
1808:
1791:– via
1785:. Retrieved
1775:
1758:– via
1752:. Retrieved
1742:
1725:– via
1719:. Retrieved
1709:
1692:– via
1686:. Retrieved
1676:
1659:– via
1653:. Retrieved
1643:
1626:– via
1620:. Retrieved
1610:
1593:– via
1587:. Retrieved
1577:
1560:– via
1554:. Retrieved
1544:
1527:– via
1521:. Retrieved
1511:
1494:– via
1488:. Retrieved
1478:
1461:– via
1455:. Retrieved
1445:
1428:– via
1422:. Retrieved
1412:
1395:– via
1389:. Retrieved
1379:
1362:– via
1356:. Retrieved
1346:
1329:– via
1323:. Retrieved
1313:
1296:– via
1290:. Retrieved
1280:
1264:
1259:
1243:
1238:
1226:. Retrieved
1221:
1212:
1207:. pp. 22–23.
1196:
1191:
1179:. Retrieved
1174:
1170:
1160:
1148:. Retrieved
1143:
1139:
1130:
1118:. Retrieved
1113:
1109:
1100:
1088:. Retrieved
1083:
1074:
1062:. Retrieved
1058:
1030:. Retrieved
1026:
1003:. Retrieved
988:
959:
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938:
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838:
821:
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690:Joan Bennett
682:
665:
656:Martha Scott
648:
627:
606:
585:
568:
559:Eddie Cantor
551:
536:
533:September 26
519:
516:September 19
504:
501:September 12
489:
463:
442:Eddie Albert
437:
429:
427:
419:Competition.
417:
413:
409:James Garner
400:
395:
393:
384:
378:
376:
357:
355:
331:Joan Bennett
311:Eddie Cantor
307:Claude Rains
298:
296:
292:
287:
284:Johnny Green
267:
263:
262:
254:
240:
236:
234:
228:
220:
219:
214:
210:
204:
197:John Dunning
194:
180:
179:
178:
170:Sponsored by
163:
160:On the Trail
159:
36:Running time
2444:"Tobacco" (
2434:(1954–1999)
2346:(Indonesia)
2327:PMFTC, Inc.
2319:Papastratos
2174:Bond Street
1177:(4): 15, 21
767:February 13
696:November 28
679:November 21
673:Lana Turner
662:November 14
491:Yellow Jack
486:September 5
454:Joseph Papp
405:Robert Culp
351:George Raft
343:Pat O'Brien
327:Lana Turner
138:Produced by
124:Directed by
117:John Hobish
114:David Ellis
104:Morton Fine
92:Nelson Case
86:Ken Roberts
82:Bud Collyer
52:Language(s)
2496:Categories
2371:Litigation
2254:Parliament
2051:August 18,
2018:August 18,
1005:2019-10-09
926:References
750:January 23
718:Stage Door
713:December 5
645:November 7
624:October 31
603:October 24
582:October 17
565:October 10
434:Kent Smith
424:TV version
100:Written by
95:Carl Frank
60:Syndicates
39:30 minutes
19:Radio show
2362:(England)
2343:Sampoerna
2264:Portugues
2229:Longbeach
2179:Cambridge
1985:August 6,
1952:August 6,
1919:August 4,
1886:August 2,
1853:August 2,
1820:August 1,
1787:August 1,
1275:. P. 494.
1254:. P. 659.
949:. P. 214.
907:August 14
553:June Moon
548:October 3
446:Nina Foch
299:Playhouse
188:dramatic
76:Announcer
68:Hosted by
2354:(Sweden)
2338:(Canada)
2322:(Greece)
2239:Marlboro
2199:Craven A
1754:July 28,
1721:July 26,
1688:July 26,
1655:July 26,
1622:July 22,
1589:July 22,
1556:July 22,
1523:July 21,
1490:July 21,
1457:July 21,
1424:July 21,
1391:July 21,
1358:July 21,
1325:July 21,
1292:July 21,
986:(1998).
895:Man Hunt
784:April 17
460:Episodes
290:on CBS.
245:Broadway
215:Suspense
206:Suspense
79:Joe King
2480:Commons
2359:Vectura
2269:Raffles
2244:Muratti
2219:L&M
2164:Belmont
1110:Sponsor
890:July 31
873:July 10
835:June 26
818:June 19
801:June 12
373:Sponsor
367:Channel
276:bellhop
55:English
2450:(2015)
2440:(1993)
2394:People
2146:Brands
1271:
1250:
1228:23 May
1203:
1181:22 May
1150:22 May
1120:22 May
1090:23 May
1064:21 May
1032:21 May
996:
966:
945:
856:July 3
2425:Media
2234:Merit
2159:Basic
745:Star
742:Title
481:Star
478:Title
162:from
28:Genre
2284:Veev
2274:Ritz
2249:Next
2224:Lark
2214:Karo
2209:IQOS
2194:Colt
2053:2015
2020:2015
1987:2015
1954:2015
1921:2015
1888:2015
1855:2015
1822:2015
1789:2015
1756:2015
1723:2015
1690:2015
1657:2015
1624:2015
1591:2015
1558:2015
1525:2015
1492:2015
1459:2015
1426:2015
1393:2015
1360:2015
1327:2015
1294:2015
1269:ISBN
1248:ISBN
1230:2014
1201:ISBN
1183:2014
1152:2014
1122:2014
1092:2014
1066:2014
1034:2014
994:ISBN
964:ISBN
943:ISBN
739:Date
732:1942
637:and
616:and
595:and
475:Date
468:1941
407:and
349:and
2294:Zyn
543:NA
511:NA
496:NA
249:NBC
225:CBS
63:CBS
2498::
2279:SG
2204:F6
1220:.
1175:32
1173:.
1169:.
1144:32
1142:.
1138:.
1112:.
1108:.
1082:.
1057:.
1042:^
1025:.
1014:^
975:^
848:,
452:.
444:,
345:,
341:,
337:,
333:,
329:,
325:,
321:,
317:,
313:,
309:,
305:,
217:.
192:.
2448:)
2130:e
2123:t
2116:v
2059:.
2026:.
1993:.
1960:.
1927:.
1894:.
1861:.
1828:.
1795:.
1762:.
1729:.
1696:.
1663:.
1630:.
1597:.
1564:.
1531:.
1498:.
1465:.
1432:.
1399:.
1366:.
1333:.
1300:.
1232:.
1185:.
1154:.
1124:.
1114:3
1094:.
1068:.
1036:.
1008:.
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