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centre of the football universe." Among possible uses for the video app, Eccleshare listed the ability to share video clips of a goal or skill; keeping fans engaged when they aren't able to attend games; recruiting new players and increasing grassroots participation; and appealing referee decisions. While noting that the video content had increased traffic to club websites, he suggested that some clubs might not be willing to pay the additional fee to use
Pitchero Play.
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Pitchero charges a monthly subscription fee to sports clubs. Grassroots sports clubs use
Pitchero to create team websites, where they can manage membership and payments; post information on fixtures, results, league table rankings, and player stats; and recruit new players, parents, and coaches. They
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In 2018, Pitchero acquired Teamer, a rival in the sports tech business which had a mobile app for team management, and had previously acquired Club
Website. When the acquisition was announced, Pitchero had 24 employees, while Teamer had 22 employees in the UK, seven in India, and one in Australia.
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In a review of
Pitchero Play in 2016, football journalist Charlie Eccleshare wrote that the ability to watch and share match videos "provides a tiny insight into the buzz professionals must get when watching themselves, because for a fleeting moment it makes you feel like a celebrity and at the
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The pair launched their first trial version of
Pitchero in February 2008. Based in Leeds, their angel investors were Andrew Hobson and Andrew McCarthy. In the summer of 2008, the company had to lay off its only employee and cut back on expenses due to the
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Pitchero made a free mobile app available in 2013. In 2016, the company introduced the
Pitchero Play app for sports teams to record, upload and share videos of their matches in real time on their websites and across their social media channels.
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In 2017, Pitchero secured £3.1 million in funding from a group of investors led by ICM, a global fund manager. As of 2017, the company reported that it had 70,000 teams in the
Pitchero network, and claimed to have over 1 million active users.
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also use
Pitchero as a communication tool to facilitate internal team discussions and team selection; upload photos and videos to share with their supporters; and share match previews and directions with opposing teams.
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Pitchero was founded in 2007 by CEO Mark
Fletcher and CTO Jon Milsom during their final year at university. Fletcher received a degree in economics and politics from
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252:, former captain of the Team GB and England women's hockey teams, is an Athlete Ambassador for Pitchero. Richardson used Pitchero at
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reported that 12,000 clubs were using
Pitchero, including a core of 4,000 teams that were using the site daily.
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By 2009, Pitchero was receiving nearly 20 percent of all rugby-related Internet traffic in the UK, according to
532:"It can be OK to ignore the rules: THINK TANK Two graduates have guided start-ups to success against the odds"
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502:"Bright ideas – Sports community entrepreneurs convert their chance"
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435:"Sports tech firm Pitchero in Leeds purchases rival Teamer"
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405:"Sports website entrepreneurs aim to find next Beckham"
369:"How Old Cents are spreading their message through web"
138:(Pitch Hero Ltd) is a sports website company based in
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469:"Graduates on the ball with sport website"
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113:Required for club/league websites
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467:Murphy, Lizzie (19 June 2008).
27:British sports website business
403:Tyler, Richard (11 May 2008).
375:. 18 December 2012. p. 38
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653:Companies based in Wakefield
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623:Pitchero official website
568:. 18 June 2013. p. 6
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628:Pitchero videos on Vimeo
441:. Leeds. 25 October 2018
373:The Gloucestershire Echo
192:Loughborough University
439:Yorkshire Evening Post
244:Olympic gold medalist
246:Kate Richardson-Walsh
536:The Sunday Telegraph
212:The Sunday Telegraph
254:Reading Hockey Club
126:Current status
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562:"Sporting heroes!"
473:The Yorkshire Post
200:economic recession
81:Mark Fletcher, CEO
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602:. Retrieved
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164:field hockey
160:rugby league
144:sports teams
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110:Registration
96:Pitchero.com
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538:. p. 8
508:. p. 8
209:. In 2011,
156:rugby union
637:Categories
311:TechCrunch
260:References
168:ice hockey
102:Commercial
74:Founder(s)
18:Pitch Hero
604:18 March
599:Pitchero
578:ProQuest
572:18 March
548:ProQuest
542:18 March
512:28 March
484:ProQuest
478:18 March
451:ProQuest
445:17 March
414:28 March
385:ProQuest
379:18 March
353:28 March
316:17 March
283:18 March
278:Pitchero
152:football
136:Pitchero
118:Launched
33:Pitchero
231:Reviews
207:Hitwise
186:History
176:netball
172:cricket
57:Founded
51:English
174:, and
129:Online
140:Leeds
65:Owner
606:2023
574:2023
544:2023
514:2023
480:2023
447:2023
416:2023
381:2023
355:2023
318:2023
285:2023
146:and
121:2008
60:2007
250:OBE
202:.
178:.
150:in
105:Yes
92:URL
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