Knowledge (XXG)

Playadito

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During the cooperative’s first decades, the yerba mate was grown, ground, and sold to producers in the region. That is, Cooperativa Liebig first produced raw material, which was then purchased, processed and commercialized by already established yerba mate businesses in the region. Around the middle
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is produced, processed, and distributed by a cooperative called Cooperativa AgrĂ­cola de la Colonia Liebig (Colonia Liebig 's Agricultural Cooperative). The cooperative was founded on February 19, 1926, by a group of immigrants of German origin, most of whom were agricultural producers, and who
46:, in what is now known as Colonia Liebig. The cooperative, first run by Walter Ostermann, and also joined by Ukrainian and Polish immigrants, had as its first purpose the growth and commercialization of rice, yerba mate, corn, among other products. 99:
have an approximate length of 10cm, slightly jagged edges, and a dark green coloration. When harvesting time comes, that is, from December to September, the yerba mate is harvested manually or mechanically.
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After that, the yerba mate undergoes further grinding and mixing processes, until it is ready for packaging in bags carefully designed to keep the product free from moisture and odors.
86:, a place in which it is the main importer of Argentinean yerba mate. It also exports to Australia, New Zealand, Germany, Spain, the United Kingdom, France and the United States. 131:
Then, the leaves are kept in humidity-free warehouses for a period that goes from nine months to two years, until features such as flavour, color, and smell are fully enhanced.
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of the 20th century, the cooperative installed its first mill, and in the late 1970s, industrialization began, and the brand was sold on a large scale.
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First, the leaves are exposed to temperatures up to 600°C, to prevent the fermentation process from happening. This first heat shock is locally called “
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was first packaged and commercialized as a brand in 1979. It was first advertised in folklore festivals in Argentina, in regional festivities and in
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The cooperative is currently made up of 130 associated agricultural producers, and exports its product to Asian, European and Oceanian markets.
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Finally, the “drying process” per se takes place, when the yerba mate is exposed to constant temperatures of around 100°C for three hours.
331: 209: 128:”, through which the leaves are crushed into pieces of 1cm, which facilitates the packing of the yerba mate for further storage. 82:. Playadito also started to officially export yerba to China. Today, China is one of its main markets, along with Chile and 79: 102:
Once gathered, the leaves are transported to drying facilities, where a three-part heating process takes place:
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tea, first sold in 1932. It currently has a yearly production of 36 million kilograms of processed product.
321: 63:” Livestock Exposition. In 2015 the cooperative established agreements with the supermarket chains in 326: 75: 39: 71: 289: 310: 236:"Playadito, la cooperativa de inmigrantes alemanes que lidera el mercado yerbatero" 142: 112:
Then, the leaves are exposed to temperatures of around 200°C, in a process called “
64: 265:"Todo lo que necesitas saber sobre Playadito, la yerba mate de Cooperativa Liebig" 188: 124:
Following the drying process, the product undergoes a milling process called “
34: 20: 67: 43: 164:"La yerba mate de la Selección en Qatar es de una cooperativa correntina" 60: 290:"Cultivo de la Yerba Mate – Cooperativa Agrícola de la Colonia Liebig" 83: 210:"Playadito, la cooperativa que se transformó en empresa nacional" 189:"La historia – Cooperativa Agrícola de la Colonia Liebig" 95:
The yerba mate leaves that are used in the production of
8: 337:Argentine companies established in 1932 155: 258: 256: 317:Food and drink companies of Argentina 7: 240:Visión Desarrollista | Desarrollismo 141:is ready for commercialization and 14: 263:Mate, Noticias del (2022-10-02). 170:(in European Spanish). 2022-11-15 234:Fernandez, Matias (2021-04-18). 168:Diario El Ciudadano y la Región 1: 19:is an Argentinian brand of 353: 332:Cooperatives in Argentina 38:settled in northeastern 137:Finally, yerba mate 61:“La Rural de Palermo 40:Corrientes Province 116:” or “pre drying”. 90:Production process 27:Liebig Cooperative 269:Noticias del Mate 344: 301: 300: 298: 297: 286: 280: 279: 277: 276: 260: 251: 250: 248: 247: 231: 225: 224: 222: 221: 206: 200: 199: 197: 196: 185: 179: 178: 176: 175: 160: 352: 351: 347: 346: 345: 343: 342: 341: 307: 306: 305: 304: 295: 293: 288: 287: 283: 274: 272: 262: 261: 254: 245: 243: 233: 232: 228: 219: 217: 208: 207: 203: 194: 192: 187: 186: 182: 173: 171: 162: 161: 157: 152: 92: 29: 12: 11: 5: 350: 348: 340: 339: 334: 329: 324: 319: 309: 308: 303: 302: 281: 252: 226: 214:Radio Nacional 201: 180: 154: 153: 151: 148: 147: 146: 135: 132: 129: 122: 121: 120: 117: 110: 100: 91: 88: 28: 25: 13: 10: 9: 6: 4: 3: 2: 349: 338: 335: 333: 330: 328: 325: 323: 322:Tea companies 320: 318: 315: 314: 312: 291: 285: 282: 270: 266: 259: 257: 253: 241: 237: 230: 227: 215: 211: 205: 202: 190: 184: 181: 169: 165: 159: 156: 149: 144: 140: 136: 133: 130: 127: 123: 118: 115: 111: 108: 104: 103: 101: 98: 94: 93: 89: 87: 85: 81: 77: 73: 69: 66: 62: 58: 54: 51: 47: 45: 41: 36: 33: 26: 24: 22: 18: 294:. Retrieved 292:(in Spanish) 284: 273:. Retrieved 271:(in Spanish) 268: 244:. Retrieved 242:(in Spanish) 239: 229: 218:. Retrieved 216:(in Spanish) 213: 204: 193:. Retrieved 191:(in Spanish) 183: 172:. Retrieved 167: 158: 138: 125: 113: 106: 96: 65:Buenos Aires 56: 55: 52: 48: 31: 30: 16: 15: 143:consumption 42:, Northern 327:Yerba mate 311:Categories 296:2023-09-08 275:2023-09-08 246:2023-09-08 220:2023-09-08 195:2023-09-08 174:2023-09-08 150:References 35:yerba mate 21:yerba mate 139:Playadito 114:presecado 97:Playadito 68:Carrefour 57:Playadito 44:Argentina 32:Playadito 17:Playadito 126:canchado 107:sapecado 84:Syria 80:Disco 76:Jumbo 78:and 72:Coto 313:: 267:. 255:^ 238:. 212:. 166:. 109:”. 74:, 70:, 299:. 278:. 249:. 223:. 198:. 177:. 145:.

Index

yerba mate
yerba mate
Corrientes Province
Argentina
“La Rural de Palermo
Buenos Aires
Carrefour
Coto
Jumbo
Disco
Syria
consumption
"La yerba mate de la SelecciĂłn en Qatar es de una cooperativa correntina"
"La historia – Cooperativa Agrícola de la Colonia Liebig"
"Playadito, la cooperativa que se transformĂł en empresa nacional"
"Playadito, la cooperativa de inmigrantes alemanes que lidera el mercado yerbatero"


"Todo lo que necesitas saber sobre Playadito, la yerba mate de Cooperativa Liebig"
"Cultivo de la Yerba Mate – Cooperativa Agrícola de la Colonia Liebig"
Categories
Food and drink companies of Argentina
Tea companies
Yerba mate
Cooperatives in Argentina
Argentine companies established in 1932

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