40:
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On
November 29, 2018, a majority of the staff were laid off after Facebook canceled a video deal with the company. Altchek notified staff during an all-hands meeting, saying that "Facebook caught us by surprise at a really bad time" and that "The majority of the teams including people, finance, HR,
393:'s algorithms and advertising rates, and an overemphasis on search-friendly text stories were all cited as partial reasons. The company shifted business models, with less content being produced overall in favor of longer-form video journalism covering social justice and progressive causes.
261:
productions, video, editorial, marketing, revenue and executive team will be departing, effective today." The same day, Mic was sold to Bustle Media Group for less than $ 5 million, which was a fraction of the "hundreds of millions" that
Altchek said the site was worth in 2017.
359:". Digiday.com reported in November 2014 that "brands like Microsoft, Cole Haan, Cadillac and most recently GE have all tapped Mic in the last few months in the hopes of using its millennial expertise to reach the site's audience of educated 20-somethings".
269:
Since 2018, Mic has produced video content covering social justice and progressive issues, described as "serious issues important to young people", distributed through the Mic website and through social media. This content is supplemented with
382:, Time Warner Investments, Kyu Collective and You & Mr Jones. The company has not disclosed its valuation, though The Wall Street Journal reported in April 2017 that it was "in the range of the 'mid hundreds of millions' of dollars."
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for a reported $ 500,000 and explained the name change as the company reflecting its "expanded focus and bold vision." Later in 2014, Chris Miles, the managing editor of news, was fired over allegations of
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positively reacted to the company's financial practices in 2014, saying that Mic had not made a profit and "is in the increasingly rare habit of actually paying each one of its contributors".
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Mic was co-founded in 2011 as PolicyMic by Chris
Altchek and Jake Horowitz, two high school friends from New York. In January 2014, the two were named to the annual list of
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In 2014, the company announced it would re-brand their organization to target millennials, renaming themselves as "Mic". The company purchased the
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On
November 29, 2018, Mic laid off the majority of their staff—60 to 70 people—after Facebook canceled a deal to publish a news video series.
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several employees in late 2017, as did other digital media companies. Inconsistencies in tracking viewer numbers, changes in
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in 2014, Abe Brown described PolicyMic's style as hyperbolic, with a mix of serious analysis of issues and attention-seeking
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in 20 different passages of his work. In March 2016, Mic acquired curated video app Hyper as well its developer, AntiHero.
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246:. Allison Goldberg, senior vice president of Time Warner Investments, joined Mic's board of directors in April 2017.
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worked with Mic on what was called an "Open Mic" competition to "make health care work for our generation".
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1106:"Here's What Millennials Think Obama Should Do to Make Health Care Better for Our Generation"
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As of April 2017, the company had raised $ 52 million in funding from investors, including
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1228:"PolicyMic Raises $ 3M, Betting That Millennials Want Substantive News and Commentary"
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The site sometimes enlists politician and celebrity contributors; these have included
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Mic's news director, Jared Keller, was fired in
February 2015 after the blog website
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in 2011. In April 2014, the company reached 19 million unique monthly visitors.
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859:"Here's The Excruciating Audio Of Mic's Co-founder Telling Everyone It's Over"
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506:"The Media Startup Getting 20-Year-Olds To Talk About More Than Cat Pictures"
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1200:"PolicyMic Raises $ 10 Million To Keep Chasing The Millennial News Audience"
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Mic senior reporter Jack Smith IV was fired in
September 2018 after several
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In an effort to improve Mic's editorial quality, the company recruited
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833:"Mic Terminates Reporter After 'Multiple, Disturbing Allegations'"
1254:"How Many People Did That Story Reach? It Depends Who's Counting"
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1129:"The White House Responds to PolicyMic's Health Care Open Mic"
403:" idea common among digital media companies during that time.
799:"Digital Publisher Mic Raises $ 21 Million in Series C Round"
1074:"White House taps PolicyMic to engage millennials on A.C.A."
592:"Pivoting to nowhere: How Mic ran out of radical makeovers"
712:"Mic fires news director after plagiarism investigation"
683:"'Mic' Drop: PolicyMic Changes Its Name, Revamps Layout"
534:"Snapshot of a New Tunisia: An Uneasy, But Hopeful Calm"
1025:"Ending the Epidemic of Sexual Assault in the Military"
454:"Mic's plans to become a millennial media powerhouse"
1172:"Inside Mic's millennial native ads pitch to brands"
764:"Can PolicyMic become the voice of the millennials?"
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Mic generates revenue through advertising known as "
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947:"Kerry Lauerman leaves the Washington Post for Mic"
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cited the company's strategy as an example of the "
299:as opposed to more conventional news media such as
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710:Barr, Jeremy; Sterne, Peter (February 12, 2015).
240:, and Jacob Lewis, the former managing editor of
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1436:Online mass media companies of the United States
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432:"PolicyMic.com WHOIS, DNS, & Domain Info"
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622:"Mic has laid off the majority of its staff"
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333:former Secretary of State Condoleezza Rice
253:accusations against him were published on
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1441:Mass media companies established in 2011
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497:
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1446:Internet properties established in 2011
885:"The Next Buzzfeed? 5 Hot New Websites"
857:Strachan, Maxwell (November 30, 2018).
423:
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965:"I Filibustered to Defend Millennials"
164:based in New York City that caters to
1252:Mullin, Benjamin (January 11, 2018).
1170:Bilton, Ricardo (November 25, 2014).
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224:Past advisors to the company include
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1431:2011 establishments in New York City
1104:Horowitz, Jake (December 12, 2013).
1072:Bhuiyan, Johana (December 4, 2013).
762:Bilton, Ricardo (February 7, 2014).
474:"Mic: Media company for millennials"
649:Strachan, Maxwell (July 23, 2019).
27:American internet and media company
1127:OpenMic Editors (March 31, 2014).
831:Levine, Jon (September 25, 2018).
663:from the original on July 24, 2019
620:Kafka, Peter (November 29, 2018).
175:, it rose to prominence after its
25:
1198:Smith, Jack IV (April 29, 2014).
562:Stelter, Brian (April 28, 2014).
532:Dietz, David (January 19, 2011).
1226:Ha, Anthony (October 15, 2013).
918:Shields, Mark (March 11, 2018).
883:Lewis, Hilary (April 17, 2014).
234:and former op-ed page editor at
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797:Shields, Mike (April 7, 2017).
651:"The Fall Of Mic Was A Warning"
320:as executive editor, both from
737:"Mic Acquires Video App Hyper"
287:. Brown grouped the site with
1:
1451:2018 mergers and acquisitions
1027:. IdentityMic. Archived from
504:Brown, Abram (May 28, 2014).
274:videos produced for clients.
476:. Fox5NY.com. Archived from
160:is an American internet and
997:. PolicyMic. Archived from
967:. PolicyMic. Archived from
536:. PolicyMic. Archived from
372:Lightspeed Venture Partners
70:; 13 years ago
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337:Senator Kirsten Gillibrand
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995:"America Tries its Best"
217:found various levels of
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228:, executive editor of
1205:The New York Observer
688:The New York Observer
378:, Red Swan Ventures,
364:The New York Observer
1053:. Futuro Media Group
343:. In December 2013,
171:Originally known as
108:Bustle Digital Group
1258:Wall Street Journal
1021:Gillibrand, Kirsten
993:(October 3, 2011).
803:Wall Street Journal
598:. November 30, 2018
351:Funding and revenue
308:The Washington Post
181:Tunisian Revolution
148:Current status
34:
1155:has generic name (
1023:(April 30, 2013).
963:(March 13, 2013).
480:on August 23, 2017
374:, Lerer Ventures,
316:as publisher, and
302:The New York Times
237:The New York Times
196:Forbes 30 Under 30
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991:Rice, Condoleezza
329:Senator Rand Paul
251:sexual misconduct
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57:Available in
16:(Redirected from
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48:Type of site
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1403:The Outline
1382:Scary Mommy
1354:Elite Daily
1131:. PolicyMic
1108:. PolicyMic
544:January 19,
272:advertorial
203:domain name
166:millennials
1425:Categories
1409:Flavorwire
1232:TechCrunch
961:Paul, Rand
842:October 8,
419:References
219:plagiarism
208:plagiarism
115:Founder(s)
1333:(founder)
1211:March 19,
1183:March 11,
1135:March 19,
1112:March 19,
811:0099-9660
484:August 2,
314:Cory Haik
285:listicles
173:PolicyMic
1360:Fatherly
1237:June 16,
1145:cite web
1089:June 16,
1035:June 16,
1005:June 16,
975:June 16,
896:June 16,
863:HuffPost
816:April 7,
775:June 16,
747:March 9,
716:Politico
667:July 25,
661:Archived
656:HuffPost
573:June 16,
568:CNNMoney
517:June 16,
413:Mashable
407:See also
391:Facebook
387:laid off
322:The Post
293:BuzzFeed
289:Upworthy
143:Optional
93:New York
1391:Defunct
1365:Inverse
1263:June 6,
1177:Digiday
931:June 6,
837:TheWrap
769:Digiday
721:June 6,
596:Digiday
459:Fortune
438:July 5,
265:Content
255:Jezebel
190:History
73: (
65:Founded
60:English
1398:Gawker
1347:Bustle
1321:Bustle
809:
741:AdWeek
626:Recode
511:Forbes
295:, and
280:Forbes
215:Gawker
151:Active
1376:Nylon
104:Owner
1265:2018
1239:2014
1213:2015
1185:2015
1157:help
1137:2015
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1091:2014
1059:2016
1037:2014
1007:2014
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