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238:- Volume 47 -1955 Page 28 "Other added purchases by regular clients included: Ponds' Ponds Theatre on ABC-TV and Eastman-Kodak's Screen Directors Playhouse on NBC- TV. JWT continued to service the tv sponsorships of Kraft's Kraft Theatre, Ford's Ford Theatre,"
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1998 Page 71 "A Night to
Remember on Kraft was a show that I would never attempt to do again in a million years. ... After Kraft, I directed Ponds Theatre, which was produced by J. Walter Thompson at ABC, and then some shows in California, including
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doesn't do that well because its on a
Thursday, and because it's on ABC-TV,which can't deliver the stations. But it does all right, and in less than three months has done some, very interesting plays."
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product. When the sponsorship came to an end in
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The series had its origin in the second simultaneous series of
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is a 60-minute television anthology series sponsored by
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318:1950s American anthology television series
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249:The days of live: television's golden age
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