55:; the latter provides box office data to studios. PostTrak focuses on wide releases and polls audiences across 20 markets in the United States and Canada, where past services focused on three or four markets. Most of the six major studios have subscribed to the service, as well as several distributors.
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had monopolized the film industry for three decades but received criticism for "relying on outdated polling techniques and too limited a sample" and would be challenged by PostTrak. While CinemaScore polls on an A+ to F scale, PostTrak assigns a positive score percentage on a 1–100 scale, among other
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with the use of polling cards and electronic kiosks. A PostTrak report for a film aggregates the demographic make-up, opinions about the film, impression of the film's marketing, when tickets were purchased, and plans to buy or rent the film on home media.
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The service was designed by Kevin Goetz, the founder and CEO of Screen Engine. The service was launched in 2013 by Screen Engine and
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232:"'Justice League' faces a steep climb to $ 1 billion as middling reviews dash $ 100M-plus opening hopes"
201:"comScore and Rentrak Complete Merger, Creating the New Model for a Dynamic Cross-Platform World"
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97:"Did Audiences Enjoy 'Star Wars: The Last Jedi'? Deciphering Online User Reviews From Exit Polls"
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reactions, such as how likely an audience member would be to recommend the film to a friend.
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156:"Rentrak, Screen Engine Partner for Real-Time Audience Polling Service"
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is a U.S.-based service that surveys film audiences for film studios.
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PostTrak Real-Time
Polling Service Expands to Theaters Overseas
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The service conducts surveys in the top 20 markets in the
128:"CinemaScore in Retreat as Studios Turn to PostTrak"
297:Market research companies of the United States
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95:D'Alessandro, Anthony (December 17, 2017).
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292:Film organizations in the United States
183:Battle of the audience polling services
126:McClintock, Pamela (October 18, 2013).
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154:Stewart, Andrew (October 9, 2013).
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181:Vadim Rizov (October 18, 2013); "
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18:Not to be confused with
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211:. February 1, 2016
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243:December 5,
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63:CinemaScore
286:Categories
82:References
20:Post Track
266:comScore
262:PostTrak
209:comScore
76:Comscore
29:PostTrak
161:Variety
53:Rentrak
35:History
45:Canada
74:With
245:2017
237:CNBC
217:2017
169:2017
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110:2017
43:and
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